FGS Global

What FGS Global does

FGS Global is a strategic communications and leadership advisory firm serving Fortune 500 corporations, governments, and private capital clients across crisis management, transaction communications, public affairs, reputation strategy, and AI-driven stakeholder engagement. The firm was assembled through the combination of Finsbury, The Glover Park Group, Hering Schuppener, and Sard Verbinnen, and is now wholly owned by KKR following KKR's August 2024 buyout of WPP's approximately 50% stake at a $1.7 billion enterprise value. It operates from 14+ offices spanning North America, Europe, and Asia, with a bench of 350+ crisis experts and 200+ AI specialists. Core service lines — Crisis & Issues Management, Global Public Affairs, Strategy & Reputation, Transaction & Financial Communications, and AI + Innovation — are delivered through senior partner-led, quote-based engagements on multi-year retainers and project mandates. The firm underpins its advisory work with a proprietary technology stack including the Fergus AI platform (via FGS Labs), the IQ Suite (MediaIQ for AI-enabled media analysis and ReputationIQ for global polling-based reputation measurement), and dark/deep-web threat intelligence acquired through Memetica in January 2026. FGS has been consistently ranked #1 globally in PR advisory by deal count and transaction value (Mergermarket) and holds a Band One ranking in Chambers and Partners' Crisis and Risk Management guide, with marquee engagements spanning high-profile M&A, activism defense, and CEO compensation campaigns.

Name

FGS Global

Legal name

FGS Global Inc.

Website

https://fgsglobal.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

FGS Global is a KKR-owned strategic communications and leadership advisory firm serving Fortune 500 corporations, governments, and private capital clients globally with crisis management, transaction communications, public affairs, and AI-driven reputation advisory, supported by the proprietary Fergus and IQ Suite platforms.

Ownership category

akta.pro rank

Product category

Strategic Communications Advisory

NAICS

Public Relations Agencies (54182), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

M&A Advisory (Buy-side/Sell-side) (BPAHADAC), Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Strategic communications advisory
• Crisis management consulting
• Public affairs services
• Financial transaction communications
• Corporate reputation advisory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Advisory: Professional services revenue generated through strategic advisory engagements for crisis management, public affairs, transaction communications, and reputation management. Services are delivered by senior partners and teams on a project and retainer basis for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

FGS Global is a strategic leadership advisory firm that provides senior partner-led consulting services in crisis and issues management, global public affairs, corporate strategy and reputation, transaction and financial communications, and AI-driven innovation. Engagements are customized for Fortune 500 corporations, governments, private capital firms, and multinational organizations, often involving senior partner-level engagement with C-suite executives and boards during critical moments such as M&A transactions, crises, activist defense, and regulatory navigation. The firm supplements its advisory work with proprietary AI and analytics tools (FGS Labs/Fergus, MediaIQ, ReputationIQ, IQ Suite) and threat-intelligence capabilities (Memetica) for monitoring digital, social, deep, and dark web channels.

Product overview

FGS Global is a strategic leadership advisory firm offering a comprehensive portfolio of communications and stakeholder strategy services. The core offerings include Crisis & Issues Management, Global Public Affairs, Strategy & Reputation, Transaction & Financial Communications, and AI + Innovation. The AI + Innovation practice operates as a dedicated unit with over 200 specialists, powered by proprietary platforms including FGS Labs' AI platform 'Fergus' and the IQ Suite (comprising ReputationIQ for polling-based reputation measurement and MediaIQ for AI-enabled media analysis). The firm recently acquired threat intelligence firm Memetica to strengthen its AI-driven threat detection capabilities. The portfolio is delivered globally through regional practice leads across North America, Europe, and Asia.

Differentiator

Problem solved

Functional benefit

Brands

• IQ Suite: Data-driven communications and reputation management platform including ReputationIQ and MediaIQ solutions.
• FGS Labs

Products and services

• Crisis & Issues Management
• Global Public Affairs
• Strategy & Reputation
• Transaction & Financial Communications
• AI + Innovation
• IQ Suite
• FGS Labs
• Memetica

Quantifiable outcome

• #1 Global PR Firm by Deal Count and Value (Mergermarket)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MemeticacoreStrategic or Co-development Partner · 20 January 2026FGS Global acquired Memetica, a specialist technology consultancy founded in 2019 by former New York Times investigative journalist Ben Decker. Memetica specializes in AI-driven threat detection across social, dark web and fringe platforms. The acquisition strengthens FGS Global's AI Advisory practice and early warning detection capabilities.
• Longview Communications and Public AffairscoreStrategic or Co-development Partner · 21 November 2023FGS Global acquired Longview Communications and Public Affairs, a leading Canadian firm with over 30 professionals experienced in government, media, and business. The acquisition expands FGS's presence across North America and enhances capabilities in corporate and financial communications, government relations, and crisis management.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• WPP: WPP was the former majority owner of FGS Global and remains a global communications holding company with overlapping capabilities across PR, public affairs, and digital advisory. WPP's exit (Aug 2024) and FGS Global's standalone positioning creates both competitive tension and ecosystem overlap.
• Edelman: Edelman is one of the largest global PR firms with a broad portfolio spanning corporate communications, public affairs, and crisis management. While much larger and more diversified than FGS Global, it competes directly for enterprise mandates on crisis, M&A, and reputation advisory.
• BCW (Burson Cohn & Wolfe): BCW is a global communications agency offering corporate communications, public affairs, crisis, and content marketing. As a WPP competitor at scale, BCW competes for enterprise reputation and transaction communications mandates that overlap with FGS Global's portfolio.
• Weber Shandwick: Weber Shandwick is a global public relations firm offering corporate, crisis, and public affairs services to enterprise clients. Its broad practice portfolio overlaps with FGS Global across crisis management, public affairs, and corporate reputation work.
• Hill+Knowlton: Hill+Knowlton is a global communications consultancy with deep public affairs and crisis management heritage. It competes with FGS Global for enterprise mandates on policy, regulatory, and crisis communications across major markets.

Direct peers

• Prosek Partners: Prosek Partners is a specialist financial communications and investor relations firm serving asset managers, private equity, and corporate clients. It overlaps directly with FGS Global's Transaction & Financial Communications practice and Private Capital client segment.
• Brunswick Group: Brunswick Group is the most direct competitor to FGS Global in financial communications, M&A advisory, and global public affairs. Both firms serve Fortune 500 corporations and asset managers on transaction communications and crisis management with similar senior-partner-led engagement models and global footprints.
• Kekst CNC: Kekst CNC is a global strategic communications consultancy specializing in M&A, crisis, and investor relations advisory — closely overlapping with FGS Global's Transaction & Financial Communications and Crisis & Issues Management practices. Both serve enterprise clients with senior-led, advisory-heavy engagements.
• Sloane & Company: Sloane & Company is a strategic communications and advisory firm specializing in M&A, crisis, and shareholder activism defense — closely aligned with FGS Global's transaction communications and activism advisory practices for corporate and PE clients.
• Teneo: Teneo is a global CEO advisory firm combining strategic communications, financial advisory, and management consulting — overlapping directly with FGS Global's crisis, M&A communications, and public affairs practices. Both serve C-suite clients navigating high-stakes reputational and transactional moments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fgs_global
• LinkedInlinkedin.com/company/finsburygloverhering
• Instagraminstagram.com/fgsglobal
• Facebookfacebook.com/100063815181740

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries3 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FGS Global