Twentyeight Health

What Twentyeight Health does

Twentyeight Health is a digital women's healthcare platform founded in 2018 and headquartered in Brooklyn, New York. The company provides telehealth-based reproductive and sexual health services to women of reproductive age, with a deliberate focus on Medicaid recipients and medically underserved communities. It operates across 43 U.S. states and is in-network with over 500 commercial and Medicaid insurance plans, including Aetna, United Healthcare, Cigna, BlueCross BlueShield, and Molina Healthcare, enabling $0 copay access for a covered population of approximately 50 million women.

The platform connects patients with U.S.-licensed healthcare providers through online medical questionnaires, secure messaging, and video consultations. Its core product is the Complete Care subscription at $19.99/month, which bundles access to birth control (pills, patches, rings, injections), emergency contraception, vaginal health treatments (UTI, BV, yeast infections), skin care, weight care medication (Wegovy, Zepbound), herpes treatment, abortion pills, prenatal vitamins, and period care products. The Get Care Now service provides same-day prescription fulfillment with pharmacy pickup within 4-6 hours for acute conditions. In May 2026, the company announced a partnership with Oura to integrate wearable biometric data (sleep, cycle, symptoms) into provider workflows for personalized contraceptive recommendations, alongside clinical integrations with Maven and Progyny.

Twentyeight Health operates a direct-to-consumer, self-serve go-to-market with multi-channel acquisition spanning SEO, social media (Instagram, TikTok, LinkedIn), content marketing (Sex+ Health Guide blog, Monthly Flow newsletter), and community partnerships with organizations such as A Step Ahead Chattanooga and Trust Her. Revenue is generated through subscription memberships, medication co-pays (often $0 with insurance), and insurance reimbursement. The company is venture-backed, having raised approximately $25 million in disclosed total funding including a $10 million Series A in January 2025 led by Seae Ventures, a health-equity-focused firm. The company donates 1% of revenues to the National Institute for Reproductive Health (NIRH).

Name

Twentyeight Health

Legal name

Twentyeight Health, Inc.

Website

https://twentyeighthealth.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Twentyeight Health is a digital women's healthcare platform offering telehealth-based reproductive and sexual health services, including birth control, urgent care, and chronic condition management, primarily serving Medicaid recipients and underserved women across 43 U.S. states.

Ownership category

akta.pro rank

Product category

Women's Telehealth and Reproductive Healthcare

NAICS

Family Planning Centers (621410), Family Planning Centers (62141)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Women’s Health & Contraception Prescribing + Pharmacy Delivery Platforms (HLALAIAI)

akta.pro secondary industries

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Women's telehealth services
• Reproductive healthcare platform
• Contraception delivery service
• Online medical consultations
• Prescription medication services

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscription - Complete Care: Monthly membership at $19.99/month providing access to all products and services, unlimited provider messaging, free shipping, annual renewal, and OTC product discounts
2. Medication Co-pays and Out-of-Pocket: Prescription medications billed through insurance (often $0 copay) or paid out-of-pocket starting at $16/month for birth control pills
3. Insurance Reimbursement: Services and medications billed through commercial insurance and Medicaid plans, with many plans offering $0 copay for medications

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Twentyeight Health operates a virtual telemedicine platform that connects patients with licensed U.S. healthcare providers for women's reproductive and sexual health services. The core offering centers on a Complete Care subscription membership ($19.99/month) that provides online consultations, prescription management, and medication delivery or pharmacy pickup for birth control, emergency contraception, UTI/BV/yeast infection treatment, skincare, weight care medications, herpes treatment, abortion pills, prenatal vitamins, and related women's health services.

