What Forever Network does

Forever Network is a social-first sports media company founded around 2014 in Sydney, Australia, that operates a network of sport-specific vertical brands (Basketball Forever, Football Forever, Soccer Forever, Hockey Forever, Dugout Forever, Combat Forever, Cricket Forever, Golf Forever, Formula 1 Forever, Tennis Forever, Rugby League Forever) distributed across 13 owned accounts on six social platforms, reaching 478 million people across 65+ countries and generating 20+ billion annual impressions. The company produces content via an in-house creative team (3D renders, claymation, cinematic composites, AR, short-form video, podcasts) and operates three proprietary fan-engagement products (ForeverBet, Hot Hands, VOAT) plus a data layer called Forever Intelligence, which exposes a social fan data lake holding billions of behavioral and sentiment data points verified by Comscore.

The core platform monetizes through B2B partnerships: branded content and advertising campaigns, strategic marketing agreements with sportsbooks and betting operators, and exclusive audience-distribution deals. Pricing is not publicly disclosed and follows a contact-based quoting model across six partnership categories (branded content, affiliate marketing, event activation, content creation, distribution, strategy/consulting). Named enterprise customers include bet365, Rivalry, 888 Casino, Sportsbet.io, BET99, High Roller Technologies, Polymarket, and Totem, alongside consumer brands such as Nike, Sony Pictures, PlayStation, Paramount, Foot Locker, eBay, Universal Music, and TAB.

The company is privately held with 11-50 employees, maintains a Sydney headquarters and a New York office serving North America, and has raised capital across multiple rounds including a 2024 round of $6 million led by Yolo Investments. Its primary commercial focus is sportsbooks, betting platforms, and prediction-market operators, with secondary exposure to entertainment and consumer brands seeking engagement with millennial and Gen Z sports audiences.

Name

Forever Network

Legal name

Forever Network

Website

https://forevernetwork.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Forever Network is a Sydney-based, social-first sports media company that operates 10+ sport-specific vertical brands across six platforms, reaching 478 million people globally and monetizing through branded content and exclusive marketing partnerships with sportsbooks, prediction markets, and consumer brands.

Ownership category

akta.pro rank

Product category

Social Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Gaming & Virtual World Social Platforms (MPACAJAG)

akta.pro secondary industries

Sports OTT Aggregators & Bundling Services (MPAKAOAB), Fantasy Sports Communities & Social Platforms (MPAEAHAH), Gaming Media Networks & Aggregators (Multi-site Networks, RSS/Content Syndication) (MPAFAMAJ)

Keywords

• Social sports media
• Branded content marketing
• Fan engagement platforms
• Sports audience analytics
• Social media distribution

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Branded Content & Advertising: Partnership deals with sportsbooks, betting platforms, and gaming brands for integrated branded content distributed across social platforms. Content includes video, animated shorts, podcasts, and social media posts.
2. Strategic Marketing Partnerships: Exclusive marketing agreements with gaming operators for customer acquisition and brand awareness campaigns, leveraging audience reach for prediction markets and betting brands.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Forever Network is a social-first sports media company that creates, distributes, and monetizes branded content across 10+ sport-specific verticals on social platforms, reaching 478M+ fans globally. It sells branded content campaigns, strategic marketing partnerships, distribution, amplification, and audience intelligence services to sportsbooks, betting brands, entertainment brands, and prediction markets operators, supplemented by proprietary fan engagement products (ForeverBet, Hot Hands, VOAT, Origin Oracle) and podcasts.

Product overview

Forever Network is a social-first sports media ecosystem organized as a platform-plus-modules architecture. The core platform operates across 10+ sport-specific verticals (Basketball Forever, Football Forever, Soccer Forever, Hockey Forever, Dugout Forever, Combat Forever, Cricket Forever, Golf Forever, Formula 1 Forever, Rugby League Forever, Tennis Forever) distributed across 13 accounts on 6 platforms to 478M+ global reach. The portfolio includes three proprietary fan engagement products (ForeverBet, Hot Hands, VOAT) that turn passive viewers into active participants, a data intelligence module (Forever Intelligence) providing audience insights and campaign measurement, and podcast programming including the Basketball Forever Podcast and Rugby League Forever Podcast. The network delivers 20B+ annual impressions and 7.1B video views through content created by an in-house creative team producing 3D renders, claymation, cinematic composites, interactive video, and full podcast production.

