Sunny Day Fund
Sunny Day Fund provides a B2B workplace emergency savings platform that enables employers to offer automated, payroll-deducted savings accounts to hourly and frontline workers, with behavioral rewards, multi-goal buckets, and payroll/HRIS integrations.
- Company typePrivate
- Founded2019
- HeadquartersFalls Church, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sunny Day Fund does
Sunny Day Fund Solutions Inc., founded in 2019 and incorporated in Delaware with headquarters in Falls Church, Virginia, operates a workplace emergency savings (ESA) platform sold as a B2B employer-sponsored employee benefit. The platform enables automated, payroll-deducted savings into FDIC-insured accounts held at partner bank Portage Bank, with employees able to allocate funds across multiple goal buckets (emergency expenses, car repairs, healthcare, vacation, pet care, fertility, first-home purchase) and access funds penalty-free without credit checks or minimum balances. Core technology components include a patent-pending behavioral rewards model that structures employer incentives to drive participation, native payroll/HRIS integrations for eligibility and contribution management, multi-language web access (including Spanish), and aggregated anonymized workforce analytics that report participation, turnover correlation, withdrawal patterns, and contribution trends to employer administrators.
The business model is a B2B SaaS subscription sold to employers at HSA-comparable pricing that scales with company size, complexity, and customization; employees participate free of charge. Supplemental revenue mechanics include a per-transaction fee schedule on withdrawals and transfers (e.g., $0.05 per ACH withdrawal, $0.50 per incoming ACH from employer, $5 per incoming wire, $2 per check transaction) and a banking relationship with Portage Bank that anchors the interest-rate offering of 3.04%-3.42% APY. The go-to-market combines direct enterprise sales to HR and benefits leaders with channel partnerships across major benefit brokers and consultants (Lockton, Gallagher, OneDigital, Henderson Brothers, TriBridge Partners) and embedded integrations with FinFit, Manifest, My Secure Advantage, and Senda.
The company serves employers in industries with large hourly and frontline workforces — healthcare, manufacturing, hospitality, design/construction, non-profit, logistics, and public sector — with named customers including Ascent, California Closets, Farmington, CFC, and Precipart. The team is small (11-50 range, ~8-10 named across engineering, sales, partnerships, and leadership) and operates from a distributed footprint across Virginia (Falls Church, Richmond, Charlottesville) and the Philippines. Disclosed cumulative equity funding is approximately $2.52M across rounds led or participated in by CAV Angels, CMFG Ventures, Techstars, MassChallenge, Financial Health Network, Virginia Innovation Partnership Corporation, CAFE Fintech Accelerator, and K Street Capital/TMV.
Sunny Day Fund firmographics
Firmographics- Name
- Sunny Day Fund
- Legal name
- Sunny Day Fund Solutions Inc.
- Website
- https://sunnydayfund.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunny Day Fund provides a B2B workplace emergency savings platform that enables employers to offer automated, payroll-deducted savings accounts to hourly and frontline workers, with behavioral rewards, multi-goal buckets, and payroll/HRIS integrations.
- Ownership category
- akta.pro rank
Sunny Day Fund industry classification
Industry- Product category
- Workplace Financial Wellness Software
- NAICS
- Insurance and Employee Benefit Funds (5251), Health and Welfare Funds (52512)
- akta.pro primary industry
- Savings Automation & Goal-Based Savings (FSAGADAC)
- akta.pro secondary industries
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)
Keywords
Where Sunny Day Fund is headquartered
LocationHeadquarters
- HQ city
- Falls Church
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sunny Day Fund business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Employer SaaS Subscription: B2B employer-sponsored benefit model where employers pay for access to the workplace emergency savings platform. Pricing is comparable to HSA pricing and varies with company size, complexity, and level of customization. The employer sponsors Sunny Day Fund as a benefit for their workforce, making it free for employees to participate.
- Interest Spread: Savings accounts held at Portage Bank earn competitive interest rates (3.04%-3.42% APY). While interest goes to employees, the relationship with Portage Bank enables the financial services ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Variable employer pricing based on company size and customization |
| Freemium | Monthly | Free employee participation with employer sponsorship |
| Transaction based/ take rate | Pay-as-you-go | Transaction fees for specific withdrawal and transfer types |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Sunny Day Fund product offering
Product offeringCore offering
Sunny Day Fund provides an employer-sponsored workplace Emergency Savings Account (ESA) platform that enables employees to save automatically through payroll deductions, earn employer-funded rewards, and access funds without penalties or credit checks. The platform supports multiple savings goals within a single FDIC-insured account (held at Portage Bank), integrates directly with employer payroll and HRIS systems, and is offered as a paid B2B benefit with employees participating at no cost.
