Private Label Extensions
Private Label Extensions is an Atlanta-based retailer and wholesaler of 100% human hair extensions, wigs, closures, and frontals. Founded in 2014, it serves over 100,000 consumers and 10,000+ licensed hairstylists via e-commerce, three retail stores, wholesale, and dropshipping channels.
- Company typePrivate
- Founded2014
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Private Label Extensions does
Private Label Extensions is an Atlanta-based wholesale, dropship, and direct-to-consumer retailer of 100% human hair extensions, wigs, closures, frontals, and related beauty accessories. Founded in 2014, the company serves two primary customer groups: individual consumers purchasing premium hair products for personal use, and licensed hairstylists accessing wholesale pricing for professional services. Since inception, the company reports serving over 100,000 consumers and 10,000+ licensed stylists nationwide.
The product portfolio spans virgin and raw hair bundles, lace closures (sizes 2x6 through 7x7), lace frontals (13x4 and 13x6), and a broad wig catalog including glueless, lace front, bob, full lace, headband, U-part, V-part, capless, braided, closure, and half wig constructions. Additional categories include bulk human braiding hair, feather crochet hair, clip-ins, ponytails, tape-in and fusion extensions, mink lashes, hair care essentials, and accessories. The company does not operate proprietary technology; it runs a standard Shopify-based e-commerce storefront with third-party payment integrations including Shop Pay, PayPal, Klarna, and Sezzle. Pricing is unit-based, with bundles ranging from $33 to $71 and wigs from $108 to $425. The company offers 30-day returns and free shipping on orders over $99.
Revenue is generated through three primary streams: direct consumer sales (e-commerce and in-store), wholesale and bulk sales to licensed hairstylists, and a dropshipping program enabling third-party retailers to sell without inventory. Distribution operates through the company's own e-commerce platform, three physical retail locations in the Atlanta metropolitan area (Atlanta Memorial Drive, Smyrna Cobb Parkway, Tucker Lawrenceville Highway), a wholesale program with free application and fast approval, and a dropshipping program. Marketing is multi-channel, spanning Facebook, Instagram, TikTok, YouTube, email newsletters, a content blog covering hair care topics, and an influencer partnership program.
Private Label Extensions firmographics
Firmographics- Name
- Private Label Extensions
- Legal name
- Private Label Extensions
- Website
- https://PrivateLabelExtensions.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Private Label Extensions is an Atlanta-based retailer and wholesaler of 100% human hair extensions, wigs, closures, and frontals. Founded in 2014, it serves over 100,000 consumers and 10,000+ licensed hairstylists via e-commerce, three retail stores, wholesale, and dropshipping channels.
- Ownership category
- akta.pro rank
Private Label Extensions industry classification
Industry- Product category
- Hair Extensions and Wigs
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Retail-Apparel & Accessory Stores (5600), Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Hair Extensions, Wigs & Hairpieces (CRABABAH)
- akta.pro secondary industries
- Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO), Hair Accessories (Headbands, Clips, Scrunchies) (CRAAAJAI), Conditioners & Hair Masks (CRABABAB), Wig Styling, Customization & Maintenance (HSALAAAL)
Keywords
Where Private Label Extensions is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Private Label Extensions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Consumer Sales: E-commerce and retail sales of human hair bundles, wigs, closures, frontals, and accessories directly to individual consumers.
- Wholesale/Bulk Sales: Wholesale pricing program for licensed hairstylists and beauty supply retailers, offering volume-based purchasing of hair products.
- Dropshipping: Dropshipping program allowing retailers to sell Private Label products without maintaining inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual consumer pricing for hair bundles |
| Unit Pricing | Pay-as-you-go | Pre-styled and colored closure wigs |
| Unit Pricing | Pay-as-you-go | Licensed hairstylist wholesale pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Private Label Extensions product offering
Product offeringCore offering
Private Label Extensions is a wholesale, dropship, and retail brand selling 100% human hair products — including bundles, lace closures, lace frontals, wigs (glueless, lace front, bob, full lace, headband, U/V part, capless, braided, closure, half), bulk braiding hair, feather crochet, clip-ins, ponytails, tape-in and fusion extensions, plus beauty accessories like 5D mink lashes, hair care essentials, lace glue and tape, and hot tools. The company distributes through its own DTC e-commerce storefront, three physical retail locations in the Atlanta metropolitan area, a licensed-hairstylist wholesale program, and a retailer dropshipping program.
