ShotTracker
ShotTracker is a private sports technology company that builds sensor-based systems to autonomously capture basketball statistics in real time, serving NCAA Division I programs and professional leagues through a unified AI-driven analytics platform.
- Company typePrivate
- Founded2013
- HeadquartersMission, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
ShotTracker firmographics
Firmographics- Name
- ShotTracker
- Legal name
- DDSports, Inc.
- Website
- https://shottracker.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ShotTracker is a private sports technology company that builds sensor-based systems to autonomously capture basketball statistics in real time, serving NCAA Division I programs and professional leagues through a unified AI-driven analytics platform.
- Ownership category
- akta.pro rank
ShotTracker industry classification
Industry- Product category
- Sports Analytics Software
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)
Keywords
Where ShotTracker is headquartered
LocationHeadquarters
- HQ city
- Mission
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ShotTracker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Hardware Sales (Sensors and Connected Equipment): Sale of ShotTracker-enabled basketballs, player jersey sensors, and court-level sensors. Hardware is bundled with platform subscriptions for team customers. 14-day return policy offered.
- Platform Subscriptions (SaaS): Recurring subscription fees for access to Helix (analytics), Scout (AI scouting), Pulse (on-bench tool), and Hype (fan engagement) platforms. Flexible subscription model for venues, teams, and broadcasts. Pricing is quote-based and not publicly disclosed.
- Professional Services: Implementation, training, and support services for platform deployment across collegiate and professional programs.
- Data Licensing: Real-time data licensed to media and sports data companies, broadcasters, and venues. Data integrated with Evertz's cloud-based live production solutions for automated camera operations and content creation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based platform and hardware pricing |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
ShotTracker product offering
Product offeringCore offering
ShotTracker develops a sensor-based basketball analytics platform that autonomously captures 70+ advanced statistics in real-time using sensors embedded in the basketball, player jerseys, and court surface. The platform is delivered as an integrated product suite (Helix analytics, Pulse on-bench coaching, Scout AI scouting, and Hype fan engagement) and is sold primarily to collegiate and professional basketball programs, conferences, and rights holders. Revenue is generated through hardware sales of connected equipment bundled with recurring software subscriptions.
Product overview
ShotTracker is a unified AI-driven basketball analytics platform offering a portfolio of interconnected products. The core offering comprises Scout (AI-powered scouting and transfer portal evaluation), Pulse (real-time on-the-bench coaching), Helix (sensor-based analytics platform tracking 70+ metrics), and Hype (fan engagement and sponsorship graphics). These products are unified under the Coaching Stack ecosystem. The platform is built on proprietary sensor technology (ShotTracker-enabled ball, player jersey sensors, and court sensors) that captures motion and kinetic data in sub-second latency. Video, structured data, and AI insights flow across the product suite to serve teams, broadcasters, and rights holders. ShotTracker Go and Summer Shootout extend the platform for player-facing use, while ShotTracker University provides professional training for video coordinators.
Differentiator
Problem solved
Functional benefit
Products and services
- Scout
- Pulse
- Helix
- Hype
- Coaching Stack
- ShotTracker University
- ShotTracker-Enabled Basketball and Player Sensors
Quantifiable outcome
- Programs report significant year-over-year improvements in field goal percentages, three-point efficiency, and national rankings across partner programs.
- +4 more outcomes
Companies that use ShotTracker
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles5 records
ShotTracker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability9 records
Feature9 records
ShotTracker partnerships and signals
Strategic signalScale indicators10 records
Recent moves7 records
Expansion highlights9 records
ShotTracker competitors and assessment
Company assessmentDirect peers
- Catapult Sports: Catapult provides wearable-based athlete performance tracking and video analysis for basketball, football, and other sports. ShotTracker previously partnered with Catapult (Catapult Vision) and competes for similar coaching staff and athletic department budgets with overlapping sensor-based analytics offerings.
