Aisles

What Aisles does

Aisles is a Portland, Oregon-based retail technology company founded in 2023 that builds an AI-powered platform aimed at digitizing and automating the in-store shopping experience. Its core product is an indoor GPS-like navigation system that guides shoppers to the precise aisle and shelf location of products, supplemented by a suite of branded modules: SAVES for deal discovery and price comparison, TRUSTIS/Trusties for biometric and contactless payment authentication, SAFTIES for product safety and recall alerts, and TECH WHEEL for AI-driven self-driving shopping carts. The company has extended the platform into adjacent verticals with ALERT (school and emergency tracking), LEARN (education), WORKS (workers' compensation guidance), and HELPS (personal assistant), plus Bloom and Shield subscription tiers.

The underlying technology stack combines AI mapping, computer vision, biometric authentication, and autonomous cart systems, delivered through a mobile application and website. Aisles' business model is hybrid: core digital services are provided free of charge, while revenue is sought through pre-orders of self-driving cart hardware and — via a partnership with Observa — through a GAS subscription service that monetizes CPG-brand in-store activations using Observa's nationwide field force. The company employs a product-led go-to-market targeting both retail consumers and retail operators, and has raised approximately $40 million in venture funding: a $10 million seed round in April 2023 led by co-founder and CEO Ignacio Rosales, followed by a $30 million Series A in May 2024. Leadership comprises CEO Ignacio Rosales, an unnamed CTO, a Lead Developer, and executives including a Chairman, CMO, and COO.

Name

Aisles

Legal name

Aisles

Website

https://aisles.app

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Aisles is a Portland-based AI retail technology company offering indoor GPS navigation, biometric contactless payment, autonomous shopping carts, and product safety alerts for retail consumers and stores.

Ownership category

akta.pro rank

Product category

Retail Technology

NAICS

Food and Beverage Retailers (445), Electronics and Appliance Retailers (44921)

SIC

Retail-Nonstore Retailers (5960)

akta.pro primary industry

Automated/Unattended Convenience Stores (Smart/Checkout-Free) (CRAHABAK)

akta.pro secondary industries

Personal Shopping (In-Store & Online) (HSACAJAB), Robotics, Motion & Actuation Components Retail (CRACAKAJ)

Keywords

• AI retail technology
• In-store navigation
• Contactless payments
• Autonomous shopping carts
• Computer vision retail

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. AI-Powered Retail Services: Digital services provided through mobile application including AI navigation, contactless payment processing, and safety features. Revenue generated from retail technology solutions and potentially hardware (self-driving carts) sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Aisles offers an AI-driven in-store GPS navigation system through a mobile app that guides shoppers to exact product locations inside retail stores. The platform layers on Trusties contactless mobile payments, the TECH WHEEL self-driving shopping cart (available for pre-order), and SAFTIES real-time product-safety and recall alerts, providing an integrated retail experience from wayfinding to checkout.

Product overview

Aisles offers a unified AI-powered retail technology platform centered on its core AISLES GPS navigation system, supplemented by multiple integrated modules including SAVES (deal finding), TRUSTIS (biometric checkout), SAFTIES (product safety), TECH WHEEL (autonomous shopping carts), ALERT (student tracking), WORKS (worker assistance), LEARN (education), and HELPS (personal assistant). The platform also includes Bloom and Shield subscription tiers. Together, these products enable end-to-end AI-enhanced retail experiences from navigation to checkout.

Differentiator

Problem solved

Functional benefit

Brands

• Trusties: Contactless payment system allowing customers to pay for purchases using smartphones. Also referred to as TRUSTIS - a biometric AI security system allowing checkout using facial recognition, fingerprints, or voice.
• SAVES
• TRUSTIS
• SAFTIES
• TECH WHEEL
• ALERT
• WORKS
• LEARN
• HELPS
• Bloom
• Shield

Products and services

• AISLES AI-powered GPS navigation system for in-store shopping that guides users to the exact aisle and shelf location of products they seek, functioning as an indoor wayfinding tool for retail shoppers.
• TECH WHEEL AI-powered electric self-driving shopping cart that guides users through the store, helps find the best deals, and enables checkout via the Aisles mobile app.
• TRUSTIS Biometric AI security system that facilitates hands-free checkout using facial recognition, fingerprints, or voice recognition for contactless payment.
• SAVES AI tool that finds the best deals on items, including uncovering hidden coupons and comparing prices across different stores.
• SAFTIES Provides comprehensive information on product contents, safety warnings, recalls, and the effects of mixing different products during shopping.
• Trusties (contactless payment) Contactless payment system that allows customers to pay for purchases using their smartphones, streamlining the checkout process and reducing wait times.
• HELPS AI personal assistant platform offering multi-modal interaction, advanced communication, task and activity management, Shield Guard Protection, emergency protocols, translation services, and app integration.
• Bloom Subscription / membership tier offered by Aisles providing an enhanced user experience on top of the core AI retail platform.
• Shield Subscription service that includes Shield Guard Protection features, offered as an elevated experience option on the Aisles platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• ObservacoreStrategic or Co-development PartnerObserva provides a nationwide field force for executing store activations. AisleAI leverages Observa's physical presence to deliver guaranteed monthly new store placements for CPG brands under the GAS subscription service.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zippin: Zippin offers checkout-free store technology using AI, sensors, and computer vision. Closely aligned with Aisles' autonomous shopping and contactless payment mission.
• AiFi: AiFi provides camera-based autonomous checkout and AI store analytics for retailers. Closely aligned with Aisles' in-store AI, contactless payment, and autonomous shopping cart technology.
• Mashgin: Mashgin provides AI-based computer-vision checkout kiosks eliminating traditional checkout. Comparable to Aisles' contactless/biometric checkout and in-store AI compute stack.
• Trigo: Trigo builds computer-vision checkout-free platforms for grocery retailers. Comparable to Aisles in-store AI navigation, biometric checkout, and autonomous retail automation focus.
• Caper (Instacart): Caper's AI-powered smart shopping cart, now part of Instacart, is the closest direct competitor to Aisles' Tech Wheel self-driving cart, offering scan-and-go and in-store navigation features.
• Standard Cognition: Standard Cognition provides AI-based autonomous checkout and computer-vision systems for retailers, directly competing with Aisles' checkout-free and autonomous cart value proposition.

Broad incumbents

• Amazon (Just Walk Out / Amazon Go): Amazon's Just Walk Out and Amazon Go are the most established checkout-free, AI-powered in-store retail platforms. Directly comparable to Aisles' autonomous cart and contactless payment ambitions, with vastly greater scale and capital.
• Instacart (Caper Cart platform): Through its Caper acquisition, Instacart now offers smart-cart-based in-store retail technology. Comparable broad incumbent pairing CPG e-commerce with in-store automation like Aisles' platform ambitions.
• Toshiba Global Commerce Solutions: Toshiba is a large established provider of retail point-of-sale and in-store technology for grocery and convenience. Comparable as a broad incumbent enabling in-store checkout and retailer operations.

Emerging players

• Shopic: Shopic builds AI-powered smart cart devices and in-store analytics for grocery retailers. Comparable emerging player focused on cart-side AI similar to Aisles' Tech Wheel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/aisles_app
• LinkedInlinkedin.com/company/aisles-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aisles