Product overview
Private Label Extensions is a direct-to-consumer and wholesale human hair extensions and wigs retailer operating since 2014. The company offers a comprehensive portfolio of hair products organized into core categories: Hair Bundles (including Virgin Hair Bundles and Raw Hair Bundles in Malaysian, Brazilian, Burmese textures), Lace Closures (2x6 to 7x7 sizes), Lace Frontals (13x4 and 13x6), and Human Hair Wigs (featuring Glueless Wigs, Lace Front Wigs, Bob Wigs, Full Lace Wigs, Headband Wigs, U Part Wigs, V Part Wigs, Capless Wigs, Braided Wigs, Closure Wigs, and Half Wigs). Additional product lines include Bulk Human Braiding Hair, Feather Crochet Hair, Clip-in and Ponytail Extensions, Tape-in and Fusion Hair Extensions, 5D Mink Lashes, Hair Health Essentials, and accessories. The company operates multiple retail locations in Atlanta, Georgia (Atlanta, Smyrna, Tucker) and serves customers nationwide through its e-commerce platform. Services include a Licensed Hairstylist Wholesale Program, Dropshipping program for retailers, and Customer Rewards Program. Payment options include Shop Pay, PayPal, Klarna, and Sezzle.
Differentiator
Problem solved
Functional benefit
Products and services
- Virgin Hair Bundles Premium unprocessed 100% human hair bundles in multiple textures (Malaysian Straight, Malaysian Body Wave, Brazilian Straight, Brazilian Body Wave, Burmese Curly) sold in various lengths with bundle deal options for individual consumers and stylists.
- Raw Hair Bundles 100% unprocessed raw human hair bundles with natural texture and maximum durability, available in bundle deals for wholesale pricing for individual consumers and professional hairstylists.
- Lace Closures Lace closure pieces available in multiple sizes (2x6, 4x4, 5x5, 6x6, 7x7) for natural-looking hairlines and partings, with HD lace options for undetectable blending, sold to consumers and stylists.
- Lace Frontals 13x4 and 13x6 lace frontal pieces providing full coverage from ear to ear with a natural hairline; HD lace options available for seamless blending with various skin tones.
- Glueless Wigs Pre-styled human hair wigs designed for easy application without adhesive, featuring 5x5 HD lace closures and adjustable straps, available in multiple textures and colors including professionally colored options.
- Lace Front Wigs 13x4 transparent lace front human hair wigs with natural hairline construction, available in Body Wave, Deep Wave, Straight, and Blonde textures.
- Bob Wigs Short to medium-length human hair wigs in bob style with body wave, straight, and curly textures and various lace options.
- Full Lace Wigs 100% lace human hair wigs allowing full styling versatility including updos and part-anywhere looks, with hand-tied construction for natural movement.
- Headband Wigs Human hair wigs with attached headband for quick, glue-free styling with easy on-and-off convenience and natural appearance.
- U Part Wigs Human hair wigs with U-shaped opening allowing natural hair to blend through the part, providing volume and length while maintaining natural look.
- V Part Wigs Human hair wigs with V-shaped lace part for seamless blending with natural hair, designed for easy installation and natural appearance.
- Capless Wigs Lightweight capless human hair wigs with open cap construction for better ventilation and comfort, reducing heat retention for all-day wear.
- Braided Wigs Pre-styled braided human hair wigs including Boho Crochet styles, available in various braid patterns and lengths for protective styling.
- Closure Wigs Human hair wigs featuring closure pieces (2x6, 5x5) at the crown for realistic parting and hairlines, with glueless options for easy application.
- Half Wigs Half wigs (half head wigs) that attach to natural hair for added volume and length; Kinky Curly texture available.
- Bulk Human Braiding Hair 100% human hair braiding hair for knotless braids, box braids, and other protective styles, available in Afro Kinky, Deep Wave, Ocean Wave, Beach Wave, Latin Wave, and Water Wave textures with multiple color options.
- Feather Crochet Hair Lightweight feather-textured crochet hair made from 100% human hair, available in Body Wave, Deep Wave, Water Wave, Ocean Wave, Burmese Curly, and Kinky Curly textures in 16-inch lengths.
- Clip-in Hair Extensions Seamless clip-in human hair extensions for instant length and volume, available in multiple lengths, textures, and colors including Natural Black.
- Ponytail Extensions Human hair ponytail extensions for adding length and volume to natural ponytails, with multiple texture options available.
- Tape-in Hair Extensions Professional tape-in human hair extensions with pre-taped bonds for semi-permanent application; requires professional installation.
- Fusion Hair Extensions Professional fusion hair extension methods including Flat-Tip, I-Tip, and Hand Tied extensions for permanent installation by licensed stylists.
- Medical Wigs Specialized human hair wigs designed for individuals experiencing hair loss due to medical conditions.
- Custom Wigs Made-to-order custom human hair wigs in personalized styles, colors, and construction, including custom blonde wigs (Ash Blonde, Honey Blonde) and braided custom options.
- 5D Mink Lashes Multi-dimensional 5D mink lashes for dramatic eye enhancement, available in various styles including 3D Faux Volume and 3D Thinline options.
