What Alchemy-rx does

Alchemy-Rx, LLC is a privately held, New York-domiciled boutique management consultancy founded in 2019 by Mark Tarchetti and Richard Davies. The firm delivers growth strategy, innovation, marketing, and insights & analytics advisory services to consumer-products brands, Fortune 200 corporations, and private equity portfolio companies across 75+ categories including food & beverage, vitamins, health & wellness, household products, sporting goods, personal care, toys, pet, digital services, and healthcare. According to its own disclosures, Alchemy-Rx has served 250+ brands, identified $4B in client growth opportunities, and generated 12K+ new ideas, built on a cross-functional team averaging 20 years of consumer-products operating experience with 'no juniors and no career consultants.'

The firm has no proprietary technology platform and no software products; its deliverables are playbooks, commercial diligence, strategy refreshes, business-unit interventions, accelerated expansion plans, innovation funnels, brand positioning work, and analytics engagements. Revenue is generated through professional services fees, likely on a project- or retainer-basis, and all client acquisition runs through referrals and recommendations rather than formal sales channels. Service delivery is anchored in New York with an analytics hub in Chennai, India, and supported by content assets including the book 'Pick a Lane,' The Lab Podcast, and the 'Accelerating Growth' LinkedIn newsletter.

In 2025, Alchemy-Rx entered strategic partnerships with Market Logic Software (May 2025) to embed the DeepSights AI insights platform into its engagement toolkit, and with Ipsos (September 2025) to co-produce the 'Innovation Reignited' executive content series culminating in a January 2026 C-Suite survey. The firm is privately owned by its co-founders with no disclosed institutional funding, M&A activity, or parent company.

Name

Alchemy-rx

Legal name

Alchemy-Rx, LLC

Website

https://alchemy-rx.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Alchemy-Rx is a privately held boutique consumer-products growth consultancy founded in 2019, advising CPG brands, Fortune 200 firms, and PE portfolio companies on strategy, innovation, marketing, and analytics through tenured operator-led engagements.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Journey Strategy (MPAAAFAI)

akta.pro secondary industries

Brand Experience (BX) & Service Design (BPAFAEAI), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

Keywords

• Management consulting services
• Growth strategy consulting
• Consumer products consulting
• Marketing strategy advisory
• Brand innovation consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Management Consulting Services: Alchemy-Rx generates revenue through consulting engagements with consumer products brands. As a boutique firm, they likely operate on project-based or retainer fee structures. The firm partners with brands and business teams to identify growth opportunities and convert them to actionable plans. Services span strategy, innovation, marketing, analytics, M&A, insights, and design disciplines.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Alchemy-Rx is a boutique management consulting firm that helps consumer products brands achieve ambitious, sustainable topline growth through engagements spanning Strategy (strategy refresh, business unit intervention, M&A deal assessments, accelerated expansion), Marketing (brand positioning, category growth strategy, expansion, agency management), Innovation (ideation, strategic foresight, innovation strategy, funnel management), and Insights & Analytics (price/promo analytics, eCommerce growth, consumer research management). Deliverables are bespoke playbooks, strategic advice, and operational guidance delivered by senior, operator-grade consultants rather than software or technology products.

Product overview

Alchemy-Rx is a growth consultancy that provides strategic advisory services rather than a software product company. Their offerings consist of consulting engagements across four main service areas: Strategy (including strategy refresh, business unit intervention, M&A deal assessments, accelerated expansion, and portfolio optimization), Innovation (covering ideation, strategic foresight, innovation strategy, and innovation funnel management), Marketing (including brand positioning, brand & category growth strategy, brand expansion, market expansion, and ad & media agency management), and Insights & Analytics (covering business performance optimization, price and promotion analytics, eCommerce growth drivers, and consumer research management). The company does not offer a technology platform or software products—its deliverables are advisory services, playbooks, and strategic guidance delivered by its team of experienced operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Consulting Bespoke strategic advisory engagements for consumer products brands covering strategy refresh, business unit intervention, M&A deal assessments, accelerated expansion into new categories/geographies/channels, and portfolio optimization. Engagements convert identified growth opportunities into actionable 3-year business plans.
• Marketing Consulting Marketing advisory engagements for consumer brands covering brand positioning, brand and category growth strategy, brand and market expansion, and ad and media agency management. Services are delivered by senior operators with global expertise.
• Innovation Consulting Innovation advisory services including ideation, concept writing, strategic foresight, innovation strategy, and innovation funnel management. The team leads business teams through ideation sessions to develop transformative new products and ideas for consumer brands.
• Insights & Analytics Consulting Insights and analytics engagements covering business performance optimization, price and promotion analytics, eCommerce growth drivers, and consumer research management. The analytics function is led from Chennai, India, with delivery of data-driven insights for client engagements.

