Practo

What Practo does

Practo Technologies Private Limited, founded in 2008 and headquartered in Bengaluru, operates a full-stack digital healthcare platform that connects patients with verified doctors, clinics, and hospitals through a consumer marketplace app and website alongside a portfolio of B2B SaaS products for providers. On the consumer side, the platform supports in-clinic appointment booking, 24/7 online video/audio/text consultations across 25+ specialties (starting at ₹99), lab test bookings, an e-pharmacy with 130,000+ medicines and 24-hour delivery, end-to-end surgical care packages (Practo Care / Practo Assured) across 1,000+ audited hospitals and 25+ cities, subscription health plans (Practo Plus monthly/quarterly/annual), personal health records (Practo Drive, 256-bit encrypted, cross 8,000+ centers), content (Practo Health Feed), and a credits wallet (Practo HealthCash). On the provider side, Practo sells ABDM/UHI-compliant clinic management software (Practo Ray, deployed at 60,000+ clinics and 7,000+ hospitals), hospital management software (Insta, Qikwell, Querent), a doctor mobile app (Practo Pro), and provider subscriptions/advertising (Practo Prime, Reach, Profile); quality is signaled through the Practo Assured hospital rating system (4+/5 audit threshold).

The platform is built on a HIPAA-compliant, ISO 27001-certified infrastructure with 256-bit encryption, two-factor authentication, separated data infrastructure for consumer versus provider data, and direct integration into India's Ayushman Bharat Digital Mission (ABDM) / Unified Health Interface (UHI). A proprietary AI 'intelligence layer' handles 20,000+ AI-driven calls and chats daily across text, audio, and structured-data modalities, powering patient discovery, triage, recommendation, and care navigation; this layer is the stated primary driver of the company's $100M US GMV milestone reached within roughly a year of soft launch.

Practo monetizes through a diversified mix: per-consultation transaction fees (₹99+), Practo Plus subscriptions (₹1,199-2,999), provider SaaS subscriptions (Ray/Insta/Qikwell), marketplace commissions on bookings and lab tests, Practo Reach advertising, surgery package revenue, e-pharmacy transaction fees, and embedded healthcare financing under the RBI Regulatory Sandbox. GTM is hybrid: product-led growth on the consumer side via the Practo app/web and corporate wellness channels, paired with direct enterprise sales and channel resellers for provider SaaS across India, UAE, the US, Singapore, Philippines, Indonesia, Brazil, and 20+ countries. Revenue was approximately ₹315 crore in FY26 (~35% YoY growth), with ~20% of revenue from international markets and the company in pre-IPO mode targeting a 2027 Indian listing.

Name

Practo

Legal name

Practo Technologies Private Limited

Website

https://practo.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Practo is a Bengaluru-based digital healthcare platform founded in 2008 that connects patients with 100,000+ verified doctors via online consultations, in-clinic appointments, lab tests, surgeries, and medicine orders, while selling ABDM-compliant SaaS (Practo Ray) to 60,000+ clinics and 7,000+ hospitals across India, the UAE, and the US.

Ownership category

akta.pro rank

Product category

Digital Healthcare Platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

akta.pro secondary industry

Healthcare & Medical POS Financing (FSAKAFAI)

Keywords

• Online doctor consultation
• Healthcare marketplace platform
• Clinic management software
• Telemedicine services
• Hospital information system

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Practo Plus Subscription: Recurring consumer subscription for unlimited online doctor consultations across 22 specialties, with monthly (₹1,199), 3-month (₹2,499), and annual (₹2,999) plans.
2. Online doctor consultation fees: Per-consultation transaction-based pricing starting at ₹99 across 25+ specialties (Gynaecology ₹749, General Physician ₹699, Pediatrics ₹799, Stomach/Digestion ₹649, etc.). Includes 7-day free follow-up and digital prescription.
3. Provider SaaS (Ray, Insta, Qikwell, Practo Prime): B2B SaaS subscriptions and licensing for clinic/hospital management software sold to providers in India and 20+ countries; includes Practo Prime premium booking feature subscription.
4. Marketplace commissions and lead-generation fees: Marketplace platform earns fees from connecting patients with healthcare providers, including bookings, lab tests, and medicines; providers also pay for premium placement via Practo Reach (advertising).
5. E-pharmacy / Medicine orders: Online pharmacy distribution with over 130,000+ genuine medicines delivered within 24 hours, generating transaction-based revenue.
6. Practo Care / Practo Assured surgeries: End-to-end surgical care packages (piles, hernia, lasik, knee replacement, etc.) across 1,000+ hospitals and 25+ cities; revenue from surgical procedure packages.
7. Practo Reach (provider advertising): Advertising/sponsored placement for clinics and hospitals on Practo.com to gain higher patient visibility.
8. International SaaS / hospital software licensing: Software management services licensed to hospitals in Southeast Asia, Middle East, Africa, US, and UAE; about 20% of revenue comes from international markets.
9. Diagnostic test bookings: Commission/transaction fees on diagnostic lab tests booked through the platform (home sample collection, full body checkups, lab tests).
10. Embedded healthcare financing solutions: Practo offers embedded healthcare financing/credit solutions integrated into its platform, allowing patients to pay for healthcare services via financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Core offering

