99

What 99 does

99 is a Brazilian super-app mobility platform wholly owned by Didi Chuxing (DiDi Global), operating ride-hailing, food delivery, and embedded fintech services across Brazil and Mexico. The core offering is a mobile-first two-sided marketplace that connects riders with driver-partners across multiple service categories — 99Pop (economy cars), 99Plus (premium comfort), 99Táxi (taxis), 99Moto (motorcycles), 99electric-Pro (electric vehicles), 99Negocia (negotiated fares), and 99Entrega (package delivery) — with dynamic distance- and demand-based pricing and take-rate economics. The platform's underlying technology is a localized adaptation of Didi's global ride-hailing stack, and 99 holds approximately 40% mobility market share in Brazil while ranking first across 70 cities in Mexico with 30 million users.

Beyond core mobility, 99 operates two adjacent businesses integrated into the same application. 99Food is a food delivery service competing with iFood in Brazil's ~R$20 billion delivery market, having reached approximately 10% market share in São Paulo after a R$2 billion investment. 99Pay (99Pay Instituição de Pagamento S.A.) is a regulated fintech subsidiary holding two Central Bank of Brazil licenses (SCD and IP) that provides digital accounts, personal loans (R$500–R$10,000), Pix instant payments, savings yielding up to 110% of CDI, bill payments, and crypto trading to 26 million+ clients, with R$6 billion in cumulative loans and R$1.8 billion active portfolio. Driver-partner support is a central economic lever, with programs including Rota99 (tiered loyalty), 99Abastece (fuel discounts up to 25%), Taxa Zero (zero-commission days), Classificados99 vehicle marketplace, and BYD EV partnerships.

Revenue is generated through take-rate commissions on rides and food delivery, interest income and fees from 99Pay's credit and payment operations, and ancillary transaction revenue from vehicle rental and referral programs. The go-to-market is product-led and mobile-first, supported by corporate accounts (Empresas) for B2B travel management, driver-partner referral programs (Indique um Amigo), and large-scale brand sponsorships (notably Rio Carnival at R$40 million). The customer base spans individual Brazilian commuters, driver-partners, restaurants, corporate accounts, and underbanked users seeking digital financial services, with no publicly disclosed enterprise customer concentration or single-customer revenue dependency.

Name

99

Legal name

99 Tecnologia Ltda

Website

https://99app.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

99 is a Brazilian super-app and Didi Chuxing subsidiary offering ride-hailing (99Pop, 99Plus, 99Moto, 99Táxi, 99electric-Pro), food delivery (99Food), and embedded fintech (99Pay) across Brazil and Mexico, serving millions of individual commuters, driver-partners, restaurants, and underbanked users.

Ownership category

akta.pro rank

Product category

Ride-hailing Platform

NAICS

Telecommunications Resellers (517121), Other Support Activities for Transportation (4889)

akta.pro primary industry

Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms) (TLAFAIAM)

akta.pro secondary industry

Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB)

Keywords

• Ride-hailing services
• Food delivery platform
• Digital financial services
• Driver partner network
• Corporate travel management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ride-hailing commission: 99 earns commission on each ride completed through its platform, charged to driver-partners. The platform offers various service categories (99Pop, 99Plus, 99Moto, 99Táxi, 99electric-Pro, 99Negocia, 99Entrega) with dynamic base fares varying by distance and category.
2. 99Food delivery commission: 99Food generates revenue through commissions on food delivery orders placed through the platform, similar to the ride-hailing model. Restaurant partners and delivery drivers use the same app ecosystem.
3. 99Pay financial services: 99Pay generates revenue from loan interest (personal loans R$500–R$10,000), account balances earning 110% CDI, cashback programs, and transaction fees on bill payments and gift card purchases. The fintech holds SCD and IP licenses from Brazil's Central Bank.
4. Vehicle rental and sales: 99 offers electric vehicle rental programs (e.g., BYD Dolphin D1 at R$5,500/month) and vehicle purchase programs through Classificados99 partnership, generating referral or margin revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

99 is a Brazilian mobility super-app operating a two-sided marketplace that connects passengers with driver-partners for ride-hailing services across multiple categories (99Pop, 99Plus, 99Táxi, 99electric-Pro, 99Moto, 99Negocia, 99Entrega), aggregates restaurants and consumers through its 99Food delivery platform, and provides embedded fintech services via 99Pay including digital accounts, personal loans (R$500-R$10,000), Pix instant payments, and savings products yielding up to 110% of CDI. The platform serves as Didi Chuxing's primary Latin American operation, holding approximately 40% mobility market share in Brazil and a leading position in Mexico.

Product overview

99 is a super-app mobility platform operated by 99 Tecnologia Ltda in Brazil, owned by Didi Chuxing. The platform operates as a unified ecosystem combining ride-hailing (99Pop, 99Plus, 99Táxi, 99electric-Pro, 99Moto, 99Negocia), delivery (99Food, 99Entrega), and financial services (99Pay with 99Pix). The core platform connects passengers with drivers through multiple service tiers, while add-on modules like Rota99 (driver loyalty), 99Abastece (fuel discounts), Classificados99 (vehicle marketplace), and Consórcio (vehicle purchasing) enhance driver earnings and retention. The company serves over 26 million 99Pay clients and holds approximately 40% mobility market share in Brazil, competing in the country's $20 billion food delivery market through 99Food.

