Finally Foods
Finally Foods is an Israeli molecular farming startup that uses AI-driven plant engineering to produce animal-free micellar casein in potato plants, selling the ingredient B2B to dairy producers and food manufacturers for use in cheese, yogurt, and other dairy products.
- Company typePrivate
- Founded2024
- HeadquartersRehovot, Israel
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Finally Foods does
Finally Foods Ltd. is an Israeli molecular farming startup founded in March 2024 that produces animal proteins — starting with micellar casein — by expressing them inside genetically modified potato plants. The company's core technology combines an exclusive license to Evogene's GeneRator AI platform with proprietary wet-lab workflows, enabling it to design protein sequences, simulate expression outcomes, and engineer plants that produce complete multi-subunit casein micelles. The company claims to be the first to express all four casein sub-units within a single organism and to have moved from lab to field production in ten months — a timeline it describes as the fastest in the molecular farming category.
The business is structured as a B2B ingredient supplier selling micellar casein to dairy producers and food manufacturers for use in cheese, yogurt, and other dairy applications. Production is field-based: potatoes function as open-air bioreactors and are processed using standard food-industry equipment, which the company cites as a structural cost advantage versus precision-fermentation competitors that require stainless-steel fermenter capex. Pricing is positioned at parity with cow-derived casein at launch, with a stated path to lower unit costs and incremental byproduct (starch) revenue. The company has signed a commercial offtake commitment with CBC Group (Israel's Coca-Cola franchisee and owner of its third-largest dairy) for hundreds of tons of casein, and is targeting USDA and FDA regulatory filings by 2027 to unlock the US market.
Finally Foods was co-founded by Evogene and The Kitchen FoodTech Hub by Strauss Group, with strategic shareholders including CBC Group, the Israel Innovation Authority, and ProVeg Incubator. The leadership team comprises CEO Dafna Gabbay (20+ years cross-functional experience) and CTO Dr. Basia J. Vinocur (former VP of R&D at Evogene, 110 patents, 15+ years in agricultural biotech), supported by a small specialist team of 1-10 employees based in Rehovot, Israel. As of late 2025 the company had raised $2.6M in pre-seed funding and was publicly targeting a $4-6M seed round.
Finally Foods firmographics
Firmographics- Name
- Finally Foods
- Legal name
- Finally Foods Ltd.
- Website
- https://finally-foods.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Finally Foods is an Israeli molecular farming startup that uses AI-driven plant engineering to produce animal-free micellar casein in potato plants, selling the ingredient B2B to dairy producers and food manufacturers for use in cheese, yogurt, and other dairy products.
- Ownership category
- akta.pro rank
Finally Foods industry classification
Industry- Product category
- Dairy Protein Ingredients
- NAICS
- Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151)
- SIC
- Dairy Products (2020), Food And Kindred Products (2000)
- akta.pro primary industry
- Plant Protein Ingredients Manufacturing (Isolates, Concentrates, Flours) (AFAKAGAF)
- akta.pro secondary industries
- Plant-Based Dairy-Alternative Ingredients & Bases Manufacturing (Emulsions, Fat Systems, Protein/Starch Bases for B2B) (AFAHAJAI), Dairy Protein Ingredients (Whey, Casein/Caseinates, Milk Protein Concentrates/Isolates) (AFAJAHAC), Protein-Based Texturizers (Whey/Caseinates, Egg Proteins, Plant Proteins for Thickening) (AFAJAMAH)
Keywords
Where Finally Foods is headquartered
LocationHeadquarters
- HQ city
- Rehovot
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Finally Foods business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales
Revenue model
- Casein protein ingredient sales: B2B sales of micellar casein protein to dairy producers and food manufacturers. The protein is sold as an ingredient for use in cheese, yogurt, and other dairy products. Dairy producers can use it in existing supply chains or develop new animal-free dairy products.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Finally Foods product offering
Product offeringCore offering
Finally Foods produces micellar casein protein by expressing it in potato plants through molecular farming, using AI-driven genetic modification (under exclusive license of Evogene's GeneRator AI technology). The company sells this animal-free casein ingredient B2B to dairy producers and food manufacturers for use in cheese, yogurt, and other dairy products, providing identical functional properties to cow-derived casein (stretch, melt, froth, creaminess).
Product overview
Finally Foods operates as a molecular farming company producing animal proteins through plant expression. Their core product is Micellar Casein, grown in genetically modified potatoes, which provides the functional properties of dairy casein for cheese and other dairy applications. The company also offers a broader Molecular Farming Platform that can express any animal protein (dairy, egg, meat) using the same AI-driven approach. The platform combines proprietary AI models with field-based production—potatoes act as bioreactors expressing the target proteins, then harvested and processed using standard food industry equipment. The company was formed in March 2024 and achieved field production within ten months.
