FarmRaise
FarmRaise is a SaaS platform offering a farm finance mobile app for individual farmers and custom enrollment/grant-management infrastructure for agriculture program administrators, capturing standardized field-level farm data for reuse across USDA, cooperative, and research workflows across the United States.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What FarmRaise does
FarmRaise Inc. is a privately held, California-incorporated SaaS company that operates a dual-sided platform serving both individual farmers and agriculture program administrators. For farmers and ranchers, the company offers FarmRaise Tracks, a Flutter-based mobile app (iOS and Android) and Next.js web application for farm cashflow tracking, expense and income capture, bank/credit card transaction import, invoicing, IRS Schedule F generation, inventory tracking, payroll, and access to a curated Farm Funding Library of federal, state, and private grant programs. For agriculture program administrators, research operators, and producer networks, the company provides custom enrollment applications and grant-management infrastructure that capture standardized, field-level farm data for reuse across enrollment, reporting, and compliance without rework. Notable enterprise deployments include a $25 million USDA-funded Missouri Center for Regenerative Agriculture enrollment app and a Blue Diamond Growers climate-smart incentive portal.
The business model is a freemium-to-subscription SaaS motion layered with enterprise professional services. The Tracks app has a permanent free tier limited to two federal grant programs, a 7-day Premium trial, and paid tiers at $40/month or $432/year (Premium) and $99.50/month or $1,086/year (Premium + Payroll for up to 10 workers). A separate $549/year Financial Planning add-on connects farmers with an agriculture accountant. Enterprise revenue derives from custom-built enrollment portals and grant submission/grant writing fees. Distribution combines a product-led self-serve motion for individual farmers with direct enterprise sales, app store distribution, and channel partnerships (notably BTC Bank for agricultural lending and cooperatives for sustainability programs). Underlying technology relies on standard SaaS infrastructure (Stripe, AWS, Vercel, Intercom, Segment, Zapier) with no disclosed public API.
FarmRaise serves a customer base of more than 20,000 farmers across all 50 U.S. states plus Hawaii, Puerto Rico, and the U.S. Virgin Islands, and supports enterprise customers running large USDA-funded programs. The company is co-founded by Jayce Hafner (CEO, Stanford Agriculture program, raised on a Virginia cattle farm) and Sami (COO, former USDA Project Manager), and operates with a small team of approximately 13 named employees spanning engineering, product, marketing, revenue operations, and farmer success. The company raised $7.2 million in disclosed funding (December 2021, led by Susa Ventures) and has more recently announced strategic partnerships with Avalo (AI-driven cotton innovation, April 2026) and BTC Bank (February 2026), positioning the platform at the intersection of farm financial management, USDA program administration, and emerging AI-enabled agricultural research workflows.
FarmRaise firmographics
Firmographics- Name
- FarmRaise
- Legal name
- FarmRaise Inc.
- Website
- https://farmraise.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FarmRaise is a SaaS platform offering a farm finance mobile app for individual farmers and custom enrollment/grant-management infrastructure for agriculture program administrators, capturing standardized field-level farm data for reuse across USDA, cooperative, and research workflows across the United States.
- Ownership category
- akta.pro rank
FarmRaise industry classification
Industry- Product category
- Farm Management Software
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)
- akta.pro secondary industries
- Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH), Whole-Farm Business Management & Budgeting Advisory (AFACAJAA)
Keywords
Where FarmRaise is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FarmRaise business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- FarmRaise Premium subscriptions: Recurring monthly or annual subscription ($40/mo or $36/mo billed annually at $432/year) for the Tracks cashflow tracking app, funding alerts, funding library access, FSA/cost-share application, and 1:1 farmer success support. Includes a 7-day free trial and a perpetual free tier limited to two federal grant programs.
- Premium + Payroll subscriptions: Recurring subscription ($99.50/mo or $90.50/mo billed annually at $1,086/year) that bundles Premium with payroll for up to 10 workers, including automated tax calculations, federal/state tax filing, W-2/1099 filing, employee onboarding, direct deposit, and Department of Labor compliance reporting.
- Annual Financial Planning service: Professional services add-on at $549 per year, providing four sessions with an agriculture accountant, quarterly financial planning, tax prep support, and personalized guidance.
- Grant writing and grant submission fees: Hourly fees for grant writing services and upfront fees for grant or loan application submissions through the platform. Legacy 'Fee for Success' arrangements also charge a percentage of awarded amounts for customers who joined before July 21, 2022.
