Agtira
Agtira AB is a Swedish publicly listed agtech company that designs, builds, and operates LED-lit greenhouse facilities under 10–15 year Farming-as-a-Service contracts with Swedish grocery retailers. Following its 2025 Pepino acquisition, it is Sweden's largest cucumber producer.
- Company typePublic
- Founded2017
- HeadquartersHärnösand, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Agtira does
Agtira AB (publ) is a Swedish publicly listed agricultural technology company that designs, builds, finances, and operates LED-lit greenhouse vegetable production facilities under a Farming-as-a-Service (FaaS) model for major Swedish grocery retailers. Founded in 2017 and headquartered in Härnösand, Sweden, with a listing on Nasdaq First North Growth Market (ticker AGTIRA B), Agtira signs 10–15 year take-or-pay contracts with retailers such as ICA Maxi and Lidl Sverige, who commit to purchasing the full output of each facility at pre-agreed prices. Following the September 2025 acquisition of Pepino AB (a profitable 32,000 m² cucumber producer in Påarp, Skåne) and the associated property company Gurkfast AB, Agtira became Sweden's largest cucumber producer with approximately 49,000 m² of total greenhouse area and pro forma combined revenue of approximately 116 MSEK.
Agtira's core technology centers on closed-loop water recirculation (claimed 95% water reduction versus traditional cucumber cultivation), year-round LED lighting that decouples production from season and latitude, and compact urban/store-adjacent greenhouse modules enabling same-day harvest-to-shelf delivery, exemplified by the flagship ICA Maxi Haninge installation producing approximately 500 tonnes of cucumber per year. The product portfolio has been deliberately narrowed: fish production was discontinued in 2024 and tomato production in early 2026, with cucumber now the sole focus. The Härodlat sub-brand represents the store-integrated growing concept deployed at Haninge, Östersund, Sundsvall, and Härnösand. Distribution is hybrid: direct retail contracts with ICA and Lidl combined with aggregation through the producer organization Svenska Odlarlaget.
Reported FY2025 revenue was 75.0 MSEK with EBITDA of -19.2 MSEK, a substantial improvement from FY2024 revenue of 31.0 MSEK and EBITDA of -37.5 MSEK; management targets EBITDA breakeven in 2026, supported by the fact that Pepino alone delivered ~14.5 MSEK EBITDA on ~38 MSEK of 2024 revenue. The company has been an active capital-raiser in 2025, completing approximately 27.7 MSEK of new equity issuance (oversubscribed rights issue plus over-allotment to principal shareholder MÅPS AB), and has signaled expansion intent through a Letter of Intent with Dutch greenhouse specialist GreenV (June 2026) and a partnership with WA3RM for up to 100,000 m² of industrial-waste-heat-powered greenhouse development. Leadership transitioned abruptly in November 2025 when CEO Fredrik Forssberg passed away and Joakim Linneros (formerly CEO of Pepino and Agtira's COO) was appointed Acting CEO.
Agtira firmographics
Firmographics- Name
- Agtira
- Legal name
- Agtira AB
- Website
- https://agtira.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agtira AB is a Swedish publicly listed agtech company that designs, builds, and operates LED-lit greenhouse facilities under 10–15 year Farming-as-a-Service contracts with Swedish grocery retailers. Following its 2025 Pepino acquisition, it is Sweden's largest cucumber producer.
- Ownership category
- akta.pro rank
Agtira industry classification
Industry- Product category
- Controlled-Environment Agriculture
- NAICS
- Food Crops Grown Under Cover (11141)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)
- akta.pro secondary industry
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA)
Keywords
Where Agtira is headquartered
LocationHeadquarters
- HQ city
- Härnösand
- HQ country
- Sweden
- HQ region
- Europe
Offices7 records
Markets served
Agtira business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D
Revenue model
- Farming as a Service (FaaS): Agtira's primary revenue stream is its FaaS model: long-term contracts (10–15 years) directly with retailers or distributors, where Agtira invests in, builds, and operates greenhouse growing systems, and the customer commits to purchasing the entire harvest at pre-agreed prices. The price covers production costs plus a share of the retailer's profit. Electricity is a variable cost component. This generates stable, predictable annual recurring revenue per facility.
