What Simpay does

Simpay, operating legally as Alpha Card Services, LLC, is a U.S. payments and business-solutions provider founded in October 2000 by CEO Lazaros Kalemis and headquartered in Trevose, Pennsylvania. The company serves over 2,800 small and medium-sized businesses across verticals including automotive, restaurant, retail, service, and wellness/beauty, functioning as a registered Independent Sales Organization of Citizens Bank and KeyBank. Its core product is Simpay Select, a cloud-based payment processing platform accepting credit, debit, contactless, and mobile-wallet payments in-store, online, and on mobile, with AI-powered fraud detection, point-to-point encryption, and PCI-DSS compliance tooling. Around that core, Simpay layers Simpay Select Plus (flexible pricing models including Traditional, Surcharging, and Dual Pricing), Clover-based POS hardware and software, the proprietary Syntch payment gateway (REST APIs and Webhooks) for ISV integrations, Exectras employee benefits membership, Simpay Boost working-capital financing ($25K–$100K), Simpay Insurance Solutions commercial insurance, Simpay Growth gift/loyalty programs, and Simpay Onboard payroll/HR.

Simpay generates revenue primarily through transaction-based payment processing fees, residual share paid to its large ISO/ISP agent network, hardware resale, and referral/commission income from adjacent financial products (working capital, insurance, employee benefits). Distribution is multi-channel: a North American ISO/ISP partner network with day-one vesting residuals and a VIP Office Program for top partners; an enterprise/mid-market direct sales motion for multi-location accounts; an API-first ISV partnership program with ~45-day time-to-launch; financial-institution referral partnerships; and website-driven inbound SMB leads. The technology stack combines Clover (Fiserv) POS hardware with Simpay's proprietary Syntch gateway and integrates with third-party commerce and vertical software platforms (Shopify, WooCommerce, BigCommerce, QuickBooks, Symplast, Vagaro, Mindbody, Fresha).

Recent strategic posture is one of incremental platform expansion rather than disruptive moves: a $17 million term loan from Columbia Pacific Business Finance in October 2021 to refinance debt and fund expansion, a December 2025 leadership restructuring promoting Josh Elsass to President of Operating Companies, and a multi-year product broadening from a single credit-card processing line into a bundled SMB "Total Business Solutions" offering. The company remains privately held with no disclosed equity funding rounds and no parent or acquirer identified in available data.

Name

Simpay

Legal name

Alpha Card Services, LLC

Website

https://simpay.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Simpay (Alpha Card Services, LLC) is a U.S. fintech providing payment processing, POS, employee benefits, working capital, and insurance to over 2,800 small and medium-sized businesses across automotive, restaurant, retail, service, and wellness verticals, distributed through ISO/ISP partners, ISV integrations, and direct sales.

Ownership category

akta.pro rank

Product category

Payment Processing & Merchant Services

NAICS

Activities Related to Credit Intermediation (5223), Sales Financing (52222)

SIC

Finance Services (6199)

akta.pro primary industry

POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA)

akta.pro secondary industry

EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG)

Keywords

• Payment processing services
• Merchant services
• POS solutions
• Commercial insurance brokerage
• Employee benefits platform

