TickPick

What TickPick does

TickPick is a New York-headquartered, mobile-first secondary ticket marketplace that enables consumers to buy and sell tickets to live events including major professional and collegiate sports (MLB, NBA, NFL, NHL, NCAA), concerts, theater, and other entertainment categories. The platform is built on a two-sided marketplace architecture with self-serve listing and purchasing, supported by price-tracking alerts, interactive seating charts, mobile ticket delivery, and a 14-million-download mobile application rated 4.9 stars. TickPick differentiates through a no-hidden-fees pricing model, a BestPrice Guarantee, and a BuyerTrust Guarantee, with AI-driven dynamic pricing analytics used to optimize ticket prices across the event lifecycle.

The business operates a marketplace commission model, taking a spread on transactions completed through the platform rather than charging explicit buyer-side service fees, which distinguishes it from competitors such as StubHub, Ticketmaster, SeatGeek, and Vivid Seats. Customer segments are split between consumer sports and entertainment fans (primary) and professional ticket brokers who list inventory via a dedicated broker portal (secondary). Distribution is exclusively through tickpick.com and the iOS/Android mobile apps.

TickPick is venture-backed, most recently with a $250 million growth investment in August 2024 led by Brighton Park Capital (with Symphony Ventures, Rory McIlroy's investment partnership, as co-investor) at approximately $1 billion pre-money valuation. It is an Authorized Marketplace of MLB and expanded its soccer footprint through the March 2025 acquisition of Fanimal, which extends a partnership with LaLiga North America. The company also acquired Rukkus (July 2018) and RazorGator (May 2018). Brett Goldberg serves as co-CEO and co-founder, Michelle Rusnak as CFO, and Danny Chang as CTO, with the company operating an LLC structure headquartered in New York City.

Name

TickPick

Legal name

TickPick LLC

Website

https://tickpick.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

TickPick operates a mobile-first secondary ticket marketplace enabling consumers to buy and sell tickets to live sports, concerts, and theater events with a no-hidden-fees model, BestPrice and BuyerTrust guarantees, and supporting professional ticket brokers via a dedicated portal.

Ownership category

akta.pro rank

Product category

Secondary Ticket Marketplace

NAICS

Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industries

Pricing, Yield Management & Anti-Fraud Services (MPAGAJAH), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Secondary ticket marketplace
• Live event ticketing
• Ticket resale platform
• Sports concert tickets
• Event ticket exchange

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Ticket Resale Marketplace: TickPick operates a secondary ticket marketplace connecting ticket buyers and sellers. The platform earns revenue by taking a commission on each transaction completed through the marketplace. Unlike competitors, TickPick positions itself on transparent pricing with no hidden fees, saving customers over $180 million in service fees according to company data.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

TickPick operates an online secondary ticket marketplace where fans can buy and sell tickets to live events including sports games, concerts, and theater shows. The platform differentiates through transparent all-in pricing displayed upfront, eliminating hidden service fees, and offers buyer protections such as the BestPrice Guarantee and BuyerTrust Guarantee.

Product overview

TickPick operates as a transparent secondary ticket marketplace enabling fans to buy and sell tickets to live events including sports (MLB, NBA, NFL, NHL, NCAA, soccer, golf, tennis, motorsports), concerts (rap/hip-hop, pop/rock, country, electronic), and theater (Broadway shows, comedy, performing arts). The platform differentiates through its no-hidden-fees model and guarantees (BestPrice Guarantee, BuyerTrust Guarantee), supported by a mobile app with 14 million downloads. The core marketplace product is complemented by price tracking and alert features, interactive seating charts, and mobile ticket delivery. The company expanded its offerings through the March 2025 acquisition of Fanimal, a ticketing platform serving the LaLiga North America partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• TickPick Marketplace Online secondary ticket marketplace allowing fans to buy and sell tickets to live events including sports, concerts, and theater with transparent all-in pricing and no hidden service fees.
• TickPick Mobile App Mobile application providing ticket browsing, purchasing, and seat map viewing for sports, concert, and theater events on iOS and Android devices.
• Fanimal Sports-focused ticket marketplace acquired by TickPick in March 2025, with a dedicated app offering sports fans tickets to professional games including NFL, NBA, MLB, and NHL events.

Quantifiable outcome

• Customers saved over $180 million in service fees through the no-hidden-fees model
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• FanimalcoreStrategic or Co-development Partner · 6 March 2025TickPick acquired Fanimal, a Venice, California-based ticketing platform, to expand their partnership with LaLiga North America. This acquisition followed TickPick's $250 million growth investment and expands the platform's capabilities in sports ticketing partnerships.
• LaLiga North AmericaminorStrategic or Co-development PartnerPartnership expanded through Fanimal acquisition, enabling TickPick to offer tickets for LaLiga North America events through its platform.
• MLB (Major League Baseball)coreGTM or Marketing PartnerTickPick is an Authorized Marketplace of MLB, displaying the official partnership badge on all MLB event listings and positioning itself as a trusted source for Major League Baseball tickets.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TicketCity: Secondary ticketing marketplace focused on sports and concert tickets across the US. A direct peer with a comparable buy/sell marketplace model, though with a more traditional web-led experience.
• StubHub: Largest secondary ticket marketplace in the US, offering buy/sell functionality across sports, concerts, and theater. Directly competes with TickPick in the same product category and target customer base, with broader brand recognition but a fee-heavy model that TickPick explicitly contrasts itself against.
• Vivid Seats: Publicly traded secondary ticketing marketplace serving sports, concert, and theater customers in North America. Direct competitor with comparable marketplace business model, though with a more loyalty/rewards-driven value proposition.
• Gametime: Mobile-first last-minute ticket marketplace focused on sports and live events. Competes directly with TickPick in the same mobile-led secondary ticketing space, particularly for time-sensitive purchases.
• SeatGeek: Secondary ticket marketplace with mobile-first UX and primary ticketing partnerships. Competes directly with TickPick on fan-facing ticketing for sports and live events, with overlapping seller/buyer audiences and similar marketplace commission economics.

Emerging players

• Tixel: Fan-to-fan ticket resale platform originating in Australia with a focus on safe, face-value-preferred resale. Comparable in secondary marketplace mechanics but geographically distinct from TickPick's North American focus.
• Score Big: Discounted ticket marketplace for sports, concerts, and theater. Operates in the same secondary ticketing category as TickPick with a price-discovery angle, though with a different brand positioning.

Broad incumbents

• Live Nation Entertainment: Parent of Ticketmaster and a vertically integrated live entertainment company. Represents the broadest competitive threat to TickPick, controlling primary ticketing rights across most major US venues that TickPick must source inventory from.
• Ticketmaster (Live Nation Entertainment): Dominant primary ticketing platform with a large secondary resale marketplace integrated into its offering. Competes with TickPick on the secondary side but has structural advantages from primary ticketing rights with venues, teams, and artists that TickPick lacks.
• AXS (AEG): Primary and secondary ticketing platform owned by AEG, with strong integrations into venues and sports teams. Overlaps with TickPick on the secondary/resale side but is anchored to AEG's owned primary inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iTickpick
• Facebookfacebook.com/TickPick
• LinkedInlinkedin.com/company/tickpick

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TickPick