Rentals United
- Company typePrivate
- Founded2014
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Rentals United does
Rentals United AB, founded in 2014 and headquartered in Stockholm, operates a cloud-based vacation rental channel management platform that connects professional property managers to 90+ online distribution channels. The platform is built around a two-way API synchronization engine that propagates availability, pricing, content, and booking events in real time, with infrastructure hosted on AWS in eu-west and eu-central regions under TLS 1.2 and AES encryption. The product set centers on a Channel Manager core, supplemented by modules for Guest Communication (Unified Inbox, Auto-Reviews), Booking Management (Multi-Calendar, Guest Planner, Mobile App), Analytics & Reporting (Elevate), Screen & Protect, a Website Builder, integrated payments, and a Channelizer recommendation tool.
The company monetizes through a subscription SaaS model billed monthly with no setup fee or long-term contract, and additionally monetizes a Quick Connect white-label product for Property Management System (PMS) partners. Distribution is delivered through direct manual onboarding, PMS partner integration (50+ PMS), and enterprise API connections, with a stated target of property managers operating 10 or more units and luxury property managers seeking high-value bookings. At scale the platform reports 240,000 connected properties, 1.6M reservations processed annually (+27% year-over-year), and $1.65B in client revenue (+29% year-over-year), alongside a customer base that includes Evolve, Casiola, Habitat Escapes, Veeve, YourRentals, Travelnest, OriginalCottages, Houst, MintHouse, and Altido.
Rentals United AB is a wholly-owned subsidiary of Guesty Inc. and operates through subsidiaries in Barcelona, Warsaw, and Bangalore. The company holds PCI DSS Level 1, SOC 2 Type II, GDPR, and (via AWS) ISO 27001 certifications, and is the only channel manager recommended by all four major OTAs (Airbnb, Booking.com, Vrbo/HomeAway, Tripadvisor), with exclusive access to Google Travel listings for vacation rentals.
Rentals United firmographics
Firmographics- Name
- Rentals United
- Legal name
- RENTALS UNITED AB
- Website
- https://rentalsunited.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Rentals United industry classification
Industry- Product category
- Vacation Rental Channel Management Software
- NAICS
- Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- New-Listing Onboarding, Setup & Launch Services (THAMAKAO)
- akta.pro secondary industry
- Short-Term Rental (STR) Management for Individual Hosts (BPAJAIAB)
Keywords
Where Rentals United is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
Rentals United business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Channel Manager Subscription: Subscription-based SaaS model for channel management services. Property managers pay monthly fees to access the platform, channel manager tools, Guest Planner, Booking Engine, Guest Communication, Quality Checker, iCal Sync, and Multi-Calendar features. No long-term contract required and no setup fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Channel Manager Platform |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels13 records
Rentals United product offering
Product offeringCore offering
Rentals United is a cloud-based vacation rental channel management platform that connects property managers to 90+ OTAs, listing sites, and metasearch platforms via two-way API synchronization. The platform enables centralized management of availability, pricing, content, and bookings across all connected channels, with integrated modules for guest communication, booking management, analytics, and property protection. The service is delivered as a SaaS subscription on AWS infrastructure with PCI DSS Level 1 and SOC 2 Type II certifications.
Product overview
Rentals United is a vacation rental channel management platform offering a unified software solution for property managers with 10+ properties. The core product is the Channel Manager, which synchronizes listings across 90+ channels including Airbnb, Booking.com, Vrbo, and Google Travel. The platform operates on a modular architecture with integrated add-ons including Guest Communication (Unified Inbox, Auto-Reviews), Booking Management (Multi-Calendar, Guest Planner), Analytics & Reporting (Elevate), Screen & Protect, Website Builder, and Payment Provider. Additional tools include the Channelizer for channel recommendations and White Label Channel Management for PMS partners. The platform is available via direct manual use, PMS integration, or API connection.
Differentiator
Problem solved
Functional benefit
Products and services
- Channel Manager Central platform for distributing vacation rental listings across 90+ connected channels including Airbnb, Booking.com, Vrbo, and Google Travel with real-time two-way synchronization of availability, pricing, and bookings. Built for property managers with 10+ properties.
- Guest Communication
- Booking Management
- Analytics & Reporting (Elevate)
- Screen & Protect
- White Label Channel Management
- Website Builder (Book Direct Pages)
- Google Travel Advanced
- Payment Provider
- Channelizer
- API Integration Platform
Quantifiable outcome
- 25% revenue increase for clients through optimized distribution
- +7 more outcomes
Companies that use Rentals United
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Rentals United technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature11 records
Rentals United partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Booking.comcorePremier Connectivity Partner with Rentals United, enabling property managers to list on Booking.com with real-time synchronization, priority support, and access to Request to Book functionality. 30,000 properties connected through this partnership. Service available since 2014.
- AirbnbcoreOfficial partner enabling property managers to distribute listings on Airbnb with real-time sync capabilities and automated guest communication features.
- Vrbo/HomeAwaycoreOfficial partner for Vrbo/HomeAway channel distribution with seamless integration for property managers.
- TripadvisorcoreOfficial partner for Tripadvisor vacation rental distribution with real-time availability and booking synchronization.
