LendingPoint

What LendingPoint does

LendingPoint is a US-based digital personal lending platform headquartered in Kennesaw, Georgia, that originates unsecured personal loans ranging from $1,000 to $100,000 (with emergency loans capped at $36,500) to retail consumers. The company serves both near-prime borrowers (good credit 670–739) and subprime borrowers, addressing a credit gap left by traditional banks through a fully online application and underwriting process. Use cases span debt consolidation, home improvement, medical expenses, emergencies, vacation, wedding, and moving financing. Since 2017, the company has originated $2.14 billion in personal loans, as disclosed in connection with a $350 million warehouse facility closed in 2025.

The platform is a direct-to-consumer online lender with no physical branches, call centers, or third-party broker distribution; the entire application, underwriting, and funding process runs through lendingpoint.com. Technology is described as a digital lending platform with online application and underwriting capabilities, supplemented by an extensive Knowledge Center content hub that supports top-of-funnel SEO and middle-funnel referral traffic from comparison platforms such as LendingTree. The company holds state-by-state consumer lending licenses, with explicit compliance disclosures for California, Ohio, and Wisconsin residents.

LendingPoint generates revenue primarily through interest income on personal loans and origination fees, with rates varying by creditworthiness. The company has raised debt and equity capital from Ares Management, Guggenheim Securities, Warburg Pincus, and MidCap Financial, and announced an undisclosed strategic capital raise in November 2025 to fund 2026 growth in technology, product, and talent. LendingPoint is private, has 251–500 employees, and acquired LoanHero in 2018 to extend its servicing and technology capabilities.

Name

LendingPoint

Legal name

LendingPoint

Website

https://lendingpoint.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

LendingPoint is a US-based digital personal lending platform that originates unsecured personal loans ($1,000–$100,000) to near-prime and subprime consumers for debt consolidation, home improvement, medical, emergency, and travel financing, distributed exclusively through its online direct-to-consumer channel.

Ownership category

akta.pro rank

Product category

Consumer Personal Lending

NAICS

Nondepository Credit Intermediation (5222)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)

akta.pro secondary industries

Debt Consolidation Personal Loans (Unsecured Installment) (FSAKAAAD), Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE), Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH), Personal Loan Refinance (Rate/Term) (FSAKAIAB)

Keywords

• Personal loans
• Online lending
• Debt consolidation
• Consumer credit
• Fintech lending

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Others

Revenue model

1. Personal Loan Interest: LendingPoint generates revenue primarily through interest charged on personal loans. The company offers unsecured personal loans with varying interest rates based on borrower creditworthiness. Loan amounts range from $1,000 to $100,000 with repayment terms that vary by applicant profile.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

LendingPoint is a direct-to-consumer digital lending platform that originates unsecured personal loans ranging from $1,000 to $100,000 (with emergency loans capped at $36,500), funded through a fully online application, underwriting, and disbursement process. Loans are positioned for multiple use cases including debt consolidation, home improvement, medical expenses, emergency funding, vacation, and wedding financing, and are priced with origination fees plus interest rates that vary by creditworthiness.

Product overview

LendingPoint is a digital personal lending platform offering unsecured personal loans through a unified online product. The core offering consists of Personal Loans that serve multiple use cases including debt consolidation, home improvement, emergency funding, medical expenses, vacation, and weddings. The platform is complemented by a Knowledge Center providing financial education resources. All products share a common online application and funding process, with loans available up to $36,500 depending on eligibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Loans Unsecured personal loans ranging from $1,000 to $100,000 offered to individual consumers for multiple financial needs including debt consolidation, home improvement, emergency expenses, medical costs, vacation, and wedding financing. Loans are priced with origination fees plus interest rates that vary by creditworthiness, with a monthly repayment cadence.
• Debt Consolidation Loans Personal loans designed to help borrowers consolidate multiple high-interest debts (such as credit card balances) into a single, manageable monthly payment with potentially lower interest rates.
• Home Improvement Loans Personal loan financing for home improvement projects, ranging from major renovations to minor upgrades and repairs, offered to homeowners as an alternative to home equity products.
• Emergency Loans Fast-funding personal loans up to $36,500 designed to cover unexpected expenses and financial emergencies such as auto repairs, urgent household needs, or other unplanned costs.
• Medical Loans Personal loans for medical and healthcare expenses not fully covered by insurance, including procedures, treatments, and medical bills, providing borrowers with predictable monthly payments.
• Vacation Loans Personal loans specifically designed to finance travel and vacation expenses for consumers who want to spread the cost of a trip over monthly payments.
• Wedding Loans Financing options for wedding-related expenses, part of LendingPoint's major expense loan offerings, allowing borrowers to spread wedding costs over fixed monthly payments.
• Online Loans Fully online personal loan application and funding process that allows borrowers to apply, get approved, and receive funds digitally through LendingPoint's website.

Quantifiable outcome

• $2.14 billion in total loan issuance since 2017

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LendingClub: LendingClub is a publicly traded online marketplace lender offering unsecured personal loans to consumers via a fully digital application and underwriting flow — directly comparable to LendingPoint's core product, channel, and target borrower.
• Prosper Marketplace: Prosper is a direct online peer-to-peer-style personal loan originator serving near-prime and prime consumers with fixed-rate unsecured installment loans, overlapping LendingPoint's product, underwriting band, and DTC digital distribution.
• Best Egg: Best Egg is a digital personal loan platform owned by Marlette Funding that targets consumers for debt consolidation, home improvement, and major purchases — the same use cases and borrower segments LendingPoint serves.
• Avant: Avant is an online lender specializing in personal loans for consumers with less-than-prime credit, directly overlapping LendingPoint's subprime / bad-credit borrower segment and unsecured installment product.
• Upstart: Upstart is an AI-driven lending platform that originates personal loans and auto loans through bank partners, competing with LendingPoint for the same digital-first unsecured personal loan borrower using a differentiated underwriting model.
• OneMain Financial: OneMain Financial is a large specialty consumer finance company offering unsecured and secured personal loans, including to non-prime borrowers — overlapping LendingPoint's borrower profile and use cases (debt consolidation, large purchases, emergencies).
• Rocket Loans: Rocket Loans is the personal loan arm of Rocket Companies, offering fully online unsecured personal loans for debt consolidation, home improvement, and major expenses — a near-identical product to LendingPoint's, with similar self-serve digital acquisition.

Broad incumbents

• SoFi: SoFi is a broad incumbent digital personal finance platform offering personal loans alongside student loan refinancing, mortgages, banking, and investing — overlapping LendingPoint on personal loans but at much greater scale and product breadth.
• Marcus by Goldman Sachs: Marcus is Goldman Sachs' digital consumer bank offering unsecured personal loans for home improvement, debt consolidation, and other purposes — a broad incumbent competitor in the same online personal loan category LendingPoint operates in.

Emerging players

• Earnest: Earnest, a Navient subsidiary now under Wells Fargo, offers online personal loans with a precision-pricing underwriting model, partially overlapping LendingPoint's good-credit (670-739) prime-near-prime borrower segment.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lploans
• Facebookfacebook.com/lendingpoint1
• LinkedInlinkedin.com/company/lendingpoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds11 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LendingPoint