Abby
Abby is a France-based SaaS platform offering integrated invoicing, accounting, URSSAF declarations, electronic invoicing, and project management for French independent workers including auto-entrepreneurs, freelancers, artisans, and SAP providers.
- Company typePrivate
- Founded2021
- HeadquartersNancy, France
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Abby does
Abby is a France-based SaaS company founded in 2021 and headquartered in Nancy, providing an integrated business management platform for French independent workers. The company serves auto-entrepreneurs, freelancers, artisans, Services à la Personne (SAP) providers, and formally incorporated small businesses (EI, EURL, SARL, SAS, SASU), consolidating invoicing, accounting, URSSAF social declarations, and project management into a single cloud-based application accessible via web and native iOS/Android mobile apps. The company claims over 100,000 active users and 100,000+ mobile downloads.
Abby firmographics
Firmographics- Name
- Abby
- Legal name
- Abby
- Website
- https://abby.fr
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Abby is a France-based SaaS platform offering integrated invoicing, accounting, URSSAF declarations, electronic invoicing, and project management for French independent workers including auto-entrepreneurs, freelancers, artisans, and SAP providers.
- Ownership category
- akta.pro rank
Abby industry classification
Industry- Product category
- Invoicing and Business Management Software
- NAICS
- Software Publishers (513210), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)
Keywords
Where Abby is headquartered
LocationHeadquarters
- HQ city
- Nancy
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Abby business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium SaaS Subscriptions: Abby generates revenue through tiered SaaS subscription plans. The free Basique plan (100% free, no time limit) drives top-of-funnel user acquisition. Paid tiers (Start at €5.85/mo HT, Pro at €9.75/mo HT, Business at €21.45/mo HT) unlock advanced capabilities including online payment processing, bank synchronization, URSSAF declaration tools, e-signature, and multi-user management. The annual billing discount (up to -35%) encourages subscription lock-in. The 14-day free trial on paid plans reduces upgrade friction.
- Transaction/Payment Processing (Implied): Online card payment processing is embedded in paid tiers. While the per-transaction economics are not disclosed, Abby monetizes through the premium plans that enable this feature rather than explicit take rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basique — free forever |
| Subscription | Monthly | Start — essential paid plan |
| Subscription | Monthly | Pro — most popular plan |
| Subscription | Monthly | Business — full-featured enterprise tier |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Abby product offering
Product offeringCore offering
Abby is a cloud-based SaaS platform for French independent workers that combines unlimited invoicing and quotes, electronic invoicing (Factur-X via a certified Plateforme Agréée), automated accounting with 300+ bank synchronization, URSSAF social declarations, and project/time tracking in a single integrated application. It is the only free French SaaS that bundles invoicing, certified e-invoicing, accounting, and URSSAF social declarations into one platform.
Product overview
Abby is a unified SaaS platform for French independent workers offering an integrated suite of modules: a free core invoicing module (Facturation), a certified electronic invoicing module (Facturation électronique — Plateforme Agréée), automated accounting (Comptabilité), official URSSAF social declarations, a project management/productivity module (Gestion de projet), and an advance immediate tax credit module for SAP providers. The platform is available via free (Basique) and paid tiered plans (Start at €9.00/month, Pro at €9.75/month, Business at €21.45/month), plus specialized plans for micro-entrepreneurs with/without VAT, SAP providers, and incorporated structures (EI, EURL, SARL, SAS, SASU). A companion mobile app (iOS/Android) and 1000+ integrations via Make and Zapier extend the platform. Funding of €1.2M was raised in April 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Abby SaaS Platform Unified cloud-based SaaS platform offering free unlimited invoicing and quotes, electronic invoicing (Factur-X format, Plateforme Agréée certified), automated accounting with bank synchronization, URSSAF social declarations, project/time tracking, and online payment collection for French independent workers across all statuses (auto-entrepreneur, EI, EURL, SARL, SASU, SAS).
- Abby Mobile App (iOS & Android) Companion mobile app for iOS and Android with over 100,000 downloads and 4.8/5 store rating, enabling field workers (artisans, SAP professionals, freelancers) to create quotes, send invoices, capture electronic signatures on-site, accept online card payments, and receive real-time notifications from any location.
Quantifiable outcome
- 100,000+ independent professionals actively using the platform
- +5 more outcomes
Companies that use Abby
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Abby technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature4 records
Abby partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- URSSAFcoreAbby is the official partner (partenaire officiel) of URSSAF, France's social security contributions collector. This partnership enables automated CA declaration, cotisations payment, and the avance immédiate du crédit d'impôt for SAP professionals — all directly from Abby. The URSSAF API integration is unique to Abby in the French market and is a core differentiator.
