ShopShops
ShopShops is a New York-based cross-border livestream shopping marketplace, founded in 2016, that sells authenticated pre-owned luxury designer goods to global individual consumers through an e-commerce storefront and live video shopping events hosted by international sellers.
- Company typePrivate
- Founded2026
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What ShopShops does
ShopShops is a privately-held, New York-based cross-border e-commerce and livestream shopping marketplace founded in 2016 by Liyia Wu, specializing in authenticated pre-owned luxury designer goods. The platform combines a traditional e-commerce storefront with an interactive live streaming component called ShopShops Live Rooms, where global sellers — particularly Japan-based hosts — showcase curated pre-owned luxury items in real time and viewers can purchase directly during broadcasts. The catalog spans 20,000+ items across handbags, jewelry, watches, accessories, shoes, and apparel from 300+ designer brands including Louis Vuitton, Chanel, Hermès, Gucci, Prada, Dior, Fendi, Rolex, and Cartier, with individual product prices ranging from roughly $115 for entry-level accessories to over $30,000 for rare Hermès Birkin and Kelly bags.
The platform is built on Shopify infrastructure for storefront, checkout, and back-office operations, with professional in-house authentication services as a core trust feature. Distribution spans a desktop website, iOS and Android mobile applications, and live shopping rooms, with payment options including Apple Pay, Google Pay, Amazon Pay, Shop Pay, Afterpay, and major card networks. ShopShops generates revenue through two streams: direct resale of inventory to consumers and marketplace commissions from third-party sellers operating livestream channels on the platform. The customer base is exclusively individual B2C luxury shoppers across global markets; no enterprise or B2B revenue is disclosed.
The company has raised approximately $35.1 million across multiple funding rounds since inception, with investors including Union Square Ventures, Forerunner, GGV Capital, Acrew Capital, LightShed Ventures, TCG, XRC Ventures, Founder Collective, SV Angel, Third Kind Venture Capital, Bossa Invest, Gaingels, Hyphen Capital, and Trajectory Ventures. Leadership consists of founder and CEO Liyia Wu and Senior Vice President of Partnerships and New Business Development Daniel Han. ShopShops has not publicly disclosed revenue, and no new funding round has been reported since a $15 million raise in June 2021.
ShopShops firmographics
Firmographics- Name
- ShopShops
- Legal name
- ShopShops
- Website
- https://shopshopslive.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ShopShops is a New York-based cross-border livestream shopping marketplace, founded in 2016, that sells authenticated pre-owned luxury designer goods to global individual consumers through an e-commerce storefront and live video shopping events hosted by international sellers.
- Ownership category
- akta.pro rank
ShopShops industry classification
Industry- Product category
- Pre-Owned Luxury Resale Marketplace
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Jewelry Stores (5944), Retail-Apparel & Accessory Stores (5600), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Live Shopping Platforms (CRAFANAD)
- akta.pro secondary industries
- Social Commerce & Livestream Shopping Platforms (BPAMAGAJ), Jewelry, Watches & Luxury Goods Online Retailers (CRAFADAN), Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)
Keywords
Where ShopShops is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
ShopShops business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Direct sales of pre-owned luxury goods to consumers through the ShopShops e-commerce platform. Individual product transactions range from approximately $115 to over $30,000 for rare Hermès pieces.
- Marketplace Commission: Commission-based revenue from hosting third-party sellers who operate livestream rooms and sell through the platform, facilitating transactions between global pre-owned luxury sellers and buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across categories |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
ShopShops product offering
Product offeringCore offering
ShopShops operates a cross-border livestream shopping marketplace for authenticated pre-owned luxury and designer goods, connecting global sellers (notably Japan-based resellers) with international consumers through an e-commerce website, mobile apps, and interactive live video shopping rooms. The platform curates 20,000+ items across handbags, jewelry, watches, accessories, shoes, and apparel from 300+ designer brands, with all items professionally authenticated before sale.
Product overview
ShopShops is a curated e-commerce marketplace specializing in authenticated pre-owned luxury and designer goods. The platform operates as a unified marketplace combining a website-based product catalog with a live streaming component (ShopShops Live Rooms) where global sellers host livestream shopping events. The product portfolio includes handbags, jewelry, watches, accessories, shoes, and apparel from luxury brands such as Louis Vuitton, Chanel, Hermès, Gucci, Prada, Dior, Fendi, Saint Laurent, and others. The platform differentiates through professional authentication services and live video shopping experiences. Content is delivered through the Style Vault editorial hub featuring luxury guides and authentication tips.
