What Huupe does

Huupe (legal entity: huupehoop inc.) designs, manufactures, and sells AI-powered smart basketball hoops that integrate a Full HD backboard display with proprietary sensor-based shot tracking and real-time multiplayer gameplay. Founded in 2019 in Milwaukee by childhood friends Paul Anton, Frankie Anton, and Lyth Saeed, the company has sold over 40,000 units across 30+ countries and now operates from Irvine, California. Its product portfolio spans three hardware tiers: the huupe Mini (an over-the-door or wall-mounted smart mini hoop priced $499-$799), the huupe Arcade (Mini plus a rebound system at $599-$999), and the full-size regulation huupe ARENA in 60" and 72" configurations ($2,995-$3,495). All products share a proprietary huupehoop OS, sensor-based AI shot tracking at >99% accuracy without cameras, embedded streaming apps (Netflix/HBO Max-equivalents, ESPN, NBA League Pass, YouTube, Spotify, etc.), global leaderboards, and an IP65 weatherproof rating for outdoor variants.

Huupe monetizes through a hybrid model. The primary revenue driver is one-time hardware sales at $499-$4,995 per unit, distributed direct-to-consumer via huupe.com (Shopify) and through retail partnerships with Sam's Club (launched August 2025), Best Buy, and Virgin Megastores in the Middle East. A no-mandatory-subscription policy keeps the hardware accessible, but the company layers recurring revenue on top via huupe+ premium ($14.99/month or $149/year), the Daily Prize Challenge subscription ($7.99/month), H-Bucks virtual currency, and accessories (balls, mounts, nets, replacement rims). Affirm financing at 0% APR (starting at $46/month) lowers the price barrier for the higher-end SKUs.

The target customer base is predominantly individual consumers and families installing hoops in homes for entertainment, streaming, and skill training, with a secondary vertical in communal sports facilities (gyms, schools, fitness centers). The company has raised approximately $26.6 million across multiple rounds since 2022, including an $11 million seed round in March 2023 led by Protagonist VC and a September 2024 SEC Form D filing for roughly $18.94 million. NBA Hall of Famers Tracy McGrady (Chief Innovation Officer) and Vince Carter (Strategic Advisor) joined in October 2025, lending basketball credibility to a brand that has been featured by Forbes, ESPN, SportsCenter, CBS, ABC, House of Highlights, and Sports Business Journal.

Name

Huupe

Legal name

huupehoop inc.

Website

https://huupe.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Huupe designs and sells AI-powered smart basketball hoops with integrated displays, camera-free sensor-based shot tracking, and global multiplayer gameplay, serving home consumers and sports facilities via direct e-commerce, Sam's Club, Best Buy, and Virgin Megastores.

Ownership category

akta.pro rank

Product category

Smart Sports Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Basketball Equipment Retail (CRAMAEAB)

akta.pro secondary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

Keywords

• Smart basketball hoop
• AI shot tracking
• Connected fitness equipment
• Sports technology hardware
• Interactive sports gaming

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales (One-Time): Primary revenue driver from the sale of physical smart basketball hoop products across multiple tiers: huupe Mini (indoor mini hoop), huupe ARENA (full-size in-ground regulation hoop in 60" and 72" sizes), and huupe Arcade (rebound system). Products are sold as one-time purchases with no mandatory subscription required to operate the hardware. Prices range from $499-$4,995 per unit. The company has sold 40,000+ units to date.
2. huupe+ Premium Subscription: Premium subscription service ($14.99/month or $149/year) providing access to additional storage, global connectivity, advanced analytics, Daily Prize Challenges, exclusive skins, full game suite access, and huupe mini fitness. Provides recurring revenue from existing customer base.
3. Daily Prize Challenge (DPC) Subscription: DPC subscription ($7.99/month) required to participate in the Daily Prize Challenge game mode, where users compete for daily cash prizes. Generates recurring revenue while driving engagement and retention.
4. H-Bucks Virtual Currency: Virtual in-app currency (H-Bucks) used within the huupe ecosystem to purchase additional DPC attempts, exclusive content, and skins. Revenue generated from virtual goods purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Huupe designs, manufactures, and sells smart basketball hoops that combine physical basketball equipment with an integrated Full HD backboard display, proprietary AI sensor-based shot tracking (>99% accuracy without cameras), real-time global multiplayer gameplay, and built-in streaming apps. The hardware lineup spans an over-the-door Mini model ($499–$799), the Arcade mini-plus-rebound system ($599–$999), and full-size in-ground ARENA hoops in 60" and 72" sizes ($2,995–$3,495). Recurring revenue is generated through the huupe+ subscription ($14.99/month or $149/year) for online play and the Daily Prize Challenge game mode ($7.99/month).

Product overview

Huupe (huupehoop) offers a portfolio of smart basketball hoops combining physical sports equipment with digital gaming technology. The product lineup centers on three main hardware tiers: the huupehoop mini (entry-level over-the-door/wall-mounted smart mini basketball hoop game console at $599-$799), the huupehoop arcade (mini hoop plus rebound system at $599-$998), and the huupehoop ARENA (full-size regulation in-ground smart basketball hoop at $2,995-$3,495). All products feature AI-powered shot tracking via sensors (not cameras), Full HD backboard displays with streaming capabilities, real-time multiplayer gaming, and global leaderboards. A premium subscription service (huupehoop+) provides access to online multiplayer, challenge modes, and the Daily Prize Challenge with cash prizes. The ecosystem is supported by official accessories including balls, nets, mounts, and replacement parts.