- Hudl: Hudl is the dominant video analysis and stats platform for high school and collegiate basketball programs across the U.S. It serves overlapping coaches and video coordinators with video breakdown tools, though its tracking is video-based rather than sensor-based like ShotTracker.
- PlaySight Interactive: PlaySight provides court-side camera-based tracking and analytics for basketball, tennis, and other sports, offering automated stats, video review, and broadcast integration. It directly competes with ShotTracker in collegiate and professional basketball installations.
- KinaTrax: KinaTrax provides markerless motion-capture player tracking for professional and collegiate baseball and basketball using broadcast-quality cameras. It competes with ShotTracker's sensor-based approach in the basketball performance analytics market.
- Noah Basketball: Noah Basketball focuses on basketball shooting analytics using a sensor-equipped hoop and ball, serving NBA, collegiate, and individual players. It overlaps with ShotTracker on shot-tracking and shooting performance analysis but with a different hardware architecture.
- Second Spectrum: Second Spectrum is the official tracking provider for the NBA and several collegiate basketball programs, using computer vision and machine learning. Now part of Genius Sports, it represents the most prominent competing player-tracking technology in professional and elite collegiate basketball.
Broad incumbents
- Genius Sports: Genius Sports is a global sports data and technology company that acquired Second Spectrum to expand into basketball analytics. It offers broader sports data, betting, and broadcast solutions that overlap with ShotTracker's data licensing and broadcast integration products.
- Stats Perform: Stats Perform is a major sports data and AI company serving leagues, media companies, and betting operators across multiple sports. Its Opta and AI-powered analytics platforms overlap with ShotTracker's data licensing and AI scouting capabilities at a much larger scale.
Emerging players
- Wilson Connected Basketball (Wilson Sporting Goods): Wilson's connected basketball products integrate sensor technology into balls for shot tracking and analytics. As a ShotTracker brand partner, Wilson could also represent a potential competitive vector if it deepens in-house analytics on its smart-basketball platform.
- HomeCourt: HomeCourt is a basketball AI app that uses smartphone video to track shots and provide player development analytics for individual athletes. It serves a complementary player/consumer segment that overlaps with ShotTracker Go.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
ShotTracker social profiles
Digital presenceShotTracker financial estimates
Financial estimateRevenue estimate
Valuation estimate
ShotTracker leadership team
Management profileNumber of profiles
Profiles9 records
ShotTracker funding detail
Funding detailFunding overview
Funding rounds9 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ShotTracker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ShotTracker
What does ShotTracker do?
ShotTracker develops a sensor-based basketball analytics platform that autonomously captures 70+ advanced statistics in real-time using sensors embedded in the basketball, player jerseys, and court surface. The platform is delivered as an integrated product suite (Helix analytics, Pulse on-bench coaching, Scout AI scouting, and Hype fan engagement) and is sold primarily to collegiate and professional basketball programs, conferences, and rights holders. Revenue is generated through hardware sales of connected equipment bundled with recurring software subscriptions.
Is ShotTracker a public or private company?
ShotTracker is a private company. It is classified as venture growth investor backed and is currently operating.
When was ShotTracker founded?
ShotTracker was founded in 2013. It employs 11 to 50 people.
Where is ShotTracker based?
ShotTracker is headquartered in Mission, United States, in the North America region.
How does ShotTracker make money?
Four revenue lines are on record. Hardware Sales (Sensors and Connected Equipment) is the primary driver. The others are platform Subscriptions (SaaS), professional Services and data Licensing.
Who are ShotTracker's main competitors?
Direct peers on record are Catapult Sports, Hudl, PlaySight Interactive, KinaTrax, Noah Basketball and Second Spectrum. Broad incumbents are Genius Sports and Stats Perform. Emerging players are Wilson Connected Basketball (Wilson Sporting Goods) and HomeCourt.
Does ShotTracker have an API?
No public API is recorded for ShotTracker.
What industry is ShotTracker in?
ShotTracker's product category is Sports Analytics Software. Its primary akta.pro industry code is HSADAEAA, Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis). Its NAICS code is 33992 and its SIC code is 3949.