What Apollo 24/7 does

Apollo 24/7 is the digital healthcare arm of Apollo Hospitals Enterprise Limited, founded in 2020 and headquartered in Hyderabad, India. The platform integrates four core services: online pharmacy (leveraging 5,600+ physical Apollo Pharmacy stores for fulfillment), telemedicine consultations (5,000+ doctors across 100+ specialties), diagnostic lab tests (2,000+ collection centres, 100+ laboratories, 10M+ tests annually with home sample collection), and health insurance/financial product distribution. Surrounding the core platform are subscription products including Apollo Circle membership, Apollo ProHealth predictive wellness program, Apollo Super6 diabetes reversal, and the Ask Apollo query service, plus a digital health records vault. The company claims 80 million (8 crore) Indian users and conducts approximately 22 million health checks through ProHealth.

The business model is primarily transactional across pharmacy, consultation, and diagnostics, with subscription revenue from premium memberships and a small affiliate referral stream from insurance and credit card partnerships. Distribution operates omnichannel: the website and Android/iOS apps are self-serve channels, 5,600+ retail pharmacies handle in-person and rapid fulfillment, and quick commerce delivery (19-minute SLA in Delhi and Noida, achieving 60% on-time delivery) competes directly with Blinkit, Zepto, and Swiggy Instamart. B2B-adjacent channels include the NPS Swasthya healthcare payments integration with KFintech and ICICI Prudential Pension Funds. Revenue scales with Indian consumer healthcare spend; the FY25 GMV target is Rs 4,000 crore, and the parent Apollo HealthCo reported Q2FY25 revenue of Rs 2,282 crore at 17% YoY growth with a Rs 19 crore profit turnaround.

Apollo 24/7 is funded within Apollo Hospitals Enterprise Limited and received INR 2,475 crore (~USD 295M) from Advent International in April 2024 alongside a binding agreement to merge with Keimed Private Limited, a major Indian pharma distributor. The merger is intended to create one of India's largest integrated health-tech platforms by combining upstream pharma distribution with downstream digital and retail pharmacy. The platform has obtained five ISO certifications in 2025 (ISO 27001, 27701, 20000, 22301, 42001) plus NABL lab accreditation, positioning it as a compliance-grade institution for both retail and enterprise healthcare contracts.

Name

Apollo 24/7

Legal name

Apollo 24|7

Website

https://apollo247.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Apollo 24/7 is the digital healthcare platform of Apollo Hospitals Enterprise Limited, offering integrated online pharmacy, telemedicine consultations across 100+ specialties, home diagnostic lab tests, and health insurance to Indian consumers. It serves approximately 80 million users across India, leveraging Apollo's 5,600+ pharmacy stores, 70 hospitals, and 5,000+ doctors for omnichannel care delivery and rapid fulfillment.

Ownership category

akta.pro rank

Product category

Digital Healthcare

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual Visit & Scheduling Platforms (EHR-integrated) (HLALABAA)

akta.pro secondary industries

24/7 On-Demand Urgent Care Virtual Visit Platforms (HLALAJAA), Hospital-at-Home & Acute-at-Home Remote Monitoring (step-down, escalation workflows) (HLALAFAH)

Keywords

• Online pharmacy services
• Telemedicine consultations
• Diagnostic lab tests
• Medicine home delivery
• Digital healthcare platform

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Online Pharmacy / Medicines: Sale of prescription and OTC medicines through online platform and app. Delivers 100% original medicines with super-fast home delivery. Offers Apollo Health Credits on purchases.
2. Online Doctor Consultations: Video call or chat consultations with 5000+ medical doctors across 100+ specialties. Provides online doctor chat, call, or video call options for personalized health solutions.
3. Diagnostic Lab Tests: Home sample collection and testing services. Book lab tests online with home-collection facility. Offers comprehensive range of diagnostic tests including CBC, HbA1c, lipid profile, thyroid tests, and more.
4. Health Insurance Products: Partnership-based health insurance offerings including health insurance, top-up health insurance through various providers like Care Health Insurance, Niva Bupa, Star Health, ICICI Lombard.
5. Apollo HealthCo Revenue: Apollo HealthCo reported 17% YoY revenue growth to Rs 2,282 crore and profit turnaround to Rs 19 crore in Q2FY25. GMV target for FY25 was Rs 4,000 crore.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Apollo 24/7 is a multi-channel digital healthcare platform that enables consumers to order medicines online with rapid home delivery, book 24/7 doctor consultations via chat/call/video across 100+ specialties, and schedule diagnostic lab tests with home sample collection. The platform combines its own digital front-end with Apollo Hospitals' offline pharmacy, hospital, and diagnostic infrastructure to deliver an integrated healthcare experience for individual consumers across India.

Product overview

Apollo 24/7 is a multi-channel digital healthcare platform operated by Apollo Hospitals, offering an integrated ecosystem combining online pharmacy, telemedicine consultations, diagnostic laboratory services, health insurance, and chronic disease management programs. The platform comprises the core Apollo 24/7 digital platform along with the Apollo Pharmacy retail network (5,600+ stores), premium membership (Apollo Circle), personalized healthcare management (Apollo ProHealth), diabetes reversal (Apollo Super6), and financial products including health insurance and co-branded credit cards. Users can access online doctor consultations with 5,000+ doctors, book diagnostic lab tests with home collection, order medicines with rapid delivery, purchase health insurance, digitize health records, and participate in wellness programs—all through a unified digital experience backed by Apollo's 40-year healthcare legacy.

Differentiator

Problem solved

Functional benefit

Brands

• Apollo Circle: Premium membership program offering priority access to Apollo doctors, personalized care, and comprehensive wellness programs.
• Apollo ProHealth
• Apollo Diabetes Reversal

Products and services

• Online Pharmacy
• Online Doctor Consultation
• Diagnostic Lab Tests at Home
• 19-Minute Medicine Delivery
• Apollo Circle Membership
• Apollo ProHealth Program
• Apollo Super6 (Diabetes Reversal Program)
• Health Insurance Products
• Apollo SBI Card Select
• Apollo Pharmacy (Retail)

Quantifiable outcome

• 60% of orders delivered in 19 minutes in major cities
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• KFin Technologies Limited (KFintech)flagshipStrategic or Co-development Partner · 5 March 2026KFintech, Central Recordkeeping Agency under India's National Pension System, partnered with Apollo 24/7 and ICICI Prudential Pension Funds to enable instant withdrawals under the NPS Swasthya Scheme. Subscribers can link their NPS Swasthya account to Apollo 24/7 payment app for healthcare expense payments with UPI-like speed.
• KFin Technologies Limited (KFintech)flagshipStrategic or Co-development Partner · 4 March 2026KFintech enabled instant NPS Swasthya Scheme withdrawals in collaboration with Apollo 24/7, allowing subscribers to meet medical expenses quickly from retirement contributions. Represents step towards financial inclusion and regulatory innovation.
• KFin Technologies Limited (KFintech)flagshipStrategic or Co-development Partner · 24 February 2026KFin Technologies launched instant healthcare payment functionality under the NPS Swasthya Scheme in partnership with Apollo 24/7. Enables NPS subscribers to pay eligible medical expenses directly from retirement contributions while remaining corpus stays invested.
• Keimed Private LimitedcoreStrategic or Co-development Partner · 26 April 2024Keimed Private Limited, a leading pharma distributor in India, will merge with Apollo HealthCo Limited. The merger aims to create significant market presence and operational synergies, strengthening Apollo 24/7's integrated healthcare ecosystem across India.
• ICICI Prudential Pension FundsminorStrategic or Co-development PartnerPartnership with ICICI Prudential Pension Funds as part of NPS Swasthya Scheme integration for healthcare expense payments.
• SBI (State Bank of India)minorGTM or Marketing PartnerCo-branded Apollo SBI Card Select offering credit card services with Apollo 24/7 benefits and healthcare-specific rewards.
• OneTouch (Diabetes Management)minorChannel Partner/ Reseller/ DistributorDistribution partnership for OneTouch diabetes management products including glucometers and test strips through Apollo Pharmacy.
• CeraVe (Skincare)minorChannel Partner/ Reseller/ DistributorApollo Pharmacy distributes CeraVe skincare products including moisturizers, cleansers, and sunscreens.
• Health Insurance Providers (Care Health, Niva Bupa, Star Health, ICICI Lombard)minorGTM or Marketing PartnerPartnership with multiple health insurance providers offering insurance products through Apollo 24/7 platform including health insurance, top-up health insurance.
• Quick Commerce Competitors (Blinkit, Swiggy Instamart, Flipkart Minutes, Zepto)minorOthersApollo 24/7 competes with multiple quick commerce players including Tata Digital-backed 1mg, Swiggy Instamart, Flipkart Minutes, Zepto, and PharmEasy in the rapid medicine delivery segment.

Scale indicators13 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Tata 1mg: Tata Digital-backed online pharmacy, telemedicine, and diagnostics platform. Directly competes with Apollo 24/7 across pharmacy delivery, doctor consultations, and lab tests in India, with similar full-stack consumer offerings.
• PharmEasy: Indian online pharmacy and diagnostics platform offering medicine delivery, teleconsultations, and lab tests. Competes head-to-head with Apollo 24/7 in the same transactional healthcare commerce category.
• Practo: Doctor discovery, teleconsultation, and digital health records platform with a large Indian clinician network. Comparable to Apollo 24/7's online consultation and health records vault offerings.
• MediBuddy: Telehealth and pharmacy platform offering online doctor consultations, medicine delivery, and lab tests across India. Overlaps significantly with Apollo 24/7's digital health ecosystem and target consumers.
• Reliance Netmeds (now Reliance Health): Reliance-owned online pharmacy delivering medicines and lab tests pan-India. Directly comparable to Apollo Pharmacy's e-commerce arm and Apollo 24/7's quick-delivery ambitions.

Emerging players

• MFine: AI-driven telehealth platform offering online consultations and digital health services. Competes in the same virtual care segment as Apollo 24/7 with a more focused, technology-led approach.
• Lybrate: Online doctor consultation and health Q&A platform in India. Overlaps with Apollo 24/7's teleconsultation offering though with a narrower service mix.

Broad incumbents

• Blinkit (Zomato): Quick-commerce delivery platform that has expanded into medicine delivery. Competes with Apollo 24/7's 19-minute delivery in major cities with broader consumer category coverage and dense dark-store network.
• Swiggy Instamart: Quick-commerce arm of Swiggy delivering medicines and groceries within minutes. Competes with Apollo 24/7 on rapid medicine delivery using Swiggy's established logistics infrastructure.
• Zepto: Rapid grocery and medicine delivery platform competing on 10–15 minute delivery SLAs. Directly competes with Apollo 24/7 in the quick-commerce medicine segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Apollo24x7
• LinkedInlinkedin.com/company/apollo247

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apollo 24/7