Celsius

What Celsius does

Celsius Holdings (NASDAQ: CELH) is a U.S.-based functional energy beverage company founded in 2005 and headquartered in Boca Raton, Florida. The company sells sparkling and non-carbonated energy drinks, performance beverages, and hydration products through a multi-brand platform that includes the core Celsius line, Celsius Essentials (with amino acids), Celsius On-The-Go powder sticks, Celsius Hydration (caffeine-free electrolytes), and the acquired Alani Nu and Rockstar Energy brands. Its core technology is the proprietary MetaPlus® blend — a combination of green tea extract (EGCG), guarana seed extract, ginger root, chromium, and B-vitamins — which the company supports with six published peer-reviewed university studies demonstrating thermogenic and metabolic benefits when combined with exercise.

Celsius serves fitness enthusiasts, health-conscious consumers, Gen Z and Millennial wellness buyers, and (via Alani Nu) women and wellness-focused consumers, as well as mainstream energy drink users via Rockstar. Products are certified gluten-free, kosher, non-GMO, vegan, and contain no sugar, aspartame, high fructose corn syrup, or artificial colors or flavors. The business model is a one-time-purchase packaged goods model, distributed primarily through PepsiCo's North American direct-store-delivery network and complemented by major retail (Amazon, Walmart, Target, Circle K, 7-Eleven/Speedway, The Vitamin Shoppe) and international channels across the UK, Australia, France, Belgium, and Luxembourg.

In 2025, Celsius generated $2.5 billion in full-year revenue, up approximately 86% year-over-year, with Q4 2025 revenue of $721.6 million (up 117% YoY) driven by the Alani Nu acquisition (closed April 2025 for $1.8 billion), the Rockstar Energy acquisition, and core brand expansion. The company reached approximately 20% dollar share of the U.S. energy drink category in Q4 2025. PepsiCo is both the primary distribution partner and a significant equity holder following an August 2025 stake increase, with board nomination rights. Brand-building relies on fitness lifestyle marketing (LIVE. FIT. GO. campaign), sports sponsorships (Aston Martin Aramco F1, LIV Golf/4Aces GC, Rock 'n' Roll Running Series), music festivals, athlete ambassadors, and an expanding international footprint.

Name

Celsius

Legal name

Celsius, Inc.

Website

https://celsius.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Celsius Holdings is a publicly traded functional energy beverage company (NASDAQ: CELH) selling clinically proven thermogenic drinks under the Celsius, Alani Nu, and Rockstar brands. It serves fitness-focused, wellness-oriented, and mainstream energy drink consumers across the U.S. and international markets via PepsiCo-led distribution and major retail.

Ownership category

akta.pro rank

Product category

Functional Energy Beverages

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Energy Drink Production (AFAFAFAA)

akta.pro secondary industries

Energy Drinks & Energy Shots (CRADAHAJ), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Energy Drink & Energy Shot Production (AFAFABAG)

Keywords

• Functional energy drinks
• Fitness beverages
• Thermogenic supplements
• Electrolyte hydration drinks
• Performance energy drinks

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Celsius Brand Energy Drinks: Celsius's core revenue stream from its flagship line of sparkling and non-carbonated functional energy drinks sold across major retail channels in the U.S., Canada, UK, Australia, France, and other markets. Products include original CELSIUS, CELSIUS Essentials (with amino acids), CELSIUS On-The-Go powder sticks, and CELSIUS Hydration (caffeine-free electrolyte drinks).
2. Alani Nu: Acquired in April 2025 for $1.8 billion, Alani Nu is a premium wellness and nutrition brand targeting women and health-conscious consumers, generating over $1 billion in annual revenue in late 2025 and contributing approximately $370 million in Q4 2025 revenue as Celsius's new primary growth driver.
3. Rockstar Energy: Celsius assumed the Rockstar Energy brand as part of its portfolio, contributing approximately $45 million in Q4 2025 revenue. Rockstar is a mainstream energy drink brand broadening Celsius's market coverage across different consumer segments.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Celsius manufactures and sells functional energy and hydration beverages under a multi-brand portfolio (CELSIUS, CELSIUS Essentials, CELSIUS On-The-Go, CELSIUS Hydration, Alani Nu, Rockstar Energy). The flagship offering is built on the proprietary MetaPlus® blend (green tea extract with EGCG, guarana seed extract, ginger root, chromium, and B-vitamins), clinically proven across six published university studies to accelerate metabolism and burn body fat when combined with exercise. Products are zero sugar, non-GMO, gluten-free, kosher, and contain no artificial colors or flavors.