Differentiator

Problem solved

Functional benefit

Brands

• Basketball Forever: Flagship vertical and one of the most-engaged basketball brands globally, with over 9 billion impressions in 2025.
• Football Forever
• Soccer Forever
• Hockey Forever
• Dugout Forever
• Combat Forever
• Cricket Forever
• Golf Forever
• Formula 1 Forever
• Tennis Forever
• Rugby League Forever
• Forever Intelligence
• ForeverBet
• Hot Hands
• VOAT

Products and services

• Branded Content & Distribution Partnerships End-to-end branded content creation, distribution, and amplification service for sportsbooks, betting brands, entertainment brands, and prediction markets operators. Includes integrated branded video, animated shorts, podcasts, social media posts, and multi-platform campaigns delivering measurable, Comscore-verified impressions and brand lift.
• Forever Intelligence Data-driven sports audience insights platform providing access to one of the largest social fan data lakes in sports globally, with billions of data points on fan behavior and sentiment. Delivers real-time audience intelligence, campaign measurement, and brand lift analysis verified by Comscore, offered to brand partners and agencies.
• ForeverBet Proprietary fan engagement product built for the next generation of sports fans that turns passive viewers into active participants through gamification and prediction experiences across Forever Network's audience.
• Hot Hands Proprietary fan engagement product built for the next generation of sports fans, turning passive viewers into active participants through interactive sports experiences.
• VOAT Proprietary fan engagement product designed to turn passive viewers into active participants through community-driven, interactive sports experiences for the next generation of sports fans.
• Basketball Forever Podcast Flagship podcast show of Forever Network hosted by Alex Sumsky and Jiordan Tellidis, presented by bet365. Currently in Season 4 with 15.88M total views, providing comprehensive basketball coverage including trade analysis and playoff breakdowns for sportsbook and betting-brand sponsors.
• Rugby League Forever Podcast Rugby league podcast hosted by Alex Sumsky and Alex Farncomb (NRL Soapbox), presented by bet365. Weekly show covering NRL team selections, injury updates, and storylines, launched Q2 2026 with strong debut of over 500,000 views across first two episodes.
• Origin Oracle Free-to-play fan engagement platform for the NRL State of Origin 2026. Fans select their state allegiance, build dream 1-17 team, predict the scoreline, and compete for bragging rights. Features include The Arena real-time data dashboard and People's Team crowd-sourced player selections.

Quantifiable outcome

• $637M in Earned Media Value generated over 28 months
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered standard, flagship and core.

