Spot & Tango

Name

Spot & Tango

Legal name

Breuer Premium Pet Food Company Inc.

Website

https://spotandtango.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Fresh and Fresh Dry Dog Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

Keywords

• Fresh dog food
• Pet food subscription
• Human-grade pet food
• Fresh dry kibble
• Dog nutrition delivery

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Subscription Meal Plans: Recurring subscription model delivering personalized fresh dog food and UnKibble products on a weekly, bi-weekly, or monthly basis. Customers enroll through a quiz to determine meal plans tailored to their dog's specific needs.
2. Add-on Products: Supplementary products including single-ingredient snacks, science-backed supplements, and dental chews (PupGum) sold alongside subscription meal plans
3. Affiliate Program: Commission-based program where affiliates earn $20 or more for each new customer who signs up using their unique referral code

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels12 records

Core offering

Spot & Tango manufactures and delivers personalized, human-grade fresh dog food and FreshDry (UnKibble) meals directly to consumers through a recurring subscription model. Customers take a quiz that calculates portion sizes based on age, weight, and activity level, then receive weekly, bi-weekly, or monthly deliveries complemented by snacks, supplements, and PupGum dental chews. All recipes are developed by veterinary nutritionists to meet AAFCO standards and are produced at the company's own manufacturing facility in Allentown, Pennsylvania.

Product overview

Spot & Tango offers a dual-product portfolio centered on fresh dog nutrition delivered via subscription. The core offerings are Fresh Dog Food (refrigerated, gently cooked meals) and UnKibble (shelf-stable FreshDry food). The product line is complemented by PupGum dental chews, single-ingredient snacks, and science-backed supplements. All products emphasize human-grade, whole-food ingredients formulated by veterinary nutritionists to meet AAFCO standards, with personalized meal plans based on each dog's unique caloric needs.

Differentiator

Problem solved

Functional benefit

Brands

• UnKibble: The company's flagship fresh dry dog food product - the first-of-its-kind FreshDry food combining kibble convenience with fresh food nutrition, made with real human-grade ingredients using a low-temperature drying process.
• Fresh
• PupGum

Products and services

• UnKibble First-of-its-kind FreshDry shelf-stable dog food combining kibble convenience with fresh food nutrition, made from human-grade whole-food ingredients using a low-temperature fresh-drying process that preserves taste, aroma, and nutrients. Sold via subscription meal plans starting at $1/day (approx. $0.53/meal), available in recipes such as Beef + Barley, Turkey + Sweet Potato, and Cod + Salmon.
• Fresh Dog Food Refrigerated, gently cooked fresh dog food made from 100% human-grade, whole-food ingredients, flash-frozen and shipped directly to customers' doors on a recurring weekly, bi-weekly, or monthly subscription starting at $2/day with free shipping.
• PupGum Dental chew for dogs that reduces bad breath within seven days using a patent-pending postbiotic formula, addressing root causes of dental disease while promoting oral health. Available in three sizes and sold as an add-on alongside subscription meal plans.
• Dog Snacks Single-ingredient snacks for dogs sold as supplementary products alongside subscription meal plans on a pay-as-you-go basis starting at $12/bag.
• Dog Supplements Science-backed supplements for dogs, including calming supplements, sold as part of the complete nutrition product line to complement fresh and FreshDry meal plans.

Quantifiable outcome

• 87% of customers noticed health improvements in their dogs at 30 days
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FicoreGTM or Marketing Partner · 4 June 2026Spot & Tango collaboration with Fi (GPS collar company) offering a gift-with-purchase promotion. New customers can receive up to 50% off their first trial box of Spot & Tango food plus a complimentary Fi Series 3 Collar or Fi Mini GPS Tracker with 6 months of Fi GPS Membership. Promotion runs from 6/4/26 to 7/6/26. A $20 activation fee is required for Fi service.

Scale indicators14 records

Recent moves7 records

Direct peers

• The Farmer's Dog: The leading direct-to-consumer fresh dog food brand; competes head-to-head with Spot & Tango's Fresh and UnKibble lines on personalized subscription meals, vet-developed recipes, and human-grade ingredients.
• Open Farm: Premium, ethically sourced pet food brand selling fresh, kibble, and treats via DTC and retail; overlaps with Spot & Tango on human-grade ingredients, sustainability positioning, and vet-friendly formulations.
• Just Food for Dogs: Fresh, human-grade pet food brand with both DTC and retail/vet-channel presence; comparable on formulation standards, AAFCO-complete positioning, and premium fresh-meal format.
• Ollie: Direct competitor offering fresh, human-grade dog food via DTC subscription; closely comparable on target customer (health-conscious pet parent), meal plan personalization, and ingredient positioning.
• Nom Nom (Mars Petcare): Direct-to-consumer fresh dog food brand acquired by Mars; offers personalized meal plans and human-grade recipes mirroring Spot & Tango's core proposition but with the backing of a CPG giant.

Broad incumbents

• Freshpet: Public refrigerated fresh pet food company with national retail distribution; competes in the fresh dog food category via store-shelf SKUs rather than DTC subscription.
• Blue Buffalo (General Mills): Mass-market premium pet food brand owned by General Mills with extensive retail distribution; represents the incumbent alternative to fresh/DTC players like Spot & Tango.
• Wellness Pet Company: Established natural pet food brand across kibble, wet, and treats with broad retail penetration; competes in the premium-natural tier overlapping Spot & Tango's ingredient-quality positioning.

Emerging players

• Sundays for Dogs: DTC air-dried dog food brand competing for the same health-conscious dog parent with shelf-stable, minimally processed nutrition—an adjacent but overlapping format to Spot & Tango's UnKibble.

Others

• BARK (BARK Inc.): DTC pet products company (BarkBox, Bark Eats) targeting the same health-conscious dog parent with subscription-based meals and adjacent products; more thematic/adjacent competitor than direct food substitute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@spotandtango
• Facebookfacebook.com/spotandtango
• Instagraminstagram.com/spotandtango
• TikToktiktok.com/@spotandtango
• Pinterestpinterest.com/spotandtango
• Xx.com/spotandtango
• LinkedInlinkedin.com/company/spotandtango

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spot & Tango