What Jitty does

Jitty is a UK-based AI-powered real estate search platform founded in 2023 and headquartered in London, operating under the legal entity Get Complete Ltd. The company targets Gen Z and young millennial homebuyers in the United Kingdom through a mobile-first consumer app (iOS and Android) and web platform, and is built by three ex-Deliveroo executives. Its core product differentiates from legacy property portals (e.g., Rightmove, Zoopla) by replacing postcode-based keyword search with conversational natural language queries, commute-time-based discovery, image-based "Vision Search" that matches property photos to aesthetic descriptors, AI-labeled property condition and style, price-per-square-foot transparency, and integrated neighbourhood lifestyle data sourced from partners including Crystal Roof and Nuuri. The platform also offers a free agent listing side with optional CRM feed integration, a Neighbourhood Features module, an upcoming Personal Property Agent on waitlist, and a recently launched AI-Powered Homebuying Assistant combining generative AI with live property data.

The business model inverts traditional property portal economics: agents list properties for free with zero fees, while the company monetizes from buyers through subscription/premium services. Pricing is not publicly disclosed. Jitty employs a product-led growth motion with self-serve onboarding through app stores and content marketing through lifestyle search presets. The company has raised approximately $5.8 million in total funding across a $2 million pre-seed round in August 2023 (led by Gradient Ventures, with True Ventures, Sequoia, Atomico, Tiny, and angels) and a $3.8 million round in 2025 (led by REA Group, with Goodwater Capital, Gradient, and True). REA Group, the Australian operator of realestate.com.au, holds a strategic stake. Revenue is not publicly disclosed and the team remains small (1-10 employees), but management has reported 30-80% month-over-month growth in user engagement since launch. The company is UK-only in current operations, has no disclosed M&A or restructuring activity, and is venture-backed and privately held.

Name

Jitty

Legal name

Get Complete Ltd.

Website

https://jitty.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Jitty is a UK-based AI-powered property search platform that targets Gen Z and millennial homebuyers with conversational search, image-based Vision Search, and commute-time discovery. It charges buyers for premium services while letting real estate agents list properties for free.

Ownership category

akta.pro rank

Product category

Real Estate Search Software

NAICS

Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• AI property search
• Real estate discovery
• Natural language search
• Vision-based search
• Commute-time search

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Buyer Services: Jitty monetizes by charging buyers for premium services. The platform is free for agents to list all properties with zero fees.
2. Agent Listing Services: Agents list properties for free with zero fees. The company generates revenue by charging buyers instead of extracting costs from property listings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Jitty is an AI-powered real estate search engine delivered through a mobile-first app and web platform for UK homebuyers. It combines generative AI, computer vision, and natural language processing to let users search properties by visual style, commute time, conversational queries, and lifestyle preferences rather than traditional postcode-based filters. The platform charges buyers for premium services while offering free listings to real estate agents.

Product overview

Jitty is a UK-based AI real estate search platform built as a consumer mobile app (iOS/Android) targeting Gen Z and young millennial homebuyers. The core product is the Jitty App, which provides AI-powered property search with features including Vision Search (image-based discovery), natural language conversational queries, commute-time-based search, and price transparency tools. Additional modules include a free Agent Listing Platform for real estate agents, a Conversational Homebuying Assistant (launched March 2026), Neighbourhood Features for lifestyle data, and an upcoming Personal Property Agent. The platform monetizes by charging buyers rather than agents, and experienced 30-80% month-over-month growth since launch.

Differentiator

Problem solved

Functional benefit

Products and services

• Jitty App Mobile-first AI-powered property search application for UK homebuyers. Includes natural language search, commute-time discovery, price transparency tools, and image-based Vision Search to find properties matching specific visual and lifestyle preferences.
• AI Search / Vision Search Image-based property search using computer vision AI to match homes based on visual characteristics from photos. Users describe desired features or themes and the AI finds matching properties.
• Conversational Homebuying Assistant AI-powered chatbot that combines generative AI with live property data, allowing users to ask open-ended questions about the property market and receive personalized property recommendations.
• Agent Listing Platform Free listing service for real estate agents. Agents can upload listings or connect CRM feeds for automated listing management. The platform uses AI to optimize property discoverability and cross-reference with external data sources.
• Neighbourhood Features Tool that enhances property listings with lifestyle-related neighborhood information including nearby schools, transport, greenspaces, and food & drink options.
• Personal Property Agent AI-powered personal property agent that searches the property market on behalf of users. Currently on waitlist.
• Environmentally-Friendly Home Search Environmentally-friendly home search feature for the UK market, helping buyers find properties matching sustainability criteria.

Quantifiable outcome

• 30-80% month-over-month growth since launch
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Redfin: US tech-enabled real estate brokerage and search portal that combines consumer-facing search with brokerage services. Comparable as a technology-forward alternative to traditional property portals.
• Realtor.com: US property search portal operated by Move (News Corp) offering AI-driven search, neighborhood insights, and direct MLS data. Comparable as an established property search platform with AI enhancements.
• Rightmove: UK's dominant property search portal with the largest listing inventory, deeply integrated with estate agent CRM systems. Direct overlap with Jitty on property search but serves all demographics with a legacy interface that Jitty is attempting to disrupt with AI.
• Zillow: US-based leading real estate search platform that pioneered AI-powered features (Zestimate, natural language search) and is a model for AI-first property search at scale. Comparable product category but operates in a different geography.
• Zoopla: Major UK property portal owned by Silver Lake/Houseful, offering search, valuation, and agent advertising. Operates the same two-sided property search marketplace as Jitty but at scale and with extensive agent relationships.

Regional players

• Idealista: Leading property portal in Spain, Portugal, and Italy. Comparable vertical property search platform in European markets; provides a potential geographic expansion benchmark.

Emerging players

• OpenRent: UK proptech that disrupted rental listings with a low-cost, agent-friendly model. Operates in adjacent UK property tech space with similar anti-portal-fee positioning.
• Homes.com: CoStar-owned US property portal that has invested heavily in AI-driven search and free agent listings, mirroring Jitty's zero-fee strategy in a different market.

Direct peers

• OnTheMarket: UK property portal competing with Rightmove and Zoopla, offering listings search and agent services. A more direct head-to-head competitor in UK property search than the two leaders, comparable in scale ambition to Jitty.

Others

• REA Group: Parent of realestate.com.au and a Jitty investor/strategic partner. Operates leading property portals in Australia, India, and other markets; the partnership represents potential expansion distribution for Jitty.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jittytweets
• LinkedInlinkedin.com/company/jittyhomes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jitty