- Hair Health Essentials Hair care products including edge control, styling essentials, hair growth serum, lace tint sprays, and wax sticks for maintenance and styling of hair extensions and wigs.
- Lace Glue and Tape Adhesive products including lace glue and lace tape for secure wig and closure installation.
- Hot Tools Styling tools for heat styling human hair wigs, bundles, and extensions.
- Licensed Hairstylist Wholesale Program Wholesale pricing program for licensed hairstylists offering access to professional-quality bundles, wigs, and bulk hair at discounted rates with dedicated support team; free to join with fast approval.
- Dropshipping Program Dropshipping program allowing retailers to sell Private Label Extensions products through their own stores or platforms without maintaining inventory.
- Customer Rewards Program Loyalty rewards program offering points and exclusive benefits for repeat customers.
Quantifiable outcome
- Trusted by 100,000+ women
- +1 more outcomes
Companies that use Private Label Extensions
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Private Label Extensions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Private Label Extensions partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Licensed HairstylistscoreWholesale partnership program offering licensed hairstylists access to professional pricing on bundles, wigs, and bulk hair. Free to join with fast approval process and dedicated support team.
- DropshippersminorDropshipping program allowing retailers to sell Private Label products without maintaining inventory.
- InfluencersminorInfluencer marketing program partnering with content creators in the beauty and hair space.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Private Label Extensions competitors and assessment
Company assessmentDirect peers
- Mayvenn: Sells human hair extensions and wigs through a network of licensed stylists, closely mirroring Private Label's stylist-wholesale model.
- Bellami Hair: Human hair extensions brand (clip-ins, tape-ins, wefts) sold DTC and to stylists, comparable in product and channel.
- Hairvivi: DTC brand focused on glueless HD-lace human hair wigs, competing in the same premium wig segment.
- Luvme Hair: DTC human hair wig retailer specializing in glueless and pre-styled wigs, overlapping directly with Private Label's wig catalog.
- Beauty Forever Hair: Online retailer of human hair bundles, wigs, and closures across multiple textures, directly overlapping the product line.
- Indique Hair: Premium human hair extensions and wig brand with retail boutiques and e-commerce, similar omnichannel model to Private Label.
- UNice Hair: Direct-to-consumer e-commerce brand selling human hair wigs, bundles, and closures, competing for the same online customers.
Emerging players
- True Glory Hair: US-based e-commerce human hair extensions brand serving similar consumers and stylists, comparable in scale and offering.
- ISEE Hair: Fast-growing DTC human hair wig and bundle brand targeting the same textured-hair consumer base.
Broad incumbents
- Sally Beauty: Large national beauty-supply retailer carrying hair extensions, wigs, and professional hair-care products across many categories, overlapping but far broader in scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Private Label Extensions social profiles
Digital presencePrivate Label Extensions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Private Label Extensions leadership team
Management profileNumber of profiles
Private Label Extensions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Private Label Extensions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Private Label Extensions
What does Private Label Extensions do?
Private Label Extensions is a wholesale, dropship, and retail brand selling 100% human hair products — including bundles, lace closures, lace frontals, wigs (glueless, lace front, bob, full lace, headband, U/V part, capless, braided, closure, half), bulk braiding hair, feather crochet, clip-ins, ponytails, tape-in and fusion extensions, plus beauty accessories like 5D mink lashes, hair care essentials, lace glue and tape, and hot tools. The company distributes through its own DTC e-commerce storefront, three physical retail locations in the Atlanta metropolitan area, a licensed-hairstylist wholesale program, and a retailer dropshipping program.
Is Private Label Extensions a public or private company?
Private Label Extensions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Private Label Extensions founded?
Private Label Extensions was founded in 2014. It employs 11 to 50 people.
Where is Private Label Extensions based?
Private Label Extensions is headquartered in Atlanta, United States, in the North America region.
How does Private Label Extensions make money?
Three revenue lines are on record. Direct Consumer Sales are the primary driver. The others are wholesale/Bulk Sales and dropshipping.
Who are Private Label Extensions's main competitors?
Direct peers on record are Mayvenn, Bellami Hair, Hairvivi, Luvme Hair, Beauty Forever Hair, Indique Hair and UNice Hair. Emerging players are True Glory Hair and ISEE Hair. Sally Beauty is listed as a broad incumbent.
Does Private Label Extensions have an API?
No public API is recorded for Private Label Extensions.
What industry is Private Label Extensions in?
Private Label Extensions's product category is Hair Extensions and Wigs. Its primary akta.pro industry code is CRABABAH, Hair Extensions, Wigs & Hairpieces, with a secondary code of CRAOAEAO, Private Label & Contract/White-Label Beauty Distribution. Its NAICS code is 456120 and its SIC code is 5600.