What Starian does

Starian is a Brazilian vertical SaaS company headquartered in Florianópolis that emerged from the June 2025 spin-off of Grupo Softplan's private-sector operations. The company operates four integrated vertical ecosystems: Construction Industry (anchored by the Sienge platform and 10+ complementary products including CV CRM, eCustos, Prevision, Construmarket, and Anapro); Legal Intelligence (anchored by Projuris with modules for case management, contracts, settlements, jurimetrics, and electronic filing, plus acquired brands Deep Legal, Oystr, Codilo, and ViaJusta); Operational Efficiency (Checklist Fácil with IoT integration and Runrun.it task management); and Governance and Compliance (Contato Seguro whistleblower channels with Generative AI, launched December 2025). Starian serves over 20,000 enterprise and mid-market customers across Brazil, including 74 of the 100 largest Brazilian construction companies, with Contato Seguro operating in 50+ countries.

Starian's technology stack is cloud-based, built on AWS infrastructure with Kubernetes (EKS) and containerized deployments, integrating Generative AI, embeddings for semantic document analysis, process automation via 600+ proprietary court-monitoring robots, and anomaly detection for compliance use cases. The platform manages 32,000+ simultaneous active construction works, R$ 520 billion in cumulative sales value, R$ 84 billion in annual inputs transacted, and 2 million+ legal processes. The product portfolio operates on quote-based enterprise SaaS subscriptions with annual contracts, supplemented by self-service options for SMB segments in real estate and operational efficiency.

The business model is recurring subscription revenue across four verticals, augmented by an aggressive M&A strategy that has executed 13 acquisitions between 2020 and 2025 to build out ecosystem depth. Starian received a R$ 640 million (US$ 115 million) strategic investment from General Atlantic in August 2025 as a minority shareholder, with capital explicitly earmarked to accelerate M&A, consolidate verticals, and enter new high-potential segments. Projected 2025 net operating revenue is R$ 520 million, with R$ 677 million projected for 2026. The company employs approximately 1,648 collaborators and is led by CEO Ionan Fernandes, with Alex Anton as CSO overseeing M&A strategy and dedicated executive directors for each vertical.

Name

Starian

Legal name

Starian

Website

https://starian.com.br

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Starian is a Brazilian vertical SaaS company operating four integrated ecosystems (Construction, Legal Intelligence, Operational Efficiency, and Governance/Compliance) serving 20,000+ enterprise and mid-market customers, built through 13 acquisitions and a R$ 640M General Atlantic investment.

Ownership category

akta.pro rank

Product category

Vertical SaaS Solutions

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

IT Service Management (ITSM) Platforms (HDAEALAA)

Keywords

• Vertical SaaS solutions
• Construction industry software
• Legal technology software
• Compliance management software
• Operational efficiency platforms

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Recurring subscription revenue from vertical-specific SaaS platforms. Products include Sienge ecosystem for construction, Projuris ecosystem for legal, Checklist Fácil and Runrun.it for operational efficiency, and Contato Seguro for governance/compliance. B2B model targeting enterprises and mid-market companies with annual/monthly subscription billing.
2. M&A Integration Revenue: Growth strategy combining organic expansion with acquisitions of complementary SaaS companies. 13 acquisitions completed to date, adding new products and customer bases to existing vertical ecosystems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Starian is a Brazilian vertical SaaS company that operates 25+ software products across four industry verticals: construction (Sienge ecosystem), legal intelligence (Projuris ecosystem), operational efficiency (Checklist Fácil and Runrun.it), and governance and compliance (Contato Seguro). The company sells subscription-based software platforms, ERP systems, CRMs, and operational management tools to more than 35,000 clients, including construction firms, law firms, and corporate compliance departments.

Product overview

Starian is a multi-SaaS company offering four vertical ecosystems: (1) Industry of Construction ecosystem centered on Sienge Plataforma with complementary products including Sienge Construcompras, Sienge Construpoint, Sienge eCustos, Sienge Obra Hub, Prevision, Gestor Obras, eCustos, Construmarket, CV CRM, Construmanager, and Anapro; (2) Legal Intelligence ecosystem centered on Projuris with modules for Empresas, Acordos, Contratos, ADV, Peticiona Mais, Jurimetria, plus acquired brands ViaJusta, Oystr, Deep Legal, Codilo, and Presto; (3) Operational Efficiency with Checklist Fácil and Runrun.it; and (4) Governance and Compliance with Contato Seguro's whistleblower channel, Escuta, AI analytics, Pesquisas, Talks, Treinamentos, and Aconselhamento modules. The company operates under a vertical SaaS strategy, building complete ecosystems with complementary products and integrated management across each segment.

