Liv Labs
Liv Labs designs and sells the Pippa Resistance Spring, a wearable internal silicone device that activates pelvic floor muscles during exercise, targeting active U.S. women via direct-to-consumer e-commerce and coaching services.
- Company typePrivate
- Founded2021
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Liv Labs does
Liv Labs Inc., doing business as Liv Labs Fitness, is a U.S.-based FemHealth company that designs, manufactures, and sells the Pippa Resistance Spring, a wearable internal device intended to activate pelvic floor muscles passively during exercise. The product is constructed from high-purity, platinum-catalyzed biomedical silicone tested to medical device standards and is produced by an ISO 13485:2016 certified domestic manufacturer. Pippa is sold in Starter ($99), Fit ($149), and Gift ($179) kit configurations, supplemented by reusable applicators, canvas pouches, disposable storage bags, and branded bandanas. The technology is protected by granted U.S. utility patent 11,337,788 and design patent D1,071,181, with additional pending and foreign applications.
Liv Labs firmographics
Firmographics- Name
- Liv Labs
- Legal name
- Liv Labs Inc.
- Website
- https://livlabsfitness.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Liv Labs designs and sells the Pippa Resistance Spring, a wearable internal silicone device that activates pelvic floor muscles during exercise, targeting active U.S. women via direct-to-consumer e-commerce and coaching services.
- Ownership category
- akta.pro rank
Liv Labs industry classification
Industry- Product category
- Pelvic Floor Fitness Devices
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Strength & Conditioning Personal Training (HSADAAAB)
Keywords
Where Liv Labs is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Liv Labs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Product Sales: One-time hardware sales of Pippa Resistance Spring products (Fit Kit, Starter Kit, Gift Kit) and accessories. Physical products are sold directly through the e-commerce storefront with single-purchase transactions.
- Coaching Services: Individual 30-minute coaching calls with pelvic floor fitness experts for $79 per session, and a 3-week training intensive program for $295. These services provide recurring engagement and support customer adoption of the core product.
- Training Programs: 21-day K+ Training Intensive program offering structured fitness and habits optimization with coaching consultations, daily support, and educational content access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fit Kit - Light & Medium Springs + Applicator |
| Unit Pricing | Pay-as-you-go | Starter Kit - Light Spring + Applicator |
| Unit Pricing | Pay-as-you-go | Gift Kit - Full Fit Kit with Accessories |
| Unit Pricing | Pay-as-you-go | 30-Minute Coaching Call |
| Unit Pricing | Pay-as-you-go | 3-Week Training Intensive |
| Unit Pricing | Pay-as-you-go | Canvas Pouch |
| Unit Pricing | Pay-as-you-go | Disposable Glassine Bags (30 count) |
| Unit Pricing | Pay-as-you-go | Pippa Print Bandana |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Liv Labs product offering
Product offeringCore offering
Liv Labs designs, manufactures, and sells the Pippa Resistance Spring, a wearable pelvic floor fitness device made of high-purity biomedical silicone that gently conforms to the body and activates pelvic floor muscles during normal exercise such as running, pilates, HIIT, and stretching. The company also offers K+ Training coaching services, including one-on-one 30-minute calls and a 3-week training intensive, to support adoption of the device.
Product overview
Liv Labs offers a product-plus-services platform centered on the Pippa® Resistance Spring, a wearable pelvic floor fitness device. The core product line includes the Pippa® Resistance Spring available in three kit configurations: the Fit Kit (light and medium springs with applicator, $149), Starter Kit (single light spring with applicator, $99), and Gift Kit (Fit Kit plus Canvas Pouch and Bandana, $179). Accessories include the Canvas Pouch ($15), Disposable Glassine Bags ($5), Print Bandana ($25), and Applicator. Supporting services include 30-Minute Coaching Calls ($79) and the 3-Week Training Intensive program ($295) that provides comprehensive pelvic floor fitness coaching. The company operates its e-commerce store on the Shopify platform.
Differentiator
Problem solved
Functional benefit
Brands
- Pippa: The Pippa Resistance Spring is a wearable pelvic floor fitness device that uses gentle spring force to activate pelvic floor muscles during exercise. It is clinically proven to boost natural neuromuscular activation and is made of high-purity, platinum-catalyzed, biomedical silicone.
- K+ Training
Products and services
- Pippa Resistance Spring Fit Kit A kit including one light and one medium resistance spring plus a reusable applicator, allowing users to experiment with different resistance levels for different activities. Priced at $149.00 USD. Targeted at active women who want pelvic floor support during exercise.
- Pippa Resistance Spring Starter Kit Entry-level kit containing one light resistance spring and a reusable applicator, with instructions for use. Priced at $99.00 USD. Designed for first-time users of Pippa.
- Pippa Resistance Spring Gift Kit Premium gift set containing one Fit Kit, one Canvas Pouch, one Print Bandana, and a gift card, packaged in a gift box with tissue paper and blank card. Priced at $179.00 USD.