Product overview

Twentyeight Health is a digital women's healthcare platform offering a telemedicine-based care model centered on its Complete Care subscription ($19.99/month). The platform operates as a unified product with multiple integrated service modules: birth control services (pills, patches, rings, injections, emergency contraception), vaginal health (UTI, BV, yeast infection treatment), skincare, weight care medication, herpes treatment, abortion pills, prenatal vitamins, and period care products. The core service relies on licensed US-based healthcare providers who review patient medical questionnaires and prescribe medications delivered by mail or available for pharmacy pickup. The platform also features a Get Care Now same-day prescription service and a partnership with ŌURA for wearable health data integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Complete Care Membership A subscription-based virtual healthcare membership priced at $19.99/month ($0 with insurance) providing comprehensive access to all Twentyeight Health services including birth control, skincare, herpes treatment, and weight care with unlimited provider messaging, free shipping, automatic refills, and annual OTC product discounts. Targeted at women seeking an all-in-one reproductive and sexual health membership.
• Birth Control Virtual consultations and prescriptions for various hormonal birth control methods including pills, patches, vaginal rings, and injectable contraceptives, delivered to patients' doors or local pharmacies. Offers 100+ birth control brands. Targeted at women of reproductive age seeking convenient and affordable contraception.
• Get Care Now Same-day prescription service enabling patients to complete an online medical questionnaire and pick up prescriptions at a local pharmacy within 4-6 hours for conditions including UTIs, BV, yeast infections, and emergency contraception. Targeted at women needing urgent access to treatment without traditional doctor appointments.
• Emergency Contraception Morning-after pill prescriptions (Ella, New Day) available with $0 copay through insurance, accessible via online consultation and pharmacy pickup or delivery. Targeted at women needing time-sensitive emergency contraception.
• Skin Care Prescription skincare services for conditions including hyperpigmentation, melasma, rosacea, acne, aging, hair loss, and eczema, offered at $8.99/month for new users with 50% discount promotional pricing. Targeted at women seeking prescription dermatology treatments via telehealth.
• Weight Care Medication Telehealth consultations and prescriptions for weight management medications including Wegovy and Zepbound, integrated with dietary guidance and ongoing provider support. Targeted at women seeking medical weight management solutions.
• Herpes Treatment Virtual consultations and prescriptions for herpes treatment including valacyclovir and acyclovir, with ongoing management and unlimited provider messaging. Targeted at women needing confidential STI treatment.
• Abortion Pills Telemedicine consultations and prescriptions for abortion medication (mifepristone/misoprostol) where legally available, provided through licensed providers. Targeted at women in states where telemedicine abortion is permitted.
• Vaginal Health Services Treatment for urinary tract infections (UTI), bacterial vaginosis (BV), and yeast infections, available through same-day consultations with prescriptions sent to local pharmacy. Targeted at women seeking quick treatment for common vaginal infections.
• Prenatal Vitamins Prescription prenatal vitamin supplements available through the platform, delivered discreetly or available for pharmacy pickup. Targeted at women in pre-conception or pregnancy stages.
• Period Care Over-the-counter menstrual products including tampons, menstrual pads, and pain relievers (Midol), with 1 OTC product included annually in the Complete Care plan. Targeted at women seeking menstrual care products.
• PCOS Treatment Telemedicine consultations and treatment plans for Polycystic Ovary Syndrome (PCOS), including hormonal birth control options to help manage symptoms. Targeted at women diagnosed with or suspected of having PCOS.
• Telemedicine Platform Virtual healthcare platform connecting patients with US-licensed doctors and nurse practitioners through online medical questionnaires, secure messaging, and video consultations for prescription renewals. The platform is the foundational technology underlying all Twentyeight Health services.

