Pipefy
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
Pipefy firmographics
Firmographics- Name
- Pipefy
- Legal name
- Pipefy Inc.
- Website
- https://pipefy.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Pipefy industry classification
Industry- Product category
- Workflow Automation Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industries
- Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK)
Keywords
Where Pipefy is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pipefy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Licensing: SaaS subscription model with tiered plans (Starter, Professional, Enterprise, Enterprise AI) offering different feature sets, user capacities, and AI credit allocations. Billing is monthly or annual.
- AI Credits (Usage-based): Consumption-based AI credit system layered on top of subscription plans. AI credits power AI Agent execution, data extraction, contract analysis, and other AI operations. Additional credits purchasable beyond plan inclusions.
- Professional Services: Implementation and consulting services through the 'Pipefy Way' methodology combining continuous discovery with iterative execution, supported by dedicated Center of Excellence (CoE) for governance and best practices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Entry-level tier for small teams |
| Subscription | Annual | Professional Plan - Mid-market tier with advanced features |
| Subscription | Annual | Enterprise Plan - Large organization tier with full platform access |
| Subscription | Multi-year contract | Enterprise AI Plan - Maximum AI capabilities and credit limits |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Pipefy product offering
Product offeringCore offering
Pipefy sells a unified, no-code Business Orchestration & Automation SaaS platform that lets organizations design, automate, and govern end-to-end business processes using a low-code visual builder, 100+ pre-built AI Agents, AI Copilot, and an Integration Hub connecting ERP/CRM/HRIS systems. The offering is delivered via tiered subscription plans (Starter, Professional, Enterprise, Enterprise AI) with usage-based AI Credits and is targeted at enterprise and mid-market teams in functions such as HR, Finance, Procurement, Legal, IT, and Customer Service.
Product overview
Pipefy is a unified Business Orchestration & Automation platform combining low-code/no-code workflow design, AI Agents (100+ pre-built), AI Copilot, AI Assistant, and intelligent document processing. The core platform is complemented by specialized Studios (AI Studio, P2P AI Studio, CRM AI Studio, HR AI Studio) that provide domain-specific orchestration for procurement, sales/CRM, and HR functions. These studios contain industry-specific and department-specific AI agents that work within the platform's workflow framework. The product supports enterprise-grade governance, security, and integration with legacy systems via iPaaS. Key modules include Credit Decisioning, Contract Review, Accounts Payable, Employee Onboarding, Claims Processing, Ticket Management, Customer Onboarding, Lead Qualification, Procurement, HR Service Delivery, and Contract Renewal. Recent innovations include Process-as-Tool (MCP-based AI-workflow integration) and AI Agents 2.0 with Intelligent Document Processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Orchestration & Automation Platform Core unified platform combining low-code workflow design, AI Agents, enterprise-grade governance, and integration connectivity (iPaaS, RPA) to orchestrate end-to-end processes across departments and systems.
- Enterprise Automation Platform Enterprise-grade orchestration platform delivering measurable ROI in days with full governance, security, and scalability for organizations of 1,000+ employees requiring compliance and control.
- Pipefy AI AI-powered business automation layer embedded across the platform, comprising AI Agents, AI Copilot, and AI Assistant capabilities for workflow automation, data analysis, and conversational support.
- AI Agents Library of 100+ pre-built and customizable AI agents that analyze, optimize, and continuously evolve processes across HR, Sales, Marketing, Finance, Legal, Procurement, Customer Service, and Risk & Compliance functions, including Credit Decisioning, Claims Processing, Contract Review, and Lead Qualification agents.
- AI Studio Studio environment within Pipefy to create, test, and manage AI Agents using no-code/low-code tools. Includes ready-to-use AI Agents, built-in AI Assistants, flexible corporate governance, and AI Credits usage visibility.
- P2P AI Studio Procure-to-pay orchestration studio bundling 25+ AI Agents that automate sourcing, validations, negotiations, and follow-ups across end-to-end purchasing workflows, with ERP and legacy system integrations.
- CRM AI Studio CRM workflow orchestration studio connecting Marketing, Sales, and Customer Success with WhatsApp, email, voice, and integrated portals, automating pipelines, lead scoring, proposal generation, and customer journey visibility.
- HR AI Studio HR-specific AI orchestration studio for employee lifecycle management, covering recruitment, onboarding, benefits administration, and employee development through specialized AI agents.
Quantifiable outcome
- 260% ROI with payback in under 6 months
- +11 more outcomes
Companies that use Pipefy
Customer profileNamed customers10 records
Segments13 records
Ideal customer profiles3 records
Pipefy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature10 records
Pipefy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MicrosoftcoreMulti-year collaboration announced to accelerate AI project development for business orchestration. Leverages Microsoft Foundry infrastructure to enhance Pipefy's AI-powered capabilities. Solution listed on Microsoft Marketplace for global availability, enabling enterprise customers to deploy AI-driven workflows with governance and scalability. Collaboration positions Pipefy to leverage Microsoft's global reach and advanced AI resources.