Product overview
Sunny Day Fund is a workplace emergency savings platform that provides a unified employee benefit solution combining automated payroll savings, behavioral incentives, and multiple savings goals. The core offering is the Workplace Emergency Savings (ESA) program, supplemented by a patent-pending Behavioral Rewards Model that incentivizes participation, a Goal-Based Savings Experience for multiple financial targets, and partner-enabled modules including First-Time Homebuyer Savings Accounts (FHSA) for homeownership goals, SafetyNet emergency credit solutions, and Quick 401(k) Transfers for retirement plan consolidation.
Differentiator
Problem solved
Functional benefit
Products and services
- Workplace Emergency Savings Account (ESA) Employer-sponsored emergency savings benefit that enables employees to save automatically through payroll deductions, earn competitive interest rates (3.04-3.42% APY), and access funds anytime without penalties or restrictions. Accounts are held at Portage Bank, Member FDIC.
- Behavioral Rewards Model Patent-pending rewards system that incentivizes savings behavior through employer contributions, matching programs, and milestone bonuses to drive higher employee participation rates.
- Goal-Based Savings Experience Platform feature allowing employees to create multiple savings buckets for different financial goals including emergencies, vacation, healthcare, pet care, fertility treatments, first home purchase, and other priorities within a single account.
- First-Time Homebuyer Savings Account (FHSA) Savings goal feature enabling employees to save for first home purchases with potential state tax advantages across multiple states, integrated into the workplace savings platform.
- SafetyNet Emergency Credit Solutions Partnership offering with FinFit providing emergency credit solutions powered by Sunny Day Fund, plus free financial coaching and education and access to additional financial tools and resources.
- Quick & Free 401(k) Transfers Partnership with Manifest enabling employees to rollover old 401(k) plans to their current retirement plan in minutes, at no cost to employee or employer, reducing retirement plan leakage.
Quantifiable outcome
- 40-60% voluntary employee participation rates; can exceed 80% with optimal program design
- +5 more outcomes
Companies that use Sunny Day Fund
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Sunny Day Fund technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Sunny Day Fund partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, strategic and minor.
- Portage BankcorePrimary banking partner providing FDIC-insured savings accounts for the Sunny Day Fund ESA program. Financial services provided through Portage Bank, Member FDIC. The partnership enables competitive interest rates (3.04%-3.42% APY) and secure deposit handling.
- FinFitcoreEmbedded partnership providing SafetyNet emergency savings and emergency credit solutions for employees. FinFit offers free financial coaching and education plus access to additional financial tools and resources, with emergency savings powered by Sunny Day Fund.
- ManifestcorePartnership for Quick & Free 401(k) Transfers enabling employees to rollover old 401(k)s in minutes. Manifest automates retirement transfers from old plans to the employee's current retirement plan at no cost to employee or employer.
- My Secure AdvantagestrategicPartnership to provide holistic financial wellness solutions for the modern workforce. The integrated experience enables employers to customize incentives and drive engagement with impactful savings and financial coaching benefits.
- Worker SolutionsstrategicPartnership focused on economic mobility and financial resilience initiatives, including participation in Outcome 2030 event. Worker Solutions helps small and mid-sized businesses improve alignment of benefits with workforce needs.
- Henderson BrothersminorReferral partner where Joe Cravotta (Manager of Institutional Services) partners with employers on their retirement plan strategies and recommends Sunny Day Fund.
- TribridgeminorReferral partnership where Kevin O'Toole (Consultant- Health & Employee Benefits) consults for employers to overcome health and wealth benefit design challenges.
- WorkLife PartnershipstrategicPartnership for emergency cash grants combined with emergency savings programs. WorkLife Partnership provides resource navigation support alongside financial assistance to help employees experiencing unexpected hardship.
- TriBridge PartnersminorReferral partner consulting on health and wealth benefit design challenges for employers.
- OneDigitalminorBenefits advisory firm referral partner offering Sunny Day Fund as part of comprehensive benefits recommendations.
- LocktonminorGlobal insurance brokerage referral partner recommending Sunny Day Fund to employer clients.