Headquarters

HQ city

Feasterville Trevose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Payment Processing - Transaction Fees: Simpay earns revenue through transaction fees charged on credit card, debit card, mobile wallet, and contactless payments processed through its platform. Fees are transparent with no hidden markups and include support for card-present and card-not-present transactions.
2. Surcharging Program: Merchants can add a surcharge fee (capped at 3%) to credit card transactions to offset processing costs, with Simpay retaining a portion of the fee. Available for CP and CNP transactions, excluding debit and prepaid cards.
3. Exectras Membership - Employee Benefits: Exectras Membership provides employees access to virtual primary care, prescription savings, free life insurance, and wellness tools for pennies a day, generating recurring subscription revenue for Simpay.
4. Simpay Boost - Working Capital Financing: Simpay Boost provides short-term working capital financing ($25,000 to $100,000) to pre-qualified clients through third-party funding partnerships, earning referral or partnership fees from the arrangement.
5. ISV Partnership Revenue Sharing: ISVs integrating Simpay's Syntch Gateway earn revenue through an Enterprise Revenue Share Program, with Simpay sharing transaction revenue from merchants brought to the platform.
6. POS System and Hardware: Revenue from sale or lease of POS hardware including Clover terminals, card readers, and receipt printers, along with associated software licensing.
7. Business Insurance Solutions: Simpay Insurance Solutions connects businesses with tailored commercial insurance coverage, earning commissions from insurance carriers for placing coverage.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Simpay provides credit and debit card payment processing for small and medium-sized businesses across in-person, online, and mobile channels, anchored by its Simpay Select merchant account platform and Syntch proprietary gateway. Around the payment core, the company bundles adjacent business services including Clover-based POS systems, employee health benefits (Exectras Membership), commercial insurance referrals (Simpay Insurance Solutions), short-term working capital financing (Simpay Boost), and gift/loyalty programs (Simpay Growth), plus a payroll/HR module (Simpay Onboard).

Product overview

Simpay is a Total Business Solutions provider for small and medium-sized businesses across North America, founded in 2000 and headquartered in Trevose, PA. The company's offering is organized around a platform-plus-modules architecture anchored by two core payment processing products — Simpay Select (the flagship merchant account for in-store, online, and mobile payments) and Simpay Select Plus (a flexible pricing module offering Traditional, Surcharging, and Dual Pricing models). Around this core, Simpay layers a suite of add-on modules: Exectras Membership (employee health benefits including virtual primary care, prescription savings, and life insurance), Simpay Insurance Solutions (commercial insurance advisory), Simpay Boost (working capital financing), Simpay Growth (gift and loyalty card programs), and Simpay Onboard (payroll and HR management). The company also offers a POS system through a partnership with Clover and a proprietary Syntch Gateway for ISV integrations. Services are distributed through agent/ISO partnerships, financial institution referrals, and direct sales.

Differentiator

Problem solved

Functional benefit

Brands

• Simpay Select: All-in-one payment processing platform enabling businesses to accept payments in-store, online, and on the go with flexible payment options and PCI-compliant security.
• Simpay Select Plus
• Simpay Boost
• Exectras Membership
• Simpay Insurance Solutions
• Simpay Growth
• Simpay Syntch

Products and services

• Simpay Select Flagship merchant payment processing platform that enables businesses to accept credit cards, debit cards, contactless payments, and mobile wallets in-store, online, and on the go; includes business intelligence dashboard, fraud protection, chargeback protection, and automated invoicing.
• Simpay Select Plus Flexible payment processing pricing module offering Traditional, Surcharging (up to 3% cap), and Dual Pricing (cash discount up to 4%) models to reduce or offset credit card processing fees for merchants.
• Exectras Membership Employee health benefits membership offering 24/7/365 virtual primary care, prescription savings (up to 88% off at 70,000+ pharmacies), $10K free life insurance, accident and critical care coverage, and wellness tools for employees and their families.
• Simpay Insurance Solutions (SIS) Commercial insurance advisory and referral service that connects small and medium-sized businesses with coverage including general liability, workers' compensation, liquor liability, professional liability, and business interruption insurance.
• Simpay Boost Working capital financing program providing short-term funding to cover everyday business expenses such as payroll, rent, and inventory; pre-qualified clients can receive between $25,000 and $100,000 with funds available in days and no collateral required.
• Simpay Growth Gift card and loyalty program solution providing branded gift cards, points-based loyalty programs, and customer tracking insights for retail, restaurant, automotive, and service businesses.
• Simpay Onboard Payroll and HR management module that automates payroll calculations, tax filings, direct deposit, employee self-service, and HR onboarding for businesses with up to 500 employees.
• Simpay Point of Sale (Clover Partnership) Cloud-based POS system offered in partnership with Clover (Fiserv) for restaurants, retail, automotive, service, and beauty & wellness businesses; processes sales, tracks inventory, manages employees, handles contactless payments, and integrates with Simpay payment processing, analytics, and loyalty programs.

