High Roller

Name

High Roller

Legal name

High Roller Technologies, Inc.

Website

https://highroller.com

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Gaming and Prediction Markets

NAICS

Gambling Industries (7132), Securities and Commodity Exchanges (523210)

SIC

Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

Keywords

• Online casino gaming
• Prediction markets platform
• IGaming operations
• Event-based forecasting
• Digital sports betting

Headquarters

HQ city

Birkirkara

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Others

Revenue model

1. Online Casino Operations: Revenue from operating online casino brands High Roller and Fruta offering digital casino games across international markets. Q1 2026 net revenues of $3.4 million, down 35% year-over-year due to deliberate market exits and reduced customer acquisition spending.
2. Prediction Markets Revenue Sharing: Revenue-sharing arrangement tied to customer activity through Crypto.com Derivatives North America partnership. High Roller operates as Introducing Broker under guarantee agreement with OG Markets US, Inc., with Crypto.com serving as exclusive provider of prediction contracts during initial 24 months.
3. Sports Betting Platform: Planned expansion into sports betting through partnership with Altenar Software providing managed B2B sportsbook platform including software, API integration, hosting, risk management, and 24/7 support services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

High Roller Technologies operates a multi-brand online casino and digital entertainment portfolio offering 6,000+ games from 90+ providers through brands High Roller, Fruta, Kassuuu, and casinoroom.com across international markets. The company is launching ROLR, a US-regulated event-based prediction markets platform operated as an Introducing Broker through Crypto.com's CFTC-registered infrastructure, complemented by a planned B2B sportsbook via Altenar Software.

Product overview

High Roller Technologies operates a multi-brand digital entertainment portfolio spanning online casino gaming, sports betting, and prediction markets. The core products include the ROLR prediction platform (the company's primary growth vehicle and U.S. market entry vehicle), alongside established online casino sub-brands Fruta.com and Kassuuu.com, and the recently acquired casinoroom.com. The ROLR Prediction Trade Challenge functions as a pre-launch marketing module for the prediction platform. The company is structured as a platform operator working with regulated infrastructure partners (Crypto.com for prediction markets, Altenar for sports betting) rather than building all capabilities in-house.

Differentiator

Problem solved

Functional benefit

Brands

• ROLR Prediction Platform: Free-to-trade prediction platform launched June 2026 featuring $25 million prediction challenge with weekly cash prizes and grand prize opportunity across sports, crypto, and culture markets.

Products and services

• High Roller Online Casino Flagship online casino brand offering 6,000+ games from 90+ providers including slots, table games, and live dealer experiences for international online casino players.
• Fruta Online Casino Premium online casino brand providing access to thousands of digital casino games across multiple international markets including Finland, New Zealand, and Ontario.
• Kassuuu Online Casino Online casino brand offering digital casino gaming content as part of the company's multi-brand iGaming platform serving international markets.
• ROLR Prediction Platform Consumer-facing US-regulated event-based prediction markets platform where users make predictions on real-world outcomes across sports, crypto, and culture, operating as a CFTC-registered Introducing Broker through Crypto.com Derivatives North America infrastructure.
• casinoroom.com Online casino brand acquired through High Roller Technologies' Malta-based subsidiary Deepdive Holdings Ltd., expanding the company's licensed gambling operations under Estonian regulatory oversight.