Practo operates an integrated digital healthcare platform connecting patients with verified doctors, clinics, hospitals, and pharmacies through doctor discovery, appointment booking, online video/audio consultations, medicine ordering, diagnostic tests, and surgical care packages. The company also sells a B2B SaaS suite (Practo Ray, Insta by Practo, Qikwell by Practo) of clinic and hospital management software to healthcare providers in India and 20+ international markets.

Product overview

Practo operates a dual-sided, integrated digital healthcare platform with a core consumer marketplace app for patients and a stack of B2B SaaS modules for doctors, clinics, and hospitals. The patient-facing core consists of the Practo app/site (Find Doctors / Video Consult / Lab Tests / Surgeries / Medicine Orders / Medical Records) layered with subscription (Practo Plus, Practo Plus Corporate), care delivery (Practo Care / Practo Assured surgical network and Practo Care Clinics offline network), records (Practo Drive), content (Practo Health Feed), rewards (Practo HealthCash), and an AI 'intelligence layer' that drives consultation, navigation, and recommendation across 25+ specialties. The provider-facing stack is anchored by Practo Ray (ABDM/UHI-compliant clinic management), complemented by hospital systems (Insta by Practo, Qikwell by Practo, Querent by Practo), a doctor mobile app (Practo Pro), subscription (Practo Prime), discoverability tools (Practo Reach, Practo Profile), the Ray Tab front-desk solution, and quality-assurance programs (Practo Assured, Practo Dental Clinics). Together these products cover the full patient journey from discovery and consultation through diagnosis, treatment, surgery, pharmacy, follow-up, and record-keeping, and are deployed across India, the UAE, and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Practo Plus: Subscription health plan offering unlimited online consultations with verified doctors across specialties
• Practo Care (Practo Care Surgeries)
• Practo Drive
• Practo Assured
• Practo Prime
• Practo Ray (Ray by Practo)
• Practo Reach
• Practo Pro
• Practo Consult
• Practo Health Feed
• Insta by Practo
• Qikwell by Practo
• Querent by Practo
• Practo HealthCash

Named customers10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability9 records

Feature5 records

Partnerships

18 partnerships are on record, tiered minor, flagship and core.

