Bureau

What Bureau does

Bureau is a no-code identity decisioning platform founded in 2020 and headquartered in San Francisco, with major operational and engineering presence in Bengaluru, India. The company provides an AI-powered unified risk decisioning platform that combines device intelligence, behavioral biometrics, identity verification, alternative data, a graph identity network, and runtime application self-protection (RASP) into a single orchestration layer. The platform serves risk, fraud, and compliance teams at mid-market and enterprise organizations across financial services, fintech, e-commerce, marketplaces, online gaming, and online dating, with stated coverage of 200+ global brands verifying 22B+ identities per year across 195+ countries. Distribution is enterprise sales-led, anchored on a "Book a Free Demo" CTA, and delivered via APIs, SDKs, and no-code workflows.

The platform is modular, with six product layers: Device ID (99.7% persistent device fingerprint with 160+ behavioral attributes), Behavioral Biometrics (100+ behavior signals for bot and synthetic identity detection), ID Verification (document and biometric checks across 2,000+ document types with deepfake detection), Graph Identity Network (knowledge graph linking users, devices, and identities for fraud ring detection), Alternative Data (Affluence and Mule Scores from digital footprints), and RASP (OS-level mobile app protection via a proprietary XVM virtualization framework). Bureau monetizes through enterprise SaaS subscriptions plus usage-based API consumption, with quote-based pricing obtained via demo; revenue scaled 3x between the 2023 Series A and the 2024 Series B, and the company reported 6x customer and revenue growth over 2023. Customer base tripled from approximately 50 to 150+ between Series A (2023) and Series B (2024), with anchor logos including PhonePe, Aditya Birla Capital, Jupiter Money, Spice Money, Uni Cards, Rapido, Goibibo, Vahak, Khyaal, and Bharat Matrimony.

Bureau has raised approximately $50.7 million across four disclosed rounds since 2020, most recently a $30 million Series B in December 2024 led by Sorenson Capital with PayPal Ventures participation, at a reported valuation of approximately $150 million. Strategic investors include Okta Ventures (identity), PayPal Ventures (payments fraud), and GMO Payment Gateway (Japan/APAC distribution and co-investment), alongside the 2023 acquisition of YC-backed inVOID. The company maintains SOC 2 Type II and ISO 27001 certifications, has offices in San Francisco and Bengaluru with country managers for India, and is publicly positioning for geographic expansion into Saudi Arabia, North America, and Mexico.

Name

Bureau

Legal name

Bureau Inc.

Website

https://bureau.id

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Identity Verification & Fraud Prevention Software

NAICS

Credit Bureaus (561450), Credit Bureaus (56145)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320), Finance Services (6199)

akta.pro primary industry

Consumer Identity Verification (KYC) & Fraud Risk for Credit (FSAKAKAD)

akta.pro secondary industry

Fraud, Risk, KYC/AML & Compliance Platforms (BPAMAFAI)

Keywords

• Identity verification
• Fraud prevention
• Risk decisioning
• KYC compliance
• Device intelligence

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS / API Platform Subscriptions: Recurring revenue from enterprise and mid-market customers licensing the Unified Risk Decisioning Platform, delivered via APIs and SDKs. Revenue scaled 3x between Series A (2023) and Series B (2024), and 6x growth in customers and revenue reported around 2023–2024, consistent with a land-and-expand SaaS model.
2. Usage-Based / Verification Consumption: Customers consume verification, identity, device, and risk-decisioning calls on a usage basis (22B+ identities verified annually; 1B+ verified identities cited). Pricing is quote-based via demo, consistent with volume-tiered API consumption.
3. Modular Product Add-ons (Device ID, Behavioral Biometrics, IDV, GIN, Alternative Data, RASP): Modular product upsell beyond the core platform: Device ID, Behavioral Biometrics, Identity Verification, Graph Identity Network, Alternative Data, and RASP are sold as integrated or standalone capabilities, enabling cross-sell within accounts (e.g., EPFO Employment & Income Verification suite).
4. Professional / Implementation Services (implied): Enterprise deployments include integration, configuration, and tuning of risk workflows; the platform supports no-code orchestration, but enterprise customers typically engage in implementation work alongside the product.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Bureau provides an AI-powered Unified Risk Decisioning Platform that combines device intelligence, behavioral biometrics, identity verification, alternative data, and graph-based identity resolution into a single no-code orchestration layer. Delivered via APIs and SDKs, the platform enables real-time fraud prevention, KYC/AML compliance, and identity verification across the entire customer lifecycle for financial services, fintech, e-commerce, marketplaces, gaming, and online dating businesses operating in 195+ countries.

