ZeroFlucs
ZeroFlucs is a Brisbane-based B2B wagering technology company, founded in 2021, that builds simulation-based trading software enabling sportsbook operators to offer same-game parlays, same-race markets, cross-game betting, and custom derivative products via licensed multi-year contracts.
- Company typePrivate
- Founded2021
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ZeroFlucs does
ZeroFlucs is a Brisbane-based B2B wagering technology vendor founded in 2021 by Australian industry veteran Steve Gray. The company builds simulation-based trading software that enables sportsbook operators to offer same-game parlays, same-race alternative markets, cross-game betting, and custom derivative markets without requiring the operator to develop these products internally. Its patent-pending high-performance architecture is designed to scale through peak betting periods and can be deployed in any geography for local-latency execution, while a consistency engine uses each operator's existing pricing feeds to prevent self-arbitrage and allow per-operator margin and risk configuration.
The product suite includes Same-Game Multi/Parlay, Same-Race, Cross-Game Betting, Custom Markets, and a Content Mixing Deck that blends data from multiple feed providers. Distribution is direct to enterprise operators (notably TopSport in Australia) and via a platform-partner channel through GenerationWeb, the leading Australian betting platform provider, which exposes ZeroFlucs' technology to mid-market sportsbooks. The company also appointed former Don Best Sports Managing Director Benjie Cherniak as Strategic Advisor to lead North American market entry.
Commercially, ZeroFlucs sells technology licensing and bespoke software services under multi-year contracts with custom pricing. The company is privately held, bootstrapped with no disclosed institutional funding, operates with 11-50 employees from Newstead, Queensland, and serves the Oceania market today while actively pursuing international expansion.
ZeroFlucs firmographics
Firmographics- Name
- ZeroFlucs
- Legal name
- ZeroFlucs Pty Ltd
- Website
- https://zeroflucs.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZeroFlucs is a Brisbane-based B2B wagering technology company, founded in 2021, that builds simulation-based trading software enabling sportsbook operators to offer same-game parlays, same-race markets, cross-game betting, and custom derivative products via licensed multi-year contracts.
- Ownership category
- akta.pro rank
ZeroFlucs industry classification
Industry- Product category
- Sports Wagering Technology
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industries
- Betting Exchange White-Label & Platform Providers (MPAEAIAH), Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH)
Keywords
Where ZeroFlucs is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ZeroFlucs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Technology Licensing and Software Services: ZeroFlucs provides software that enables sports betting operators to dramatically augment their pricing offerings. Revenue appears to come from licensing their Same-Game betting technology, models, and trading tools to sportsbook operators. The company offers bespoke markets and features as part of their service offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom pricing based on operator requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ZeroFlucs product offering
Product offeringCore offering
ZeroFlucs provides simulation-based wagering trading technology to sportsbook operators and racing bookmakers. Its software ingests operators' existing pricing feeds and generates same-game, same-race, cross-game and custom derivative betting propositions, combining markets into single prices via a patent-pending high-performance architecture deployable globally.
Product overview
ZeroFlucs provides wagering technology for sports betting operators, built on a simulation-based architecture. The core platform enables same-game, same-race, and cross-game betting products by aggregating and processing existing pricing feeds and data. Key products include Same-Game Multi/Parlay (combining markets from single events), Same-Race (alternative race markets), Cross-Game Betting (cross-event scoring), and Content Mixing Deck (derivative market creation). The company operates as a B2B software provider offering global deployment capabilities with customizable margins and market availability rules.
Differentiator
Problem solved
Functional benefit
Products and services
- Same-Game Multi/Parlay Combines any number of markets from a single sports event into a single price; available across a wide and expanding range of sports. Designed for sportsbook operators wanting to launch same-game parlay products.
- Same-Race Engine that creates a limitless set of alternative Same-Race markets beyond the traditional 'Top 1/2/3/4' offerings, with all markets combinable. Built for horse racing bookmakers.
- Cross-Game Betting Enables offering cross-event bets such as Team A beating Team B's score even when they are not playing in the same match at the same time. For sportsbook operators seeking non-concurrent cross-event markets.
- Custom Markets & Features Bespoke custom markets, exclusive features and innovations tailored to a specific brand. Delivered through direct engagement with ZeroFlucs for operators requiring differentiated, brand-specific betting products.
- Content Mixing Deck Trading model that combines data from multiple feed providers and data sources, taking the best elements of content and enhancing them with derivative markets and alternate betting options. For sportsbook operators wanting to unify multi-feed pricing and create derivative markets.
Quantifiable outcome
- Enables operators to offer dozens or hundreds of betting propositions from minimal inputs
- +1 more outcomes
Companies that use ZeroFlucs
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
ZeroFlucs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
ZeroFlucs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and key.
- GenerationWebcoreZeroFlucs Same-Game pricing technology is integrated with GenerationWeb, Australia's market-leading betting platform provider. The integration allows sportsbook operators using GenerationWeb to easily expand their product offerings via the ZeroFlucs platform, enabling Same-Game multi capabilities previously limited to large operators.
