V-Nova
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
V-Nova firmographics
Firmographics- Name
- V-Nova
- Legal name
- V-Nova Limited
- Website
- https://v-nova.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where V-Nova is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
V-Nova business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Technology Licensing and Patent Licensing: V-Nova licenses its proprietary compression technologies (MPEG-5 LCEVC, SMPTE VC-6, V-Nova PresenZ) to semiconductor companies, encoder/decoder software vendors, and device manufacturers. The company generates licensing royalties from its portfolio of 1,500+ international patents.
- Software Products and SDKs: V-Nova provides software development kits (SDKs) and software products including LCEVC SDK supporting over 20 encoder implementations, reference integrations for ExoPlayer, VLCKit, and dash.js, and encoding/decoding tools. These products are sold directly or through licensing agreements.
- Standards-Based Deployment Revenue: Revenue derived from technology adoption mandated in national standards (e.g., Brazil's TV 3.0). As LCEVC becomes required in Brazilian consumer devices, V-Nova benefits from ecosystem-wide adoption through licensing programs with device manufacturers and video distributors.
- Professional Services: V-Nova offers professional services including integration support, consulting for deployment, and technical support for partners implementing its technologies in various applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | LCEVC Essential Patent Licensing Program |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
V-Nova product offering
Product offeringCore offering
V-Nova develops hierarchical, compute-aware data formats for video compression, AI inference acceleration, and immersive content delivery. Its core offerings are three standardized technologies: MPEG-5 LCEVC (a codec-agnostic enhancement layer), SMPTE VC-6 (a hierarchical image/video format optimized for AI), and V-Nova PresenZ (a 6DoF volumetric cinema format). These are monetized through patent licensing, SDK distribution, and standards-based adoption rather than direct consumer sales.
Product overview
V-Nova develops a portfolio of hierarchical, compute-aware data formats for video, images, and visual AI. The core technology stack includes three main products: (1) MPEG-5 LCEVC - a codec-agnostic enhancement layer standard that improves compression efficiency across any base codec; (2) SMPTE VC-6 - a hierarchical video/image format with multi-resolution decoding optimized for AI workflows; and (3) V-Nova PresenZ - a cinematic 6DoF volumetric format for immersive experiences. These technologies are delivered through software development tools including the LCEVC SDK (supporting 20+ encoders), VC-6 AI Blueprint for developer reference, and V-Nova Studios for content production. V-Nova holds over 1,500 international patents and has achieved standardization through MPEG, ISO, and SMPTE.
Differentiator
Problem solved
Functional benefit
Brands
- V-Nova Studios: Content studio focused on producing immersive 6DoF cinematic experiences using V-Nova PresenZ format. Created Sharkarma XR movie and other volumetric content.
Products and services
- MPEG-5 LCEVC MPEG-5 Part 2 Low Complexity Enhancement Video Coding is a codec-agnostic enhancement layer that improves compression efficiency and visual quality when combined with any base codec (AVC, HEVC, VVC, AV1). Delivers 30-40% bandwidth savings at equivalent perceptual quality while reducing encoding/decoding complexity and computational overhead. Now mandated in Brazil's TV 3.0 (DTV+) national broadcast standard.
- SMPTE VC-6 Hierarchical image and video format standardized as SMPTE ST 2117-1. Encodes every frame as a multi-resolution pyramid enabling selective Level-of-Quality (LoQ) decoding and Region-of-Interest (ROI) access. GPU-native architecture optimized for parallel processing, enabling efficient AI inference pipelines with up to 58% faster decoding than JPEG and 90% faster than JPEG 2000.
- V-Nova PresenZ Cinematic 6DoF (six degrees of freedom) volumetric format enabling viewers to move freely within virtual scenes. Combines Parallaxter's PresenZ technology with V-Nova's point-cloud compression. Lumiere Award winner. Supports distribution to standalone XR devices via LCEVC-enhanced pixel streaming.
- LCEVC SDK Software development kit enabling integration of MPEG-5 LCEVC into applications. Supports over 20 encoder implementations including SVT-AV1, AV1, HEVC, H.264, and VVC. Includes reference integrations for ExoPlayer (Android), VLCKit (Apple), and dash.js (web).
- VC-6 AI Blueprint Real-time demonstration platform showcasing SMPTE VC-6 integration into AI-driven video analytics workflows. Enables multi-model inference (YOLOv8, MediaPipe FaceMesh) from single video stream. Features interactive controls for LoQ, ROI, and confidence thresholds. Available as open-source on GitHub.