Quantifiable outcome

• 250+ brands served across 75+ categories with $4B in growth identified and 12K+ new ideas generated

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• IpsoscoreStrategic or Co-development Partner · 9 September 2025Joint executive content series 'Innovation Reignited' launched September 2025. Three-way partnership with Market Logic and Alchemy-Rx exploring challenges facing CMOs, CEOs, and innovation leaders. Ipsos provides consumer research expertise and survey data. Series includes articles, webinars, and executive spotlights with results culminating in January 2026 C-Suite survey on innovation.
• Market Logic SoftwarecoreStrategic or Co-development Partner · 13 May 2025Strategic partnership announced May 13, 2025 combining Market Logic's AI-powered DeepSights platform with Alchemy-Rx's growth consulting expertise. Partnership helps brands unlock full value of insights, transforming research and data into topline growth. Market Logic provides the technology to uncover trusted insights while Alchemy-Rx helps brands act on those insights to fuel incremental revenue.
• CTLminorStrategic or Co-development PartnerCommunications partner that delivers outstanding creative to bring complex ideas to life and engage teams in implications of new strategy.
• Staffen TruckingminorStrategic or Co-development PartnerCreative partner bringing creativity and strategic thinking to develop creative platform ideas capable of catalyzing sustainable business advantage.

Scale indicators7 records

Expansion highlights5 records

Direct peers

• Lippincott: Lippincott is a brand strategy and design consultancy advising consumer and corporate clients on brand positioning, identity, and experience. Comparable to Alchemy-Rx's brand positioning, category growth, and strategic design offerings for iconic brands.
• Siegel+Gale: Siegel+Gale is a global brand experience and strategic branding consultancy. Overlaps with Alchemy-Rx in brand strategy, simplification, and customer experience for consumer-facing clients.
• Prophet: Prophet is a brand and marketing strategy consultancy that helps consumer and enterprise clients accelerate growth through brand, marketing, and digital transformation. It directly mirrors Alchemy-Rx's strategy + marketing + innovation service mix for consumer products leaders.
• The Cambridge Group: The Cambridge Group (now part of Material+) advises consumer products companies on growth strategy, demand forecasting, and category expansion. Directly comparable to Alchemy-Rx's consumer growth strategy and analytics practice.
• Keystone Strategy: Keystone Strategy is a boutique consulting firm focused on growth strategy, innovation, and pricing for consumer-facing businesses. Closely aligned with Alchemy-Rx's growth strategy, innovation, and analytics work in CPG-adjacent sectors.

Broad incumbents

• Simon-Kucher & Partners: Simon-Kucher is a global consulting firm specializing in growth, pricing, and monetization strategy with strong consumer products exposure. Overlaps with Alchemy-Rx on price/promo analytics and commercial growth strategy.
• Kantar: Kantar is a global market research, insights, and consulting powerhouse serving consumer brands with analytics, brand strategy, and innovation services. Overlaps with Alchemy-Rx's insights & analytics and brand strategy offerings at much larger scale.
• Strategy& (PwC): Strategy& is the global strategy consulting arm of PwC with a sizable consumer markets practice. Competes with Alchemy-Rx for large-cap CPG strategy, M&A diligence, and transformation mandates.
• Ipsos: Ipsos is a global market research and consumer insights firm that is also a strategic partner of Alchemy-Rx (Innovation Reignited series). Comparable around consumer research management and insights-driven innovation for CPG clients.

Emerging players

• Market Logic Software: Market Logic provides an AI-powered insights platform (DeepSights) and is a formal 2025 strategic partner of Alchemy-Rx. Comparable as an emerging technology-enabled peer enabling consumer insights transformation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=rc7Zl1SQwZo
• LinkedInlinkedin.com/company/alchemy-rx

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alchemy-rx