- Google TravelcoreExclusive access to Google Travel listings - Rentals United is a certified tech partner that can list properties directly in Google search results, providing significant visibility advantage.
- HomeToGominorMetasearch partner for extended listing visibility across HomeToGo's platform network.
- PriceLabscoreDynamic pricing integration partner. Co-published 2026 Short-Term Rental Outlook Report analyzing 362,474 properties. Properties using dynamic pricing achieved 68% occupancy vs 38% static operators.
- Amazon Web Services (AWS)coreCloud infrastructure provider hosting Rentals United in eu-west and eu-central regions. AWS data centers are ISO 27001, SOC 1/2/3, and PCI DSS Level 1 certified.
- Guesty Inc.coreParent company of Rentals United. Part of the Guesty group of companies. Personal data may be transferred within this group for internal administrative purposes and service provision.
- VRMA (Vacation Rental Management Association)minorIndustry association supported by Rentals United for industry advocacy and standards.
- APAR (Asociación Peruana de Apartamentos Turísticos)minorLatin American vacation rental association supported by Rentals United.
- STAA (Short Term Accommodation Association)minorUK Short Term Accommodation Association supported by Rentals United.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Rentals United competitors and assessment
Company assessmentBroad incumbents
- Guesty: Parent company of Rentals United and a leading vacation rental PMS that bundles native channel management. Comparable as both a strategic owner and a direct competing platform in the vacation rental software stack.
Direct peers
- Hostaway: Vacation rental PMS and channel manager serving property managers with 10+ properties. Competes directly with Rentals United on multi-channel distribution, PMS integrations, and unified inbox functionality.
- Lodgify: All-in-one vacation rental software with channel manager, website builder, and booking engine. Competes for the same property manager customer base and is commonly compared head-to-head with Rentals United.
- Cloudbeds: Cloud-based PMS for hotels and vacation rentals with built-in channel manager connecting to 300+ channels. A broader incumbent offering overlapping channel management plus operational PMS features.
- Smoobu: Channel manager and vacation rental software for individual hosts and small property managers. Competes in the multi-channel distribution space with a focus on smaller portfolios, adjacent to Rentals United's 10+ property target.
- Avantio: European vacation rental PMS and channel manager with strong presence in Spain, Portugal, and Italy. Directly comparable in customer base, market focus, and channel management offering.
- iGMS: Vacation rental channel manager and automation tool with two-way sync to major OTAs. Targets professional property managers with multi-channel management needs, directly overlapping with Rentals United.
- 365Villas: Vacation rental software combining PMS, channel manager, and website builder. A direct peer in the channel management category with a comparable target market of professional property managers.
- Tokeet: Vacation rental channel manager and smart calendar tool. Competes on multi-channel distribution, unified inbox, and automation for property managers with overlapping functionality to Rentals United.
Others
- PriceLabs: Dynamic pricing partner integrated with Rentals United and co-publisher of the 2026 STR Outlook Report. Adjacent rather than directly competing — provides revenue management tooling that complements channel management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rentals United social profiles
Digital presenceRentals United compliance and trust
Trust signalCompliance4 records
Rentals United financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rentals United leadership team
Management profileNumber of profiles
Profiles7 records
Rentals United subsidiaries and ownership
Company hierarchySubsidiaries3 records
Rentals United funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rentals United M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rentals United
What does Rentals United do?
Rentals United is a cloud-based vacation rental channel management platform that connects property managers to 90+ OTAs, listing sites, and metasearch platforms via two-way API synchronization. The platform enables centralized management of availability, pricing, content, and bookings across all connected channels, with integrated modules for guest communication, booking management, analytics, and property protection. The service is delivered as a SaaS subscription on AWS infrastructure with PCI DSS Level 1 and SOC 2 Type II certifications.
Is Rentals United a public or private company?
Rentals United is a private company. It is classified as corporate owned and is currently operating.
When was Rentals United founded?
Rentals United was founded in 2014. It employs 51 to 100 people.
Where is Rentals United based?
Rentals United is headquartered in Barcelona, Spain, in the Europe region.
How does Rentals United make money?
One revenue line is on record: channel Manager Subscription.
Who are Rentals United's main competitors?
Guesty is listed as a broad incumbent. Direct peers are Hostaway, Lodgify, Cloudbeds, Smoobu, Avantio, iGMS, 365Villas and Tokeet. PriceLabs is listed as an others.
Does Rentals United have an API?
Yes. Rentals United offers API integration for developers to build custom systems that connect to their Channel Manager. The API enables two-way synchronization of availability, pricing, bookings, and property content across 90+ connected channels. The platform supports both REST API integration and direct PMS connectivity. Developers can access API documentation at developer.rentalsunited.com for integration guidance. Developer documentation is at developer.rentalsunited.com/#introduction.
What industry is Rentals United in?
Rentals United's product category is Vacation Rental Channel Management Software. Its primary akta.pro industry code is THAMAKAO, New-Listing Onboarding, Setup & Launch Services, with a secondary code of BPAJAIAB, Short-Term Rental (STR) Management for Individual Hosts. Its NAICS code is 53249 and its SIC code is 7350.