Swag Golf
- Company typePrivate
- Founded2018
- HeadquartersNorthbrook, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Swag Golf firmographics
Firmographics- Name
- Swag Golf
- Legal name
- SWAG Golf Company
- Website
- https://swag.golf
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Swag Golf industry classification
Industry- Product category
- Golf Equipment and Accessories
- NAICS
- Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
- akta.pro secondary industries
- Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK)
Keywords
Where Swag Golf is headquartered
LocationHeadquarters
- HQ city
- Northbrook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Swag Golf business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Golf Equipment and Accessories Sales: Primary revenue stream from direct-to-consumer sales of headcovers, putters, wedges, golf bags, ball markers, towels, and other accessories through e-commerce platform and retail partners
- The Clubhouse Membership Program: Annual membership program offering early access to drops, member-only products, exclusive discounts, and free 2-day shipping on US orders. Billed at $333.33/year or $27.77/month
- DGAP Customs Headcovers: Fully custom headcover service where customers can design their own covers from existing SWAG designs. Pricing tiers from $777 for single cover to $11,111 for protected design bundle
- DGAP Customs Putters: Fully custom putter design service allowing customers to create bespoke putters with custom head, shaft, grip, finish, and paint colors. Starting at $3,333
- Licensed Collaborations: Revenue from officially licensed products including NFL, MLB, NHL, WWE, and movie-themed collaborations with major entertainment brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | The Clubhouse Perks Membership - $333.33/year |
| Unit Pricing | Pay-as-you-go | DGAP Custom Headcover - Single Design |
| Unit Pricing | Pay-as-you-go | DGAP Custom Headcover - 3 Piece Wood Set |
| Unit Pricing | Pay-as-you-go | DGAP Custom Headcover - Protect Your Design Bundle |
| Unit Pricing | Pay-as-you-go | DGAP Custom Putters |
| Unit Pricing | Pay-as-you-go | Standard Golf Products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Swag Golf product offering
Product offeringCore offering
Swag Golf manufactures and sells premium golf accessories including hand-milled stainless steel putters, forged carbon steel wedges, high-stitch-count headcovers (made in the USA), CNC-milled ball markers, golf bags, towels, golf balls, and a men's apparel line. The company also offers bespoke custom design services through DGAP Customs and an annual membership program called The Clubhouse that provides early access to limited-edition drops, exclusive products, and free shipping.
Product overview
SWAG Golf is a premium golf accessories and apparel company offering a diverse product portfolio centered around headcovers, putters, wedges, and apparel. The core product lines include: (1) Headcovers - premium driver, blade, mallet, fairway, and hybrid covers made in the USA with high stitch counts and unique designs; (2) Putters - hand-milled 303 stainless steel putters with tour-level performance; (3) Wedges - forged carbon steel wedges including Cleveland Golf collaborations; (4) Apparel - men's performance polos, hoodies, quarter-zips, t-shirts, and hats. Licensed sub-brands include NFL, MLB, NHL, and WWE collections, while Rewind Golf offers movie-themed designs. The company operates a customization service (DGAP Customs) for bespoke headcovers and putters, and The Clubhouse membership program offering early access, exclusive products, and free shipping. Products are available through swag.golf, major retailers (Dick's Sporting Goods, Golf Galaxy), and the company's first international store in Bangkok.
Differentiator
Problem solved
Functional benefit
Brands
- Rewind Golf: A sub-brand offering movie-themed officially licensed golf headcovers and accessories with wider release than limited SWAG drops. Includes collaborations with Happy Gilmore, The Big Lebowski, Top Gun, Teenage Mutant Ninja Turtles, Anchorman, and Animal House.
- DGAP Customs
- DGAP Customs Putters
- The Clubhouse
Products and services
- Headcovers Premium golf headcovers for driver, blade, mallet, fairway, and hybrid clubs, made in the USA with high stitch counts and unique designs, including limited drops, core collection, and licensed collaborations with NFL, MLB, WWE, and NHL.
- Putters Hand-milled stainless steel golf putters precision-engineered for tour-level performance, made in the USA from 303 stainless steel with face milling patterns. Includes blade and mallet styles with NHL team collaborations.
- Wedges
- Apparel Men's golf clothing line featuring performance polos, quarter-zips, hoodies, t-shirts, and hats designed for on-course performance and off-course style.
- Golf Bags Premium golf bags featuring collaborations with Vessel, including stand bags and staff bags with vibrant designs such as galaxy themes, skull patterns, and patriotic currency-inspired artwork.
- Ball Markers 100% CNC-milled stainless steel golf ball markers with hand-painted finishes, including themed designs like flip cup markers, cartridge-style markers, and team-licensed MLB designs.
- Golf Towels Premium absorbent golf towels designed for performance and style on the course, featuring unique designs including currency themes, skull graphics, and NFL team branding.
- Golf Balls Golf ball collaborations including the SWAG x Srixon Z-Star Diamond High Roller Golf Ball Dozen featuring limited-edition packaging and branding.
- DGAP Customs Fully custom headcover and putter design service allowing customers to create their own dream designs with design consultation, premium materials, and 90-day lead times. Headcovers start at $777 for a single design; putters start at $3,333.
- The Clubhouse Membership Annual membership program priced at $333.33 per year (or $27.77 monthly billed annually) offering early access to select drops, member-only products and colorways, exclusive discount events, and free 2-day shipping on US orders.
Quantifiable outcome
- Products are collectibles with limited availability - once a design is gone, it is not restocked
- +1 more outcomes
Companies that use Swag Golf
Customer profileSegments7 records
Ideal customer profiles3 records
Swag Golf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Swag Golf partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and major.