- Direct Produce Sales: Following the Pepino acquisition, Agtira now also operates owned production facilities (e.g., 32,000 m² in Påarp) that generate direct produce revenue through established retail relationships. Products include cucumber (standard and mini) sold under retailer private labels and via Svenska Odlarlaget distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | FaaS contracts of 10–15 years with pre-agreed harvest prices covering production costs plus profit share |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Agtira product offering
Product offeringCore offering
Agtira designs, finances, builds, and operates greenhouse vegetable production facilities (primarily cucumbers) using artificial LED lighting and closed circulating water systems, and sells the produce to grocery retailers and wholesalers under long-term 10–15 year contracts via a Farming-as-a-Service (FaaS) model. Facilities are placed on or near retailer sites, enabling same-day harvest-to-shelf delivery. Following the 2025 acquisition of Pepino AB, Agtira is Sweden's largest cucumber producer operating ~49,000 m² of greenhouse capacity across multiple Swedish sites.
Product overview
Agtira operates a Farming as a Service (FaaS) platform that designs, builds, and manages greenhouse facilities for grocery retailers. Their core offering combines year-round growing technology using artificial LED lighting with a service model where retailers commit to long-term (10-15 year) purchase agreements. The portfolio includes the FaaS service itself, year-round growing systems with up to 95% water savings, and the Härodlat store-integrated growing concept. Products primarily focus on cucumbers, with some tomatoes and herbs (basil, thyme, coriander, dill, parsley). The company recently expanded through acquisition of Pepino Växthus AB and Gurkfast i Sverige AB, becoming Sweden's leading cucumber producer.
Differentiator
Problem solved
Functional benefit
Products and services
- Farming as a Service (FaaS) A service model in which Agtira designs, finances, builds, and operates greenhouse vegetable production systems for grocery retailers and wholesalers, who commit to purchasing the entire production output under multi-year (10–15 year) contracts at pre-negotiated prices. The offering targets large Swedish food retailers and wholesale distributors.
- Year-Round Greenhouse Cucumber Production Year-round production of cucumbers (standard and mini varieties) in LED-lit greenhouses using closed circulating water systems, sold to Swedish grocery retailers. Production is operated continuously regardless of season or latitude and uses up to 95% less water than conventional cucumber growing.
- Härrodlat (Store-Integrated Growing) Growing systems installed directly inside or adjacent to grocery stores (notably ICA Maxi sites including Haninge, Härnösand, Östersund, and Sundsvall), enabling vegetables to be harvested and placed on store shelves the same day for maximum freshness and extended shelf life.
- Tomato and Herb Production (Östersund) Greenhouse production of plum tomatoes, cherry tomatoes, and culinary herbs (basil, thyme, coriander, dill, parsley) operated from the Östersund facility adjacent to ICA Maxi Östersund. Agtira announced discontinuation of tomato production in February 2026 to focus exclusively on cucumbers.
Companies that use Agtira
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Agtira technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Agtira partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- GreenVminorAgtira signed a Letter of Intent (LOI) with Dutch greenhouse technology specialist GreenV for large-scale expansion of Swedish greenhouse growing. The LOI was announced June 2026 and represents a potential strategic partnership for technology and expansion expertise.
- Greenfood / Fresh Produce Int ABcoreStrategic collaboration between Agtira, Greenfood/Fresh Produce Int AB, and Odlarlaget for sustainable vegetable production in the Stockholm region. The partnership aims to optimize distribution and expand local produce availability in the greater Stockholm area.
- Lidl SverigecoreLong-term 10-year supply agreement with Lidl Sverige for delivery of Swedish-grown cucumber year-round from the Kramfors facility. Agtira operates the greenhouse and Lidl commits to purchasing the entire production volume.
- Svenska OdlarlagetcoreAgtira is a member of Svenska Odlarlaget (the Swedish Growers' Association), a producer organization that aggregates and distributes greenhouse produce to retail chains across Sweden. Both Agtira's own facilities and the acquired Pepino's production are distributed through Odlarlaget. This partnership secures sales channels for all of Agtira's combined production volumes.