- V-Nova Studios Content studio service for producing immersive experiences in V-Nova PresenZ format. Created Sharkarma XR feature film and other volumetric cinema content. Launch partner for vivo Vision MR headset, providing content for China and Asia retail rollout.
- V-Nova ImmersiX Live CloudXR demonstration platform showcasing volumetric cinema streaming from cloud GPUs to standalone spatial devices. Combines V-Nova PresenZ, NVIDIA CloudXR, and NVIDIA Graphics Delivery Network (GDN) for cinematic 6DoF experiences on Apple Vision Pro and other devices.
Quantifiable outcome
- 54% bandwidth reduction for 4K HDR (7.59 Mbps vs 16.58 Mbps)
- +9 more outcomes
Companies that use V-Nova
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
V-Nova technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature5 records
V-Nova partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- NVIDIAcoreOngoing collaboration to showcase LCEVC transcoding solution powered by NVIDIA NVENC for ultra-high-quality natural video transcoding and low-latency encoding for cloud gaming and pixel streaming. VC-6 demonstrated on NVIDIA GPUs (Blackwell architecture) showing order-of-magnitude improvement over CPU processing. GPU decoding takes ~1 millisecond for 2K frames. Collaboration includes NVIDIA CloudXR and Graphics Delivery Network (GDN) for ImmersiX volumetric cinema streaming demonstration.
- AMDcoreAMD actively supports V-Nova's MPEG-5 LCEVC IBC Showcase. AMD AV1 hardware encoding used in benchmarks comparing single-layer UHD AV1 encodings with scalable HD+UHD AV1 encodings using LCEVC.
- CollaboracoreCollabora developed GStreamer plugins (lcevcdec and lcevcenc) in collaboration with V-Nova. These plugins treat LCEVC as a first-class element in the GStreamer pipeline, released as part of GStreamer 1.26 in March 2025.
- MainConceptcoreMainConcept integrated LCEVC and VVC support into Live Encoder 3.4, developed in partnership with V-Nova. The all-in-one real-time encoding engine includes native HEVC/AVC codecs plus VVC and LCEVC support for live encoding into MP4, MPEG-2 TS for MPEG-DASH, SRT, Zixi, UDP and archiving.
- AtemecoreAteme provides encoding solutions for TV 3.0 demonstrations. Demonstrated live 4K LCEVC-enhanced ATSC 3.0 broadcast stream at NextGen Broadcast Conference 2025. Partner in TV 3.0 ecosystem for Brazil deployment.
- HarmoniccoreHarmonic provides encoding solutions used in TV 3.0 demonstrations, including Paris 2024 Olympics showcase where UHD feeds were encoded using LCEVC-enhanced VVC.
- HisensecoreHisense demonstrated LCEVC-capable smart TVs running full DTV+ stack during Paris 2024 Olympics showcase. Consumer electronics manufacturer committed to LCEVC-enabled TV models for Brazil TV 3.0 deployment in 2026.
- RealtekcoreFirst semiconductor company to integrate LCEVC decoding into their set-top box chips. Realtek STB chips with MPEG-5 LCEVC support were used in Paris 2024 Olympics TV 3.0 demonstrations with consumer-grade devices.
- AmlogiccoreAmlogic partnered with V-Nova to integrate LCEVC into TV System-on-Chip (SoC) solutions. Chipsets used in TV 3.0 demonstrations and targeted for Brazil deployment.
- Montage LZ TechnologiescoreLaunched Symphony 6, the first set-top box SoC designed from the ground up with LCEVC decoding integrated. Expected to be among first set-top box brands available for TV 3.0 commercial launch.
- vivocorevivo chose V-Nova PresenZ immersive format for Vision MR headset retail rollout across China and Asia. Features debut original content 'Sharkarma'. V-Nova Studios providing content for the launch.
- swXtch.iocoreswXtch.io provides AI-native multicast overlay network technology that works with VC-6. Enables one VC-6 stream to serve dozens of AI workloads in parallel. Partnership delivers end-to-end AI-native live production solution. GroundSwXtch and CloudSwXtch products integrate with VC-6.
- GlobocoreBrazil's dominant broadcaster deployed full TV 3.0 live production system during Paris 2024 Olympics using LCEVC-enhanced VVC. Leading adoption of TV 3.0 standard that mandates LCEVC.
