What Genexa does

Genexa is a U.S. consumer health company that develops, markets, and sells over-the-counter medicines and dietary supplements under the positioning of 'The First Clean Medicine Company.' Founded in 2014 in Atlanta, GA by David Johnson and Max Spielberg, the company formulates products using the same FDA-approved active pharmaceutical ingredients as leading legacy OTC brands (acetaminophen, dextromethorphan, diphenhydramine, guaifenesin, etc.) but replaces conventional inactive ingredients with organic and clean alternatives such as organic agave syrup, organic honey, organic blueberry flavor, and organic chamomile extract, excluding artificial dyes, preservatives, sweeteners, parabens, and common allergens. This formulation approach is partially protected by U.S. Patent #11,931,413 covering cough and chest congestion products.

The product portfolio spans six therapeutic categories — Pain & Fever, Cough/Cold/Flu, Allergy, Digestive, Sleep & Stress, and Vitamins — and serves three age segments (infants from 6 months, children, and adults), with multiple bundle SKUs (e.g., Baby's First Sick Day Kit, Family Pain Bundle) that drive multi-product basket size. Products carry multiple third-party certifications including Non-GMO Project Verified, Certified B Corp, Certified Gluten-Free, USDA Organic (select SKUs), Certified Vegan, and Certified OU Kosher.

Genexa generates revenue on a one-time, pay-as-you-go basis through a three-channel distribution model: a direct-to-consumer e-commerce storefront (genexa.com), physical retail and drug-store shelf placement via retailer partnerships, and an official Amazon marketplace storefront. The company is private, has 11–50 employees, and has raised a single disclosed $60 million Series A round in July 2021 led by Monogram Capital with participation from Unilever Ventures, Gwyneth Paltrow, and Don Cheadle, valuing the company at approximately $200 million post-money.

Name

Genexa

Legal name

Genexa Inc.

Website

https://genexa.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Genexa is a U.S. consumer health company that develops and sells over-the-counter medicines and dietary supplements using FDA-approved active ingredients combined with organic, clean inactive ingredients, serving health-conscious parents of infants, children, and adults through DTC e-commerce, retail, and Amazon.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. OTC Medicine and Supplement Sales: Genexa generates revenue through the direct sale of over-the-counter medicines and dietary supplements to consumers. Products are sold through the company's e-commerce website, major retail chains, drug stores, and online marketplaces. Revenue is generated on a per-transaction basis with no subscription component, as customers purchase individual products or bundles for immediate use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Genexa researches, develops, manufactures, and sells over-the-counter medicines and dietary supplements that use the same FDA-approved active pharmaceutical ingredients as leading OTC brands but replace artificial inert/inactive ingredients with organic and natural alternatives such as organic agave syrup, organic blueberry, organic honey, and organic chamomile. The portfolio covers pain & fever, cough/cold/flu, allergy, digestive, and sleep & stress categories for infants, kids, and adults, and is sold direct-to-consumer via genexa.com, through major retail chains and drug stores, and via the Amazon marketplace.