Quantifiable outcome

• Prediction markets sector projected to grow from $51 billion (2025) to over $240 billion by end of 2026, with $1 trillion opportunity by 2030
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• OG Markets US, Inc. (Crypto.com FCM)coreTechnology or Integration · 26 June 2026ROLR US LLC approved as member of National Futures Association and registered as introducing broker under guarantee agreement with OG Markets US, Inc., trading as Crypto.com FCM. This regulatory approval completes key step toward US commercial launch of ROLR prediction markets platform.
• Lines.com (Spike Up Media)coreGTM or Marketing Partner · 16 April 2026Definitive strategic marketing agreement with Lines.com, owned by Spike Up Media, to support customer acquisition for US prediction markets rollout. Lines.com operates sports media platform covering 6 major professional and collegiate sports leagues with 2.11M social media followers and nearly 800 AI citations. Note: Spike Up Media is a shareholder of High Roller and two of High Roller's directors hold interests in Spike Up Media.
• Crypto.com | Derivatives North AmericacoreTechnology or Integration · 14 April 2026Definitive agreement with Crypto.com's affiliate CDNA to launch event-based prediction markets in the US. CDNA, a CFTC-registered exchange and clearinghouse, provides infrastructure while High Roller operates as Introducing Broker. CDNA serves as exclusive provider of prediction contracts during initial 24 months. Revenue-sharing arrangement tied to customer activity.
• Kindbridge Behavioral HealthsupportingOthers · 28 January 2026Non-binding Letter of Intent to provide responsible gambling support services in Ontario. Partnership would offer eligible players confidential pathway including education, guided triage, peer support, and access to licensed Canadian clinicians through stepped-care model. CEO Seth Young is a current shareholder and advisor at Kindbridge.
• Forever NetworkcoreGTM or Marketing Partner · 16 January 2026Non-binding Letter of Intent with Sydney-based Forever Network to serve as strategic media and distribution partner for US prediction markets launch. Forever Network is a social-first sports media company with flagship brand Basketball Forever, reaching over 450 million people with more than 20 billion impressions in 2025.
• Leverage Game MediasupportingGTM or Marketing Partner · 16 January 2026Non-binding Letter of Intent with Leverage Game Media to form strategic marketing partnership supporting US prediction markets entry. LGM leverages social media platforms and digital audience of over 5 million followers and 1 billion annual views to drive customer acquisition.
• Power ProtocolsupportingTechnology or Integration · 15 January 2026Strategic collaboration to explore Web3-enabled engagement models for online casino platforms. Initiative will assess mission-based rewards, behavioral incentives, and how incentive-based mechanics can be responsibly deployed within regulated digital entertainment markets.
• Altenar Software LimitedsupportingTechnology or Integration · 8 January 2026Non-binding Letter of Intent for fully managed B2B sports betting software solution. Altenar would provide sportsbook software, API integration, hosting, risk management, and 24/7 support services for High Roller's licensed sports betting websites.

Scale indicators9 records

Recent moves8 records

Expansion highlights8 records

Direct peers

• DraftKings: Publicly traded US online sportsbook and iGaming operator with similar multi-product, multi-state regulated structure — the most direct comparable for a US-listed gaming operator entering event contracts.
• Super Group (SGHC): Owner of Betway and Spin multi-brand online casino/sportsbook. Directly comparable on multi-brand iGaming operators across international markets with a US-facing strategic posture.
• Rush Street Interactive: NYSE-listed US online casino and sportsbook operator (BetRivers). Closely comparable in scale, multi-product approach, and strategy of stacking differentiated products on regulated US infrastructure.

Emerging players

• Polymarket: Leading crypto-based prediction markets platform. Comparable prediction-market category leader with a different regulatory and infrastructure footprint, serving as the volume benchmark for the space.
• Robinhood Markets: Public brokerage that has launched event contract / prediction markets product. Comparable as a retail-facing, US-regulated entry into prediction markets that leverages an existing customer base.
• Kalshi: CFTC-regulated US event contracts exchange. The most direct head-to-head competitor in regulated US prediction markets, providing a benchmark for category economics and regulatory template.

Others

• Better Collective: Public sports media and affiliate marketing group. Comparable on the customer acquisition and sports-content distribution side that High Roller is replicating via Forever Network, Lines.com, and Leverage Game Media.
• Sportradar: Public sports data and content provider. Comparable as a publicly-traded sports-tech ecosystem supplier that sportsbook and prediction-market operators depend on for league data, pricing, and integrity services.

Broad incumbents

• Flutter Entertainment (FanDuel): Global online gaming leader running FanDuel in the US. Sets the competitive benchmark for product breadth, marketing scale, and US market positioning that High Roller is positioning against.
• Entain: Large-cap global online gaming and sportsbook operator (BetMGM JV). Comparable in multi-jurisdiction licensed gaming footprint and product portfolio scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Roller