- Pippa Applicator Reusable, top-loading applicator that compresses the resistance spring for easy, smooth, and comfortable insertion. Made of durable, body-safe polypropylene with an ergonomic grip. Sold separately as an accessory.
- Pippa Canvas Pouch Durable canvas zip-top pouch for storing Pippa products (springs, applicator, disposable bags) at home or on-the-go in purses, gym bags, or backpacks. Priced at $15.00 USD.
- Disposable Glassine Bags Package of 30 disposable bags for storing Pippa resistance springs before and after use, maintaining cleanliness when carrying in pockets, pouches, purses, or gym bags. Includes a bookmark. Priced at $5.00 USD.
- Pippa Print Bandana All-cotton bandana featuring Pippa resistance spring silhouettes and paisleys. Can be worn as a headband, neck scarf, or kerchief. Priced at $25.00 USD.
- 30-Minute Coaching Call One-on-one consultation with a pelvic floor and core fitness expert with at least 10 years of experience advising women. Covers starting a pelvic floor fitness program. Priced at $79.00 USD per session. Wellness service, not medical.
- 3-Week K+ Training Intensive
Quantifiable outcome
- 25% stronger contraction response
- +1 more outcomes
Companies that use Liv Labs
Customer profileNamed customers3 records
Segments1 record
Liv Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Liv Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ISO 13485:2016 Certified Domestic ManufacturercorePippa Resistance Springs are produced at reliably high quality standards by an ISO 13485:2016 certified domestic manufacturer. Products are sourced domestically but may include imported materials or off-shore production.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Liv Labs competitors and assessment
Company assessmentDirect peers
- Elvie: Elvie makes the Elvie Trainer, a direct pelvic floor muscle training device with companion app. It is the most-recognized direct competitor in the same product category as Liv Labs' Pippa, targeting postpartum and active women with connected hardware.
- Perifit: Perifit sells connected Kegel trainers and pelvic floor biofeedback devices with a mobile app. It directly competes with Liv Labs in the at-home pelvic floor fitness category, particularly among postpartum and active-women segments.
- Intimina: Intimina is a women's intimate wellness brand offering Kegel exercisers, pelvic floor tools, and menstrual care products. Comparable to Liv Labs because it sells pelvic floor and intimate wellness devices to the same consumer base, with broader SKU breadth.
Emerging players
- Ohnut: Ohnut makes a wearable intimate product for women's comfort, founded by a female founder and selling direct-to-consumer. Comparable to Liv Labs as a small, founder-led FemTech hardware brand addressing a specific women's health/wellness need.
- Dame: Dame is a women's intimate wellness brand selling consumer wellness devices direct-to-consumer with mission-driven positioning. Comparable as a small FemTech hardware brand targeting women's wellness with similar GTM motion and consumer trust requirements.
- Cora: Cora is a women's wellness brand offering organic menstrual care and adjacent wellness products direct-to-consumer. Comparable as a mission-driven FemTech brand with a female founder that sells women's personal care products online.
Broad incumbents
- Maven Clinic: Maven Clinic is a well-funded virtual women's and family health platform spanning fertility, pregnancy, postpartum, and pelvic health. It serves the same end consumer as Liv Labs but via telehealth and coaching rather than hardware, and could become a clinical referral channel.
- Peloton: Peloton is a large connected fitness platform whose predominantly-female user base overlaps directly with Liv Labs' target customer (active women). It is a broad incumbent in the in-home fitness category where Pippa is positioned as an accessory, and could become a retail or content partner.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Liv Labs social profiles
Digital presenceLiv Labs compliance and trust
Trust signalCompliance2 records
Liv Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liv Labs leadership team
Management profileNumber of profiles
Liv Labs funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liv Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liv Labs
What does Liv Labs do?
Liv Labs designs, manufactures, and sells the Pippa Resistance Spring, a wearable pelvic floor fitness device made of high-purity biomedical silicone that gently conforms to the body and activates pelvic floor muscles during normal exercise such as running, pilates, HIIT, and stretching. The company also offers K+ Training coaching services, including one-on-one 30-minute calls and a 3-week training intensive, to support adoption of the device.
Is Liv Labs a public or private company?
Liv Labs is a private company. It is currently operating.
When was Liv Labs founded?
Liv Labs was founded in 2021. It employs 1 to 10 people.
Where is Liv Labs based?
Liv Labs is headquartered in Chicago, United States, in the North America region.
How does Liv Labs make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are coaching Services and training Programs.
Who are Liv Labs's main competitors?
Direct peers on record are Elvie, Perifit and Intimina. Emerging players are Ohnut, Dame and Cora. Broad incumbents are Maven Clinic and Peloton.
Does Liv Labs have an API?
No public API is recorded for Liv Labs.
What industry is Liv Labs in?
Liv Labs's product category is Pelvic Floor Fitness Devices. Its primary akta.pro industry code is HSADAAAB, Strength & Conditioning Personal Training. Its SIC code is 3949.