Differentiator

Problem solved

Functional benefit

Brands

• Proud Tech: An initiative by Starian that connects technology professionals to promote knowledge, networking, and experiences through four pillars: Summit, Writers, Academy, and Community.

Products and services

• Sienge Plataforma Cloud-based ERP platform for the construction industry, covering project management, financial control, purchasing, sales, and budgeting. Designed for construction companies, developers, and contractors managing residential, commercial, and infrastructure projects.
• CV CRM CRM platform built specifically for construction companies, used by developers, real estate agencies, and brokers to manage sales pipelines, leads, and customer relationships.
• Anapro Catalog and quotation platform for construction inputs, used by builders, developers, and materials suppliers to standardize pricing and specifications.
• Prevision Data analytics and business intelligence platform providing market intelligence, benchmarking, and price-history data for the Brazilian construction industry.
• Construmarket B2B online marketplace connecting construction companies with suppliers of materials, equipment, and services. Used by purchasing teams in the construction industry.
• Projuris Empresas Legal management software for corporate legal departments, handling case management, deadlines, hearings, document automation, and legal reporting. Built for in-house legal teams and law firms.
• Projuris Acordos (formerly Justto) Online negotiation and settlement platform enabling automated mass-claim resolution and out-of-court agreements, primarily for banks, insurers, telecom, and consumer-facing companies.
• Checklist Fácil Digital checklist and operational routine management platform for retail, food service, and multi-unit operations, used to standardize store-level procedures and audits.
• Runrun.it

Quantifiable outcome

• 32,000+ simultaneous active construction works managed
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• Amazon Web Services (AWS)coreStrategic or Co-development PartnerStrategic cloud partnership enabling SaaS development, digital solutions, and AI initiatives on modern cloud architecture. Partnership provides real projects, architecture best practices, and internal learning paths supporting AWS certification preparation. Part of Starian's commitment to cloud-first infrastructure using Kubernetes (EKS) and containerized deployments.

Scale indicators19 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Procore: Public US vertical SaaS leader for construction project management. Direct comparable to Starian's Sienge ecosystem, which targets the same end users (general contractors, developers) with a similar full-lifecycle ERP-plus-workflow proposition, though Procore is globally scaled and Starian dominates Brazil.
• Autodesk Construction Cloud: Construction SaaS suite (BIM 360, Build, Takeoff) from Autodesk. Comparable to Sienge for design-to-construction workflows; both target mid-to-large construction firms, but Autodesk is a global incumbent with significantly deeper design-side product breadth.
• Clio: Leading global legal practice management SaaS. Directly comparable to Starian's Projuris ADV offering in the Legal Intelligence vertical, though Clio is more focused on law firm management and Projuris is broader in legal intelligence and enterprise legal departments.
• Pipefy: Brazilian-origin workflow and process automation SaaS. Closely comparable to Starian's Checklist Fácil and Runrun.it in the Operational Efficiency vertical, with overlapping Brazilian SMB and mid-market customers and similar self-service onboarding.
• NAVEX Global: Global leader in ethics and compliance software, including whistleblower hotlines. Directly comparable to Starian's Contato Seguro business in functionality, customer type, and regulatory-driver dynamics, though NAVEX is globally scaled.

Broad incumbents

• Oracle Construction and Engineering: Oracle's Primavera/Aconex construction project management suite. Broad incumbent comparable to Sienge for large enterprise builders, with significantly deeper international footprint and broader ERP integration.
• Totvs: Largest Brazilian enterprise software company, offering ERP and vertical SaaS across multiple industries. A broad incumbent against Starian's private-sector verticals, with overlapping go-to-market in Brazilian mid-market and enterprise accounts.
• Wolters Kluwer: Global legal and compliance information services group. Broad incumbent comparable to Starian's Projuris and Contato Seguro verticals, with established legal/regulatory information products and a strong Brazilian presence.

Regional players

• Locaweb: Brazilian SaaS platform serving SMBs and mid-market with hosting, e-commerce, and productivity tools. Regional comparable to Starian for the Brazilian B2B SaaS market dynamics, capital profile, and listing trajectory (B3).
• Neoway: Brazilian B2B SaaS for data analytics and business intelligence, used by large enterprises. A regional comparable for the scale, customer base, and exit profile of a large Brazilian vertical SaaS player, even though its category differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/starian

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries14 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starian