Quantifiable outcome

• Pre-qualified businesses can access $25,000 to $100,000 in working capital with funds available in days, not weeks
• +4 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Clover (Fiserv)coreTechnology or IntegrationSimpay is a proud partner with Clover (owned by Fiserv), the leading POS system for restaurants, retail, automotive, service, and wellness industries. Simpay integrates its payment processing with Clover POS hardware and software, offering merchants a seamless point-of-sale and payment acceptance experience.
• Alpha Card Services LLC (d/b/a Simpay)coreOthersAlpha Card Services LLC is the legal entity operating under the Simpay brand name. This is not an external partnership but the company's own legal operating structure disclosed in its privacy policy.
• 70,000+ Pharmacies (Prescription Savings Network)minorOthersExectras 360HEALTH prescription savings program provides up to 88% off prescriptions at over 70,000 pharmacies nationwide, enabling significant cost savings for employees of Simpay merchant clients.
• 360HEALTHcoreTechnology or Integration360HEALTH is the health platform integrated into Exectras Membership, providing virtual primary care, urgent care, prescription savings, free life insurance, and wellness tools as part of Simpay's employee benefits solution.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Payment Depot: Payment Depot is an SMB-focused payment processor offering wholesale interchange-plus pricing, POS systems, and merchant services — a direct competitor to Simpay in the SMB merchant acquiring space with a similar value proposition of transparent, low-cost processing.
• Toast: Toast is a restaurant-focused cloud POS and payment processing platform serving SMBs in the same vertical Simpay targets. Both companies bundle payment processing with vertical-specific software, though Toast is significantly larger and more specialized in restaurants.
• North American Bancard: North American Bancard is a large US ISO and payment processor serving SMBs with a similar ISO partner/residual model, bundled services, and Clover POS distribution — making it a close structural competitor to Simpay.
• Helcim: Helcim is a direct SMB payment processor offering transparent interchange-plus pricing, online and in-person payments, and an integrated merchant account platform — competing head-to-head with Simpay Select on price transparency and SMB-focused payment processing.
• Square (Block): Block's Square is the dominant SMB payment processor and POS provider in the US, offering integrated card acceptance, POS hardware, software, and working capital (Square Capital) — directly overlapping with Simpay's core merchant acquiring and bundled services offering.
• Lightspeed Commerce: Lightspeed provides cloud-based POS and payment processing for retail and restaurant SMBs, with omnichannel commerce capabilities — competing directly with Simpay's vertical-specific POS and integrated payment offering.

Broad incumbents

• Clover (Fiserv): Clover is Simpay's POS hardware partner and a major SMB POS/payments platform owned by Fiserv. While Simpay is a Clover partner, Clover's direct merchant relationships and competing ISOs make it both a collaborator and competitive threat.
• Heartland Payment Systems (Global Payments): Heartland Payment Systems, a Global Payments company, is one of the largest US merchant acquirers serving SMBs through direct and ISO channels. It competes with Simpay on payment processing, POS, and bundled SMB services.
• Stripe: Stripe is a broad payment infrastructure platform serving online and increasingly in-person commerce. While more developer-focused and larger than Simpay, Stripe's Terminal product and embedded finance offerings compete for the same SMB merchants seeking modern payment experiences.
• PayPal (Braintree, Zettle): PayPal is a broad incumbent in payments with Zettle POS hardware and Braintree processing for SMBs. It competes with Simpay in in-person card acceptance, online checkout, and SMB working capital (PayPal Working Capital).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xmobile.twitter.com/goSimpay
• YouTubeyoutube.com/@gosimpay
• Facebookfacebook.com/gosimpay
• LinkedInlinkedin.com/company/gosimpay
• Instagraminstagram.com/gosimpay

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpay