GLO Science
GLO Science, Inc. is a New York-based, privately held oral care company founded in 2009 that sells at-home and professional teeth-whitening devices powered by its patented heat-and-light G.L.O. technology directly to consumers, through beauty retail, and via certified dental practices.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What GLO Science does
GLO Science, Inc. is a privately held, New York-based oral care company founded in 2009 by Dr. Jonathan B. Levine, a practicing dentist and NYU School of dentistry professor, alongside Stacey Levine. The company develops and sells an at-home and professional teeth-whitening system built around its patented G.L.O. (Guided Light Optics) technology, which combines gentle warming with 470nm blue LED light to accelerate a 6% hydrogen peroxide gel. Its core device is the So Brilliant Teeth Whitening Kit ($199 sale / $300 regular), with companion gel pod refills sold individually or via subscribe-and-save subscriptions, the GLO To Go whitening pen, and the Enamel Stain Protection Serum with nano-hydroxyapatite; the company also sells higher-concentration professional treatment kits (GLO-ONE, GLO-DUAL, GLO-DUAL PLUS) exclusively through certified dental practices, and supports the portfolio with the GLO App for session tracking and dentist location.
The company operates a hybrid go-to-market: direct-to-consumer e-commerce on gloscience.com as the primary storefront, authorized beauty retail (Sephora, QVC, Dermstore, Birchbox, b-glowing) for consumer reach, and a certified GLO dentist network spanning thousands of practices worldwide for professional recommendations and in-office treatments. In 2025 GLO Science announced strategic collaborations with The Aspen Group (parent of Aspen Dental and ClearChoice) and Ivoclar, alongside ecosystem integration discussions with SprintRay and Straumann Group, signaling a pivot toward digital end-to-end dental workflows and DSO-anchored distribution. The technology base is protected by 23+ granted US patents and a parallel international portfolio covering Japan, Korea, China, Hong Kong, Taiwan, Canada, Colombia, and several EU jurisdictions; the GLO Brilliant Whitening Device is registered with the FDA as a Class 1 Medical Device. The company employs 11–50 people, has not raised institutional capital since 2011, and operates without disclosed revenue or headcount trend data.
GLO Science firmographics
Firmographics- Name
- GLO Science
- Legal name
- GLO Science, Inc.
- Website
- https://gloscience.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GLO Science, Inc. is a New York-based, privately held oral care company founded in 2009 that sells at-home and professional teeth-whitening devices powered by its patented heat-and-light G.L.O. technology directly to consumers, through beauty retail, and via certified dental practices.
- Ownership category
- akta.pro rank
GLO Science industry classification
Industry- Product category
- Consumer Oral Care / Teeth Whitening Products
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Dental Equipment & Supplies (3843), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Whitening Products (Strips, Gels, Pens, Kits) (CRABAFAF)
- akta.pro secondary industries
- Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
Keywords
Where GLO Science is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GLO Science business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Supply Chain, Personnel, Others
Revenue model
- Teeth Whitening Device Sales: One-time purchase revenue from proprietary whitening devices (So Brilliant Kit, Ultimate Whitening Bundle) sold directly to consumers and through dental practices
- Whitening Gel Consumables: Recurring revenue from gel pod refills (Original Mint, Gingermint flavors) and whitening pens with subscription/subscribe-and-save options
- Enamel Care Products: Sales of enamel stain protection serum and complementary oral care products for maintenance and protection
- Professional Dental Products: Higher-concentration whitening gels and professional treatments available exclusively through certified GLO dental practices
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | So Brilliant Teeth Whitening Kit - Core device with gel pods |
| One time/ perpetual license | Pay-as-you-go | Ultimate Whitening Bundle - Device + Enamel Serum |
| Subscription | Monthly | GLO To Go Teeth Whitening Pen |
| Unit Pricing | Monthly | Teeth Whitening Gel Pods (Gingermint) |
| Unit Pricing | Pay-as-you-go | Teeth Whitening Gel Pods (Original Mint) |
| Unit Pricing | Monthly | Gel Pods Bundle (Original Mint) |
| Unit Pricing | Pay-as-you-go | Gel Pods Bundle (Gingermint) |
| Unit Pricing | Pay-as-you-go | GLO To Go Trio (3-Pack Pen) |
| Other | Pay-as-you-go | Free Shipping Threshold |
| One time/ perpetual license | Pay-as-you-go | GLO Science Enamel Stain Protection Serum |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
GLO Science product offering
Product offeringCore offering
GLO Science designs, patents, and sells at-home teeth whitening devices and gel consumables built around its proprietary G.L.O. (Guided Light Optics) technology, which combines gentle heat and blue LED light to activate a hydrogen peroxide gel. The portfolio includes the So Brilliant Whitening Kit device, gel pod refills in multiple flavors, portable whitening pens, enamel stain protection serum, and a companion mobile app, with professional-grade kits supplied through certified GLO dental practices.
Product overview
GLO Science offers a comprehensive at-home teeth whitening portfolio centered on its patented G.L.O. (Guided Light Optics) technology, which combines gentle heat and blue LED light to accelerate whitening. The core product line consists of the So Brilliant™ Teeth Whitening Kit device paired with proprietary Teeth Whitening Gel Pods in Original Mint and Gingermint flavors (6% hydrogen peroxide), available as individual units or bundled value packs. For convenient touch-ups, the GLO To Go Teeth Whitening Pen (12% hydrogen peroxide) provides on-the-go whitening. The Ultimate Whitening Bundle combines the device kit with the Enamel Stain Protection Serum for extended protection. Professional-grade treatments (GLO-ONE, GLO-DUAL, GLO-DUAL PLUS) are available through certified GLO dentists. The ecosystem is supported by the GLO App for progress tracking and dentist connectivity, positioning the portfolio as a complete professional-to-consumer teeth whitening solution.
Differentiator
Problem solved
Functional benefit
Products and services
- So Brilliant™ Teeth Whitening Kit The flagship at-home teeth whitening device combining a patented illuminating mouthpiece with gentle heat and blue LED light technology. Delivers up to 10 shades whiter in 5 days through three 8-minute daily sessions with minimal sensitivity. Sold to adult consumers seeking professional-grade results at home.
- The Ultimate Whitening Bundle Combination package pairing the So Brilliant Teeth Whitening Kit with the GLO Science Stain Protection Enamel Serum, designed to deliver professional-level whitening with up to 3 months of stain protection for consumers.
- GLO To Go Teeth Whitening Pen Portable whitening pen for on-the-go use with 12% hydrogen peroxide formula and a hygienic silicone-bristle tip for quick 30-second applications to remove stains from coffee, wine, soda, and smoking. Targeted at consumers needing touch-up whitening outside the home.
- GLO To Go Trio Three-pack of GLO To Go Teeth Whitening Pens for stock-up savings, each containing 2.8mL of whitening gel with antimicrobial silicone bristle tip.
- Teeth Whitening Gel Pods (Original Mint) Refill gel pods in Original Mint flavor with 6% hydrogen peroxide formula (equivalent to 18% carbamide peroxide without harmful byproducts), infused with peppermint oil. Each pod provides 6+ applications and stays fresh up to 7 days after opening; used with the So Brilliant device.
- Teeth Whitening Gel Pods (Gingermint) Refill gel pods in Ginger Mint flavor featuring cold-pressed ginger oil with antibacterial properties for healthy gums. 6% hydrogen peroxide formula for soothing, sensitivity-free whitening, used with the So Brilliant device.
- Teeth Whitening Gel Pods Bundle (Original Mint) Value bundle containing 2 packs of 5 Original Mint gel pods each (10 pods total), offering enhanced whitening power at greater savings for So Brilliant device users.
- Teeth Whitening Gel Pods Bundle (Gingermint) Value bundle containing 2 packs of 5 Gingermint gel pods each (10 pods total) with 6% hydrogen peroxide concentration.
- Flavor Fusion Bundle Mixed-flavor bundle combining 5 Original Mint pods and 5 Ginger Mint pods (10 total) for variety in the whitening routine. Achieves whiter teeth in 10 days with sensitivity-free formula.
- GLO Science Enamel Stain Protection Serum Professional-grade enamel serum with nano-hydroxyapatite for protecting newly whitened teeth from staining for up to 3 months. Fluoride-free, vegan formula for use once daily for 7 consecutive nights post-whitening.
- GLO-ONE Professional Treatment Entry-level professional whitening treatment ideal for favorable tooth colors, including a home treatment pack lasting approximately 10 days. Supplied exclusively through certified GLO dental practices for in-clinic use.
- GLO-DUAL Professional Treatment Mid-tier professional treatment combining a 10-day home pack with an in-clinic session for extra whitening boost, designed for individuals with less favorable colors or saturated tones. Supplied through certified GLO dental practices.
- GLO-DUAL PLUS Professional Treatment Comprehensive professional treatment for unfavorable colors and low initial values, including one or two home treatment packs (approximately 30 days) combined with clinic sessions for comprehensive care. Supplied through certified GLO dental practices.
- GLO App Mobile application for tracking whitening progress with session logging, schedule management, and notifications. Enables users to find nearby GLO dental offices and receive personalized treatment plans integrated with at-home whitening technology.
Quantifiable outcome
- Up to 10 shades whiter in 5 days with three 8-minute daily sessions
- +3 more outcomes
Companies that use GLO Science
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
GLO Science technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
GLO Science partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- The Aspen Group (TAG)coreGLO Science collaborates with The Aspen Group (parent of Aspen Dental and ClearChoice) to expand treatment offerings nationwide through their dental brand portfolio. Partnership includes integration of GLO whitening products into Aspen Dental and ClearChoice operations as part of TAG's strategic collaborations to enhance patient care.
- IvoclarcoreIvoclar collaborates with GLO Science to expand treatment offerings nationwide through dental practice partnerships, integrating complementary dental technologies and products.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
GLO Science competitors and assessment
Company assessmentDirect peers
- Snow Teeth Whitening: Snow sells LED-based at-home teeth whitening kits and serums direct-to-consumer, closely mirroring GLO's core product positioning, customer demographic, and premium pricing strategy. Both target the same 'professional results at home' consumer insight.
- HiSmile: HiSmile offers PAP-based and peroxide-based at-home whitening kits, gels, and pens sold predominantly DTC and through social media influencers globally. Direct competitor to GLO in the premium at-home whitening category, with particular strength in Australia and the UK.
- Opalescence (Ultradent Products): Opalescence is the leading professional take-home whitening brand with custom tray and in-office systems sold exclusively through dental practices. Highly comparable to GLO's professional-channel strategy and overlapping dental-prosessional customer base.
- AuraGlow: AuraGlow offers LED teeth whitening kits and gel refills sold through Amazon and DTC channels at sub-GLO price points. Direct competitor in the consumer LED whitening kit category with similar product architecture.
- BURST Oral Care: BURST is a subscription-driven DTC oral care brand spanning whitening, sonic toothbrushes, and other consumer dental products. Comparable in GTM motion (DTC + dental professional ambassadors) and overlapping whitening product line.
- Beverly Hills Formula: Beverly Hills Formula sells professional and at-home whitening kits, toothpastes, and pens positioned at the premium end of the market. Comparable in target customer (appearance-conscious consumer) and whitening product portfolio.
Broad incumbents
- Crest (P&G): Crest 3D Whitestrips is the dominant mass-market at-home whitening brand, owned by Procter & Gamble. P&G's marketing scale, retail shelf dominance, and R&D resources make Crest the primary incumbent pressure on premium whitening players like GLO.
- Colgate-Palmolive (Colgate Optic White): Colgate's Optic White line spans whitening toothpastes, pens, and LED kits, distributed globally across mass and drug channels. Comparable as a broad incumbent with overlapping whitening product formats competing for the same consumer demand.
- Philips Sonicare: Philips Sonicare offers premium sonic toothbrushes and whitening systems sold across consumer and professional dental channels. A broad incumbent with overlapping whitening technology and dental practice relationships that compete for the same premium oral care consumer.
Emerging players
- SmileDirectClub: SmileDirectClub sells DTC aligners plus whitening pens and kits as part of an oral care bundle to its existing customer base. Comparable as a DTC-first consumer oral care brand with adjacency into the whitening category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GLO Science social profiles
Digital presenceGLO Science financial estimates
Financial estimateRevenue estimate
Valuation estimate
GLO Science leadership team
Management profileNumber of profiles
Profiles4 records
GLO Science funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GLO Science M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GLO Science
What does GLO Science do?
GLO Science designs, patents, and sells at-home teeth whitening devices and gel consumables built around its proprietary G.L.O. (Guided Light Optics) technology, which combines gentle heat and blue LED light to activate a hydrogen peroxide gel. The portfolio includes the So Brilliant Whitening Kit device, gel pod refills in multiple flavors, portable whitening pens, enamel stain protection serum, and a companion mobile app, with professional-grade kits supplied through certified GLO dental practices.
Is GLO Science a public or private company?
GLO Science is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GLO Science founded?
GLO Science was founded in 2009. It employs 11 to 50 people.
Where is GLO Science based?
GLO Science is headquartered in New York, United States, in the North America region.
How does GLO Science make money?
Four revenue lines are on record. Teeth Whitening Device Sales are the primary driver. The others are whitening Gel Consumables, enamel Care Products and professional Dental Products.
Who are GLO Science's main competitors?
Direct peers on record are Snow Teeth Whitening, HiSmile, Opalescence (Ultradent Products), AuraGlow, BURST Oral Care and Beverly Hills Formula. Broad incumbents are Crest (P&G), Colgate-Palmolive (Colgate Optic White) and Philips Sonicare. SmileDirectClub is listed as an emerging player.
Does GLO Science have an API?
No public API is recorded for GLO Science.
What industry is GLO Science in?
GLO Science's product category is Consumer Oral Care / Teeth Whitening Products. Its primary akta.pro industry code is CRABAFAF, Whitening Products (Strips, Gels, Pens, Kits), with a secondary code of HLABAAAC, Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding). Its NAICS code is 339114 and its SIC code is 3843.