Differentiator
Problem solved
Functional benefit
Products and services
- Micellar Casein Animal-free micellar casein protein produced by molecular farming in potato plants. The protein is functionally identical to cow-derived casein, providing the stretch, melt, firmness, froth stability, and creaminess required in cheese, yogurt, and other dairy applications. Sold B2B to dairy producers and food manufacturers for use in either existing supply chains or new animal-free dairy products.
Quantifiable outcome
- 4 potatoes produce equivalent casein to 1 liter of milk (100g mozzarella)
- +2 more outcomes
Companies that use Finally Foods
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Finally Foods technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Finally Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EvogenecoreNASDAQ-listed computational biology company (EVGN) providing GeneRator AI technology under exclusive license for molecular farming applications. Strategic shareholder supporting the company's technical capabilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Finally Foods competitors and assessment
Company assessmentDirect peers
- Perfect Day: Perfect Day produces animal-free whey and casein proteins via precision fermentation for dairy producers. Most direct competitor to Finally Foods in the animal-free dairy protein category, though using fermentation rather than molecular farming.
- Remilk: Remilk develops precision-fermented dairy proteins (casein and whey) identical to bovine proteins. Competes for the same B2B dairy-producer customers as Finally Foods using a different production pathway.
- Moolec Science: Moolec Science uses molecular farming to express animal proteins (e.g., porcine proteins) in plants such as safflower and peas. The closest pure molecular farming peer, addressing the meat protein category with the same plant-expression architecture Finally Foods uses for dairy.
- PoLoPo: PoLoPo is an Israeli molecular farming startup producing ovalbumin (egg protein) in plants. Closely comparable on technology (plant-expressed animal proteins) and geography (also Israel-based).
Emerging players
- TurtleTree: TurtleTree uses cellular agriculture to produce milk proteins including lactoferrin and casein. Adjacent in target protein (casein) and customer segment (dairy producers) but uses cell cultivation rather than plant-based molecular farming.
- Imagindairy: Imagindairy is an Israeli startup producing animal-free dairy proteins via precision fermentation. Comparable target product (casein/whey) and Israeli roots make it a strong regional and category peer.
Others
- Evogene: NASDAQ-listed computational biology company that co-founded Finally Foods and provides the GeneRator AI technology under exclusive license. Technology enabler and strategic shareholder rather than a direct competitor.
- Strauss Group: Israeli food conglomerate whose food-tech hub (The Kitchen FoodTech Hub) co-founded Finally Foods and remains a strategic shareholder. Major food industry incumbent in dairy with potential downstream interest.
Broad incumbents
- Cargill: Global food ingredient supplier with a large dairy protein ingredient business and growing alt-protein investments. Comparable in that it supplies dairy and food manufacturers with protein ingredients, the same B2B customers Finally Foods targets.
- Impossible Foods: Large plant-based food company pursuing alternative proteins. Adjacent in the alternative-protein space and serves overlapping consumer markets for dairy/meat replacements, though focused on consumer products rather than B2B ingredient supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Finally Foods social profiles
Digital presenceFinally Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finally Foods leadership team
Management profileNumber of profiles
Profiles6 records
Finally Foods funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finally Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finally Foods
What does Finally Foods do?
Finally Foods produces micellar casein protein by expressing it in potato plants through molecular farming, using AI-driven genetic modification (under exclusive license of Evogene's GeneRator AI technology). The company sells this animal-free casein ingredient B2B to dairy producers and food manufacturers for use in cheese, yogurt, and other dairy products, providing identical functional properties to cow-derived casein (stretch, melt, froth, creaminess).
Is Finally Foods a public or private company?
Finally Foods is a private company. It is classified as venture growth investor backed and is currently operating.
When was Finally Foods founded?
Finally Foods was founded in 2024. It employs 1 to 10 people.
Where is Finally Foods based?
Finally Foods is headquartered in Rehovot, Israel, in the Middle East region.
How does Finally Foods make money?
One revenue line is on record: casein protein ingredient sales.
Who are Finally Foods's main competitors?
Direct peers on record are Perfect Day, Remilk, Moolec Science and PoLoPo. Emerging players are TurtleTree and Imagindairy. Others are Evogene and Strauss Group. Broad incumbents are Cargill and Impossible Foods.
Does Finally Foods have an API?
No public API is recorded for Finally Foods.
What industry is Finally Foods in?
Finally Foods's product category is Dairy Protein Ingredients. Its primary akta.pro industry code is AFAKAGAF, Plant Protein Ingredients Manufacturing (Isolates, Concentrates, Flours), with a secondary code of AFAHAJAI, Plant-Based Dairy-Alternative Ingredients & Bases Manufacturing (Emulsions, Fat Systems, Protein/Starch Bases for B2B). Its NAICS code is 3115 and its SIC code is 2020.