- JiuzhouminorBuilt reference set-top box designs around LCEVC-enabled chipsets (Realtek, Amlogic) for TV 3.0 deployment. Consumer devices used in Paris 2024 Olympics showcase.
Scale indicators11 records
Recent moves6 records
Expansion highlights8 records
V-Nova competitors and assessment
Company assessmentDirect peers
- Mux: Video infrastructure platform providing encoding, streaming, and analytics APIs to developers and media companies. Overlaps with V-Nova's developer-facing SDK and video delivery tooling.
- Ateme: Broadcast and OTT video compression solutions provider. Partner in TV 3.0 demonstrations but operates in the same encoding/codec delivery space.
- Beamr Imaging: Video optimization and perceptual compression technology company. Competes directly with V-Nova's LCEVC on the value proposition of reducing bitrate while preserving visual quality for streaming and broadcast customers.
- Bitmovin: Provides video encoding, streaming infrastructure, and player SDKs for broadcasters and OTT platforms. Direct competitor to V-Nova in the video compression/streaming enablement layer, addressing similar media customers with codec and delivery technology.
- MainConcept: Codec and video processing SDK provider whose Live Encoder 3.4 integrates V-Nova LCEVC. A peer (and partner) operating in the same codec licensing space as V-Nova.
- Wowza Streaming Engine: Streaming server and infrastructure software serving broadcasters, sports, and enterprise video. Named as a V-Nova ecosystem partner but operates in the same video delivery infrastructure category.
- Harmonic: Video infrastructure and encoding solutions for broadcast and OTT. Partner in Brazil TV 3.0 demos, but competes broadly with V-Nova's customers and ecosystem on encoding platforms.
Emerging players
- Otoy: Cloud rendering and volumetric content technology company. Overlaps with V-Nova PresenZ in immersive/volumetric content workflows and shares use cases in XR distribution.
- 8i (Unity Technologies): Volumetric video capture and playback technology. Comparable to V-Nova PresenZ as an early-stage player in the same 6DoF immersive content category.
Broad incumbents
- Dolby: Large incumbent in video and audio technology with codec standards (e.g., Dolby Vision) and licensing programs. Competes with V-Nova in broadcast and streaming for premium video delivery IP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
V-Nova social profiles
Digital presenceV-Nova financial estimates
Financial estimateRevenue estimate
Valuation estimate
V-Nova leadership team
Management profileNumber of profiles
Profiles7 records
V-Nova subsidiaries and ownership
Company hierarchySubsidiaries1 record
V-Nova funding detail
Funding detailFunding overview
Funding rounds7 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V-Nova M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V-Nova
What does V-Nova do?
V-Nova develops hierarchical, compute-aware data formats for video compression, AI inference acceleration, and immersive content delivery. Its core offerings are three standardized technologies: MPEG-5 LCEVC (a codec-agnostic enhancement layer), SMPTE VC-6 (a hierarchical image/video format optimized for AI), and V-Nova PresenZ (a 6DoF volumetric cinema format). These are monetized through patent licensing, SDK distribution, and standards-based adoption rather than direct consumer sales.
Is V-Nova a public or private company?
V-Nova is a private company. It is classified as venture growth investor backed and is currently operating.
When was V-Nova founded?
V-Nova was founded in 2013. It employs 51 to 100 people.
Where is V-Nova based?
V-Nova is headquartered in London, United Kingdom, in the Europe region.
How does V-Nova make money?
Four revenue lines are on record. Technology Licensing and Patent Licensing is the primary driver. The others are software Products and SDKs, standards-Based Deployment Revenue and professional Services.
Who are V-Nova's main competitors?
Direct peers on record are Mux, Ateme, Beamr Imaging, Bitmovin, MainConcept, Wowza Streaming Engine and Harmonic. Emerging players are Otoy and 8i (Unity Technologies). Dolby is listed as a broad incumbent.
Does V-Nova have an API?
Yes. V-Nova provides an LCEVC SDK with support for over 20 encoder implementations, reference integrations for ExoPlayer (Android), VLCKit (Apple platforms), and dash.js (web). The LCEVCdec JavaScript library enables LCEVC decoding in web players including Shaka Player and hls.js. GStreamer plugins (lcevcdec and lcevcenc) are available as open-source elements in GStreamer 1.26. NVIDIA CUDA-accelerated VC-6 decoding is available for AI pipelines. The platform includes a Model Context Protocol (MCP) for AI models to dynamically adjust their data requests. Developer documentation is at docs.v-nova.com/technologies.