EatClub
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
EatClub firmographics
Firmographics- Name
- EatClub
- Legal name
- EatClub Pty Ltd
- Website
- https://eatclub.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
EatClub industry classification
Industry- Product category
- Online Restaurant Deals Marketplace
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industry
- Restaurant/Table Reservation & Booking Engines (THALADAH)
Keywords
Where EatClub is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
EatClub business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Service Fees: EatClub charges a service fee ranging from 1% to 6% of the total transaction amount with a minimum of $0.20 per transaction. This fee is applied when customers use the EatClub digital card to pay at participating venues.
- Restaurant Subscription Plans: Monthly subscription fees from restaurant partners for access to the EatClub marketplace, booking software, and dynamic pricing tools. Plans range from $49/month (Essential) to $149/month (Bookings only).
- Marketplace Commission: Venues earn extra revenue by using dynamic pricing on the EatClub marketplace, with case studies showing venues earning up to $10,000 per month in extra revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential plan - core marketplace listing |
| Subscription | Monthly | Premium plan - full feature access |
| Subscription | Monthly | Bookings only plan |
| Transaction based/ take rate | Pay-as-you-go | Consumer transaction fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
EatClub product offering
Product offeringCore offering
EatClub operates a digital marketplace platform that connects diners with restaurants offering time-based dynamic pricing deals of up to 50% off the total bill. The platform includes the EatClub mobile app and a prepaid reloadable Mastercard (EatClub Digital Card) for automatic discount application, an AI-driven Dynamic Pricing Engine that helps restaurants optimize revenue during off-peak periods, commission-free EatClub Bookings software for reservations, and a Partner Portal for venue management.
Product overview
EatClub is a restaurant deals marketplace app with a modular platform-plus-services architecture. The core product consists of the EatClub App for consumers, paired with the EatClub Digital Card (a prepaid reloadable Mastercard) for automatic discount processing. For restaurant partners, EatClub offers three integrated modules: EatClub Dine-in for filling spare tables, EatClub Takeaway for kitchen optimization, and EatClub Bookings for commission-free reservation management. Underpinning all partner tools is the Dynamic Pricing Engine using AI-driven predictions to optimize deal timing and discounts. The platform operates on a tiered subscription model (Essential, Premium, Bookings Only plans at $49-$149/month) and includes a Loyalty Program with Dining Credit rewards. Restaurant partners manage everything through the Partner Portal dashboard.
Differentiator
Problem solved
Functional benefit
Brands
- BOX8: Cloud kitchen brand operated by EatClub Brands subsidiary in India, offering meal delivery services.
- Mojo Pizza
Products and services
- EatClub App Mobile application for diners to discover restaurants and bars offering time-based deals, redeem offers, and pay with automatic discounts applied via the EatClub Digital Card. Free to download on iOS and Android.
- EatClub Digital Card Prepaid reloadable Mastercard integrated into the EatClub app's digital wallet that automatically deducts discounts at checkout, including on drinks and alcohol, at participating venues.
- EatClub Bookings Commission-free reservation management software for restaurants with floor plan view, drag-and-drop timeline, run sheet, automated table assignments, customer reminders, and direct booking integrations with Google and Meta platforms.
- EatClub Dynamic Pricing Engine AI-driven pricing optimization platform that uses predictive analytics on historical and real-time restaurant data to forecast demand and recommend optimal deal timing and discount percentages for off-peak periods.
- EatClub Dine-in Marketplace module enabling restaurants to post exclusive dine-in offers during off-peak periods with automatic discount processing via the EatClub Digital Card, requiring no staff training.
- EatClub Takeaway Takeaway ordering module enabling restaurants to post exclusive off-peak offers with mobile order processing, Epson printer integration, and POS partner integrations (Lightspeed, Square, Oracle, Impos).
- EatClub Partner Portal Restaurant management dashboard where venue partners create and manage offers, view real-time performance dashboards and weekly reporting, and track transactions and revenue.
Quantifiable outcome
- Venues earn up to $10,000 per month in extra revenue using dynamic pricing
- +5 more outcomes
Companies that use EatClub
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
EatClub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature5 records
EatClub partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- LightspeedcorePoint of sale integration partner enabling seamless order processing for EatClub takeaway services.
- SquarecorePoint of sale integration partner enabling seamless order processing for EatClub takeaway services.
- OraclecorePoint of sale integration partner enabling seamless order processing for EatClub takeaway services.
- ImposcorePoint of sale integration partner enabling seamless order processing for EatClub takeaway services.
