Trademo
- Company typePrivate
- Founded2020
- HeadquartersPalo Alto, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Trademo does
Trademo Technologies Inc. is a Palo Alto- and Gurugram-headquartered SaaS company that operates an AI-powered global trade intelligence and compliance platform serving enterprise procurement, sales, compliance, trade finance, and supply chain teams. The platform is built on TrademoKG, a proprietary knowledge graph integrating more than 5,000 open-source data feeds, 3 billion cross-border shipment records, 10 million companies, and 100 million multi-tier supply chain relationships across 190+ countries, with primary content sourced from 440+ government authorities in 140+ countries.
The product portfolio spans three layers: (1) trade intelligence (Intel Prospect for buyer discovery, Intel Source for supplier sourcing); (2) trade compliance and screening (Global Trade Compliance, HS Classifier, ECCN Classifier, Sanctions Screener covering 675+ lists with 6-hour refresh, TradeScreen for document digitization and 1,000+ compliance checks, and Map for multi-tier supply chain visibility up to Tier-4); and (3) AI agents (Clara for autonomous sanctions adjudication, Prism for trade document intelligence). Documented technical performance includes 97-98% accuracy on document digitization, 95%+ extraction accuracy, 80%+ reduction in analyst effort, and 78% reduction in sanctions false positives.
Trademo monetizes through a hybrid revenue model combining enterprise subscription licensing, usage-based pricing for SMBs, and API/data licensing delivered via REST, SFTP, and ERP/CRM integrations with SAP, Oracle, and Salesforce. GTM is enterprise-led via direct sales, complemented by a partner program and Microsoft's Pegasus Program co-sell motion. The company reports over 1,000 customer teams, with named logos spanning pharmaceuticals (Pfizer), financial services (John Hancock, Coface, ALC), manufacturing (Jindal Stainless, Carlisle, Gigabyte, Archroma, SGL), logistics (Coface, C.R. England, Steam Logistics), and technology (Zoho, Hitachi Americare, Birch Hill).
Trademo firmographics
Firmographics- Name
- Trademo
- Legal name
- Trademo Technologies Inc.
- Website
- https://trademo.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Trademo industry classification
Industry- Product category
- Global Trade Intelligence and Compliance Software
- akta.pro primary industry
- Trade Data Management & Automation Advisory (Master Data, ACE/ICS2, EDI) (TLACAGAJ)
- akta.pro secondary industries
- Sanctions, Embargo & Export Controls (EAR/ITAR) Compliance Tools (TLAEAOAI), Customs Declaration & Filing (Import/Export Entry) Platforms (TLAEAOAA), Trade Document Generation & Management (Commercial Invoice, Packing List, COO, Certificates) (TLAEAOAF)
Keywords
Where Trademo is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Trademo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Licensing: Trademo operates primarily as a SaaS platform offering subscription-based access to its trade intelligence, compliance, and sanctions screening products. Enterprise customers receive dedicated onboarding, integrations, and account management.
- Usage-Based Pricing: Flexible usage-based pricing for SMBs alongside enterprise licensing for larger organizations. The Sanctions Screener supports bulk screening and transaction-level screening, suggesting consumption-based components.
- API and Data Licensing: Trademo offers APIs and data license products enabling organizations to access TrademoKG data, classification engines, and screening capabilities via API integration. Data is available via REST API, SFTP feed, or direct integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Usage-based model for SMBs |
| Subscription | Annual | Enterprise Licensing for large organizations |
| Freemium | Monthly | Free tier for HS Classifier |
| Subscription | Multi-year contract | Advanced integrations and custom features |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Trademo product offering
Product offeringCore offering
Trademo provides a unified AI-powered SaaS platform for global trade intelligence and compliance, combining trade data analytics, sanctions screening, trade compliance automation, multi-tier supply chain mapping, and trade document digitization into a single offering. The platform is powered by TrademoKG, a proprietary knowledge graph aggregating 3 billion+ cross-border shipment records across 190+ countries, enabling enterprises to identify buyers and suppliers, screen entities against global sanctions lists, classify products, and automate trade document compliance.
Product overview
Trademo is a global trade intelligence and compliance platform that connects billions of trade data points to empower organizations across the entire trade lifecycle. The platform operates as a unified suite combining AI-powered data intelligence (Intel Prospect for buyer discovery, Intel Source for supplier sourcing), trade compliance automation (Global Trade Compliance, HS Classifier, ECCN Classifier), sanctions screening (Sanctions Screener with Clara AI agent), and document processing (TradeScreen with Prism AI agent), all powered by the proprietary TrademoKG knowledge graph with 3B+ shipment records across 190+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- TrademoKG: Global Trade Knowledge Graph - A knowledge graph integrating billions of data points on ports, buyers, suppliers, products, vessels, sanctions, controls, tariffs, and trade data.
