Nurx

What Nurx does

Nurx is a direct-to-consumer telehealth platform operating under parent company Thirty Madison Inc., delivering women's healthcare services across reproductive health, mental health, dermatology, sexual health, and weight management categories. The platform follows a standardized three-step model: patients complete an online medical consultation, a state-licensed provider issues a prescription when clinically appropriate, and medication is either shipped via the company's affiliated pharmacy network (AFA Pharmacy, Propel Pharmacy, Propel Pharmacy Ohio) or sent to a local pharmacy for pickup. The technology backbone is a proprietary consultation system with iOS mobile app integration and e-prescribing through DoseSpot; clinical services are delivered through KMG Medical Group affiliates operating in multiple states under Thirty Madison's clinical protocols.

The company generates revenue through three streams: prescription medication sales (billed to insurance or paid out-of-pocket), one-time consultation fees ranging from $20 to $79 per service, and recurring monthly care management fees of $69 for mental health and $79 for weight management that bundle provider access and prescription management. Insurance is accepted for most prescription medications but generally not for consultation fees, and several categories (anti-aging, melasma, eyelash growth, hair loss) are cash-pay only. Distribution is 100% direct-to-consumer via the website and mobile app, with the company explicitly opting out of offering talk therapy and instead referring patients to partner Talkspace.

Nurx serves women across all life stages as its primary customer base, with over 2 million patients served cumulatively and 26,000+ five-star reviews on Trustpilot (4.7 rating). The company is headquartered in San Francisco and reports 501-1,000 employees, operating only within the United States and excluding certain states from its service footprint. It was last valued at approximately $280 million post-money following a Series C round in which it raised $32 million in equity and $20 million in debt, totaling $52 million.

Name

Nurx

Legal name

NURX Inc.

Website

https://nurx.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nurx is a direct-to-consumer telehealth platform serving women across the United States with online consultations, prescriptions, and medication delivery for birth control, mental health, dermatology, weight management, and sexual health services under parent Thirty Madison.

Ownership category

akta.pro rank

Product category

Women's Telehealth Services

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

Women’s Health & Fertility Therapeutics (Digital) (HLACANAK), Behavioral Health Digital Therapeutics (DTx) & Virtual Care Partner Management (HLAEAHAJ), Condition-specific Digital Therapeutics (DTx) (HLACANAA)

Keywords

• Telehealth services
• Women's health care
• Online prescription delivery
• Reproductive health services
• Remote medical consultation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Medication Sales: Nurx generates revenue through the sale of prescription medications, billing insurance directly for covered patients and collecting out-of-pocket payments for uninsured or uncovered medications. The company operates its own pharmacy network including AFA Pharmacy, LLC, Propel Pharmacy, LLC, and Propel Pharmacy Ohio, LLC.
2. Consultation and Care Management Fees: Patients pay consultation fees for initial medical evaluations ($20-$79 depending on service) and monthly care management fees ($69/month for mental health, $79/month for weight management) that cover ongoing provider access, prescription management, and medical team support.
3. Over-the-Counter Products: Nurx sells over-the-counter products including emergency contraception and skincare items through its e-commerce storefront (shop.nurx.com), providing one-time purchase revenue alongside prescription services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nurx is a direct-to-consumer telehealth platform that connects patients to licensed medical providers for online consultations, prescriptions, and home delivery of medications. The company offers specialty care for women spanning birth control, mental health, dermatology, weight management, sexual health, and general health conditions, with medications fulfilled through its affiliated pharmacy network or available at local pharmacy pickup.

Product overview

Nurx is a telehealth platform providing online healthcare services focused on women's health. The platform operates as a unified service with multiple specialty treatment areas: Birth Control (core offering with 50+ contraceptive options), Mental Health (anxiety, depression, SAD, PMDD, postpartum depression, OCD treatment), Weight Management (GLP-1 injectables and oral medications), and Dermatology (acne, anti-aging, melasma, rosacea, eyelash growth, hair loss). Additional services include emergency contraception, herpes treatment, UTI, bacterial vaginosis, yeast infection, vaginitis, menopause, and migraine care. All services follow a consistent model: online consultation, licensed provider evaluation, prescription if appropriate, and medication delivery. The company is part of Thirty Madison, which also operates Keeps (hair loss) and Cove (migraines).

