ManoMano
ManoMano is a Paris-based online marketplace operating across five European countries, connecting third-party sellers with over 7 million DIY, home improvement, and gardening buyers including trade professionals and individual consumers.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What ManoMano does
ManoMano is a Paris-based online marketplace founded in 2013 that connects buyers with third-party sellers of DIY, home improvement, and gardening products. The platform operates across five European countries (France, Spain, Italy, Germany, and the UK) through localized country-specific storefronts and serves more than 7 million professional and individual customers across 17 main product categories spanning tools, indoor and outdoor furniture, plumbing and heating, electrical and home automation, hardware, appliances, kitchen, automotive parts, paint, flooring, construction materials, pet supplies, and joinery. The company monetizes primarily through marketplace commissions on third-party seller transactions, supplemented by an emerging B2B services revenue stream and dedicated Pro accounts targeting trade professionals with negotiated pricing and account management.
The platform is built around a proprietary technology stack that combines marketplace matching algorithms with content assets (notably the ManoGuide expert-advice library) and a delivery/returns service branded ManoExpress (free shipping and 100-day returns). It distributes through owned e-commerce websites (manomano.fr, .co.uk, .de, .it, .es), native iOS and Android applications, and a Pro/B2B direct-sales motion. Payment infrastructure integrates BNPL provider Alma (up to 12 installments), PayPal, Google Pay, Visa, Mastercard, CB, and bank transfer. The company has raised approximately $705 million cumulatively across six funding rounds, achieving unicorn status at a $2.6 billion valuation in July 2021 before experiencing a 78% valuation decline to €480 million by March 2026. Following a 25% workforce reduction in 2023, co-founder departures in April 2026, and a January 2026 data breach affecting ~38 million customers, the company is now executing a strategic pivot toward B2B services leveraging its proprietary data and algorithmic capabilities under new CEO Loïc Derrien.
ManoMano firmographics
Firmographics- Name
- ManoMano
- Legal name
- ManoMano
- Website
- https://manomano.fr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ManoMano is a Paris-based online marketplace operating across five European countries, connecting third-party sellers with over 7 million DIY, home improvement, and gardening buyers including trade professionals and individual consumers.
- Ownership category
- akta.pro rank
ManoMano industry classification
Industry- Product category
- Online DIY and Home Improvement Marketplace
- NAICS
- Home Centers (444110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)
Keywords
Where ManoMano is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
ManoMano business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commission / Transaction Fees: ManoMano operates as an online marketplace connecting DIY product sellers with consumers, earning commissions on transactions conducted through the platform
- B2B Services: Emerging B2B services leveraging proprietary data and algorithmic capabilities, targeting professional customers with dedicated accounts and negotiated pricing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Marketplace pricing varies by product |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
ManoMano product offering
Product offeringCore offering
ManoMano operates an online marketplace connecting buyers with third-party sellers of DIY, home improvement, and gardening products across five European countries (France, Spain, Italy, Germany, UK). The platform aggregates a comprehensive catalog spanning 17 main product categories including tools, furniture, plumbing, electrical, construction materials, and garden equipment. It serves both individual consumers and trade professionals, supplemented by a dedicated Pro account program and ManoExpress delivery service.
Product overview
ManoMano operates as an online marketplace platform connecting buyers with third-party sellers across five European markets (France, Spain, Italy, Germany, UK). The platform offers a comprehensive range of DIY, home improvement, and gardening products organized into 17 main categories and numerous subcategories. The core offering includes the ManoMano Marketplace platform, supplemented by the ManoExpress delivery service (free shipping and returns for 100 days) and the ManoMano Pro program for professional customers. Product categories span garden/pool equipment (pools, spas, garden furniture, lawn care, outdoor cooking), tools (power tools, hand tools, workshop equipment), indoor furnishings, plumbing/heating, electrical/home automation, hardware, appliances, automotive parts, paints, flooring, construction materials, pet supplies, and joinery/woodwork. The platform also provides a mobile app for iOS and Android.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 7 million customers served across 5 European countries
- +2 more outcomes
Companies that use ManoMano
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
ManoMano technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
ManoMano partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Loïc DerrienmajorNew CEO appointed from previous executive roles at Vinci and Hilti, replacing co-founders Christian Raisson and Philippe de Chanville who stepped down from operational roles.