- Freemium tier: Free subscription tier that allows users to apply for and be matched with up to two federal grant programs, intended to drive land-and-expand upgrades to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | FarmRaise Premium (Monthly) - Tracks cashflow app, funding library, Schedule F, payroll add-on available separately |
| Subscription | Monthly | Premium + Payroll (Monthly) - all Premium features plus unlimited payroll for up to 10 workers, automated tax calculations, federal/state tax filing, W-2/1099, onboarding, direct deposit, DOL compliance |
| Subscription | Annual | FarmRaise Premium (Annual) - same as Premium with annual billing discount |
| Subscription | Annual | Premium + Payroll (Annual) - same as Premium + Payroll with annual billing discount |
| One time/ perpetual license | Annual | Annual Financial Planning add-on - four sessions with an agriculture accountant, quarterly financial planning, tax prep support, personalized guidance |
| Freemium | Monthly | Free tier - limited access to two federal grant programs |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
FarmRaise product offering
Product offeringCore offering
FarmRaise is a cloud-based SaaS platform that captures farm information at the field level and reuses it as a system of record across USDA programs, on-farm research trials, and farm bookkeeping. It sells a self-serve mobile and web farm finance product (FarmRaise Tracks) to individual farmers and ranchers, plus enterprise program management and field trial solutions for USDA program administrators, cooperatives, banks, and agriculture research organizations.
Product overview
FarmRaise is a software platform for farm programs, grants, and grower management, delivered as a unified platform with multiple integrated products and modules. Its core offering is FarmRaise Tracks, a mobile and web application for on-the-go farm finance management (expense and income tracking, bank transaction import, invoicing, IRS Schedule F generation, inventory and asset tracking). For program administrators, FarmRaise offers Agriculture Program Management Solutions that collect, validate, and reuse farmer information across enrollment, reporting, and compliance. For on-farm research, it provides Crop Innovation and Field Trial Operations for standardized, field-level data collection and real-time insights. FarmRaise Payroll adds full-service payroll, and a new Financial Planning service connects farmers with an agriculture accountant for quarterly planning and tax prep support. These are sold primarily through the FarmRaise Premium subscription tier, with a Premium + Payroll tier and a $549 Annual Financial Planning add-on. A free tier with limited federal grant program matching is also available. The platform is also deployed to power partner-branded enrollment portals, such as the Missouri CRCL Project and the Blue Diamond Growers Incentive Portal.
Differentiator
Problem solved
Functional benefit
Brands
- FarmRaise Tracks: Mobile and web application for farm cashflow tracking, expense management, receipt capture, and Schedule F generation.
- FarmRaise Premium
- FarmRaise Payroll
- FarmRaise Financial Planning
Products and services
- FarmRaise Tracks Mobile and web app for on-the-go farm finance management, including expense and income tracking, bank and credit card transaction import, invoicing, IRS Schedule F generation, income statements, balance sheets, inventory and asset tracking, and access to the Farm Funding Library. Available on iOS and Android.
- Agriculture Program Management Solutions Custom agriculture program and grant management solution for program administrators that collects, validates, and reuses farmer information across enrollment, reporting, and compliance, removing the need to chase paperwork.
- Crop Innovation and Field Trial Operations On-farm research offering that runs scalable, field-level trials with standardized data collection, real-time insights, and seamless reporting across a grower network, seamlessly managing field trial data.
- FarmRaise Payroll Payroll module that handles payroll runs, automated tax calculations, federal and state tax payments and filing, automatic W-2 and 1099 filing, employee onboarding, direct deposit, reporting and analytics, and Department of Labor compliance.
- Financial Planning New add-on service that connects farmers with an experienced agriculture accountant for four sessions of quarterly financial planning, tax prep support, and personalized guidance, priced at $549 annually.
- Missouri CRCL Project Enrollment Platform Partner-branded FarmRaise deployment that powers enrollment, regenerative grazing plan submission, and practice reporting for the Missouri CRCL (climate-smart) Project, including a $25 million project.
- Blue Diamond Growers Incentive Portal Partner-branded FarmRaise enrollment and incentive web application for the Blue Diamond Growers climate-smart incentives program, supporting onboarding, farm field entry, and per-practice application submission and review.
Quantifiable outcome
- 20,000+ farmers use FarmRaise to manage farm business and cash flow
- +5 more outcomes
Companies that use FarmRaise
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
FarmRaise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature8 records
FarmRaise partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- AvaloflagshipFarmRaise and Avalo are partnering to power AI-driven cotton innovation at scale. Avalo's machine learning platform for developing climate-resilient cotton and other crops is being integrated into FarmRaise's system of record, with the collaboration focused on streamlining data collection, accelerating trait commercialization, and improving decision-making for farmers and stakeholders. The partnership is expected to launch new applications by Q3 2026, targeting water management, pest control, and yield optimization.
- BTC BankcoreFarmRaise and BTC Bank announced a partnership to support farmers' financial success, with BTC Bank helping its agricultural customers access FarmRaise Tracks to manage farm finances and strengthen their lending relationships.
