trawa
trawa is a Berlin-based energy-as-a-service provider that uses AI-driven procurement, energy management software, battery storage, and smart asset control to help DACH SMEs cut energy costs and access certified green electricity.
- Company typePrivate
- Founded2022
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What trawa does
trawa, operating as Future Energy Services GmbH, is a Berlin-based energy-as-a-service provider founded in 2022 that delivers AI-driven electricity procurement, energy management software, battery storage, and intelligent asset control to small and medium-sized enterprises (SMEs) in the DACH region. The company's integrated platform combines a digital energy management SaaS with AI-optimized procurement that mixes power purchase agreements (PPAs), spot market transactions, and structured purchasing strategies to source 100% certified green electricity from German solar and wind parks. Customers with annual electricity consumption exceeding €100,000 — primarily mid-market industrial and commercial firms — gain access to enterprise-grade energy procurement previously limited to DAX-listed corporations, without capital expenditure on hardware.
The product stack spans four modules: (1) AI-optimized electricity supply, (2) a real-time energy management SaaS for consumption monitoring and forecasting, (3) zero-capex battery storage solutions with intelligent control, and (4) smart asset steering for distributed energy resources such as CHP units, EV charging stations, and cold storage. The company leverages ok-power certified green electricity products and claims annual customer cost savings of up to 30%, supported by documented case studies showing 5–23% electricity cost reductions across textile, logistics, hospitality, food production, and wine sectors.
The business model blends recurring electricity supply revenue, SaaS subscription fees, managed battery storage services, and transaction-based flexibility marketing on energy markets. Go-to-market is direct sales-led with strong trade fair presence (Intersolar, E-World, Hannover Messe) and content marketing aimed at German-speaking SMEs. Following a €2.4M Pre-Seed (March 2023), €10M Seed (May 2024), and €24M Series A (June 2025) — totaling approximately €36.4M from investors including Speedinvest, Balderton Capital, Headline, and Norrsken VC — the company has expanded into Austria and now serves over 100 commercial customers at 3,000+ locations in Germany.
trawa firmographics
Firmographics- Name
- trawa
- Legal name
- Future Energy Services GmbH
- Website
- https://trawa.de
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- trawa is a Berlin-based energy-as-a-service provider that uses AI-driven procurement, energy management software, battery storage, and smart asset control to help DACH SMEs cut energy costs and access certified green electricity.
- Ownership category
- akta.pro rank
trawa industry classification
Industry- Product category
- Energy-as-a-Service
- NAICS
- Utilities (22), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Electric & Other Services Combined (4931), Gas & Other Services Combined (4932)
- akta.pro primary industry
- Energy Management & Sustainability (PUE, Carbon, Water) (HDABANAG)
- akta.pro secondary industries
- Energy Management Systems & Plant Controllers (PPC, AGC Participation, Curtailment Control) (EUAMAIAI), SCADA & Telemetry Software (Control Center) (EUADAEAD)
Keywords
Where trawa is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
trawa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Electricity Supply (Stromversorgung): Supply of 100% certified green electricity from German solar and wind parks. Revenue generated from electricity sales to commercial customers at negotiated rates. Provides transparent, predictable, and cost-efficient energy supply.
- Energy Management Software: Digital platform subscription for energy monitoring, analytics, and optimization. SaaS model providing real-time consumption data and automated reporting.
- Battery Storage Solutions: Battery storage integration and intelligent control services. No investment costs for customers (0 EUR capital expenditure). Revenue generated from energy cost savings and market trading income.
- Flexibilitätsvermarktung (Flexibility Marketing): Marketing of flexibility from battery storage and controllable loads on energy markets. Generates additional revenue by shifting consumption to cheaper periods and participating in grid stabilization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Customized energy solutions - no standardized tiers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
trawa product offering
Product offeringCore offering
trawa provides an integrated Energy-as-a-Service platform for SMEs and industrial businesses in the DACH region, combining AI-optimized electricity procurement of 100% certified green power from German solar and wind parks with a digital energy management software platform, battery storage solutions with intelligent control, and flexibility marketing on energy markets. The offering replaces dedicated in-house energy procurement teams with a fully managed service that delivers up to 30% annual energy cost savings without any capital expenditure from the customer.
Product overview
trawa is an integrated energy-as-a-service platform for SMEs and industrial businesses in Germany and Austria. The portfolio consists of four core offerings: (1) Optimierte Stromversorgung — the core electricity procurement service providing AI-optimized green power sourcing from German solar/wind parks with flexible procurement strategies; (2) Energie Management Software — the digital platform delivering real-time consumption monitoring, analytics, and automated reporting for cost optimization; (3) Batteriespeicherlösungen — battery storage solutions with intelligent control for load peak management and energy trading; and (4) Intelligente Anlagensteuerung — smart asset control for distributed energy resources. Together, these products provide enterprise-grade energy management capabilities previously only available to large DAX corporations, enabling annual cost savings of up to 30% with no investment costs required.
Differentiator
Problem solved
Functional benefit
Products and services
- Optimierte Stromversorgung (AI-Optimized Green Electricity Supply) AI-optimized electricity procurement service providing 100% certified green electricity from German solar and wind parks to commercial customers. Combines spot market purchasing, term contracts, and Power Purchase Agreements (PPAs) tailored to each customer's individual consumption profile, with transparent pricing, ESG compliance support, and claims of up to 30% annual energy cost savings.
- Energie Management Software (Energy Management Platform) SaaS energy management platform providing real-time consumption monitoring, intelligent analytics, and automated reporting to help commercial customers identify optimization potential, avoid load peaks, forecast consumption, and reduce energy costs through data-driven decisions.