- Benjie CherniakkeyBenjie Cherniak, former Managing Director of Don Best Sports and principal at Avenue H Capital, joined ZeroFlucs as Strategic Advisor. With 15+ years of industry experience in US and international markets, Benjie plays a pivotal role in the company's growth trajectory and North American expansion. He helps refine product positioning, messaging, and provides market insights.
- TopSportcoreZeroFlucs partnered with TopSport, the leading independent bookmaker in Australia. ZeroFlucs offers Same-Game betting technology and models to TopSport, as well as derivative markets. The partnership includes access to the full range of ZeroFlucs trading tools and services. Expected activation was Q1 2023.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
ZeroFlucs competitors and assessment
Company assessmentDirect peers
- Altenar: Altenar is a sportsbook software and trading provider delivering odds, risk management, and same-game products to operators in multiple jurisdictions. It directly competes with ZeroFlucs in supplying pricing and trading technology to sportsbook operators, with comparable B2B licensing model.
- BetConstruct: BetConstruct offers a sportsbook platform with integrated trading, risk, and same-game multi capabilities, sold on a white-label and licensing basis to operators globally. Like ZeroFlucs, it focuses on enabling sportsbook operators to expand their pricing and product offerings, though with a much broader platform portfolio.
- Pragmatic Solutions: Pragmatic Solutions provides an iGaming and sportsbook platform with trading, risk, and player management modules sold to operators on a B2B basis. It is comparable to ZeroFlucs as a B2B platform vendor selling trading and pricing technology to sportsbook operators, though its offering extends well beyond sports.
- OpticOdds: OpticOdds provides a sports betting odds and data API that aggregates feeds from multiple sportsbooks and supplies pricing data to operators and developers. It overlaps with ZeroFlucs in the sportsbook data and pricing layer and competes for the same operator customers seeking faster access to aggregated market data.
- Kambi: Kambi is a B2B sportsbook platform and trading technology provider that supplies odds, risk management, and same-game multi products to operators worldwide. It is the closest direct competitor to ZeroFlucs in sportsbook trading and pricing services, with a similar licensing-based revenue model serving operators rather than end users.
Emerging players
- Simplebet: Simplebet develops micro-betting and same-game technology using a model-driven approach to generate in-play and same-game markets for sportsbook operators. It is comparable to ZeroFlucs as an emerging B2B provider focused on simulation or model-based generation of next-generation betting markets for sportsbooks.
- Oddin.gg: Oddin.gg is a B2B provider of esports betting technology including odds feeds, risk management, and same-game style markets, using model-based approaches to generate markets. It is comparable to ZeroFlucs as an emerging specialist applying simulation or model-driven methods to operator pricing, although focused on esports rather than mainstream sports.
Broad incumbents
- Sportradar: Sportradar is a global sports data and content provider that also delivers trading, odds, and risk services to sportsbook operators. It is much larger and broader than ZeroFlucs but competes in the same sportsbook trading and feed layer, including same-game and in-play pricing tools.
- IMG Arena: IMG Arena (part of Endeavor) provides sports data, live odds, and betting technology services to sportsbook operators worldwide. It overlaps with ZeroFlucs in sportsbook data, live trading, and risk services for operators, but operates at significantly larger scale and across a broader sports portfolio.
- Genius Sports: Genius Sports provides sports data, technology, and trading services to sportsbooks, leagues, and media companies. It overlaps with ZeroFlucs in sportsbook feed, odds, and trading technology, but operates at much larger scale across data, streaming, and BetVision-style products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ZeroFlucs social profiles
Digital presenceZeroFlucs financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZeroFlucs leadership team
Management profileNumber of profiles
Profiles2 records
ZeroFlucs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZeroFlucs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZeroFlucs
What does ZeroFlucs do?
ZeroFlucs provides simulation-based wagering trading technology to sportsbook operators and racing bookmakers. Its software ingests operators' existing pricing feeds and generates same-game, same-race, cross-game and custom derivative betting propositions, combining markets into single prices via a patent-pending high-performance architecture deployable globally.
Is ZeroFlucs a public or private company?
ZeroFlucs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ZeroFlucs founded?
ZeroFlucs was founded in 2021. It employs 11 to 50 people.
Where is ZeroFlucs based?
ZeroFlucs is headquartered in Brisbane, Australia, in the Oceania region.
How does ZeroFlucs make money?
One revenue line is on record: technology Licensing and Software Services.
Who are ZeroFlucs's main competitors?
Direct peers on record are Altenar, BetConstruct, Pragmatic Solutions, OpticOdds and Kambi. Emerging players are Simplebet and Oddin.gg. Broad incumbents are Sportradar, IMG Arena and Genius Sports.
Does ZeroFlucs have an API?
No public API is recorded for ZeroFlucs.
What industry is ZeroFlucs in?
ZeroFlucs's product category is Sports Wagering Technology. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAEAIAH, Betting Exchange White-Label & Platform Providers. Its NAICS code is 7132 and its SIC code is 3949.