Quantifiable outcome

• Serve approximately 50 million women through over 500 commercial and Medicaid insurance partners
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ŌURAcoreTechnology or Integration · 6 May 2026Partnership to integrate ŌURA smart ring wearable health data (sleep, cycle, symptom data) with Twentyeight Health's contraceptive care services. ŌURA members can share their biometric data with Twentyeight Health's nationwide network of licensed providers to receive personalized birth control recommendations and ongoing care.
• Commercial and Medicaid Insurance PartnerscoreChannel Partner/ Reseller/ Distributor · 1 May 2026Over 500 commercial and Medicaid insurance partners enabling $0 copay prescriptions for millions of women. Partners include major insurers such as Aetna, United Healthcare, Cigna, BlueCross BlueShield, Molina Healthcare, and state Medicaid programs.
• MavenminorStrategic or Co-development Partner · 1 May 2026Clinical care partnership integrating Oura data into care plans alongside Maven's women's health platform services.
• ProgynyminorStrategic or Co-development Partner · 1 May 2026Clinical care partnership integrating Oura data into care plans alongside Progyny's fertility and family-building benefits platform.
• A Step Ahead ChattanoogaminorStrategic or Co-development PartnerCommunity partnership with A Step Ahead Chattanooga providing reproductive health resources and access to contraception services.
• A Step Ahead of East TennesseeminorStrategic or Co-development PartnerCommunity partnership providing reproductive health services and contraception access in East Tennessee region.
• Ahead Tri-Cities TennesseeminorStrategic or Co-development PartnerCommunity partnership supporting reproductive health access in the Tri-Cities Tennessee area.
• Trust HerminorStrategic or Co-development PartnerPartnership focused on women's health and trust-based healthcare services.
• PropelminorStrategic or Co-development PartnerProgram partnership for reproductive health access and services.
• TCI (Take Control Initiative)minorStrategic or Co-development PartnerBrand partnership with Take Control Initiative for reproductive health education and access.
• National Institute for Reproductive Health (NIRH)minorOthersTwentyeight Health donates 1% of revenues to NIRH to support reproductive health advocacy and accessibility.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hims & Hers Health: Hims & Hers operates a direct-to-consumer telehealth platform with a dedicated women's health vertical (Hers) offering birth control, skincare, weight care, and sexual health. Both companies compete head-to-head in subscription-based women's telehealth with similar pricing models and $0 insurance copay offerings.
• Nurx: Nurx is a direct competitor in online birth control, emergency contraception, and STI treatment via telehealth, with insurance billing. It was acquired by Hims & Hers in 2022, making it the closest legacy peer to Twentyeight Health's core offering.
• Wisp: Wisp offers telehealth for reproductive and sexual health including birth control, UTI/BV treatment, herpes, and emergency contraception, with similar online questionnaire + prescription delivery model. Directly comparable in service mix and DTC go-to-market.
• Alpha Medical: Alpha Medical provides virtual primary care and women's health services including birth control, UTI treatment, and skincare. Comparable as a subscription-based women's telehealth platform with insurance billing and pharmacy delivery.

Emerging players

• Favor: Favor is a women's telehealth startup offering birth control, UTI treatment, and sexual health services. It acquired The Pill Club's assets in 2024, making it a recent direct competitor with overlapping patient demographic and subscription model.
• Tia: Tia is a women's healthcare provider blending virtual and in-person primary care, gynecology, and mental health. Overlaps with Twentyeight Health on women's reproductive services but expands into full primary care with brick-and-mortar clinics.
• Caraway Health: Caraway is a virtual care provider for women aged 18-34 offering mental, physical, and reproductive health services targeted at Gen Z. Comparable in demographic targeting and reproductive health focus, though broader in mental health coverage.

Broad incumbents

• Maven Clinic: Maven Clinic is a well-funded digital women's health platform serving employers and payers with fertility, maternity, and family-building benefits. Broader than Twentyeight Health but already a named partner for ŌURA data integration, indicating adjacent positioning.
• GoodRx Care: GoodRx operates a telehealth marketplace for birth control, urinary tract infection, and other primary care services. Broader scope and massive consumer brand, but overlapping women's health and contraception prescription offerings via similar online questionnaire model.

Regional players

• Planned Parenthood Direct: Planned Parenthood's telehealth app offers birth control, UTI treatment, and emergency contraception in select states. While a nonprofit, it competes for the same patient demographic on the same services, often with sliding-scale pricing that targets a similar Medicaid/underserved audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/twentyeight-health
• Instagraminstagram.com/twentyeighthealth
• TikToktiktok.com/@twentyeighthealth
• Xx.com/twenty8health

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twentyeight Health