TicketCity
TicketCity is an Austin, Texas-based online secondary ticket marketplace founded in 1990, connecting individual consumers with sellers of concert, sports, and theatre tickets, with specialized expertise in marquee events like The Masters and US Open.
- Company typePrivate
- Founded1990
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What TicketCity does
TicketCity is a privately held, Austin, Texas-headquartered secondary ticket marketplace founded in 1990, connecting buyers and sellers of tickets for live events including concerts, professional and collegiate sports, and theatrical performances. The company operates a direct-to-consumer online platform at TicketCity.com, organized into three core product categories — Concert Tickets, Sports Tickets, and Theatre Tickets — with an additional Featured Events Program providing curated, expert-supported offerings for marquee annual events such as The Masters golf tournament (20+ years of specialization), US Open tennis (15+ years), US Grand Prix, and the Austin City Limits Festival. The platform is described as a web-based marketplace with category- and performer-specific landing pages optimized for organic search discovery, supported by phone and email customer service for higher-value transactions.
Underlying technology is a standard online marketplace stack: web-based ordering, inventory management, and secure checkout, with no disclosed mobile app, public API, SDK, or AI/ML components. The company monetizes via transaction fees on each resale completed through the marketplace, with no publicly disclosed pricing tiers or fee structure. TicketCity addresses core consumer pain points in the secondary market — counterfeit ticket risk (cited as 39% of consumer concerns), pricing volatility, and refund disputes — primarily through brand reputation, longevity, and human-assisted customer service rather than through disclosed technical safeguards or guarantees. The business serves a horizontal, long-tail consumer base of individual ticket buyers; no enterprise or B2B customers are disclosed. The company acquired Fandeavor in May 2019 and maintains an active social media presence across Facebook, Twitter, Instagram, and LinkedIn as its primary non-organic marketing channels.
TicketCity firmographics
Firmographics- Name
- TicketCity
- Legal name
- TicketCity
- Website
- https://TicketCity.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TicketCity is an Austin, Texas-based online secondary ticket marketplace founded in 1990, connecting individual consumers with sellers of concert, sports, and theatre tickets, with specialized expertise in marquee events like The Masters and US Open.
- Ownership category
- akta.pro rank
TicketCity industry classification
Industry- Product category
- Secondary Ticket Marketplace
- NAICS
- Spectator Sports (7112), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Secondary Ticket Marketplaces (Resale/Exchange) (MPAGAJAB)
- akta.pro secondary industry
- Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA)
Keywords
Where TicketCity is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TicketCity business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Ticket Resale Transaction Fees: TicketCity operates as a secondary ticket marketplace, generating revenue through transaction fees on ticket sales between buyers and sellers. The platform connects ticket buyers with sellers of event tickets, taking a margin on each transaction completed through their marketplace.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
TicketCity product offering
Product offeringCore offering
TicketCity operates as an online secondary ticket marketplace connecting buyers and sellers for live events. The platform offers three core product categories: concert tickets (rock, pop, hip-hop, electronic, festivals), sports tickets (NFL, MLB, NBA, NHL, college football, golf, boxing, MMA), and theatre tickets (musicals, plays, ballet, opera). Revenue is generated through transaction fees on each ticket sale completed through the marketplace, with customer support available via phone and email for assisted transactions.
Product overview
TicketCity operates as a secondary ticket marketplace connecting buyers and sellers for live events. The platform offers three core product categories: Concert Tickets (spanning genres from rock and pop to electronic and hip-hop), Sports Tickets (covering professional leagues including NFL, MLB, NBA, NHL, and collegiate sports), and Theatre Tickets (including musicals, plays, ballet, and opera). The company also features a Featured Events Program highlighting premium events such as The Masters, US Open, US Grand Prix, and Austin City Limits Festival with specialized expertise. Founded in 1990 and headquartered in Austin, Texas, TicketCity serves customers seeking tickets to live entertainment experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Concert Tickets
Companies that use TicketCity
Customer profileSegments4 records
Ideal customer profiles1 record
TicketCity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
TicketCity partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
TicketCity competitors and assessment
Company assessmentDirect peers
- StubHub: StubHub is the largest secondary ticket marketplace globally, offering resale tickets for concerts, sports, and theatre. It is TicketCity's most direct competitor, serving the same consumer base with a comparable marketplace business model.