Differentiator
Problem solved
Functional benefit
Products and services
- ShopShops Marketplace Platform
- ShopShops Live Rooms
Companies that use ShopShops
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
ShopShops technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
ShopShops partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ShopifycoreE-commerce platform infrastructure powering ShopShops' online storefront, checkout processing, and backend operations. ShopShops is powered by Shopify as indicated in the website footer.
- AfterpayminorBuy Now Pay Later payment option enabling customers to split purchases into installments, expanding accessibility for luxury goods purchases.
- Amazon PayminorPayment processor enabling checkout convenience for customers with existing Amazon accounts.
- Shop PayminorShopify's branded checkout solution offering accelerated one-click purchasing for ShopShops customers.
- Apple PayminorMobile payment integration enabling convenient checkout for iOS users through Apple Pay.
- Google PayminorMobile payment integration enabling convenient checkout for Android users through Google Pay.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
ShopShops competitors and assessment
Company assessmentDirect peers
- The RealReal: The leading U.S. authenticated pre-owned luxury resale marketplace for designer clothing, handbags, watches and jewelry - directly comparable category, authentication approach, and DTC model to ShopShops.
- Vestiaire Collective: Global authenticated luxury resale marketplace with cross-border seller-buyer flows across U.S., Europe and Asia; comparable to ShopShops in authentication focus, luxury price points ($100-$30k+), and cross-border GTM.
- Rebag: Authenticated pre-owned luxury handbag and accessories marketplace with strong authentication infrastructure; directly overlaps with ShopShops' bags, accessories, watches and jewelry categories.
- Fashionphile: U.S.-based authenticated pre-owned luxury handbag and accessories resale platform; directly comparable for SKU mix (Hermès, Chanel, Louis Vuitton), authentication-led trust model, and DTC e-commerce plus appraisal services.
- Whatnot: Live-commerce marketplace where hosts run shoppable video streams and sell to buyers in real time; same livestream-shopping business model and host-led community GTM motion as ShopShops Live Rooms, though categories differ.
- 1stDibs: Online marketplace for authenticated luxury items including vintage fashion, jewelry, watches and designer furniture; comparable high-AOV luxury resale marketplace with strong brand portfolio overlap to ShopShops.
- StockX: Authentication-driven resale marketplace for sneakers, luxury watches, handbags and collectibles; comparable for authentication-as-moat, marketplace commissions, and consumer trust mechanics - though primarily sneaker-led.
Broad incumbents
- Poshmark: Large social-resale marketplace with luxury and designer categories and a community/host-driven selling motion; broader C2C model but overlapping customer base and live-shopping adjacency to ShopShops.
- Farfetch: Global online luxury fashion platform with authenticated pre-owned and vintage programs (Farfetch Pre-Owned); broader luxury new-and-pre-owned retailer but directly comparable in cross-border luxury buyer experience.
Emerging players
- TikTok Shop (live commerce): Native livestream shopping platform from TikTok already heavily used by luxury and pre-owned sellers; competes for livestream attention and creator-driven luxury sales, intersecting directly with ShopShops' Live Rooms value proposition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ShopShops social profiles
Digital presenceShopShops financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShopShops leadership team
Management profileNumber of profiles
Profiles2 records
ShopShops funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShopShops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShopShops
What does ShopShops do?
ShopShops operates a cross-border livestream shopping marketplace for authenticated pre-owned luxury and designer goods, connecting global sellers (notably Japan-based resellers) with international consumers through an e-commerce website, mobile apps, and interactive live video shopping rooms. The platform curates 20,000+ items across handbags, jewelry, watches, accessories, shoes, and apparel from 300+ designer brands, with all items professionally authenticated before sale.
Is ShopShops a public or private company?
ShopShops is a private company. It is classified as venture growth investor backed and is currently operating.
When was ShopShops founded?
ShopShops was founded in 2026. It employs 51 to 100 people.
Where is ShopShops based?
ShopShops is headquartered in New York, United States, in the North America region.
How does ShopShops make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are marketplace Commission.
Who are ShopShops's main competitors?
Direct peers on record are The RealReal, Vestiaire Collective, Rebag, Fashionphile, Whatnot, 1stDibs and StockX. Broad incumbents are Poshmark and Farfetch. TikTok Shop (live commerce) is listed as an emerging player.
Does ShopShops have an API?
No public API is recorded for ShopShops.
What industry is ShopShops in?
ShopShops's product category is Pre-Owned Luxury Resale Marketplace. Its primary akta.pro industry code is CRAFANAD, Live Shopping Platforms, with a secondary code of BPAMAGAJ, Social Commerce & Livestream Shopping Platforms. Its NAICS code is 458 and its SIC code is 5944.