- WA3RMminorPartnership agreement with WA3RM to develop new greenhouse establishments based on industrial waste heat. The collaboration aims to enable profitable greenhouse growing in new geographic locations by combining Agtira's technology with WA3RM's circular energy solutions.
- ÖresundskraftcorePepino AB (Agtira subsidiary) signed a power agreement with Öresundskraft for 3 MW of electricity capacity, enabling conversion of the Påarp facility to lit year-round production. This infrastructure agreement is critical for expanding production capacity.
Scale indicators10 records
Recent moves10 records
Expansion highlights6 records
Agtira competitors and assessment
Company assessmentDirect peers
- GreenV: Dutch greenhouse technology specialist. Agtira signed a Letter of Intent in June 2026 with GreenV for large-scale expansion of Swedish greenhouse cultivation, making it a directly comparable technology and project-development peer in the European CEA space.
- Nordic Harvest: Denmark-based vertical farming company producing greens in large-scale indoor LED facilities. Closest Nordic peer to Agtira's controlled-environment, LED-lit growing model and shares Agtira's focus on retail-channel supply in the Nordic region.
- Infarm: German indoor vertical-farming company that pioneered in-store growing installations for European grocery retailers (including in-store at supermarkets). Highly comparable to Agtira's Härodlat concept on business model, target customer (grocers), and delivery mechanism.
Broad incumbents
- Plenty: US-based large-scale vertical farming company using indoor LED systems for leafy greens and herbs. Comparable in CEA technology platform and retail-channel orientation, though focused on North America and a different crop mix than Agtira.
- Bowery Farming: US indoor vertical farming operator supplying major retailers with pesticide-free leafy greens. Comparable in CEA growing model and direct-to-retail distribution, though operating in a different geography and crop mix.
- AeroFarms: US-based indoor vertical farming pioneer using aeroponics and LED lighting. Comparable in controlled-environment agriculture technology, though focused on leafy greens rather than cucumbers and on the US market.
Others
- WA3RM: Swedish circular-energy company partnering with Agtira to develop greenhouse facilities based on industrial waste heat. Adjacent enabling peer that combines circular energy with Agtira's CEA technology for new geographic locations.
Regional players
- Greenfood / Fresh Produce Int AB: Swedish fresh-produce group active in fruit and vegetable supply across the Nordics. Strategic partner with Agtira (February 2025) on Stockholm-region distribution; comparable as a Sweden-based produce supply and distribution player serving the same retailers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Agtira social profiles
Digital presenceAgtira financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agtira leadership team
Management profileNumber of profiles
Profiles9 records
Agtira subsidiaries and ownership
Company hierarchySubsidiaries2 records
Agtira funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agtira M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agtira
What does Agtira do?
Agtira designs, finances, builds, and operates greenhouse vegetable production facilities (primarily cucumbers) using artificial LED lighting and closed circulating water systems, and sells the produce to grocery retailers and wholesalers under long-term 10–15 year contracts via a Farming-as-a-Service (FaaS) model. Facilities are placed on or near retailer sites, enabling same-day harvest-to-shelf delivery. Following the 2025 acquisition of Pepino AB, Agtira is Sweden's largest cucumber producer operating ~49,000 m² of greenhouse capacity across multiple Swedish sites.
Is Agtira a public or private company?
Agtira is a public company. It is classified as public and is currently operating.
When was Agtira founded?
Agtira was founded in 2017. It employs 11 to 50 people.
Where is Agtira based?
Agtira is headquartered in Härnösand, Sweden, in the Europe region.
How does Agtira make money?
Two revenue lines are on record. Farming as a Service (FaaS) is the primary driver. The others are direct Produce Sales.
Who are Agtira's main competitors?
Direct peers on record are GreenV, Nordic Harvest and Infarm. Broad incumbents are Plenty, Bowery Farming and AeroFarms. WA3RM is listed as an others. Greenfood / Fresh Produce Int AB is listed as a regional player.
Does Agtira have an API?
No public API is recorded for Agtira.
What industry is Agtira in?
Agtira's product category is Controlled-Environment Agriculture. Its primary akta.pro industry code is AFAGAHAJ, Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms), with a secondary code of AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens). Its NAICS code is 11141 and its SIC code is 100.