Differentiator

Problem solved

Functional benefit

Brands

• 99Pop: Traditional ride-hailing category with high demand and earnings for car drivers.
• 99Pop Expresso
• 99Plus
• 99Táxi
• 99electric-Pro
• 99Moto
• 99Entrega
• 99Negocia
• 99Pay
• 99Food
• 99Abastece
• Rota99
• Classificados99
• Casa99
• Multiplica 99
• Acelera 99

Products and services

• 99 Mobility Platform Primary ride-hailing platform connecting passengers with drivers for car and motorcycle transportation across Brazil. Offers multiple service categories including economy, comfort, premium, electric, and taxi options.
• 99Food Food delivery service allowing users to order food from restaurants, delivery partners to earn income with flexible hours, and restaurants to increase sales. Competing with iFood in Brazil's $20 billion food delivery market.
• 99Pay Digital financial services account integrated into the 99 app, offering a digital account with daily liquidity, loans (R$500 to R$10,000), PIX payments, bill payment with cashback, cell phone recharge, cryptocurrency trading, and yield of up to 110% of CDI. Holds SCD and IP licenses from Brazil's Central Bank.
• 99Pix

Quantifiable outcome

• 99Pay has granted over R$6 billion (~US$1.6B) in total loans since launching credit operations in November 2022
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• Mycon (Consórcio Mycon e 99)minorStrategic or Co-development Partner99 partnered with Mycon to offer a consórcio (vehicle purchase savings group) program exclusively for driver-partners. The consórcio is marketed as 'o consórcio mais barato do Brasil,' offering vehicle or motorcycle purchase with no entry payment or interest, fully online.
• BYD (vehicle partner)minorStrategic or Co-development Partner99 partnered with BYD for electric vehicle offerings: BYD Dolphin Plus available with R$15,000 bonus for driver-partners to purchase, and BYD Dolphin D1 available for rental at R$5,500/month through 99's electric vehicle program (99electric-Pro category).
• Fuel station partners (99Abastece)minorChannel Partner/ Reseller/ Distributor99Abastece is a network of partner fuel stations offering drivers up to 25% discount on fuel. Discounts are applied at point of purchase via the 99 app, creating a discount network for driver-partners.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Uber: Uber is the dominant global ride-hailing platform and 99's primary direct competitor in Brazil across ride-hailing, food delivery (Uber Eats), and increasingly financial services. Both operate multi-vertical super-apps targeting similar rider, driver, and restaurant audiences in Brazil.
• iFood: iFood is Brazil's dominant food delivery platform with ~52.3% São Paulo share. It directly competes with 99Food in restaurant marketplace, delivery logistics, and increasingly financial services (iFood Pago), making it the primary head-to-head competitor in 99's delivery growth bet.
• Lyft: Lyft is a leading North American ride-hailing platform with comparable business model, commission structure, and multi-product strategy (ride-hailing + bikes/scooters + delivery). It serves as a public-market proxy for ride-hailing unit economics relevant to 99's core business.
• Rappi: Rappi is a Latin American super-app offering delivery, ride-hailing, and financial services across Mexico, Brazil, Colombia, and other markets. It overlaps with 99's multi-vertical strategy (mobility + delivery + fintech) and competes directly in Mexico and other LatAm geographies.

Broad incumbents

• Didi Chuxing (DiDi Global): DiDi Chuxing is 99's parent company and the world's largest ride-hailing platform by volume. As the strategic operator and capital provider, DiDi shares identical ride-hailing, fintech (99Pay equivalent via Didi Pay/credit products), and delivery capabilities — making it both parent and direct comparable.
• Mercado Pago: Mercado Pago is Latin America's largest fintech, embedded in the Mercado Libre super-app ecosystem. It competes with 99Pay in Brazilian consumer payments, credit, and digital wallets, and benefits from the massive Mercado Livre marketplace distribution.
• NU Pagamentos (Nubank): Nubank is Brazil's largest digital bank with 90M+ customers and a dominant consumer credit/payments franchise. It directly competes with 99Pay in underbanked Brazilian consumer segments on savings, credit, and Pix-based digital banking.

Emerging players

• Keeta (Meituan): Keeta is Meituan's international food delivery arm that entered Brazil, backed by one of the world's largest and best-capitalized food delivery operators. It competes head-on with 99Food in Brazil with significant war-chest funding and operational expertise.
• InDrive: InDrive is a US-headquartered ride-hailing platform with a distinctive driver-set-fare model similar to 99Negocia. It operates across Latin America and other emerging markets, competing with 99 on price-sensitive riders and driver-friendly economics.

Regional players

• Cabify: Cabify is a Spain-based ride-hailing platform operating across Latin America (and other regions), competing with 99 in select markets and corporate travel (B2B) segments. It shares a focus on premium and corporate ride-hailing with 99's 99Plus and Empresas offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/voude99
• Facebookfacebook.com/voude99
• LinkedInlinkedin.com/company/99app

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds7 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 99