- Vault Payment Solutions Group Pty LtdcoreIssues the EatClub digital card as a prepaid reloadable Mastercard, enabling automatic discount application at checkout.
- GooglecoreIntegration with Google allows guests to book directly from Google search, improving venue visibility and creating seamless booking experiences.
- Meta (Facebook and Instagram)coreIntegration with Meta platforms allows guests to book directly from Facebook and Instagram pages, driving bookings through social media channels.
Scale indicators11 records
Recent moves8 records
Expansion highlights5 records
EatClub competitors and assessment
Company assessmentDirect peers
- First Table: Australian restaurant deals platform offering time-based promotional dining deals. Direct head-to-head competitor to EatClub in the Australian market, with a similar dynamic-pricing/discount-dining model and diner marketplace.
- OpenTable: Global restaurant reservation platform owned by Booking Holdings, serving diners and restaurants across 60+ countries. Competes with EatClub Bookings and provides the international incumbent EatClub must displace in its UK and broader international expansion.
- Resy: Restaurant reservation and dining platform owned by American Express with strong presence in the US and expanding in the UK. Directly comparable booking-and-discovery functionality to EatClub, with a similar high-end restaurant focus.
- TheFork: Tripadvisor-owned restaurant booking platform operating across Europe, Australia, and Latin America. Offers dining promotions and reservations comparable to EatClub's core marketplace and booking offerings, and represents the most likely incumbent EatClub faces in Manchester and European expansion.
- Quandoo: Restaurant reservation and marketing platform active across Europe and Asia. Comparable marketplace-plus-booking model with promotional dining functionality, putting it in direct competition with EatClub's UK and international rollout.
- SevenRooms: Restaurant CRM, marketing, and reservation platform serving hospitality venues globally. Competes with EatClub Bookings on the venue-side software stack and shares the same target customer (multi-location restaurants) and similar dynamic-pricing and loyalty capabilities.
- Tock: Reservation and dining experiences platform owned by Squarespace, offering prepaid ticketing and booking for restaurants. Comparable booking-and-pricing software model to EatClub, particularly around dynamic pricing for off-peak demand.
Emerging players
- Groupon: Global deals marketplace that historically offered discounted dining vouchers. While broader in category scope, Groupon's restaurant deals vertical overlaps with EatClub's discount-dining marketplace and represents an alternative channel for venue off-peak demand generation.
Broad incumbents
- TouchBistro: Restaurant POS and management platform serving SMBs globally. Competes indirectly via overlapping venue-side software (POS, reservations, payments) and represents a potential integration partner or competitive threat to EatClub's bookings and takeaway modules.
- Lightspeed Restaurant: Major restaurant POS and commerce platform that is both an EatClub POS integration partner and a broader competitor in restaurant operations software. Comparable go-to-market into the same SMB restaurant segment, with adjacent booking and payment capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
EatClub social profiles
Digital presenceEatClub financial estimates
Financial estimateRevenue estimate
Valuation estimate
EatClub leadership team
Management profileNumber of profiles
Profiles5 records
EatClub subsidiaries and ownership
Company hierarchySubsidiaries1 record
EatClub funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EatClub M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EatClub
What does EatClub do?
EatClub operates a digital marketplace platform that connects diners with restaurants offering time-based dynamic pricing deals of up to 50% off the total bill. The platform includes the EatClub mobile app and a prepaid reloadable Mastercard (EatClub Digital Card) for automatic discount application, an AI-driven Dynamic Pricing Engine that helps restaurants optimize revenue during off-peak periods, commission-free EatClub Bookings software for reservations, and a Partner Portal for venue management.
Is EatClub a public or private company?
EatClub is a private company. It is classified as venture growth investor backed and is currently operating.
When was EatClub founded?
EatClub was founded in 2017. It employs 101 to 250 people.
Where is EatClub based?
EatClub is headquartered in Melbourne, Australia, in the Oceania region.
How does EatClub make money?
Three revenue lines are on record. Transaction Service Fees are the primary driver. The others are restaurant Subscription Plans and marketplace Commission.
Who are EatClub's main competitors?
Direct peers on record are First Table, OpenTable, Resy, TheFork, Quandoo, SevenRooms and Tock. Groupon is listed as an emerging player. Broad incumbents are TouchBistro and Lightspeed Restaurant.
Does EatClub have an API?
No public API is recorded for EatClub.
What industry is EatClub in?
EatClub's product category is Online Restaurant Deals Marketplace. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of THALADAH, Restaurant/Table Reservation & Booking Engines. Its SIC code is 7372.