- GallagherminorBenefits consulting firm referral partner.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Sunny Day Fund competitors and assessment
Company assessmentDirect peers
- Salary Finance: Salary Finance (now part of ZayZoon group) offers employee savings, earned wage access and loans through employer partnerships. It overlaps with Sunny Day Fund on workplace-linked savings and financial wellness for hourly workers.
- TrueConnect: TrueConnect provides employer-sponsored emergency savings and small-dollar lending through payroll integration. It competes directly with Sunny Day Fund for HR and benefits decision-makers seeking financial wellness solutions for frontline workers.
- SecureSave: SecureSave is a workplace emergency savings platform that helps employers offer payroll-linked savings accounts to employees. It is the closest direct competitor to Sunny Day Fund in the out-of-plan ESA category.
Emerging players
- ZayZoon: ZayZoon provides earned-wage access and bill smoothing through employer payroll integrations, increasingly bundling savings features. It targets the same employer buyer and frontline employee segment as Sunny Day Fund.
- Stash: Stash offers consumer and workplace investment, banking and financial wellness products. Its employer-side workplace benefits compete with Sunny Day Fund for the same HR and benefits budgets targeting frontline employees.
- Brightside: Brightside is a financial wellness platform combining savings, debt repayment and financial coaching for employees, often delivered through employer benefits. It overlaps with Sunny Day Fund on goal-based workplace savings and HR-channel distribution.
- FinFit: FinFit is an employee financial wellness platform offering emergency savings, earned wage access, credit solutions and coaching. It is both a strategic embedded partner of Sunny Day Fund (SafetyNet) and a partial competitor in financial wellness.
- Payactiv: Payactiv is an earned-wage-access and financial wellness platform serving employers and hourly workers. It is comparable to Sunny Day Fund on the financial-wellness-for-frontline-workers value proposition and distribution channel (benefits brokers, HR tech).
- DailyPay: DailyPay is an earned-wage-access platform that integrates with employer payroll to give workers on-demand access to earned wages. It competes with Sunny Day Fund for the same frontline-worker financial-wellness wallet and benefits-buyer attention.
Broad incumbents
- Fidelity (Workplace Financial Wellness): Fidelity is a broad incumbent in retirement, HSA and workplace financial wellness. As SECURE 2.0 in-plan emergency savings accounts are adopted, Fidelity's retirement recordkeeping platform is a competitive substitute for Sunny Day Fund's out-of-plan ESA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sunny Day Fund social profiles
Digital presenceSunny Day Fund compliance and trust
Trust signalCompliance2 records
Sunny Day Fund financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunny Day Fund leadership team
Management profileNumber of profiles
Profiles8 records
Sunny Day Fund funding detail
Funding detailFunding overview
Funding rounds8 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunny Day Fund M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunny Day Fund
What does Sunny Day Fund do?
Sunny Day Fund provides an employer-sponsored workplace Emergency Savings Account (ESA) platform that enables employees to save automatically through payroll deductions, earn employer-funded rewards, and access funds without penalties or credit checks. The platform supports multiple savings goals within a single FDIC-insured account (held at Portage Bank), integrates directly with employer payroll and HRIS systems, and is offered as a paid B2B benefit with employees participating at no cost.
Is Sunny Day Fund a public or private company?
Sunny Day Fund is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sunny Day Fund founded?
Sunny Day Fund was founded in 2019. It employs 11 to 50 people.
Where is Sunny Day Fund based?
Sunny Day Fund is headquartered in Falls Church, United States, in the North America region.
How does Sunny Day Fund make money?
Two revenue lines are on record. Employer SaaS Subscription is the primary driver. The others are interest Spread.
Who are Sunny Day Fund's main competitors?
Direct peers on record are Salary Finance, TrueConnect and SecureSave. Emerging players are ZayZoon, Stash, Brightside, FinFit, Payactiv and DailyPay. Fidelity (Workplace Financial Wellness) is listed as a broad incumbent.
Does Sunny Day Fund have an API?
No public API is recorded for Sunny Day Fund.
What industry is Sunny Day Fund in?
Sunny Day Fund's product category is Workplace Financial Wellness Software. Its primary akta.pro industry code is FSAGADAC, Savings Automation & Goal-Based Savings, with a secondary code of BPACAKAE, Benefits Administration & Total Rewards Outsourcing. Its NAICS code is 5251.