Innit
Innit is a Redwood City-based food technology and AI company that delivers AI-generated personalized cooking content via NLP and computer vision, and has spun off Kind Intelligence Foundry to launch Glo, an SMS-based AI companion for GLP-1 medication users.
- Company typePrivate
- Founded2013
- HeadquartersRedwood City, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Innit does
Innit is a Redwood City-based food technology and AI company that has developed what it terms the world's first Connected Food Platform. Founded in 2013, the company uses natural language processing, computer vision, and generative AI to deliver personalized cooking content and meal planning tailored to individual dietary needs, health goals, and available ingredients, with AI-generated personalized cooking shows positioned as a core product surface.
The company's technology stack combines a recommendation engine, computer vision for ingredient analysis, and NLP-driven content generation, with multimodal AI capabilities spanning text, video, and combined outputs. Beyond cooking content, Innit has expanded into digital health companions: it developed Phil, a Type 2 diabetes companion app in partnership with Roche, and in March 2026 spun off Kind Intelligence Foundry (K.I. Foundry, Inc.), an independent venture whose first product, Glo, is an SMS-based AI companion supporting people taking GLP-1 medications such as Ozempic, Wegovy, Zepbound, and Mounjaro.
Innit operates a direct-to-consumer motion through digital channels including its website and the askglo.ai SMS platform, with no publicly disclosed pricing model or revenue mechanics. The company has raised approximately $43 million in disclosed funding across 2015 and 2016, with no subsequent rounds reported, and operates with a modest headcount of 11-50 employees. The K.I. Foundry spin-off signals a strategic pivot toward consumer digital health companions as an adjacent vertical to its food tech core.
Innit firmographics
Firmographics- Name
- Innit
- Website
- https://innit.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Innit is a Redwood City-based food technology and AI company that delivers AI-generated personalized cooking content via NLP and computer vision, and has spun off Kind Intelligence Foundry to launch Glo, an SMS-based AI companion for GLP-1 medication users.
- Ownership category
- akta.pro rank
Innit industry classification
Industry- Product category
- Food Technology Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Connected Therapeutics & Smart Drug Delivery Monitoring (HLACAFAL), Drug Delivery Connectivity, Sensors & Digital Add-Ons (Smart Caps/Companion Apps) (HLAHAIAM)
Keywords
Where Innit is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Markets served
Innit business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Innit product offering
Product offeringCore offering
Innit develops the world's first Connected Food Platform, an AI-powered system that uses natural language processing and computer vision to generate personalized cooking shows tailored to individual dietary needs, health goals, and available ingredients. Through its spin-off Kind Intelligence Foundry, Innit also delivers consumer digital-health companion applications, including Glo, an SMS-based AI companion supporting GLP-1 medication users (Ozempic, Wegovy, Zepbound, Mounjaro), and previously co-developed Phil, a Type 2 diabetes companion app in partnership with Roche.
Product overview
Innit has expanded into AI health through the spin-off of Kind Intelligence Foundry (K.I. Foundry), which launched the SMS-based AI companion 'Glo' for GLP-1 medication users. Innit is also recognized as an early mover in AI-generated personalized cooking shows, using computer vision and natural language processing to deliver customized cooking content based on individual dietary needs, health goals, and available ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Connected Food Platform (AI-Generated Personalized Cooking Shows) An AI-powered Connected Food Platform that generates personalized cooking shows in real time based on individual dietary needs, health goals, and available ingredients, targeting health-conscious consumers seeking personalized meal planning, nutrition tracking, and kitchen workflow automation.
- Glo SMS-based AI companion designed to support people taking GLP-1 medications such as Ozempic, Wegovy, Zepbound, and Mounjaro through conversational, text-based interactions. Currently available in alpha at askglo.ai.
- Phil (Type 2 Diabetes Companion App) AI-powered companion app for Type 2 diabetes management, developed in partnership with Roche, supporting blood sugar tracking, medication adherence, and chronic disease management for individual patients.