- OraclecoreLeveraging Oracle Cloud Infrastructure to deliver AI Agents to U.S. customers, enhancing automation, security, and scalability for enterprises. AI Agents embedded in workflows for compliance, HR, finance, and operations. Received Oracle ISV Partner Award at Oracle AI World 2025 recognizing innovation in AI agent-powered orchestration and automation.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Pipefy competitors and assessment
Company assessmentDirect peers
- Camunda: Camunda provides process orchestration and BPMN/DMN-based workflow automation for developers and enterprise architects. It is comparable to Pipefy on process orchestration, though with a more developer-centric rather than no-code citizen-developer orientation.
- Kissflow: Kissflow is a no-code process and workflow automation platform positioned for citizen developers. It is a direct comparator to Pipefy's no-code BPM approach, with overlap in HR, procurement, and IT use cases for mid-market and enterprise customers.
- Workato: Workato is an enterprise iPaaS and workflow automation platform with Workato AI agents and recipe-based orchestration. It is a direct competitor in integration-centric low-code process automation and the closest peer to Pipefy's Integration Hub + AI Agent model.
- Nintex: Nintex is a process management and workflow automation platform with document automation and RPA capabilities. It targets the same enterprise process automation and digital transformation RFPs as Pipefy, particularly in financial services and operations.
- monday.com: monday.com is a no-code work management platform that has expanded into workflow automation, AI blocks, and enterprise process management. It competes with Pipefy for mid-market and enterprise no-code process automation deals across HR, operations, and IT.
- Appian: Appian is a public iBPMS and low-code process automation platform with deep enterprise footprint in financial services, government, and insurance. It is the most direct analogue to Pipefy's no-code BPM/AI orchestration positioning and competes for the same regulated enterprise RFPs.
- ProcessMaker: ProcessMaker is a low-code BPM and workflow automation platform used in financial services, insurance, and higher education. It is a direct comparable to Pipefy on iBPMS capabilities, with similar enterprise governance and process-orchestration positioning.
Emerging players
- Zapier: Zapier is a workflow automation platform with AI actions and agents targeting SMB and individual users, with growing enterprise reach. It overlaps with Pipefy's automation value proposition at the lower end of the market and increasingly in mid-market AI agent use cases.
Broad incumbents
- ServiceNow: ServiceNow is the dominant enterprise workflow platform with Now Assist AI and a deep agentic-AI roadmap. It competes for the same IT, HR, and procurement orchestration budgets as Pipefy but as a much larger, multi-product suite rather than a focused iBPMS.
- Microsoft Power Platform: Microsoft's Power Platform (Power Automate, Power Apps, Copilot Studio) is a no-code workflow and AI agent stack bundled with Microsoft 365 and Azure. It competes with Pipefy on enterprise process automation and is the strategic backdrop for Pipefy's Microsoft Foundry partnership.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pipefy social profiles
Digital presencePipefy compliance and trust
Trust signalCompliance6 records
Pipefy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pipefy leadership team
Management profileNumber of profiles
Profiles11 records
Pipefy funding detail
Funding detailFunding overview
Funding rounds7 records
Investors22 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pipefy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pipefy
What does Pipefy do?
Pipefy sells a unified, no-code Business Orchestration & Automation SaaS platform that lets organizations design, automate, and govern end-to-end business processes using a low-code visual builder, 100+ pre-built AI Agents, AI Copilot, and an Integration Hub connecting ERP/CRM/HRIS systems. The offering is delivered via tiered subscription plans (Starter, Professional, Enterprise, Enterprise AI) with usage-based AI Credits and is targeted at enterprise and mid-market teams in functions such as HR, Finance, Procurement, Legal, IT, and Customer Service.
Is Pipefy a public or private company?
Pipefy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pipefy founded?
Pipefy was founded in 2015. It employs 501 to 1,000 people.
Where is Pipefy based?
Pipefy is headquartered in San Francisco, United States, in the North America region.
How does Pipefy make money?
Three revenue lines are on record. Subscription Licensing is the primary driver. The others are AI Credits (Usage-based) and professional Services.
Who are Pipefy's main competitors?
Direct peers on record are Camunda, Kissflow, Workato, Nintex, monday.com, Appian and ProcessMaker. Zapier is listed as an emerging player. Broad incumbents are ServiceNow and Microsoft Power Platform.
Does Pipefy have an API?
Yes. Pipefy offers an API and Webhooks for developer scalability. The API enables developers to build custom integrations and automations. Documentation is available at the Developer Hub (https://developers.pipefy.com/). Additionally, Pipefy offers an MCP (Model Context Protocol) Server architecture that allows external AI assistants (Claude, Codex, Gemini, Microsoft Copilot) to initiate, execute, and complete business workflows within the Pipefy platform, managing processes rather than just exposing data. Developer documentation is at developers.pipefy.com.
What industry is Pipefy in?
Pipefy's product category is Workflow Automation Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAEAKAC, Integration-Centric Low-Code (Workflow + iPaaS). Its NAICS code is 5132 and its SIC code is 7372.