What Great Jones does

Great Jones is a direct-to-consumer cookware and bakeware brand founded in 2018 by Sierra Tishgart, operating as a subsidiary of Meyer Corporation since June 2023. The company designs and sells premium kitchen products across four core material categories: enameled and pre-seasoned cast iron (The Dutchess Dutch oven, Dutch Baby, King Sear skillet), fully clad stainless steel with aluminum core (Saucy, Deep Cut, Large/Small Fry), PTFE/PFOA-free ceramic nonstick (fry pans), and aluminized steel bakeware (Holy Sheet, Little Sheet, Patty Cake, Breadwinner, Stud Muffin). Products are positioned as display-worthy, chef-co-designed (with input from David Chang and Jessica Koslow), and available in a proprietary color palette spanning Blueberry, Broccoli, Mustard, Pepper, Raspberry, Salt, and Taffy.

The business model is overwhelmingly one-time direct product sales through the owned Shopify e-commerce storefront (greatjonesgoods.com), supplemented by wholesale, corporate gifting, and a Zola wedding registry channel. Pricing is publicly disclosed and ranges from $35 (quarter-sheet pan, muffin pan, loaf pan) to $225 (Fellow x Great Jones Stagg EKG Pro Kettle), with cast-iron Dutch ovens anchored at $165-$205 and bundles priced up to $565. Free shipping kicks in at $100, a 30-day trial with free returns reduces purchase friction, and Affirm offers pay-in-4 financing across the catalog. Marketing relies on social content (Instagram, TikTok, Facebook, Twitter), a recipe and chef-interview blog ("Great Ones"), email, an Impact.com affiliate program, and product reviews powered by Okendo.

Following the Meyer Corporation acquisition, Great Jones is operated from Meyer's Vallejo, California headquarters alongside a New York design presence. Manufacturing is outsourced to suppliers in China, Vietnam, Taiwan, India, and the US, while sales remain restricted to the 48 contiguous US states with no international shipping. The company is registered as STMM Inc. in California and has obtained California AB 1200 product material disclosures. Strategic collaborations with Fellow (kettles) and Lamson (knives) extend the product line beyond pure cookware, but the company remains a low-headcount (1-10 employees) consumer brand integrated into a large global cookware parent.

Name

Great Jones

Legal name

STMM Inc.

Website

https://greatjonesgoods.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Great Jones is a direct-to-consumer premium cookware and bakeware brand, founded in 2018 and acquired by Meyer Corporation in 2023, selling enameled cast iron, stainless steel, ceramic nonstick, and bakeware to US home cooks via its own e-commerce site, wholesale, corporate gifting, and Zola registry channels.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: Great Jones generates revenue primarily through direct-to-consumer sales of cookware, bakeware, and kitchen accessories via its e-commerce platform. Products include Dutch ovens ($165-$205), fry pans ($90-$105), sheet pans ($35-$90), baking dishes, and kitchen tools. The company also offers bundled products at discounted prices, corporate gifting programs, and has a wholesale channel for retail distribution.
2. Wholesale Distribution: Great Jones maintains a wholesale program for retailers interested in stocking their products. The company refers potential wholesale partners to contact [email protected] for program details.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Great Jones designs, manufactures (via partners), and sells premium direct-to-consumer cookware and bakeware, including enameled and pre-seasoned cast iron Dutch ovens and skillets, fully clad stainless steel pans, ceramic nonstick fry pans, aluminized steel bakeware, ceramic stoneware baking dishes, cutting boards, and chef's knives. The company sells primarily through its owned e-commerce storefront with supporting wholesale, corporate gifting, and Zola wedding registry channels.

Product overview

Great Jones is a direct-to-consumer cookware and bakeware brand offering a diverse portfolio of kitchen products across four main material categories: cast iron (The Dutchess, Dutch Baby, King Sear), ceramic nonstick (Small Fry, Large Fry), stainless steel (Saucy, Deep Cut, Big Deal), and aluminized steel bakeware (Holy Sheet, Little Sheet, Patty Cake, Breadwinner, Stud Muffin). The company also offers ceramic stoneware bakeware (Sweetie Pie, Hot Dish, Little Hottie) and kitchen accessories (All Aboard cutting boards, Lamson knives, Great Fellow kettle collaboration). Products are sold individually and through curated bundle sets, with several multi-product collection options. Founded in 2018 and acquired by Meyer Corporation in June 2023, Great Jones operates as a DTC brand shipping to all 50 US states with free shipping on orders over $100, a 30-day trial, and free returns.