Quantifiable outcome
- Market projected to grow from $2.08 billion (2024) to $8.23 billion by 2030 at ~30% annual growth rate
Companies that use Innit
Customer profileSegments3 records
Ideal customer profiles3 records
Innit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature3 records
Innit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RochecoreInnit developed Phil, a Type 2 diabetes companion app, in partnership with Roche. This partnership demonstrates Innit's capability in digital health companion development and chronic disease management through AI-powered applications.
Scale indicators2 records
Recent moves7 records
Expansion highlights2 records
Innit competitors and assessment
Company assessmentDirect peers
- ChefGPT: AI-powered cooking companion that generates personalized recipes and meal plans using LLMs. Directly comparable to Innit's AI cooking platform in product, target customer, and technology stack.
- Tastewise: AI-driven food intelligence and personalization platform for CPG and food brands. Comparable to Innit in applying AI/consumer data to personalized food content and brand-customer matching.
Broad incumbents
- HelloFresh: Largest global meal-kit operator with a sizable digital/tech stack for personalized meal recommendations. Competes with Innit on personalized food content for health-conscious consumers, though distribution is meal kits rather than AI shows.
- Cookpad: Global recipe-sharing platform with hundreds of millions of users. Overlaps with Innit in personalized cooking content and health-conscious consumer targeting, though Cookpad is a UGC recipe platform rather than AI-generated shows.
- WW International (Weight Watchers): Established weight-management platform that has expanded into GLP-1 companion offerings. Overlaps with Glo on GLP-1 medication support and with Innit on personalized dietary content for health-conscious consumers.
- BuzzFeed (Tasty): Large-scale social food-media brand producing short-form cooking video content. Comparable to Innit on AI-generated cooking content targeting consumer/food audiences, with a much larger existing audience.
Emerging players
- Noom: Digital health platform focused on weight management and behavior change, with explicit GLP-1 support programs. Comparable to Glo/Kind Intelligence Foundry as a digital companion for chronic disease and GLP-1 medication users.
- Omada Health: Digital chronic-care platform with strong presence in Type 2 diabetes and weight management. Directly comparable to Innit's Phil (Roche) Type 2 diabetes companion as a clinically-oriented digital therapeutics offering.
- Suggestic: AI-driven personalized nutrition and dietary management platform. Comparable to Innit's health-companion direction (Phil, Glo) in applying AI personalization to chronic-condition dietary management.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Innit social profiles
Digital presenceInnit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innit leadership team
Management profileNumber of profiles
Profiles3 records
Innit subsidiaries and ownership
Company hierarchySubsidiaries1 record
Innit funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innit M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innit
What does Innit do?
Innit develops the world's first Connected Food Platform, an AI-powered system that uses natural language processing and computer vision to generate personalized cooking shows tailored to individual dietary needs, health goals, and available ingredients. Through its spin-off Kind Intelligence Foundry, Innit also delivers consumer digital-health companion applications, including Glo, an SMS-based AI companion supporting GLP-1 medication users (Ozempic, Wegovy, Zepbound, Mounjaro), and previously co-developed Phil, a Type 2 diabetes companion app in partnership with Roche.
Is Innit a public or private company?
Innit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Innit founded?
Innit was founded in 2013. It employs 11 to 50 people.
Where is Innit based?
Innit is headquartered in Redwood City, United States, in the North America region.
Who are Innit's main competitors?
Direct peers on record are ChefGPT and Tastewise. Broad incumbents are HelloFresh, Cookpad, WW International (Weight Watchers) and BuzzFeed (Tasty). Emerging players are Noom, Omada Health and Suggestic.
Does Innit have an API?
No public API is recorded for Innit.
What industry is Innit in?
Innit's product category is Food Technology Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HLACAFAL, Connected Therapeutics & Smart Drug Delivery Monitoring. Its NAICS code is 5132 and its SIC code is 7372.