Shoot 360
Shoot 360 is a basketball training franchise operating an AI-powered motion-tracking platform (Splash Meter) with gamified coaching, deployed through 60+ franchise locations, LA Fitness channel partnerships, and technology licensing to NBA and collegiate programs.
- Company typePrivate
- Founded2012
- HeadquartersVancouver, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Shoot 360 does
Shoot 360, founded in 2012 by former basketball coach Craig Moody and headquartered in Vancouver, Washington, operates an AI-powered basketball training franchise combining proprietary motion-tracking technology with in-person coaching. The core technical platform uses motion-tracking cameras and machine vision to measure shot arc, depth, and alignment for every shot taken, delivering instant feedback through the trademarked Splash Meter™ and scoring against the Splash Zone™ (the optimal target area where the company reports shot make probability reaches 98%). The platform extends to passing, ball-handling, and decision-making drills across dedicated shooting courts, passing skill courts, and ball-handling training zones, with the Shoot 360 mobile app providing in-depth stat summaries, digital achievements, workout booking, and league registration. Technology has been adopted by approximately 29 NBA team facilities and over 100 collegiate programs, and is endorsed by 15-17 NBA and WNBA investors.
Shoot 360 firmographics
Firmographics- Name
- Shoot 360
- Legal name
- Shoot 360 Nation LLC
- Website
- https://shoot360.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shoot 360 is a basketball training franchise operating an AI-powered motion-tracking platform (Splash Meter) with gamified coaching, deployed through 60+ franchise locations, LA Fitness channel partnerships, and technology licensing to NBA and collegiate programs.
- Ownership category
- akta.pro rank
Shoot 360 industry classification
Industry- Product category
- Sports Training Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Performance Analysis & Video Coaching (HSADAEAG)
- akta.pro secondary industries
- Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)
Keywords
Where Shoot 360 is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Shoot 360 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Franchise Fees: Shoot 360 generates revenue through franchise licensing with $1 million investment required per franchise location. Best locations achieve 25% to 32% EBITDA margins.
- Membership Subscriptions: Monthly membership pricing ranging from $179 to $329 CAD per month in Canada. Members receive access to training facilities, technology platforms, and coaching.
- Per-Visit Training Sessions: Individual training sessions and workouts available through the mobile app booking system, in addition to monthly memberships.
- Training Programs and Camps: Group training including camps, classes, clinics, and youth training programs taught by certified Shoot 360 coaches.
- Event Rentals: Corporate events and birthday party venue rentals at state-of-the-art facilities with interactive games, skill challenges, and cutting-edge shooting technology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Membership - CAD $179/month |
| Subscription | Monthly | Premium Membership - CAD $329/month |
| One time/ perpetual license | Multi-year contract | Franchise Investment - $1 million |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Shoot 360 product offering
Product offeringCore offering
Shoot 360 operates basketball training facilities that combine proprietary AI-powered motion-tracking cameras (Splash Meter™) with certified in-person coaching to deliver measurable, gamified skill development for athletes. The company monetizes through monthly consumer memberships, per-session training fees, group programs and camps, corporate/birthday event rentals, and a $1M franchise licensing model, with technology also white-labeled into NBA team facilities and partner gyms such as LA Fitness.
Product overview
Shoot 360 is a basketball training franchise operating on a unified platform-plus-program model. The core offering is an AI-powered immersive training platform combining proprietary motion-tracking cameras, the Splash Meter™ for real-time shot feedback, and the Splash Zone™ scoring system, all integrated into dedicated shooting courts, passing skill courts, and ball handling training zones. The platform is accessible via the Shoot 360 Mobile App for stat tracking, league registration, and achievement management. Beyond the core technology, Shoot 360 offers structured programs including group training (camps, classes, clinics), personal training sessions, and Shoot 360 Leagues for competitive virtual and local play. The company also provides event hosting for corporate and birthday party experiences, and runs seasonal programs like All-Star Summer. The technology is available both at company-owned/partnered locations and via franchise opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- Shoot 360 Training Platform AI-powered basketball training system combining motion-tracking cameras, real-time analytics, and gamification for skill development in shooting, passing, and ball handling. Used by individual athletes at Shoot 360 facilities and white-labeled into NBA team and collegiate training centers.
- Shoot 360 Mobile App Mobile application for iOS and Android that provides in-depth stat summaries of every workout, digital trophies and achievements, workout and class booking, and league registration for Shoot 360 members.
- Shoot 360 Leagues Digital shooting competition enabling three-player teams to compete in scheduled one-hour matches locally and virtually across the Shoot 360 network, supported by automatic rebounding machines and real-time leaderboards.
- Group Training (Camps, Classes, Clinics) Group basketball instruction including camps, classes, and clinics for all ages and skill levels, led by certified Shoot 360 coaches at franchise and partner facilities.
- Personal Training One-on-one basketball coaching sessions with certified Shoot 360 coaches who develop customized training plans for individual player development.
- Events (Birthday Parties and Corporate) Venue rental for corporate events and birthday parties featuring interactive games, skill challenges, and Shoot 360's shooting technology at participating facilities.