Differentiator

Problem solved

Functional benefit

Brands

• huupe mini: World's first smart mini basketball hoop game console - over-the-door or wall-mounted mini hoop with HD screen, shot tracking, and streaming capabilities
• huupe ARENA
• huupe arcade
• huupe PRO

Products and services

• huupe Mini Over-the-door or wall-mounted smart mini basketball hoop game console featuring Full HD backboard display, AI sensor-based shot tracking (no cameras), real-time multiplayer, and built-in streaming apps. Priced at $499 (sale) / $799 USD MSRP. Financing from $46/month via Affirm at 0% APR.
• huupe ARENA 60" Full-size in-ground regulation smart basketball hoop with 60" x 36" tempered glass backboard, LED perimeter lighting, always-on AI shot tracking, rim charts, shot-angle trajectory, IP65 weatherproof rating, and height adjustability 7.5ft–10ft. Priced at $2,995 (sale) USD. Financing from $104/month via Affirm at 0% APR.
• huupe ARENA 72" Full-size in-ground regulation smart basketball hoop with 72" x 42" tempered glass backboard, LED perimeter lighting, always-on AI shot tracking, rim charts, shot-angle trajectory, IP65 weatherproof rating, and height adjustability 7.8ft–10ft. Priced at $3,495 (sale) USD. Financing from $122/month via Affirm at 0% APR.
• huupe Arcade Complete smart arcade system combining the huupe Mini with a foldable rebound system (170cm x 63cm x 205cm) that tracks makes, misses, total attempts, and shot distance while returning the ball for continuous gameplay. Priced at $599 (sale) / $999 USD MSRP. Financing from $55/month via Affirm at 0% APR.
• huupe Arcade 2X Double arcade system with two huupe Mini units and rebound systems for enhanced multiplayer arcade gameplay. Sale price $998.
• huupehoop+ Subscription Premium software subscription providing online multiplayer, advanced analytics, global connectivity, Daily Prize Challenges with cash prizes, exclusive skins, full game suite, and huupe mini fitness content. Priced at $14.99/month or $149/year. Optional — hardware functions independently without it.

Quantifiable outcome

• Over 40,000 units sold across all product lines with first-generation products still operational after 5+ years
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability8 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Virgin MegastorescoreChannel Partner/ Reseller/ Distributor · 26 November 2025Huupe is partnering with Virgin Megastores to distribute smart basketball products in the Middle East region, anticipating high demand as basketball's popularity rises in the region. This is a key international retail distribution partnership for Huupe's expansion.
• Tracy McGrady (NBA Hall of Famer)coreStrategic or Co-development Partner · 22 October 2025Tracy McGrady, 7-time NBA All-Star and Hall of Famer, appointed as Chief Innovation Officer. He is featured in product marketing materials and contributes to product development and brand credibility in the basketball community.
• Vince Carter (NBA Hall of Famer)coreStrategic or Co-development Partner · 22 October 2025Vince Carter, 8-time NBA All-Star and Hall of Famer, appointed as Strategic Advisor. He is featured in product photography and marketing, lending basketball credibility and celebrity endorsement to the brand.
• Sam's ClubcoreChannel Partner/ Reseller/ Distributor · 21 August 2025Huupe Mini launched at Sam's Club in August 2025, available both in stores and online nationwide in the United States, timed for the holiday season. This is a significant retail distribution milestone for mass-market availability.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Noah Basketball: Shot-tracking basketball technology used by NBA teams and collegiate programs to measure shot quality. Overlaps with Huupe's Shot Quality metric, rim charts, and angle-trajectory analytics for serious players.
• DribbleUp: Smart basketball with app-based shot tracking and training content; targets the same at-home shooting-improvement use case as the Huupe Mini but via a ball-only form factor without integrated display hardware.
• Wilson X Connected Basketball: Wilson's smart basketball offering (with shot-tracking and app integration) competes for the at-home connected basketball training wallet share that Huupe ARENA and Mini target.
• Shootaway (The Gun): Long-established basketball shooting return machine brand used by elite athletes, including in-home SKLZ-licensed models. Competes with Huupe Arcade and ARENA on ball-return form factors and pro-grade shooting repetition training.
• Dr. Dish: Makes commercial and home basketball shooting machines with shot-tracking analytics, directly competing with Huupe ARENA's always-on shot tracking, rim charts, and arena-grade analytics for serious training use cases.

Broad incumbents

• Tonal: Premium smart home fitness system with AI-driven strength training. A much larger connected fitness incumbent with the capital and distribution to potentially enter basketball-specific categories where Huupe ARENA plays.
• Peloton: Public connected fitness leader with subscription-first business model and large retail footprint. The subscription + content + community model mirrors Huupe's monetization strategy across a broader category set.
• SKLZ (formerly Pro Performance Sports): Established basketball and broader athletic training equipment brand with retail distribution across sporting-goods chains. Targets the same basketball-training consumer as Huupe via more conventional, lower-tech products.

Others

• ShotTracker: Sensor-based basketball analytics platform used by NBA, NCAA, and high school teams. Complementary technology layer rather than a direct hoop competitor; potential integration partner for facility-grade versions of Huupe products.

Emerging players

• GoSports: Sells the popular GoSports over-the-door mini basketball hoop without smart technology. Competes with the Huupe Mini at a fraction of the price, defining the conventional baseline Huupe must convert from.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/huupeofficial
• YouTubeyoutube.com/@huupeofficial?themeRefresh=1
• Facebookfacebook.com/huupeofficial
• Instagraminstagram.com/huupeofficial
• TikToktiktok.com/@huupeofficial
• LinkedInlinkedin.com/company/huupe-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds7 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huupe