Differentiator

Problem solved

Functional benefit

Products and services

• Birth Control Telehealth service offering over 50 types of hormonal birth control including pills, patches, rings, and shots, with online consultation, provider prescription, and home delivery.
• Mental Health Treatment

Quantifiable outcome

• Over 2 million patients served across all care offerings
• +6 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered support, core and flagship.

• TalkspacesupportGTM or Marketing PartnerNurx has partnered with Talkspace to provide therapy resources and connections to licensed therapists for patients seeking mental health support beyond medication management. This partnership addresses Nurx's limitation of not offering talk therapy by directing patients to Talkspace's platform for additional care.
• KMG Medical GroupcoreTechnology or IntegrationKMG Medical Group provides clinical services to Nurx customers through affiliated medical providers including KMG Medical Group MO, P.C., KMG Medical Group KS, P.A., KMG Medical Group NJ, P.A., KMG Medical Group TX., P.A., and others. KMG providers deliver care following Thirty Madison's clinical protocols.
• AFA Pharmacy, LLC / Propel PharmacycoreTechnology or IntegrationNurx uses affiliated pharmacies including AFA Pharmacy, LLC, Propel Pharmacy, LLC, and Propel Pharmacy Ohio, LLC (managed by Thirty Madison) to fulfill and ship prescription medications to patients. These pharmacies are integrated with KMG Medical Group for quality improvement and care coordination.
• Thirty MadisonflagshipOthersNurx is operated by Thirty Madison Inc., a digital health company managing multiple telehealth brands including Keeps (hair loss), Cove (migraines), and Facet. Thirty Madison provides shared infrastructure, technology, and operational support across its brand portfolio.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Pill Club: The Pill Club is a DTC telehealth platform specializing in birth control delivery with pharmacist-led consultations and mail-order pharmacy fulfillment. Directly comparable to Nurx's core birth control offering and reproductive health model.
• Maven Clinic: Maven Clinic is a virtual care platform for women's and family health, covering fertility, maternity, postpartum, and mental health, serving both consumers and employers. Overlaps with Nurx on women's reproductive and mental health, though more B2B employer-sponsored.
• Lemonaid Health: Lemonaid Health is a telehealth platform providing online consultations and prescriptions for a range of conditions including reproductive and mental health. Comparable in DTC model and broad service menu, though less women-focused than Nurx.
• K Health: K Health is a telehealth platform offering primary care, mental health, and weight management via online consultations, with AI-driven symptom assessment. Comparable to Nurx in DTC care delivery and mental health offering, though broader in primary care scope.
• Ro: Ro is a direct-to-consumer telehealth company operating brands like Roman (men's health), Rory (women's health), and Ro Body (weight management including GLP-1s). Directly comparable to Nurx in DTC women's health and weight loss verticals, with similar insurance acceptance and pharmacy fulfillment model.
• Hims & Hers Health: Hims & Hers is a publicly-traded DTC telehealth platform offering men's and women's health, dermatology, mental health, and weight management via online consultation and pharmacy delivery. Closely comparable to Nurx across nearly all service lines, with women's health as a growing focus area.
• Curology: Curology is a DTC telehealth platform for prescription skincare (acne, anti-aging, hyperpigmentation) with provider consultations and custom-compounded formulations. Directly comparable to Nurx's dermatology vertical and ReviveRx-style compound products.
• SimpleHealth: SimpleHealth is a women's telehealth platform focused on birth control, with online consultations and mail-order prescription delivery. Closely comparable to Nurx's core contraceptive offering and target demographic.

Emerging players

• Twentyeight Health: Twentyeight Health is a women's telehealth startup focused on birth control, reproductive health, and prenatal care with a mission-driven model serving underserved populations. Comparable to Nurx in DTC women's reproductive health with similar product/customer base but at an earlier stage.

Broad incumbents

• GoodRx Care: GoodRx is a publicly-traded digital healthcare platform offering prescription discounts and GoodRx Care telehealth visits across primary care, mental health, and urgent care. Comparable as a broader telehealth + pharmacy platform serving cost-sensitive consumers.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nurxapp
• Xx.com/nurxapp
• Facebookfacebook.com/nurxapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds8 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nurx