SecureSave
SecureSave is a Kirkland, WA-based fintech, founded in 2020, that provides employer-sponsored Emergency Savings Accounts through a B2B SaaS platform, serving HR and benefits leaders across SMB, mid-market, and enterprise employers. Acquired by HSA Bank (Webster Financial) in December 2025.
- Company typePrivate
- Founded2020
- HeadquartersKirkland, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SecureSave does
SecureSave (legal entity Secure, Inc.) is a Kirkland, Washington-based fintech founded in November 2020 by Devin Miller (CEO) and Bassam Saliba (CTO), with personal-finance personality Suze Orman joining as co-founder. The company provides an employer-sponsored Emergency Savings Account (ESA) platform designed to help employees build short-term savings through automatic payroll deductions, employer matching contributions, and milestone bonuses. The platform consists of an Employer Portal for program administration (employee enrollment, payroll batch processing, matching configuration, adoption analytics) and an Employee App for savings management, fund access, and bank account linking via Plaid. Underlying technology includes ACH transfers for payroll deductions and withdrawals, Plaid-powered bank verification, SOC 1 and SOC 2 security certifications, and two granted US patents (11,748,720 and 12,205,092) covering ESA administration methods.
The business model is B2B SaaS subscription: employees use SecureSave free of charge as an employer-sponsored benefit, while employers pay monthly subscription fees with customizable match and bonus options. Account balances earn 0.80% APY interest, and custodial accounts are held at FDIC-insured banking partners (Stearns Bank, Wells Fargo, and now Webster Bank). Distribution occurs through direct sales to HR and benefits leaders, channel partnerships with recordkeepers (Transamerica), financial wellness platforms (Bennie Health), payroll and benefits providers, and financial institutions.
In December 2025, SecureSave was acquired by HSA Bank, a subsidiary of Webster Financial Corporation, with the deal closing on December 4, 2025. Prior to the acquisition, SecureSave had raised approximately $14.5 million across a January 2021 seed round and a June 2022 $11 million strategic round led by Truist Ventures. The company's customer base spans SMB to enterprise, including logos such as Humana, Amazon, Delta, Starbucks, Baptist Health, Truist, Stearns Bank, and the Spurs. Reported adoption metrics include a 60% average employee enrollment rate among invited employees and an 87% monthly retention rate.
SecureSave firmographics
Firmographics- Name
- SecureSave
- Legal name
- Secure, Inc.
- Website
- https://securesave.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- SecureSave is a Kirkland, WA-based fintech, founded in 2020, that provides employer-sponsored Emergency Savings Accounts through a B2B SaaS platform, serving HR and benefits leaders across SMB, mid-market, and enterprise employers. Acquired by HSA Bank (Webster Financial) in December 2025.
- Ownership category
- akta.pro rank
SecureSave industry classification
Industry- Product category
- Employee Financial Wellness Benefits
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI)
Keywords
Where SecureSave is headquartered
LocationHeadquarters
- HQ city
- Kirkland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SecureSave business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B SaaS - Employer Subscriptions: SecureSave is free to employees as an employer-sponsored benefit. Employers pay subscription fees for access to the platform, administration, and employee enrollment tools. Pricing is based on flexible monthly plans with customizable match and bonus options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for employees |
| Subscription | Monthly | Employer subscription plans |
| Other | Monthly | Interest-bearing accounts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
SecureSave product offering
Product offeringCore offering
SecureSave provides a purpose-built, employer-sponsored Emergency Savings Account (ESA) platform that enables employees to build short-term savings through automatic payroll deductions, employer matching, and milestone bonuses. Employers subscribe to the SaaS platform to administer the benefit, with funds held in FDIC-insured custodial accounts at partner banks. The solution integrates with payroll systems and uses Plaid for bank account verification, offering employees instant access to funds during emergencies.
Product overview
SecureSave is a fintech company offering employer-sponsored Emergency Savings Accounts (ESAs) as a workplace financial wellness benefit. The product suite consists of the core SecureSave ESA platform with two main user interfaces—the Employer Portal for program administration (including employee management, payroll batch processing, matching configuration, and adoption analytics) and the Employee App for account management (automatic payroll savings, bank linking, and fund access). Additional offerings include a Business Impact Calculator for ROI analysis and a Whitepaper covering ESA research and legislation. SecureSave was acquired by HSA Bank (a subsidiary of Webster Financial) in December 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- SecureSave Emergency Savings Account (ESA) Employer-sponsored Emergency Savings Account (ESA) that allows employees to save money through automatic payroll deductions. Features include employer matching programs, signup bonuses, milestone bonuses, and instant access to funds in emergencies.
- SecureSave Employer Portal Administrative dashboard for employers to customize and manage their emergency savings benefit program, including employee enrollment management, payroll batch processing (file upload or manual creation), contribution tracking, matching configuration, and adoption analytics.
- SecureSave Employee App Mobile and web application for employees to manage their emergency savings account. Features include automatic payroll savings, bank account linking via Plaid, fund withdrawal processing, savings goal tracking, and account management.
- SecureSave Business Impact Calculator ROI calculator tool that helps employers quantify the cost of employee financial stress and estimate the business impact of implementing an ESA program, including metrics on productivity, retention, and absenteeism.
Quantifiable outcome
- 60% average adoption rate among invited employees
- +5 more outcomes
Companies that use SecureSave
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
SecureSave technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
SecureSave partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and major.
- HSA BankcoreHSA Bank, a subsidiary of Webster Financial Corporation, acquired SecureSave in December 2024. The acquisition aims to enhance HSA Bank's product offerings, which hold $9.1 billion in deposits. SecureSave is now a subsidiary of Webster Bank, N.A.
- KashableminorPartnership to deliver comprehensive financial benefits to employers during challenging economic climate. Combines emergency savings with early access to wages.
- PlaidcoreTechnology integration for instant bank account verification and linking. Plaid enables secure credential-based bank account connections without sharing login information with SecureSave.
- TransamericamajorTransamerica offers SecureSave's emergency savings accounts as part of their workplace benefits and financial wellness solutions.
- Bennie HealthmajorBenefits administration platform that recommended SecureSave to clients seeking ESA solutions. DemandZen became a customer through Bennie Health referral.
- Stearns BankmajorBanking partner providing FDIC-insured custodial accounts for SecureSave's emergency savings program. Stearns Bank N.A. is Member FDIC.
- Wells FargocoreBanking partner providing FDIC-insured custodial accounts for SecureSave's emergency savings program. Wells Fargo N.A. is Member FDIC.
- Webster BankcoreParent company bank after HSA Bank acquisition. Secure Inc. is a subsidiary of Webster Bank, N.A. Member FDIC.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
SecureSave competitors and assessment
Company assessmentBroad incumbents
- Human Interest: Human Interest is a leading 401(k) provider for small/mid-market employers, with expanding workplace financial wellness offerings. It represents a broader incumbent that could bundle ESA features into its retirement platform.
- DailyPay: DailyPay is a leading earned wage access platform serving large employers. While focused on EWA rather than ESAs, it competes for the same financial wellness budget allocation.
Emerging players
- Kashable: Kashable offers employer-partnered earned wage access and financial wellness. Already a SecureSave partner, it represents an adjacent earned-wage-access solution often offered alongside ESAs.
- Dave: Dave offers earned wage access, budgeting, and savings tools, including through employer partnerships. Its Side Hustle and ExtraCash products overlap with SecureSave's emergency savings positioning.
- Brightside (acquired by MissionSquare): Brightside provides employer-sponsored financial wellness benefits including emergency savings and bill negotiation, directly competing with SecureSave for HR/benefits leaders.
- Payactiv: Payactiv provides earned wage access and financial wellness tools to employees via employer partnerships, overlapping with SecureSave's target market and channel (payroll-integrated benefits).
- Even: Even offers on-demand pay and budgeting tools to employees through employer partnerships. It competes for the same HR/benefits buyer budget as SecureSave.
- Friendly Finance (formerly EasyFintech / Nest): Financial wellness platforms offering employer-side savings and budgeting tools, overlapping with SecureSave's value proposition of helping employees build emergency savings.
Direct peers
- Rain: Rain is a direct competitor offering employer-sponsored earned wage access and emergency savings. Like SecureSave, it integrates with payroll systems and targets HR/benefits leaders at mid-to-large employers seeking financial wellness benefits.
- Sunny Day Fund: Sunny Day Fund provides employer-sponsored emergency savings accounts with payroll deduction, directly competing with SecureSave in the ESA category for employer customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SecureSave social profiles
Digital presenceSecureSave compliance and trust
Trust signalCompliance2 records
SecureSave financial estimates
Financial estimateRevenue estimate
Valuation estimate
SecureSave leadership team
Management profileNumber of profiles
Profiles5 records
SecureSave funding detail
Funding detailFunding overview
Funding rounds3 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SecureSave M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SecureSave
What does SecureSave do?
SecureSave provides a purpose-built, employer-sponsored Emergency Savings Account (ESA) platform that enables employees to build short-term savings through automatic payroll deductions, employer matching, and milestone bonuses. Employers subscribe to the SaaS platform to administer the benefit, with funds held in FDIC-insured custodial accounts at partner banks. The solution integrates with payroll systems and uses Plaid for bank account verification, offering employees instant access to funds during emergencies.
Is SecureSave a public or private company?
SecureSave is a private company. It is classified as corporate owned and is currently acquired.
When was SecureSave founded?
SecureSave was founded in 2020. It employs 11 to 50 people.
Where is SecureSave based?
SecureSave is headquartered in Kirkland, United States, in the North America region.
How does SecureSave make money?
One revenue line is on record: B2B SaaS - Employer Subscriptions.
Who are SecureSave's main competitors?
Broad incumbents on record are Human Interest and DailyPay. Emerging players are Kashable, Dave, Brightside (acquired by MissionSquare), Payactiv, Even and Friendly Finance (formerly EasyFintech / Nest). Direct peers are Rain and Sunny Day Fund.
Does SecureSave have an API?
No public API is recorded for SecureSave.
What industry is SecureSave in?
SecureSave's product category is Employee Financial Wellness Benefits. Its primary akta.pro industry code is FSAGALAI, Embedded Payroll, Earned Wage Access & Benefits Finance. Its NAICS code is 522320 and its SIC code is 6199.