- Missouri Center for Regenerative Agriculture (Missouri CRCL Project)coreFarmRaise developed a custom enrollment app for the Missouri Center for Regenerative Agriculture's $25 million USDA-funded climate-smart project, allowing farmers to enroll via phone, tablet, or computer and submit regenerative grazing plans through app.farmraise.com/mo-crcl.
- Blue Diamond GrowerscoreFarmRaise built a dedicated incentive portal at app.farmraise.com/bdg for Blue Diamond Growers' USDA climate-smart incentive program, enabling almond cooperative farmer members to enroll in conservation practices, submit applications, and track implementation status. Blue Diamond Growers reports significantly reduced enrollment time and broad grower adoption.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
FarmRaise competitors and assessment
Company assessmentDirect peers
- Granular (Corteva): Farm management software platform serving row-crop farmers with financials, field operations, and agronomy tools. Directly comparable to FarmRaise Tracks in farm finance and operations, with deeper agronomic functionality but heavier implementation.
- Conservis: Farm management software focused on planning, financials, and traceability for row crop producers. Comparable to FarmRaise's enterprise and farmer-side offerings, particularly for medium-to-large operations managing financial records and program reporting.
Regional players
- AgriWebb: Livestock and mixed-farming management software serving primarily Australia and the UK with farm records, grazing planning, and compliance tools. Comparable to FarmRaise Tracks in farmer-facing financial and operational recordkeeping, but operates outside the U.S. market.
Broad incumbents
- Climate FieldView (Bayer): Bayer-owned digital agriculture platform collecting field-level data for millions of acres. Overlaps with FarmRaise's Crop Innovation and Field Trial Operations offering and creates the data backbone that FarmRaise competes with for research-grade farm data capture.
- Trimble Agriculture: Established precision agriculture and farm management software suite with deep enterprise distribution across equipment manufacturers. Overlaps with FarmRaise on enterprise farm data and program management, though Trimble is hardware-rooted and far broader.
- Indigo Ag: Agritech company with sustainability programs, carbon credits, and microbial products; runs grower enrollment programs similar to FarmRaise's enterprise offerings for climate-smart and conservation initiatives. Comparable in the program-administration and ag-sustainability verticals.
- Pioneer/Climate Smart Programs (Corteva): Corteva's seed and trait business operates sustainability and on-farm research programs that need standardized grower enrollment and field-level data collection — exactly the workflow FarmRaise's Program Management Solutions serves.
- QuickBooks (Intuit): Dominant small-business accounting platform that FarmRaise explicitly positions against for farm bookkeeping (cited in farmer testimonials). Comparable at the financial-tracking level, but lacks FarmRaise's USDA program expertise and field-level data model.
Emerging players
- Taranis: AI-powered crop intelligence and field scouting platform that captures farm-level data through aerial imagery. Comparable to FarmRaise's on-farm research and field-trial use case, with more agronomic AI and less financial/program management.
- Farmers Business Network: Farmer-to-farmer commerce and data network providing pricing transparency, inputs, and agronomic analytics to thousands of U.S. farmers. Adjacent but overlapping in farmer-facing fintech, benchmarking, and program-eligibility use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
FarmRaise social profiles
Digital presenceFarmRaise financial estimates
Financial estimateRevenue estimate
Valuation estimate
FarmRaise leadership team
Management profileNumber of profiles
Profiles14 records
FarmRaise funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FarmRaise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FarmRaise
What does FarmRaise do?
FarmRaise is a cloud-based SaaS platform that captures farm information at the field level and reuses it as a system of record across USDA programs, on-farm research trials, and farm bookkeeping. It sells a self-serve mobile and web farm finance product (FarmRaise Tracks) to individual farmers and ranchers, plus enterprise program management and field trial solutions for USDA program administrators, cooperatives, banks, and agriculture research organizations.
Is FarmRaise a public or private company?
FarmRaise is a private company. It is classified as venture growth investor backed and is currently operating.
When was FarmRaise founded?
FarmRaise was founded in 2020. It employs 1 to 10 people.
Where is FarmRaise based?
FarmRaise is headquartered in San Francisco, United States, in the North America region.
How does FarmRaise make money?
Five revenue lines are on record. FarmRaise Premium subscriptions are the primary driver. The others are premium + Payroll subscriptions, annual Financial Planning service, grant writing and grant submission fees and freemium tier.
Who are FarmRaise's main competitors?
Direct peers on record are Granular (Corteva) and Conservis. AgriWebb is listed as a regional player. Broad incumbents are Climate FieldView (Bayer), Trimble Agriculture, Indigo Ag, Pioneer/Climate Smart Programs (Corteva) and QuickBooks (Intuit). Emerging players are Taranis and Farmers Business Network.
Does FarmRaise have an API?
No public API is recorded for FarmRaise.
What industry is FarmRaise in?
FarmRaise's product category is Farm Management Software. Its primary akta.pro industry code is AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics), with a secondary code of AFACAJAG, Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support). Its SIC code is 700.