Product overview

Celsius Holdings is a functional energy beverage company operating under a multi-brand platform strategy with four distinct product lines: CELSIUS (original sparkling and non-carbonated fitness energy drinks), CELSIUS Essentials (performance energy with amino acids), CELSIUS On-The-Go (powdered stick packets), and CELSIUS Hydration (caffeine-free electrolyte hydration). The portfolio is anchored by the proprietary MetaPlus blend (guarana seed, green tea extract, ginger root, chromium, and B vitamins), which is clinically proven to induce thermogenesis and boost metabolism. Following its $1.8 billion acquisition of Alani Nu in April 2025 and its Rockstar Energy acquisition, Celsius has expanded into acquired sub-brands — Alani Nu targeting wellness-focused women and Gen Z consumers, and Rockstar Energy adding breadth to the energy drink portfolio. The core Celsius brand, Essentials, On-The-Go, and Hydration lines are distributed through PepsiCo's network and sold via major retail channels including Amazon, Walmart, Target, and The Vitamin Shoppe.

Differentiator

Problem solved

Functional benefit

Brands

• Celsius: Original functional energy drink line, clinically proven to accelerate metabolism and burn body fat
• Celsius Essentials
• Celsius On-The-Go
• Celsius Hydration
• Alani Nu
• Rockstar Energy

Products and services

• CELSIUS (Original) Sparkling and non-carbonated fitness energy drinks clinically proven to accelerate metabolism and burn body fat when combined with exercise. Contains the proprietary MetaPlus® blend and is certified gluten-free, kosher, non-GMO, zero sugar, and free of aspartame, high fructose corn syrup, and artificial colors or flavors. Available in approximately 30 sparkling and non-carbonated flavors.
• CELSIUS Essentials Performance energy sub-brand formulated for fitness enthusiasts, featuring the proprietary MetaPlus® formula combined with essential amino acids (leucine, isoleucine, and theanine) to deliver enhanced physical performance and cognitive benefits. Available in 6 sparkling flavors including Orangesicle, Grape Slush, Watermelon Ice, Blue Crush, Cherry Limeade, and Dragonberry. Contains 270mg caffeine and is zero sugar.
• CELSIUS On-The-Go Powdered energy drink format packaged in compact stick packets designed for portability. Each packet contains the same clinically proven MetaPlus® ingredients as the canned CELSIUS drinks and is mixed with water. Available in 12 flavors including Orange, Berry, Tropical Vibe, Arctic Vibe, Strawberry Mango, and Strawberry Coconut. Zero sugar and zero fizz.
• CELSIUS Hydration Caffeine-free electrolyte hydration drink in powder stick format designed for active lifestyle replenishment. Formulated with B vitamins and zero sugar, providing essential electrolytes for hydration. Available in 5 flavors: Arctic Cherry, Fruit Punch, Blue Razz, Strawberry Watermelon, and Lemon Lime.
• Alani Nu Premium wellness and nutrition brand acquired by Celsius Holdings for approximately $1.8 billion in April 2025. Specializes in functional beverages and energy drinks targeting health-conscious women and Gen Z consumers with an influencer-powered marketing strategy. Generated over $1 billion in annual revenue and operates as a wholly owned subsidiary.
• Rockstar Energy Mainstream energy drink brand acquired by Celsius Holdings as part of the company's multi-brand strategy. Broadens Celsius's portfolio beyond its core fitness-focused positioning into the broader energy drink market. Contributed approximately $45 million in Q4 2025 revenue.