• Alvarez & MarsalminorGTM or Marketing Partner · 28 April 2026Co-panelist with Practo leadership at the Fortune India Startup Summit discussing AI, trust, hyperlocal execution, and the next wave of consumer disruption in India. Rishav Jain from Alvarez & Marsal noted hyperlocal, tech-enabled supply chains are creating new demand.
• Emoha Elder CareminorGTM or Marketing Partner · 28 April 2026Co-panelist with Practo at the Fortune India Startup Summit discussing how platforms are using data, physical verification, and consistent delivery to build consumer trust in healthcare and elder care.
• Akshayakalpa OrganicminorGTM or Marketing Partner · 23 April 2026Co-panelist with Practo at the Fortune India Startup Summit highlighting how platforms are using data, physical verification, and consistent delivery to build consumer trust across healthcare, elder care, and organic food.
• SalesforceminorStrategic or Co-development Partner · 19 April 2026Srijesh Kumar joined Practo from Salesforce where he served as Vice President leading product engineering for industry cloud offerings. Brings two decades of enterprise-scale platform experience to align Practo's product and engineering teams.
• Goa Institute of ManagementminorStrategic or Co-development Partner · 13 March 2026Co-authored a study with Practo examining the impact of gender concordance in India's telemedicine sector; published in the Journal of Medical Internet Research analyzing 286,196 teleconsultation records across 20 medical specialties.
• Fortis HealthcareflagshipStrategic or Co-development Partner · 1 August 2017Fortis and Practo partnered in August 2017 to simplify healthcare through digital solutions; partnership started in South India and expanded to cover Fortis hospitals pan India, achieving seamless onboarding and integration of 25 hospitals across India within just 15 days.
• AstercoreChannel Partner/ Reseller/ DistributorAster is one of the hospital brands that trusts Practo Care / Practo Assured for end-to-end surgical care delivery in India. Listed on Practo Assured as a quality-verified surgical partner.
• CloudninecoreChannel Partner/ Reseller/ DistributorCloudnine is one of the hospital brands that trusts Practo Care / Practo Assured for end-to-end surgical care delivery; featured in Practo's Assured network of partner hospitals.
• ArtemiscoreChannel Partner/ Reseller/ DistributorArtemis is one of the hospital brands that trusts Practo Care / Practo Assured for end-to-end surgical care delivery; featured as a quality-verified surgical hospital brand.
• LilavaticoreChannel Partner/ Reseller/ DistributorLilavati is one of the hospital brands that trusts Practo Care / Practo Assured for end-to-end surgical care delivery; featured in Practo's Assured network.
• OvumminorChannel Partner/ Reseller/ DistributorOvum is one of the hospital brands that trusts Practo Care / Practo Assured for end-to-end surgical care delivery; featured as a quality-verified partner.
• WockhardtcoreChannel Partner/ Reseller/ DistributorWockhardt is one of the hospital brands that trusts Practo Care / Practo Assured for end-to-end surgical care delivery; featured as a quality-verified partner hospital.
• MedicoverminorChannel Partner/ Reseller/ DistributorMedicover is one of the hospital brands that trusts Practo Care / Practo Assured for end-to-end surgical care delivery; featured as a quality-verified partner hospital.
• Ayushman Bharat Digital Mission (ABDM) / National Health AuthorityflagshipTechnology or IntegrationPracto's Ray software is officially ABDM and UHI compliant, enabling healthcare providers to participate in India's national digital health infrastructure - Unified Health Interface (UHI), Patient Health Records (PHR), and ABHA number - launched in September 2021 by the Government of India.
• RBI Regulatory SandboxcoreStrategic or Co-development PartnerPracto's embedded healthcare financing solutions operate within RBI's Regulatory Sandbox framework; the embedded finance market is projected to grow from $5.75 billion in 2024 to $28.6 billion by 2029.
• AdobeminorStrategic or Co-development PartnerSrijesh Kumar brought experience from Adobe (alongside Salesforce, Expedia Group, and Microsoft) to inform Practo's platform architecture and product engineering. Indirect relationship via executive background.
• MicrosoftminorStrategic or Co-development PartnerSrijesh Kumar brought experience from Microsoft (alongside Salesforce, Expedia Group, and Adobe) to inform Practo's platform architecture. Indirect relationship via executive background.
• Cijo George (executive hire from Observe.AI)coreStrategic or Co-development PartnerCijo George joined as Practo's VP of Artificial Intelligence, bringing nearly two decades of experience from Observe.AI, Belong.co, and NetApp to lead AI strategy across product, engineering, and clinical teams.

Scale indicators20 records

Recent moves9 records

Expansion highlights9 records

Direct peers

• Tata 1mg: Tata-owned Indian digital health platform combining e-pharmacy, lab tests, and online doctor consultations. Most directly comparable to Practo across the patient journey and often co-mentioned in AI-citation share for India provider queries.
• PharmEasy (API Holdings): Indian e-pharmacy and diagnostics aggregator offering medicine delivery, lab test bookings, and teleconsultations. Overlaps directly with Practo's pharmacy and diagnostics marketplace businesses and competes for the same patient wallet.
• Apollo 24/7: Digital health platform of Apollo Hospitals offering online consultations, medicine delivery, and diagnostics bookings across India. Comparable full-stack model with the added advantage of an owning hospital chain.
• Reliance Netmeds: Reliance-owned Indian online pharmacy and digital health platform offering medicine delivery, lab tests, and consultations. Directly comparable to Practo's e-pharmacy and marketplace revenue streams.
• Zocdoc: US-based care-navigation platform that lets patients search doctors, read reviews, and book appointments online. The most direct US analog to Practo's care-navigation business that crossed $100M GMV in 2026.

Broad incumbents

• Amwell: Large US telehealth and digital care platform serving providers, payers, and employers with video consultations and care navigation. Overlaps with Practo's online consultation and US enterprise ambitions but at much broader scale.

Emerging players

• mfine: India-based online doctor consultation platform focused on chat- and video-based specialty consults with partner hospitals. Smaller and more focused than Practo but overlaps in online consultation and hospital partnerships.
• HealthifyMe: India-based AI-driven health and wellness app focused on nutrition, fitness, and chronic-condition coaching. Partial overlap with Practo's lifestyle-disease queries and wellness positioning.

Regional players

• Doctor Anywhere: Singapore-headquartered telehealth and digital health platform operating across Southeast Asia. Practo mirrors this SEA footprint with web presence in Singapore, Philippines, and Indonesia and UAE expansion in 2025.
• Halodoc: Indonesia-based telehealth, e-pharmacy, and home-lab platform serving millions of users across Indonesia. Comparable to Practo in Southeast Asia and overlaps in telemedicine and medicine delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Practo
• GitHubgithub.com/practo
• YouTubeyoutube.com/user/PractoSupport
• Facebookfacebook.com/practo
• LinkedInlinkedin.com/company/practo-technologies-pvt-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries12 records

Funding overview

Funding rounds7 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Practo