- Intel Prospect
- Intel Source
- Sanctions Screener
- TradeScreen
- Map
- Global Trade Compliance
- Clara
- ECCN Classifier
- HS Classifier
- Prism
Products and services
- Trademo Intel Prospect AI-powered trade prospecting platform that helps logistics and revenue teams identify in-market customers, engage decision-makers with trade-aware outreach, and convert shipment activity into pipeline. Powered by Hermes AI and 3B+ shipment records across 10M+ companies.
- Trademo Intel Source AI copilot for supplier discovery that helps procurement teams discover suppliers, monitor market trends, and turn sourcing intelligence into action. Includes tariff analyzer for comparing sourcing countries and Trade Health Scores for supplier evaluation.
- Trademo Sanctions Screener AI-powered sanctions screening software that screens stakeholders against 675+ global sanctions and PEP lists with 6-hour update frequency. Features 10+ name-matching technologies and integration with Clara AI for automated adjudication.
- Trademo Global Trade Compliance Comprehensive trade compliance platform providing real-time tariff and duties calculation, HS classification, export control compliance, FTA eligibility mapping, and document automation across 140+ countries.
- Trademo Map AI-powered multi-tier supply chain mapping tool providing visibility up to Tier-4 for forced labor risks (UFLPA, WROs), sanctions exposure (485 lists), export control violators, and concentration risks. Analyzes 700M+ trade transactions across 6M+ global buyers and suppliers.
- TradeScreen AI-powered document digitization and compliance automation platform that digitizes, classifies, and screens trade documents in seconds. Runs 1000+ compliance checks including TBML, AML, sanctions, and UCP/ISBP rules, delivering explainable risk scores for trade finance and logistics.
- Clara Autonomous AI agent for sanctions adjudication that resolves sanctions matches, justifies decisions with full transparency, and produces audit-ready reports. Reduces analyst effort by 80% and false positives by 78%. API-first design integrates with any screening system.
- ECCN Classifier AI-powered export control and dual-use classification agent that helps compliance teams classify products across EAR, ITAR, EU Dual-Use regulations, and UK strategic controls. Delivers explainable, audit-ready decisions with confidence scoring.
- HS Classifier AI-powered HS code classification tool that automatically assigns Harmonized System codes to products across 140+ countries using machine learning trained on billions of global trade records. Eliminates manual classification errors and accelerates customs clearance.
- Prism AI agent for trade document intelligence that extracts and processes data from trade documents including letters of credit, bills of lading, invoices, and packing lists. Supports 50+ languages and converts unstructured documents into structured data.
Quantifiable outcome
- 62% reduction in false positives for sanctions screening
- +16 more outcomes
Companies that use Trademo
Customer profileNamed customers34 records
Segments12 records
Ideal customer profiles7 records
Trademo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability10 records
Feature9 records
Trademo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Sanjay TandoncoreSanjay Tandon, former Global Head of Trade and Receivables Finance at HSBC with nearly four decades of global banking experience, joined Trademo as an advisor. He supports Trademo's product development and strategic initiatives in global trade and compliance ecosystems, bringing deep domain expertise in trade finance.
- U.S. India Strategic Partnership Forum (USISPF)coreTrademo announced its membership with the USISPF, a non-profit organization facilitating business-government collaboration on U.S.-India economic relations. As a member, Trademo participates in industry roundtables, policy briefings, and public-private dialogues addressing regulatory complexity, trade compliance, and supply-chain resilience challenges in cross-border commerce. Trademo contributes its AI-powered trade compliance and sanctions screening capabilities to broader industry discussions while gaining access to curated engagements and networking opportunities.
- MicrosoftcoreTrademo was selected for Microsoft's Pegasus Program, a two-year accelerator providing access to Microsoft's enterprise sales organization, Azure cloud credits, and dedicated GTM experts and Technical Architects. The program supports Trademo's platform development, onboarding, data processing, and expansion into North America, Europe, and Asia Pacific markets. Trademo serves enterprise customers across sectors including retail, manufacturing, logistics, chemicals, automotive, electronics, and BFSIs through this partnership.
- SAPcoreTrademo integrates with SAP and other ERP, CRM, and trade management systems through its open REST API, enabling real-time sanctions screening, compliance checks, and trade data integration directly within enterprise workflows.
Scale indicators16 records
Recent moves7 records
Expansion highlights6 records
Trademo competitors and assessment
Company assessmentDirect peers
- Descartes Datamyne: Descartes Datamyne is a long-established trade data intelligence platform providing cross-border shipment visibility, supplier/buyer discovery, and trade compliance content. It directly competes with Trademo's Intel Prospect/Intel Source offerings and serves the same enterprise procurement, sales, and compliance buyers.