- Batteriespeicherlösungen (Battery Storage Solutions) Battery storage solutions enabling businesses to store excess energy, smooth load peaks, reduce expensive grid purchases, and maximize self-consumption rates. Includes intelligent storage control for cost reduction, grid independence, and additional revenue through flexibility marketing on energy markets, with 0 EUR capital expenditure required from customers.
- Intelligente Anlagensteuerung (Intelligent Asset Control) Intelligent control system for distributed energy assets such as combined heat and power (CHP) units, EV charging stations, and cold storage facilities. Analyzes energy demand and grid conditions in real-time to coordinate consumers efficiently, reduce energy costs, maximize renewable energy utilization, and improve system stability.
Quantifiable outcome
- Up to 30% annual energy cost savings
- +4 more outcomes
Companies that use trawa
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles1 record
trawa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
trawa partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- OmexomminorJoint webinar partner for battery storage solutions for industry. Omexom provides technical expertise on grid connection and battery installation for industrial plants.
- B&W EnergyminorPartner for planning, installation, and commissioning of battery storage solutions. Provides practical insights on storage implementation projects.
- ELMI PowerminorPartnership for battery-powered charging infrastructure for fleets. Joint webinar demonstrating intelligent systems that reduce operating costs and enable revenue generation for EV charging.
- INTILIONminorExpert interview partner on intelligent storage solutions. Collaborates on demonstrating how SMEs can reduce energy costs by up to 30% with battery storage.
Scale indicators11 records
Recent moves3 records
Expansion highlights6 records
trawa competitors and assessment
Company assessmentDirect peers
- Enpal: Berlin-based provider of solar systems, battery storage, and EV chargers for residential and commercial customers in Germany. Direct competitor in the German energy-as-a-service space, though primarily focused on residential solar-plus-storage while trawa targets SME energy procurement.
- 1Komma5°: Hamburg-based climate tech company offering integrated energy solutions (solar, heat pumps, EV charging, dynamic electricity tariffs) to households and small businesses across Europe. Closely comparable in combining hardware, software, and energy supply into an integrated offering.
- Lichtblick: German green electricity supplier offering 100% renewable energy to households and businesses, with proprietary energy management software (ZuhausePlattform) and battery storage offerings. Direct competitor in green electricity supply plus digital energy management for the German market.
- Octopus Energy for Business: UK-based renewable energy disruptor with a growing German B2B presence, offering AI-driven dynamic tariffs and energy management to commercial customers. Direct competitor in the tech-enabled SME energy supply space, with deeper capital base and established AI capabilities.
- Next Kraftwerke: Cologne-based virtual power plant operator aggregating distributed energy assets for flexibility marketing and grid services. Comparable in operating flexibility marketing and energy trading, though focused on generation-side aggregation rather than SME procurement.
- Tibber: Norwegian digital energy retailer operating across multiple European markets, offering dynamic electricity tariffs, smart home integration, and energy management apps. Comparable in tech-driven approach to electricity supply, though primarily residential-focused.
- GridBeyond: Dublin-based AI-powered energy management and demand response platform for commercial and industrial customers. Comparable in delivering AI-driven energy cost optimization and flexibility monetization, with stronger UK/Ireland focus and larger enterprise customer base.
- Limejump: UK-based energy tech company (acquired by Shell) providing AI-driven energy management, flexibility trading, and asset optimization for commercial customers. Comparable in the energy-as-a-service plus flexibility marketing model, though more focused on larger C&I customers.
Regional players
- Energy2market (e2m): Leipzig-based energy trader and virtual power plant operator marketing flexibility from renewable energy assets and industrial customers in Germany. Comparable in the flexibility marketing and direct energy marketing segments, primarily serving the German market.
Broad incumbents
- Sonnen (Shell): German battery storage pioneer (now owned by Shell) offering home and commercial battery systems with energy management software and virtual power plant aggregation. Comparable in battery storage + energy management integration, though with residential focus and backed by a major oil major.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
trawa social profiles
Digital presencetrawa compliance and trust
Trust signalCompliance1 record
trawa financial estimates
Financial estimateRevenue estimate
Valuation estimate
trawa leadership team
Management profileNumber of profiles
Profiles6 records
trawa funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
trawa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about trawa
What does trawa do?
trawa provides an integrated Energy-as-a-Service platform for SMEs and industrial businesses in the DACH region, combining AI-optimized electricity procurement of 100% certified green power from German solar and wind parks with a digital energy management software platform, battery storage solutions with intelligent control, and flexibility marketing on energy markets. The offering replaces dedicated in-house energy procurement teams with a fully managed service that delivers up to 30% annual energy cost savings without any capital expenditure from the customer.
Is trawa a public or private company?
trawa is a private company. It is classified as venture growth investor backed and is currently operating.
When was trawa founded?
trawa was founded in 2022. It employs 101 to 250 people.
Where is trawa based?
trawa is headquartered in Berlin, Germany, in the Europe region.
How does trawa make money?
Four revenue lines are on record. Electricity Supply (Stromversorgung) is the primary driver. The others are energy Management Software, battery Storage Solutions and flexibilitätsvermarktung (Flexibility Marketing).
Who are trawa's main competitors?
Direct peers on record are Enpal, 1Komma5°, Lichtblick, Octopus Energy for Business, Next Kraftwerke, Tibber, GridBeyond and Limejump. Energy2market (e2m) is listed as a regional player. Sonnen (Shell) is listed as a broad incumbent.
Does trawa have an API?
No public API is recorded for trawa.
What industry is trawa in?
trawa's product category is Energy-as-a-Service. Its primary akta.pro industry code is HDABANAG, Energy Management & Sustainability (PUE, Carbon, Water), with a secondary code of EUAMAIAI, Energy Management Systems & Plant Controllers (PPC, AGC Participation, Curtailment Control). Its NAICS code is 22 and its SIC code is 4931.