Scale indicators7 records
ManoMano competitors and assessment
Company assessmentDirect peers
- Houzz: Houzz is a home design platform that combines inspiration content, professional directories, and an integrated marketplace for home products. Like ManoMano, it serves both DIY consumers and trade professionals through a content-led, vertical marketplace model in the home category.
- B&Q: B&Q is the UK and Ireland's largest home improvement and garden retailer (Kingfisher). It directly competes with ManoMano in the UK market on the same DIY/pro customer base and overlapping product categories including tools, garden, and building materials.
- Wayfair: Wayfair is the leading US online marketplace for home goods, furniture, and decor. Both companies operate asset-light e-commerce marketplaces focused on home-related categories, connecting third-party sellers with consumers and competing for the same end-customer wallet share.
- Leroy Merlin: Leroy Merlin is ADEO's flagship European DIY/home improvement retailer operating in France, Spain, Italy, and other EU markets — directly overlapping ManoMano's footprint. Both target DIY consumers and tradespeople in identical product categories (tools, building materials, garden, plumbing, electrical).
- Westwing Group: Westwing is a European online home and living e-commerce platform operating across multiple EU countries. Like ManoMano, it runs a digital-first vertical marketplace with localized storefronts, content-driven customer acquisition, and overlapping product categories in furniture and home furnishings.
- Castorama: Castorama is a Kingfisher-owned French/European DIY and home improvement retailer, one of ManoMano's most direct head-to-head competitors in France and the UK. Both serve identical customer segments (DIY + pro) with overlapping assortments in tools, building materials, and garden.
Broad incumbents
- Amazon: Amazon is the dominant general online marketplace and a key competitor in DIY/home improvement/garden categories across Europe. ManoMano competes with Amazon on assortment, Prime delivery speed, and pricing in the same long-tail home improvement SKUs.
- Home Depot: Home Depot is the largest US home improvement retailer and a global category-defining incumbent. It is comparable to ManoMano as a benchmark for category scale, Pro customer strategy, and omnichannel home improvement economics, though it is primarily US-focused.
- Lowe's: Lowe's is the second-largest US home improvement retailer serving DIY consumers and Pro contractors. It provides a relevant public-market comparable for ManoMano's marketplace model, Pro segment strategy, and category economics in DIY/home improvement.
Regional players
- Cdiscount: Cdiscount is a major French general e-commerce marketplace (Casino Group) that competes with ManoMano in the French market on overlapping home and DIY categories. As a primarily France-focused generalist, it overlaps regionally rather than matching ManoMano's pan-European vertical focus.
Market position
Strengths4 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
ManoMano social profiles
Digital presenceManoMano financial estimates
Financial estimateRevenue estimate
Valuation estimate
ManoMano leadership team
Management profileNumber of profiles
Profiles8 records
ManoMano funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ManoMano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ManoMano
What does ManoMano do?
ManoMano operates an online marketplace connecting buyers with third-party sellers of DIY, home improvement, and gardening products across five European countries (France, Spain, Italy, Germany, UK). The platform aggregates a comprehensive catalog spanning 17 main product categories including tools, furniture, plumbing, electrical, construction materials, and garden equipment. It serves both individual consumers and trade professionals, supplemented by a dedicated Pro account program and ManoExpress delivery service.
Is ManoMano a public or private company?
ManoMano is a private company. It is classified as venture growth investor backed and is currently operating.
When was ManoMano founded?
ManoMano was founded in 2013. It employs 501 to 1,000 people.
Where is ManoMano based?
ManoMano is headquartered in Paris, France, in the Europe region.
How does ManoMano make money?
Two revenue lines are on record. Marketplace Commission / Transaction Fees are the primary driver. The others are B2B Services.
Who are ManoMano's main competitors?
Direct peers on record are Houzz, B&Q, Wayfair, Leroy Merlin, Westwing Group and Castorama. Broad incumbents are Amazon, Home Depot and Lowe's. Cdiscount is listed as a regional player.
Does ManoMano have an API?
No public API is recorded for ManoMano.
What industry is ManoMano in?
ManoMano's product category is Online DIY and Home Improvement Marketplace. Its primary akta.pro industry code is CRAFABAO, Construction, Home Improvement & Building Materials Marketplaces. Its NAICS code is 444110 and its SIC code is 5700.