Quantifiable outcome

• Participants who consumed CELSIUS burned an average of 100 more calories over a 3-hour period than those who drank a placebo
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• solidcoreminorGTM or Marketing Partner · 1 April 2026solidcore, a boutique strength-training brand headquartered in Arlington, Virginia, unveiled its 2026 Core Collective member-exclusive program featuring Celsius as one of five wellness brand partners. Members receive discounts ranging from 15% to 20% across Celsius products, with experiences rolling out across key markets over the coming months. The partnership extends Celsius's brand impact beyond studio walls into member wellness routines.
• WellNXT Miami x Fest 2026minorGTM or Marketing Partner · 1 March 2026WellNXT Miami x Fest 2026 is a two-day wellness festival scheduled for April 18-19, 2026, at The Sacred Space Miami in Wynwood, expected to draw 5,000 attendees. Celsius is listed as a brand partner among 40+ participating brands representing the global wellness economy. Brand partners deliver programming across fitness experiences, expert panels, and social wellness activities, positioning Celsius at a marquee wellness lifestyle event.
• Palm Tree Music FestivalminorGTM or Marketing Partner · 1 February 2026Celsius announced a global partnership with Palm Tree Music Festival to become its Official Global Energy Drink Partner, spanning the U.S., France, Australia, and additional markets. The partnership extends Celsius's Vibes Tour activations, bringing on-site branded experiences and product sampling to festival grounds starting February 2026 at PTMF's first-ever West Palm Beach festival. The deal aligns with growing consumer interest in zero-sugar energy alternatives at live events.
• Aston Martin Aramco Formula One TeamcoreGTM or Marketing Partner · 1 January 2026Celsius entered a multi-year global partnership with the Aston Martin Aramco Formula One Team in January 2026, naming Celsius the Official Global Energy Drink Partner of the team. The partnership features co-branded activations including Run Club events starting at the Melbourne Grand Prix, with Celsius products served in the team garage and at race-day experiences. The deal is designed to accelerate Celsius's global expansion leveraging F1's international platform.
• 4Aces GC (LIV Golf League)minorGTM or Marketing Partner · 1 January 20264Aces GC of the LIV Golf League announced a global partnership with Celsius, making it the official energy drink sponsor for the team. The partnership includes on-course branding and promotes a performance-driven lifestyle aligned with physical fitness and wellness, extending Celsius's sports sponsorship portfolio into the growing LIV Golf League.
• Rock 'n' Roll Running SeriescoreGTM or Marketing Partner · 1 December 2025The Rock 'n' Roll Running Series announced a multi-year partnership with Celsius, making it the Official Energy Drink Partner for all Rock 'n' Roll Running Series events in the United States, including title partnership for the Las Vegas events in 2026 and 2027. Celsius will have branded presence at the Health & Fitness Expo before each race and at the Finish Line Festival, aligning Celsius's active lifestyle branding with the running series' mission.
• Arthur FilsminorGTM or Marketing Partner · 1 May 2025Celsius announced an exclusive partnership with Arthur Fils, France's top-ranked tennis player and 2023 ATP Newcomer of the Year, during Roland-Garros 2025. This is Celsius's first French ambassador and represents a milestone in the brand's expansion into the French market and broader European growth strategy. Starting at Roland-Garros, Celsius branding appeared on Arthur Fils's sleeve, accompanied by exclusive digital content and fan activations.
• Alani NucoreStrategic or Co-development Partner · 1 April 2025Celsius completed its acquisition of Alani Nu in April 2025 for approximately $1.8 billion. Alani Nu operates as a subsidiary within Celsius, with select members of its previous ownership team continuing in advisory roles. The deal strengthens Celsius's ability to expand in the energy drink category and attract health-conscious consumers, with Alani Nu becoming Celsius's primary growth driver generating over $1 billion in annual revenue.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Monster Beverage Corporation: Monster Beverage is the largest pure-play energy drink company in the U.S. and the closest direct competitor to Celsius. Both compete on energy drink shelf space, with Monster at ~27% and Celsius at ~20% dollar share, and use similar distribution and marketing strategies in the same retail channels.
• Red Bull: Red Bull is the global energy drink leader with ~36% U.S. dollar share. It competes directly with Celsius across the same energy drink category, using event sponsorships and brand-led marketing analogous to Celsius's F1 and lifestyle partnerships.
• Bang Energy (Vital Pharmaceuticals / Monster subsidiary): Bang Energy is a direct competitor in the performance and fitness-positioned energy drink space, targeting similar fitness-conscious consumers with zero-sugar and BCAA-focused formulations. Competes with Celsius in convenience, gym, and supplement retail channels.
• C4 Energy (Nutrabolt): Nutrabolt's C4 Energy competes directly with Celsius in the performance and fitness energy drink segment with pre-workout positioning. Both target gym-goers and active lifestyle consumers through similar supplement-store and convenience retail channels.
• G Fuel: G Fuel is a direct competitor in the gaming- and lifestyle-oriented energy drink and powder stick market, competing with CELSIUS On-The-Go. Both target Gen Z and Millennial consumers with influencer-led marketing and lifestyle positioning.
• Alani Nu (pre-acquisition): Alani Nu was a direct competitor in the female-focused energy drink and wellness supplement space before its April 2025 acquisition by Celsius for $1.8B. The brand now operates as a subsidiary of Celsius, and its pre-acquisition positioning mirrors Celsius's current expansion target demographic.

Emerging players

• Ghost Beverages (Ghost Lifestyle): Ghost is an emerging lifestyle brand offering energy drinks, supplements, and protein products with a fitness and Gen Z positioning similar to Celsius and Alani Nu. Competes for the same wellness-oriented consumer wallet with co-branded flavor launches and influencer-driven marketing.
• Olipop: Olipop is a better-for-you functional beverage brand with overlap in the health-conscious Gen Z and Millennial consumer segment that Alani Nu targets. Both compete for the same wellness-oriented beverage occasions with low-sugar, functional positioning.

Broad incumbents

• PepsiCo: PepsiCo is both Celsius's primary distribution partner and a significant equity holder with board nomination rights. It also competes in the broader beverage and energy drink space through its portfolio including Rockstar Energy pre-acquisition, making it both an ally and a broad incumbent competitor.
• Coca-Cola Company: Coca-Cola competes broadly in non-alcoholic beverages and distributes Monster Beverage, while also offering its own energy brands. It is a broad incumbent competing with Celsius for shelf space and consumer occasions in retail and foodservice channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/celsiusofficial
• YouTubeyoutube.com/user/CelsiusBev
• Facebookfacebook.com/CelsiusOfficial
• Instagraminstagram.com/celsiusofficial
• TikToktiktok.com/@celsiusofficial
• LinkedInlinkedin.com/company/celsius-inc-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds7 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celsius