• Lines.comstandardGTM or Marketing Partner · 12 May 2026Strategic marketing partnership supporting High Roller Technologies' ROLR brand prediction markets launch in the U.S.
• Leverage Game MediastandardGTM or Marketing Partner · 12 May 2026Strategic marketing partnership supporting High Roller Technologies' ROLR brand prediction markets launch in the U.S.
• High Roller TechnologiesflagshipGTM or Marketing Partner · 22 April 2026Strategic media partnership to support launch of prediction markets product in the United States, leveraging Forever Network's global sports media reach to boost visibility and engagement. Subject to regulatory approvals.
• High Roller TechnologiesflagshipGTM or Marketing Partner · 21 April 2026Definitive exclusive strategic marketing agreement making Forever Network High Roller's exclusive prediction markets partner across its owned and operated properties. Forever Network leverages its digital footprint, social media brands, and data-driven content ecosystem to drive brand awareness and customer acquisition for High Roller's U.S. prediction markets offerings. Partnership remains subject to applicable regulatory considerations.
• Project BcoreGTM or Marketing Partner · 15 April 2026MOU establishing framework for strategic media partnership ahead of Project B's inaugural global women's basketball league launch in November 2026. Forever Network to leverage digital footprint and sports media brands to drive brand awareness and fan engagement for Project B's league. Basketball Forever anticipated as primary content vehicle.
• TotemcoreStrategic or Co-development Partner · 15 November 2025Partnership combining Forever Network's massive global reach with Totem's cutting-edge wagering and engagement technology. Described as the largest audience and distribution move into betting and interactive fan experiences by a sports media company since ESPN. Totem was built by the team behind products later acquired by Entain.
• bet365flagshipGTM or Marketing Partner · 1 January 2025Ongoing podcast sponsorship and content partnership. bet365-branded Basketball Forever Podcast reached 15M views. bet365 branded content generated 42M+ global impressions for the 2025/26 NBA season including 11M through the BF Podcast asset.
• RivalrycoreGTM or Marketing Partner · 1 January 2024NBA Playoffs branded content campaign with animated shorts, nostalgic design, and short-form video. Campaign ranked #1 in branded betting content on Meta with 230K+ actions, and 19th best-performing campaign out of ~5,500 brands globally.
• 888 CasinostandardGTM or Marketing Partner · 1 January 2024Branded content targeting Basketball Forever's Canadian audience with casino and gaming themed content including poker, blackjack, roulette, and Plinko integrations.
• BET99standardGTM or Marketing Partner · 1 January 2024North American reach campaign targeting Canadian supporters during 2024 Olympic period with bespoke Canada-focused content including on-the-ground video.
• Sportsbet.iostandardGTM or Marketing Partner · 1 January 2024Multi-market basketball content campaign engaging basketball community in Philippines, Brazil, Mexico, Turkey through content series integrating wagering into basketball culture.
• LinematestandardGTM or Marketing Partner · 1 January 2024Brand awareness campaign across wagering audiences in multiple geographic markets and sports including Basketball, NFL, Soccer, Baseball.
• RithmmstandardGTM or Marketing Partner · 1 January 2024Market launch support for sports betting analytics startup by providing fan bases across multiple sports highly receptive to wagering content.

Scale indicators16 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Catena Media: Catena Media operates sports-betting and casino affiliate media properties worldwide, monetizing engaged sports fans via sportsbook referrals — structurally aligned with Forever Network's sportsbook B2B partnership GTM.
• Better Collective: Better Collective is a Copenhagen-listed sports betting media and affiliate-marketing group that monetizes sports audiences via sportsbook partnerships — the most direct publicly traded analogue to Forever Network's branded-content and affiliate-referral revenue model.
• Barstool Sports: Barstool Sports is a digital sports and pop-culture media company targeting a younger, sports-betting-friendly audience with social-first video and podcasts — directly comparable to Forever Network's sportsbook-driven branded-content business.
• Overtime: Overtime creates short-form sports content for Gen Z and millennial fans across basketball, football, and emerging sports — overlapping with Forever Network's social-first, next-generation fan engagement positioning.
• Whistle Sports: Whistle Sports is a digital sports media network producing social-first video content for younger audiences across multiple sports — a structural analogue to Forever Network's multi-vertical social-publisher model.
• The Athletic: The Athletic is a subscription sports media company (now part of The New York Times) producing deep sports coverage across verticals — comparable digital sports-media peer, although more long-form and subscription-led versus Forever Network's social-first model.
• Bleacher Report: Bleacher Report is a Turner-owned sports media publisher built around social-first content and millennial fan engagement across multiple sports verticals — the most direct competitor to Forever Network and explicitly named in Forever Network's self-reported competitive comparisons.

Broad incumbents

• ESPN (Disney): ESPN is the largest US sports media incumbent, explicitly cited by Forever Network as a benchmark it claims to outperform on social engagement with millennials. Both operate in sports media reaching passionate fan bases, but ESPN's scale and distribution breadth are far larger.
• SB Nation (Vox Media): SB Nation is a network of fan-published sports sites under Vox Media covering most major US sports leagues — comparable multi-vertical digital sports-media model to Forever Network but with a long-form, blog-first publishing orientation.

Others

• Sportradar: Sportradar is a global sports data and content provider serving sportsbooks, leagues, and media companies — adjacent rather than competing, comparable because it monetizes the same sports-betting demand chain Forever Network serves through its audience and data products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FNinc
• Facebookfacebook.com/BasketballForever
• LinkedInlinkedin.com/company/forever-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forever Network