- ACPR-Banque de FrancecoreAbby's bank synchronization feature is powered through approval by the ACPR (Autorité de Contrôle Prudentiel et de Résolution), part of the Banque de France. This regulatory approval enables Abby to connect to 300+ French banks, automatically importing transactions for AI-powered categorization and real-time accounting without requiring manual data entry.
- DGFiP (Direction Générale des Finances Publiques)coreAs a certified Plateforme Agréée, Abby integrates directly with France's DGFiP for mandatory e-reporting of B2B and B2C transactions. All invoices processed through Abby automatically transmit transaction data to the DGFiP, fulfilling the government's anti-VAT-fraud objectives and e-invoicing reform requirements.
- Affilae (Affiliate Partner)minorAbby runs an affiliate program through Affilae, engaging independent advisors, micro-business coaches, and influencers in the French self-employed ecosystem. Affiliates earn commissions for each paying customer referred, extending Abby's reach through trusted voices in the micro-entrepreneur community.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Abby competitors and assessment
Company assessmentEmerging players
- Freebe: French freelancer-focused invoicing platform — an emerging player with partial overlap, focused on a narrower use case than Abby's all-in-one stack.
Direct peers
- Pennylane: French SaaS platform providing accounting, invoicing, and financial management for SMBs and freelancers — the most direct head-to-head competitor to Abby in the same French market with overlapping invoicing + accounting workflows.
- Indy: French all-in-one accounting and invoicing platform for auto-entrepreneurs, freelancers, and small businesses — directly competes with Abby on the same primary customer segments and freemium GTM motion.
- Tiime: French SaaS offering invoicing, accounting, expense management, and URSSAF declarations for freelancers and SMBs — directly overlaps Abby's product surface area and customer base.
- Henrri: Former Auto-Entrepreneur-focused French SaaS for invoicing and accounting — a long-standing direct competitor in the auto-entrepreneur niche that Abby explicitly targets.
- Dougs: French online accounting firm offering automated bookkeeping, tax filing, and invoicing for freelancers and small businesses — comparable to Abby's accounting and tax declaration modules.
Broad incumbents
- Qonto: French SMB neobank with built-in invoicing, expense, and accounting features — a broader incumbent serving the same SMB customer base with an overlapping financial-management surface.
- Sellsy: French SaaS suite for SMBs covering invoicing, CRM, marketing, and project management — a broader incumbent whose invoicing module overlaps Abby's offerings.
- Sage: Global accounting and payroll software provider with a strong French SMB presence — represents the broad incumbent tier that Abby's EI/SARL/SAS tier is positioned to compete against.
- QuickBooks (Intuit): Global small-business accounting and invoicing platform with a French-localized offering — a broad incumbent comparable in product scope though not specifically French-native in regulatory depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Abby social profiles
Digital presenceAbby compliance and trust
Trust signalCompliance3 records
Abby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abby leadership team
Management profileNumber of profiles
Abby funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abby
What does Abby do?
Abby is a cloud-based SaaS platform for French independent workers that combines unlimited invoicing and quotes, electronic invoicing (Factur-X via a certified Plateforme Agréée), automated accounting with 300+ bank synchronization, URSSAF social declarations, and project/time tracking in a single integrated application. It is the only free French SaaS that bundles invoicing, certified e-invoicing, accounting, and URSSAF social declarations into one platform.
Is Abby a public or private company?
Abby is a private company. It is classified as venture growth investor backed and is currently operating.
When was Abby founded?
Abby was founded in 2021. It employs 51 to 100 people.
Where is Abby based?
Abby is headquartered in Nancy, France, in the Europe region.
How does Abby make money?
Two revenue lines are on record. Freemium SaaS Subscriptions are the primary driver. The others are transaction/Payment Processing (Implied).
Who are Abby's main competitors?
Freebe is listed as an emerging player. Direct peers are Pennylane, Indy, Tiime, Henrri and Dougs. Broad incumbents are Qonto, Sellsy, Sage and QuickBooks (Intuit).
Does Abby have an API?
Yes. Abby exposes API endpoints for integrations with French administrative systems. Specifically documented: URSSAF API for advance immediate tax credit (avance immédiate crédit d'impôt SAP), enabling automated sending of invoices and credit information to URSSAF; bank synchronization via ACPR-licensed partner for accounting connectivity with 300+ French banks; and government e-invoicing directory (annuaire officiel du gouvernement) for electronic invoice routing under the 2026 reform. Developer documentation is at docs.abby.fr.
What industry is Abby in?
Abby's product category is Invoicing and Business Management Software. Its primary akta.pro industry code is BPAAAGAB, Accounts Receivable (Invoicing, Cash Application, Deductions). Its NAICS code is 513210 and its SIC code is 7372.