Catch+Release
Catch+Release operates a two-sided marketplace that helps brands discover, license, and legally clear authentic user-generated visual content from creators for use in promotional campaigns. The platform serves brand marketers seeking efficient UGC licensing and creators seeking monetization of their content.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Catch+Release firmographics
Firmographics- Name
- Catch+Release
- Website
- https://catchandrelease.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Catch+Release operates a two-sided marketplace that helps brands discover, license, and legally clear authentic user-generated visual content from creators for use in promotional campaigns. The platform serves brand marketers seeking efficient UGC licensing and creators seeking monetization of their content.
- Ownership category
- akta.pro rank
Catch+Release industry classification
Industry- Product category
- Content Licensing Platform
- NAICS
- Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights) (MPACAFAK)
- akta.pro secondary industries
- UGC Sourcing & Community Creator Programs (BPAFAHAK), Rights Management, Content ID & Anti-Piracy Platforms (MPACABAK)
Keywords
Where Catch+Release is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Catch+Release business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Content Licensing Fees: Platform facilitates licensing of creator-generated content for brand campaigns, earning transaction or licensing fees from the marketplace.
Distribution channels1 record
Marketing channels2 records
Catch+Release product offering
Product offeringCore offering
Catch+Release operates a content licensing marketplace platform that connects brands with creators to license authentic visual content, including user-generated content (UGC), for use in promotional campaigns. The platform streamlines the workflow from content discovery through legal clearance and licensing compliance, enabling brand marketers to source rights-cleared creative assets and enabling creators to monetize their content. Revenue is generated via commissions on licensing transactions facilitated through the marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Catch+Release Content Licensing Marketplace A content licensing marketplace platform that enables brands and creators to license authentic visual content, including user-generated content (UGC), for use in promotional campaigns. The platform facilitates content sourcing, licensing compliance, and clearance efficiency for brand marketing teams.
Companies that use Catch+Release
Customer profileSegments2 records
Ideal customer profiles2 records
Catch+Release technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Catch+Release partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TikTokcorePartnership focused on redefining UGC licensing for authentic storytelling. Collaboration to enhance how authentic visual content is licensed and delivered for promotional campaigns.
Scale indicators2 records
Catch+Release competitors and assessment
Company assessmentDirect peers
- Shutterstock: Operates one of the largest stock and UGC licensing marketplaces for brands and agencies, with tools for legal clearance of creator content — directly overlapping Catch+Release's brand-side sourcing and licensing marketplace.
- Getty Images: Global visual content licensing platform serving enterprise brands and agencies across editorial, commercial, and increasingly user-generated imagery — comparable customer base and licensing workflow to Catch+Release.
- Adobe Stock: Stock and creator-licensed visual content marketplace embedded in Adobe's Creative Cloud workflow used by the same brand and agency buyers Catch+Release targets, with rights-cleared licensing mechanics.
- Pond5: Video-first content marketplace with rights-managed licensing for brands, broadcasters and agencies — directly comparable video UGC/content licensing workflow to Catch+Release.
- Storyblocks: Subscription-based stock and creator-content licensing platform serving brand creative teams, with comparable rights-cleared licensing models for promotional use.
- iStock: Getty-owned affordable stock licensing marketplace serving SMB and enterprise brand marketers, directly competing for the same brand creative budgets Catch+Release pursues.
- Tongal: Creator marketplace connecting brands with filmmakers and UGC creators for custom ad content with built-in rights clearance — a directly comparable model for sponsored creator content at brand campaign scope.
- Genero: Global creator network producing brand and advertising video content with rights-clearance built in — directly comparable on the brand-sponsored UGC video creation and licensing axis to Catch+Release.
- Envato Elements: Subscription-based marketplace licensing creator-produced digital assets (video, audio, graphics) for commercial use — directly comparable rights-cleared creator-content licensing model.
Emerging players
- Artlist: Subscription-based creator-content licensing platform built around music and footage for marketers and creators, intersecting Catch+Release's brand creator-licensing value proposition with a creator-facing go-to-market motion.
Market position
Customer concentration
Catch+Release social profiles
Digital presenceCatch+Release financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catch+Release leadership team
Management profileNumber of profiles
Profiles5 records
Catch+Release funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catch+Release M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catch+Release
What does Catch+Release do?
Catch+Release operates a content licensing marketplace platform that connects brands with creators to license authentic visual content, including user-generated content (UGC), for use in promotional campaigns. The platform streamlines the workflow from content discovery through legal clearance and licensing compliance, enabling brand marketers to source rights-cleared creative assets and enabling creators to monetize their content. Revenue is generated via commissions on licensing transactions facilitated through the marketplace.
Is Catch+Release a public or private company?
Catch+Release is a private company. It is classified as venture growth investor backed and is currently operating.
When was Catch+Release founded?
Catch+Release was founded in 2014. It employs 51 to 100 people.
Where is Catch+Release based?
Catch+Release is headquartered in San Francisco, United States, in the North America region.
How does Catch+Release make money?
One revenue line is on record: content Licensing Fees.
Who are Catch+Release's main competitors?
Direct peers on record are Shutterstock, Getty Images, Adobe Stock, Pond5, Storyblocks, iStock, Tongal, Genero and Envato Elements. Artlist is listed as an emerging player.
Does Catch+Release have an API?
No public API is recorded for Catch+Release.
What industry is Catch+Release in?
Catch+Release's product category is Content Licensing Platform. Its primary akta.pro industry code is MPACAFAK, Creator Licensing & Rights Monetization (UGC Licensing, Music/Video Rights), with a secondary code of BPAFAHAK, UGC Sourcing & Community Creator Programs. Its NAICS code is 512120 and its SIC code is 7822.