Product overview

Bureau offers an AI-powered Unified Risk Decisioning Platform that combines device, identity, behavior, and transaction signals to prevent fraud across the entire customer lifecycle. The core Platform is complemented by six integrated product modules: Device ID for persistent device fingerprinting; Behavioral Biometrics for analyzing user interactions and detecting bots; ID Verification for document and biometric authentication across 195+ countries; Graph Identity Network for linking users, devices, and identities to detect fraud rings and money mules; Alternative Data for risk scoring from digital footprints including Affluence and Mule Scores; and Runtime Application Self-Protection (RASP) for in-app mobile security against code tampering, emulators, and network attacks. Together, these modules form a single orchestration layer that supports no-code workflows and real-time risk decisioning for industries including financial services, fintech, eCommerce, marketplaces, gaming, and online dating. Bureau's platform processes 22B+ identities per year and is trusted by 200+ global brands.

Differentiator

Problem solved

Functional benefit

Brands

• Bureau ID: AI-powered unified risk decisioning platform — the core commercial product offering for fraud prevention and identity verification, supporting account takeover, promo abuse, bot detection, onboarding, credit underwriting, location spoofing, mule score, KYC, and KYB.

Products and services

• Unified Risk Decisioning Platform AI-powered platform that combines device, identity, behavior, network, and transaction signals through a single orchestration layer for real-time fraud prevention, KYC/AML compliance, and credit underwriting across the customer lifecycle. Delivered via APIs, SDKs, and no-code workflows; serves 200+ global brands and processes 22B+ identities per year.
• Device ID Persistent device fingerprinting product with 99.7% persistence resilient to factory resets, firmware changes, and incognito modes; evaluates 160+ behavioral attributes and supports device graphs mapping associations between devices, accounts, and behaviors to detect collusion and fraud rings.
• Behavioral Biometrics

Quantifiable outcome

• 99.7% persistent device fingerprint (Device ID)
• +10 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability11 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Jupiter Money, Goibibo, PhonePe, Rapido, Aditya Birla Capital, Vahak, Khyaal, Uni Cards, Spice Money, Bharat MatrimonycoreOthers · 1 January 2025Named enterprise customers and case-study references featured on Bureau's website. These are commercial customer relationships (Bureau sells to them) rather than partners per se.
• GMO Payment GatewayflagshipStrategic or Co-development Partner · 1 July 2023Entered a strategic partnership with Bureau in July 2023 alongside the Series A extension to expand global coverage and technology stack, particularly in Japan and APAC. GMO Payment Gateway is both a co-investor and a strategic commercial partner.
• inVOIDflagshipStrategic or Co-development Partner · 1 July 2023YC-backed identity verification startup acquired by Bureau in July 2023 to expand global coverage, technology, and intellectual property. The acquisition strengthened Bureau's position in fraud prevention and compliance.

Scale indicators21 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Jumio: Jumio is a direct competitor offering AI-powered identity verification, KYC and AML orchestration for financial services, fintech and online platforms globally. It competes head-to-head with Bureau on enterprise KYC, document verification and risk decisioning workflows.
• Onfido: Onfido (now part of Entrust) provides AI-based identity verification, document and biometric checks, and orchestration tooling targeting banks, fintechs and online platforms. It is one of Bureau's closest comparables on the KYC/IDV and orchestration layer.
• Persona: Persona offers a unified identity platform with configurable KYC, KYB, fraud and risk workflows for fintechs, marketplaces and digital-native businesses. The configurable/no-code orchestration and fraud stack overlap closely with Bureau's platform positioning.
• Socure: Socure provides AI-driven identity verification, fraud prediction and compliance solutions primarily for U.S. financial institutions and fintechs. Its risk-score-centric approach competes with Bureau's Mule/Affluence-style alternative-data scoring and KYC/AML offerings.
• Trulioo: Trulioo offers global identity verification, business verification (KYB) and AML screening across 195+ countries with a focus on cross-border KYC. It directly overlaps with Bureau's global IDV and AML capabilities, especially for marketplace and cross-border use cases.
• Feedzai: Feedzai is a riskOps platform providing transaction fraud, AML and behavioral analytics to banks, fintechs and payments providers. Its behavioral biometrics and transaction-monitoring capabilities closely mirror Bureau's anti-fraud stack at the transaction layer.
• Alloy: Alloy provides an identity decisioning platform that orchestrates KYC, KYB, AML and fraud checks for banks and fintechs. Its orchestration-first architecture is one of the closest comparables to Bureau's no-code unified risk decisioning approach.
• iProov: iProov specializes in biometric face authentication, liveness and deepfake detection for onboarding and authentication flows. It overlaps with Bureau's Identity Verification and AI-fraud detection modules, particularly for regulated financial-services and government use cases.

Broad incumbents

• TransUnion (iovation / TruValidate): TransUnion offers identity, fraud and risk analytics solutions including device intelligence (iovation/TruValidate) and identity verification. As a large incumbent with deep credit-bureau data, it competes with Bureau at a portfolio level rather than as a pure-play fraud platform.
• Experian (CrossCore / Precise ID): Experian provides identity verification, fraud prevention and credit-risk analytics to banks, lenders and insurers. Its CrossCore orchestration platform and Precise ID overlap with Bureau's unified risk decisioning and IDV offerings, but as part of a much broader data and analytics portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bureauidentity
• LinkedInlinkedin.com/company/bureauidentity

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bureau