Differentiator

Problem solved

Functional benefit

Products and services

• The Dutchess 6.75-Quart cast-iron Dutch oven with enameled coating, available in six colors. Safe for all stovetops including induction and oven-safe up to 500°F. Designed for home cooks seeking professional-quality Dutch ovens with vibrant aesthetics.
• Dutch Baby 3.5-Quart cast-iron Dutch oven designed to nest inside The Dutchess for smaller batches and kitchens, ideal for cooking for one or two people. Available in six colors.
• King Sear 12-inch cast-iron skillet, pre-seasoned for nonstick performance from day one with minimal maintenance required. Designed for high-heat searing and stovetop-to-oven cooking.
• Small Fry 8.5-inch ceramic nonstick fry pan with stainless steel construction and aluminum core for even heat distribution. PTFE-free and PFOA-free.
• Large Fry 10-inch ceramic nonstick fry pan with stainless steel construction and aluminum core for even heat distribution. PTFE-free and PFOA-free.
• Saucy Stainless steel saucepan with fully clad construction featuring an aluminum core for even heat distribution across the entire cooking surface.
• Holy Sheet Nonstick half-sheet pan made of aluminized steel with ceramic nonstick coating, oven-safe up to 450°F. Dimensions: 18.5" long, 13.5" wide, 1" tall. Available in multiple colors.
• Little Sheet Nonstick quarter-sheet pan made of aluminized steel with ceramic nonstick coating, oven-safe up to 450°F.
• Patty Cake 9-inch nonstick round cake pan with wavy corrugated bottom for effortless release and scratch resistance. Made of aluminized steel with nonstick coating.
• Breadwinner Nonstick loaf pan made of aluminized steel with corrugated bottom for easy release of baked goods.
• Stud Muffin 12-cup nonstick muffin pan made of aluminized steel with PTFE-free nonstick coating.
• Sweetie Pie Ceramic stoneware pie dish with wide wavy rim, microwave-safe and broiler-safe.
• Hot Dish Ceramic stoneware baking dish with signature oversized Dutchess handles, oven-safe up to 450°F, freezer-to-oven safe.
• Little Hottie

Quantifiable outcome

• Customer satisfaction rating of 4.5-4.8 stars across major products based on hundreds of verified reviews
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FellowcoreStrategic or Co-development PartnerExclusive collaboration with Fellow to create a custom Stagg EKG electric kettle in Great Jones signature colors (Broccoli with Mustard accents). Great Jones is the only retailer worldwide offering the Stagg in this colorway. The kettle features precision-pour spout for pour-over coffee and built-in temperature control.
• LamsoncoreStrategic or Co-development PartnerPartnership with heritage knife-makers Lamson (crafting knives since 1837) to offer a collaborative 8-inch chef's knife combining Lamson's quality with Great Jones's signature colors. Includes lifetime Lamson warranty against manufacturing defects and complimentary Sharp for Life program enrollment.
• David ChangminorStrategic or Co-development PartnerMomofuku's David Chang was one of the top food leaders who provided support in designing the Great Jones cookware collection, contributing expertise on professional cooking needs and product requirements.
• Jessica KoslowminorStrategic or Co-development PartnerSqirl's Jessica Koslow was one of the top food leaders who provided support in designing the Great Jones cookware collection, contributing expertise on baking and everyday cooking needs.
• ZolaminorChannel Partner/ Reseller/ DistributorWedding registry partnership through Zola, offering a limited assortment of Great Jones products for couples registering for wedding gifts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caraway: Caraway is a DTC premium cookware brand known for its ceramic nonstick pans, design-forward colorways, and direct competition with Great Jones in the millennial/Gen Z home cook segment. The two brands overlap heavily on product category, price points ($100-$200+ for core sets), and target customer.
• Made In: Made In is a DTC premium cookware brand selling stainless steel, nonstick, and carbon steel cookware direct to consumers and through wholesale to restaurants. Great Jones is explicitly grouped alongside Made In as a DTC cookware disruptor, with overlapping materials (stainless clad, ceramic nonstick) and price points.
• Our Place: Our Place is a DTC kitchen brand best known for the Always Pan, a multi-functional ceramic nonstick pan targeting design-conscious home cooks. Like Great Jones, Our Place emphasizes color, design, and social media-driven brand building in the premium cookware space.
• Misen: Misen is a DTC cookware and kitchen knife brand offering premium pans, knives, and tools at accessible price points. Great Jones is explicitly grouped alongside Misen as a DTC cookware disruptor, competing for the same digitally native home cook audience.
• HexClad: HexClad is a premium hybrid cookware brand featuring patented laser-etched stainless steel with nonstick coating, sold through DTC, retail, and Gordon Ramsay-endorsed marketing. HexClad competes with Great Jones in the premium cookware tier and has achieved materially larger scale and brand recognition.

Broad incumbents

• Le Creuset: Le Creuset is the global incumbent leader in enameled cast iron cookware (Dutch ovens, braisers, bakeware) and a primary competitor in the category where Great Jones's Dutchess and Dutch Baby are positioned. As an established heritage brand, Le Creuset operates at a different scale and price point, but directly competes for the same premium cookware buyer.
• All-Clad: All-Clad is the leading American premium stainless steel cookware brand and a benchmark for the fully clad stainless construction that Great Jones uses in its Saucy and Deep Cut lines. All-Clad competes across a much broader SKU set and price ladder than Great Jones.
• Staub: Staub is a French enameled cast iron cookware brand owned by Zwilling J.A. Henckels, directly competing with Great Jones's Dutchess and Dutch Baby in the premium Dutch oven segment. Staub operates in department stores and specialty retail worldwide.
• Lodge: Lodge is the largest American cast iron cookware manufacturer, headquartered in Tennessee, and a key competitor in the cast iron category where Great Jones's King Sear skillet is positioned. Lodge competes primarily on value and broad retail distribution rather than DTC design.
• Calphalon: Calphalon is a mass-premium cookware brand owned by Newell Brands, offering hard-anodized aluminum, stainless steel, and nonstick cookware across a broad SKU set. As a Meyer peer (Newell vs. Meyer), Calphalon represents the type of large-portfolio incumbent Great Jones is now positioned against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GreatJones
• Facebookfacebook.com/GreatJonesGoods
• Instagraminstagram.com/greatjones
• TikToktiktok.com/@greatjones

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Jones