- E2open (Amber Road): E2open, formed by the merger of Amber Road and E2open, offers global trade compliance, sanctions screening, HS classification, and supply chain visibility software. It is a direct peer to Trademo's Global Trade Compliance and Sanctions Screener products, particularly in the manufacturing and consumer goods segments.
- ImportGenius: ImportGenius is a SaaS trade data platform offering U.S. and international shipment records for sales prospecting, supplier sourcing, and competitive intelligence. It is a direct competitor to Trademo's Intel Prospect and Intel Source modules, particularly for SMB and mid-market sales/procurement teams.
- Visual Compliance (Descartes): Visual Compliance provides denied party, restricted party, and export compliance screening software used by manufacturers and exporters. It directly competes with Trademo's Sanctions Screener and ECCN Classifier in the export controls/sanctions screening category.
- Kharon: Kharon provides sanctions, export controls, and trade-based financial crime research and analytics used by financial institutions, exporters, and law enforcement. It is a direct peer to Trademo's sanctions and export controls offerings, particularly for complex investigations and trade-based AML use cases.
Broad incumbents
- Panjiva (S&P Global): Panjiva, part of S&P Global Market Intelligence, provides shipment-level trade data for supplier discovery, supply chain risk, and trade compliance analytics. It directly overlaps with TrademoKG/Intel products and benefits from S&P Global's enterprise distribution and broader data assets.
- Kpler: Kpler is a leading trade and commodity intelligence platform covering shipping flows, vessel tracking, and trade data across energy, metals, and agricultural markets. While more commodity-focused, its maritime/trade data capabilities overlap with TrademoKG's vessel and shipping manifest coverage.
- Exiger: Exiger offers supply chain risk management, sanctions/AML screening, and trade compliance software to financial institutions and government agencies. It is a broader incumbent serving similar compliance and procurement buyers as Trademo, with deep relationships in BFSIs and defense.
Emerging players
- Sayari: Sayari provides global corporate ownership, supply chain, and counterparty risk intelligence data, used for sanctions, trade compliance, and illicit finance investigations. It overlaps with Trademo Map's beneficial ownership and multi-tier visibility, serving compliance and law enforcement buyers.
- Altana AI: Altana AI offers an AI-powered supply chain intelligence platform with multi-tier visibility, sanctions/forced labor risk mapping, and trade data. It directly competes with Trademo Map and increasingly with Trademo's broader compliance stack, often positioning against enterprise procurement and customs agencies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Trademo social profiles
Digital presenceTrademo compliance and trust
Trust signalCompliance6 records
Trademo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trademo leadership team
Management profileNumber of profiles
Profiles2 records
Trademo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trademo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trademo
What does Trademo do?
Trademo provides a unified AI-powered SaaS platform for global trade intelligence and compliance, combining trade data analytics, sanctions screening, trade compliance automation, multi-tier supply chain mapping, and trade document digitization into a single offering. The platform is powered by TrademoKG, a proprietary knowledge graph aggregating 3 billion+ cross-border shipment records across 190+ countries, enabling enterprises to identify buyers and suppliers, screen entities against global sanctions lists, classify products, and automate trade document compliance.
Is Trademo a public or private company?
Trademo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trademo founded?
Trademo was founded in 2020. It employs 51 to 100 people.
Where is Trademo based?
Trademo is headquartered in Palo Alto, United States, in the North America region.
How does Trademo make money?
Three revenue lines are on record. SaaS Subscription Licensing is the primary driver. The others are usage-Based Pricing and API and Data Licensing.
Who are Trademo's main competitors?
Direct peers on record are Descartes Datamyne, E2open (Amber Road), ImportGenius, Visual Compliance (Descartes) and Kharon. Broad incumbents are Panjiva (S&P Global), Kpler and Exiger. Emerging players are Sayari and Altana AI.
Does Trademo have an API?
Yes. Trademo offers REST APIs that integrate with back-office systems for seamless straight-through processing. APIs allow users to push documents into TradeScreen and pull structured outputs or risk scores back into workflows. Bulk document processing is available via REST API, SFTP feed, or drag-and-drop interface. The platform supports integration with ERP, CRM, and trade management systems. Developer documentation is at trademo.com/apis.
What industry is Trademo in?
Trademo's product category is Global Trade Intelligence and Compliance Software. Its primary akta.pro industry code is TLACAGAJ, Trade Data Management & Automation Advisory (Master Data, ACE/ICS2, EDI), with a secondary code of TLAEAOAI, Sanctions, Embargo & Export Controls (EAR/ITAR) Compliance Tools.