- Cleveland Golf and SrixonminorSwag Golf partnered with Cleveland Golf and Srixon for the 'High Roller' limited-edition collection, a deck of heat collaboration featuring branded golf balls and wedges
- Cleveland GolfminorCollaboration with Cleveland Golf for RTZ Black Satin Gambling Edition and Dollar Bill themed wedges featuring Cleveland x SWAG branding
- VesselminorPartnership with Vessel for golf bag collaborations including stand bags and staff bags with unique SWAG-themed designs and branding
- National Football League (NFL)majorOfficial NFL licensing partnership for headcovers, towels, and golf accessories featuring all 32 NFL teams
- Major League Baseball (MLB)majorOfficial MLB licensing partnership for golf headcovers, putters, and ball markers featuring 18 MLB teams including Dodgers, Yankees, and Cubs
- National Hockey League (NHL)majorOfficial NHL licensing partnership featuring hockey stick-style blade putters and team headcovers for multiple NHL teams
- WWEmajorOfficial WWE licensing partnership for wrestling-themed putters and headcovers featuring legendary wrestlers including The Undertaker, Ultimate Warrior, and Bret Hart
- Movie Studios (Happy Gilmore, Top Gun, Big Lebowski, TMNT, Anchorman, Animal House)majorRewind Golf division features officially licensed movie-themed headcovers and accessories including Happy Gilmore, Top Gun, The Big Lebowski, Teenage Mutant Ninja Turtles, Anchorman, and Animal House
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Swag Golf competitors and assessment
Company assessmentBroad incumbents
- TaylorMade Golf: Top-tier golf equipment manufacturer covering drivers, irons, putters and balls; comparable as a large incumbent with tour-validated performance credibility that Swag must compete against for pro-shop and golfer mindshare.
- PXG (Parsons Xtreme Golf): Premium direct-to-consumer golf equipment brand with custom-fitting and apparel; comparable on DTC premium positioning, customization emphasis, and direct-manufacturer model across clubs and accessories.
- Callaway Golf: Largest premium golf equipment portfolio (Callaway, Odyssey, Topgolf, TravisMathew); comparable as the broad incumbent setting pricing, distribution and tour-pro expectations across equipment and apparel.
- Scotty Cameron (Acushnet Holdings): Industry-defining premium putter brand owned by Acushnet/Titleist; the benchmark Swag positions against in the milled-putter category and the dominant force in pro-shop distribution.
Direct peers
- Vessel Golf: Premium golf bag and accessories brand with luxury positioning and co-branded collaborations; already an existing Swag partner on bags, making it both a collaborator and a comparable standalone premium-accessories peer.
- Stitch Golf: Premium golf apparel and headcover/accessories brand sold direct online and through major retailers; closely comparable on DTC-first premium accessories, license-led collaborations, and apparel expansion.
- L.A.B. Golf: Direct-to-consumer premium putter brand built around a distinctive lie-angle-balanced technology; comparable as a smaller, design-led putter upstart fighting for share with established milled-putter makers.
- Malbon Golf: Premium lifestyle golf apparel and accessories brand with strong DTC and boutique-retail footprint; competes with Swag for the same younger, fashion-forward golfer demographic across apparel and headwear.
- Bettinardi Golf: US-based precision-milled putter maker with strong DTC and custom-shop model; directly comparable on milled-putter hero product, premium US-built positioning, and bespoke putter program.
Emerging players
- Craft Cartel / Bomber Golf: Smaller DTC headcover and accessories brand with bold-design collaborations; comparable as a younger, design-led niche brand chasing the same limited-edition/accessories segment Swag has helped define.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Swag Golf social profiles
Digital presenceSwag Golf financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swag Golf leadership team
Management profileNumber of profiles
Profiles1 record
Swag Golf funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swag Golf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swag Golf
What does Swag Golf do?
Swag Golf manufactures and sells premium golf accessories including hand-milled stainless steel putters, forged carbon steel wedges, high-stitch-count headcovers (made in the USA), CNC-milled ball markers, golf bags, towels, golf balls, and a men's apparel line. The company also offers bespoke custom design services through DGAP Customs and an annual membership program called The Clubhouse that provides early access to limited-edition drops, exclusive products, and free shipping.
Is Swag Golf a public or private company?
Swag Golf is a private company. It is classified as venture growth investor backed and is currently operating.
When was Swag Golf founded?
Swag Golf was founded in 2018. It employs 101 to 250 people.
Where is Swag Golf based?
Swag Golf is headquartered in Northbrook, United States, in the North America region.
How does Swag Golf make money?
Five revenue lines are on record. Golf Equipment and Accessories Sales are the primary driver. The others are the Clubhouse Membership Program, DGAP Customs Headcovers, DGAP Customs Putters and licensed Collaborations.
Who are Swag Golf's main competitors?
Broad incumbents on record are TaylorMade Golf, PXG (Parsons Xtreme Golf), Callaway Golf and Scotty Cameron (Acushnet Holdings). Direct peers are Vessel Golf, Stitch Golf, L.A.B. Golf, Malbon Golf and Bettinardi Golf. Craft Cartel / Bomber Golf is listed as an emerging player.
Does Swag Golf have an API?
No public API is recorded for Swag Golf.
What industry is Swag Golf in?
Swag Golf's product category is Golf Equipment and Accessories. Its primary akta.pro industry code is CRAMABAG, Golf Equipment, Apparel & Pro Shop Retail, with a secondary code of CRAMAGAD, Golf Apparel Retail (Men’s/Women’s/Youth). Its NAICS code is 45911 and its SIC code is 3949.