Product overview

Genexa is a pharmaceutical company that positions itself as 'The First Clean Medicine Company,' offering over-the-counter (OTC) medicines and dietary supplements for infants, kids, and adults. The product portfolio is organized into six core therapeutic categories: Pain & Fever (acetaminophen-based pain relievers and fever reducers in various flavors and formats including liquids, chewables, and tablets), Cough/Cold/Flu (multi-symptom cold medicines, cough syrups, chest congestion relief, and homeopathic options), Allergy (diphenhydramine and homeopathic allergy products), Digestive (antacids and tummy relief), Sleep & Stress (homeopathic sleep aids and stress supplements), and Vitamins (Vitamin D3 drops for infants). The company also offers bundled multi-pack products combining complementary remedies. All products share a 'clean medicine' positioning emphasizing the use of the same effective active ingredients as leading brands but without artificial additives (dyes, preservatives, sweeteners, parabens, and common allergens). Many products feature organic agave syrup, organic blueberry, or organic cherry flavors. The portfolio serves three age segments: infants (0-12 months), kids (typically 2-11 years), and adults. Several products are certified organic (USDA), non-GMO Project Verified, Certified Gluten-Free, Certified Vegan, and B Corp certified. The company also produces homeopathic medicines following HPUS standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Pain & Fever oral suspensions and chewables (Kids' and Infants' acetaminophen line) Acetaminophen-based oral suspension pain relievers and fever reducers for children (Blueberry and Cherry flavors, chewable tablets) and infants (Blueberry and Cherry flavors, 160mg per 5mL), free from artificial dyes, preservatives, sweeteners, and common allergens; many use organic flavoring and are certified gluten-free, non-GMO, and vegan.
• Acetaminophen Extra Strength (Adults) Extra strength 500mg acetaminophen tablets for adults in a 100-count bottle, formulated without artificial additives as a clean-ingredient alternative to conventional adult OTC pain relievers.
• Cough, Cold & Flu oral suspensions and syrups (Kids' and Adults') Multi-symptom cold and flu oral suspensions (acetaminophen + dextromethorphan HBr + diphenhydramine HCl), Kids' Cough & Chest Congestion (oral suspension), Kids' Nighttime Cough & Chest Congestion, Kids' Honey Cough Syrup, Daytime Severe Cold & Flu, and Adult Cough & Chest Congestion with guaifenesin; cleaned of artificial additives and using organic flavors where applicable.
• Cold Crush and Flu Fix homeopathic tablets (Adults and Kids') Cold Crush (adults) and Kids' Cold Crush for multi-symptom cold/cough relief using homeopathic ingredients, plus Flu Fix for adult flu symptom relief using homeopathic formulation — drug-free clean-ingredient alternatives for cold and flu.
• Infants' Daytime Cough & Immune Support dietary supplement Dietary supplement for infants ages 6 months+ formulated with organic agave syrup and zinc to soothe coughs and support immune health, free of artificial sweeteners, preservatives, and dyes.
• Allergy liquid and homeopathic allergy care (Kids' and Adults') Kids' Allergy liquid with diphenhydramine, Kids' Allergy Care homeopathic allergy medicine, and Allergy Care homeopathic sinus decongestant for adults — clean-ingredient allergy relief across age segments.
• Antacid Maximum Strength (Adults) and Kids' Tummy Relief Maximum strength antacid chewable tablets for adults providing acid indigestion relief without artificial dyes, and Kids' Tummy Relief berry-flavored, dye-free heartburn and tummy relief medication for children.
• Sleepology, Kids' Sleepology, Stress, and Kids' Calm Keeper (homeopathic) Homeopathic sleep aids for adults (Sleepology) and children (Kids' Sleepology, organic), an adult Stress relief supplement, and Kids' Calm Keeper drug-free calming/relaxation medicine — clean-ingredient options for sleep and stress support.
• Infants' Vitamin D3 drops and Arnica Pain (homeopathic) Infants' Vitamin D3 dietary supplement drops in organic sunflower oil, providing 400 IU per 2 drops for infants ages 0-12 months to support healthy growth and bone development (USDA Certified Organic, Certified OU Kosher); plus Arnica Pain homeopathic pain relief tablets for adults.
• Baby's First Sick Day Kit bundle Curated kit for infants bundling Infants' Acetaminophen Pain Reliever & Fever Reducer with Infants' Daytime Cough & Immune Support, packaged in a reusable zipper bag for on-the-go sick-day use; certified vegan.
• Kids' Cough, Pain & Fever Relief 4-Pack Bundle 4-pack bundle combining kids' cough, pain, and fever relief products at volume-discount pricing as a clean-medicine family value pack.
• Kids' Pain & Allergy Relief 2-Pack Bundle 2-pack bundle pairing Kids' Pain & Fever with Kids' Allergy relief products for volume savings.
• Daytime Cough + Nighttime Severe Cold & Flu Combo Pack Combo pack pairing daytime cough relief with nighttime severe cold and flu medication for full-day symptom coverage.
• Severe Daytime + Nighttime Cold & Flu Combo Pack Combo pack combining severe daytime and nighttime cold and flu medications for full-day severe symptom coverage.
• Family Pain Bundle (Kids' Pain & Fever + Adult Acetaminophen) Bundle combining children's Kids' Pain & Fever with adult acetaminophen for the whole family's clean-ingredient pain and fever relief.

Quantifiable outcome

• Pediatricians overwhelmingly prefer Genexa's ingredient profiles for treating pain and fever versus leading brand products in independent clinical study (FRC 2025)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boiron: World's largest homeopathic medicine manufacturer with a broad OTC portfolio across cold, cough, allergy, pain, and sleep categories; directly comparable to Genexa's homeopathic product lines (Cold Crush, Flu Fix, Sleepology) and overlapping clean/natural consumer positioning.
• Hyland's: Long-standing homeopathic OTC brand with strong pediatric product portfolio (cough, cold, teething, sleep); competes head-to-head with Genexa in clean, parent-targeted OTC remedies for children and families.
• Zarbee's Naturals: Natural OTC brand focused on cough, cold, immune, and sleep products for the whole family; the closest direct competitor to Genexa in natural/clean pediatric OTC remedies, now backed by a strategic owner with deeper retail and marketing resources.
• Maty's Whole Health: Clean-ingredient OTC remedies for kids and families (cough syrup, chest rub, pain relief) using honey and natural alternatives; directly comparable to Genexa's 'clean medicine' positioning in the parent-focused OTC niche.

Emerging players

• SmartyPants Vitamins: Premium, clean-label gummy vitamins and supplements for kids and adults; overlaps with Genexa in the family health-conscious consumer segment and shared certifications (Non-GMO, Clean Label Project), though focused on supplements rather than OTC medicines.
• Ritual: Premium, clean-label supplement brand for adults and families with a strong DTC e-commerce motion; comparable to Genexa's clean-ingredient, certification-heavy, millennial/parent-target consumer positioning and direct-to-channel strategy.
• Culturelle: Clinically studied probiotic brand with strong pediatric and digestive health positioning; comparable to Genexa in its pediatrician-recommended, parent-targeted health products backed by clinical evidence.

Broad incumbents

• Gaia Herbs: Established herbal/botanical supplement company offering plant-based wellness products across stress, sleep, immunity, and children's categories; broader botanical health portfolio overlapping with Genexa's organic, plant-based inactive ingredient positioning.
• Nature's Way: Major branded supplement company with broad herbal, vitamin, and pediatric product lines; comparable in its natural health positioning, multi-category family health portfolio, and mass-retail distribution.
• Children's Tylenol (Johnson & Johnson): Dominant pediatric pain/fever OTC brand from J&J that Genexa explicitly positions against in ingredients and pediatrician preference; the most important incumbent Genexa must displace in shelf space and parent mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Genexahealth
• Instagraminstagram.com/genexa
• TikToktiktok.com/@genexa?lang=en
• Xx.com/genexa
• LinkedInlinkedin.com/company/genexa

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genexa