- Vivid Seats: Vivid Seats is a publicly traded secondary ticket marketplace covering concerts, sports, and theatre with a rewards-based loyalty program. It competes head-to-head with TicketCity across the same event categories and buyer personas.
- SeatGeek: SeatGeek is a mobile-first secondary and primary ticketing platform known for its interactive seat-mapping technology. It directly competes with TicketCity for the same sports, concert, and theatre ticket buyers, particularly younger mobile-first customers.
- Gametime: Gametime is a mobile-first last-minute ticket marketplace specializing in sports, concerts, and theatre. It targets the same TicketCity buyer with a similar transaction-fee model but emphasizes mobile UX and last-minute inventory.
- TickPick: TickPick is a no-fee secondary ticket marketplace offering concerts, sports, and theatre tickets. It competes directly with TicketCity on price transparency, attracting the same budget-conscious buyers who comparison-shop across platforms.
- Razorgator: Razorgator is a secondary ticket marketplace offering sports, concert, and theatre tickets with a customer-service-focused model. It is a similar mid-sized niche peer to TicketCity with comparable buyer experience positioning.
- Coast to Coast Tickets: Coast to Coast Tickets is a long-running secondary ticket reseller covering sports, concerts, and theatre. It is a comparable small-to-mid-sized niche marketplace to TicketCity, competing for the same transactional buyers.
- Viagogo: Viagogo is a global secondary ticket marketplace operating across many international markets with a strong sports and concert resale offering. It is a direct marketplace competitor, though its geographic footprint extends well beyond TicketCity's US-centric focus.
- TicketNetwork: TicketNetwork operates both a B2B ticket exchange and consumer-facing resale platforms. It is a direct peer to TicketCity as a multi-vertical secondary ticket marketplace serving similar buyer personas.
Broad incumbents
- Ticketmaster: Ticketmaster, owned by Live Nation, is the dominant primary ticketing platform that also operates a secondary resale marketplace. It competes with TicketCity on resale inventory for concerts, sports, and theatre while controlling the upstream primary ticketing pipeline.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
TicketCity social profiles
Digital presenceTicketCity financial estimates
Financial estimateRevenue estimate
Valuation estimate
TicketCity leadership team
Management profileNumber of profiles
Profiles4 records
TicketCity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TicketCity M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TicketCity
What does TicketCity do?
TicketCity operates as an online secondary ticket marketplace connecting buyers and sellers for live events. The platform offers three core product categories: concert tickets (rock, pop, hip-hop, electronic, festivals), sports tickets (NFL, MLB, NBA, NHL, college football, golf, boxing, MMA), and theatre tickets (musicals, plays, ballet, opera). Revenue is generated through transaction fees on each ticket sale completed through the marketplace, with customer support available via phone and email for assisted transactions.
Is TicketCity a public or private company?
TicketCity is a private company. It is classified as unknown and is currently operating.
When was TicketCity founded?
TicketCity was founded in 1990. It employs 11 to 50 people.
Where is TicketCity based?
TicketCity is headquartered in Austin, United States, in the North America region.
How does TicketCity make money?
One revenue line is on record: ticket Resale Transaction Fees.
Who are TicketCity's main competitors?
Direct peers on record are StubHub, Vivid Seats, SeatGeek, Gametime, TickPick, Razorgator, Coast to Coast Tickets, Viagogo and TicketNetwork. Ticketmaster is listed as a broad incumbent.
Does TicketCity have an API?
No public API is recorded for TicketCity.
What industry is TicketCity in?
TicketCity's product category is Secondary Ticket Marketplace. Its primary akta.pro industry code is MPAGAJAB, Secondary Ticket Marketplaces (Resale/Exchange), with a secondary code of HSACALAA, Live Event Ticketing (Concerts, Festivals, Comedy). Its NAICS code is 7112 and its SIC code is 7900.