- All-Star Summer Program Seasonal summer training experience combining shot tracking, leaderboards, and rewards to help athletes stay consistent with offseason training, running from June 9 to July 9 annually.
- Shoot 360 Franchise License Franchise license that allows entrepreneurs to operate a Shoot 360 training facility, including the proprietary training platform, brand, and operating model. Each franchise requires a $1 million investment, with best-performing locations achieving 25-32% EBITDA margins.
Quantifiable outcome
- Shot make probability increases to 98% when all three metrics (arc, depth, alignment) are within the Splash Zone
- +3 more outcomes
Companies that use Shoot 360
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Shoot 360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Shoot 360 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor, core and flagship.
- Tayler Hill (Former WNBA Player)minorHER Month initiative collaboration with former WNBA player Tayler Hill to promote female participation in basketball. Includes free basketball experiences, mentorship, and merchandise sales.
- Convoy of HopeminorHER Month partnership supporting women's empowerment projects. Portion of merchandise proceeds supporting Convoy of Hope's women's programs.
- LA FitnesscorePilot partnership with LA Fitness (Fitness Intl LLC) to install AI-powered, motion-tracking basketball courts at select West Coast gyms across Northern California, Oregon, and Washington. Six initial locations with nationwide expansion planned. Hillsboro, Oregon location opened May 16, 2026. Golden State Sports Academy operating California locations.
- Golden State Sports AcademycoreOperating California LA Fitness locations as part of the Shoot 360 pilot program rollout. Also expanding to South Bay with Shoot 360 (February 2026).
- Nike Basketball Camps (US Sports Camps)corePartnership with Nike Basketball Camps through US Sports Camps for basketball camp programming. Part of collaborative initiatives including athlete safety training.
- U.S. Center for SafeSportminorPartnership for athlete safety training initiatives.
- Ballislife LeagueminorShoot 360 x Ballislife League partnership with $20,000 prize pool. Competitive shooting league.
- Brooklyn NetsflagshipNBA team partnership for basketball training technology. Part of portfolio including Golden State Warriors, LA Clippers, and Utah Jazz.
- Golden State WarriorsflagshipNBA team partnership with new Bay Area courts opening spring 2026 in conjunction with Golden State Warriors academy. Golden State Sports Academy operating California LA Fitness locations.
- LA ClippersflagshipNBA team partnership for basketball training technology. Part of portfolio including Brooklyn Nets, Golden State Warriors, and Utah Jazz.
- Utah JazzflagshipNBA team partnership for basketball training technology. Part of portfolio including Brooklyn Nets, Golden State Warriors, and LA Clippers.
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
Shoot 360 competitors and assessment
Company assessmentBroad incumbents
- Topgolf: Topgolf is the canonical sports-entertainment franchise that Shoot 360 explicitly emulates; both use technology-enabled venues to make sport skills accessible to all levels through gamified experiences, though Topgolf operates in golf at much larger scale.
- Catapult Sports: Catapult Sports is a public sports-tech incumbent providing athlete tracking and performance analytics across multiple sports to professional teams, mirroring Shoot 360's analytics-driven training positioning at a much larger scale.
- Gymboree Play & Music: Gymboree operates a franchised children's activity-center model; relevant as a comparable franchise-economics and member-based youth programming structure, though in early-childhood rather than sports-specific training.
- Skyhawks Sports Academy: Skyhawks operates youth sports camps and clinics nationwide, including basketball; it shares Shoot 360's franchise/camp model for youth athlete skill development though without the proprietary AI tracking layer.
- Lifetime Fitness (Life Time): Life Time operates premium fitness and recreation centers with youth sports programming; comparable to the LA Fitness-style facility partnership model that Shoot 360 is leveraging to embed its technology inside gym chains.
Direct peers
- Dr. Dish Basketball: Dr. Dish builds shooting machines and tracking technology used by basketball training facilities and is the closest direct competitor to Shoot 360's automated-rebounding, shot-tracking model, sharing the same athlete, college, and pro-team customer base.
- Noah Basketball: Noah Basketball provides AI-powered shot-tracking technology for serious basketball training, with similar machine-vision feedback to Splash Meter; it sells technology to trainers and elite players rather than operating its own retail locations.
- KinaTrax: KinaTrax installs markerless motion-capture systems in NBA and collegiate arenas for biomechanical analysis; it operates in the same pro/collegiate basketball performance-analytics category where Shoot 360's technology is also adopted.
Emerging players
- iHoops / NBC Basketball: iHoops and similar basketball-specific training academies use tech-augmented coaching models, partially overlapping with Shoot 360's youth and amateur athlete segment in basketball skill development.
- HomeCourt (by NEX Team): HomeCourt is an AI-powered mobile basketball training app using on-device computer vision for shot tracking, directly overlapping with Shoot 360's machine-vision shot-analytics value proposition, but distributed as a consumer app rather than facility-based experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shoot 360 social profiles
Digital presenceShoot 360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoot 360 leadership team
Management profileNumber of profiles
Profiles6 records
Shoot 360 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoot 360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoot 360
What does Shoot 360 do?
Shoot 360 operates basketball training facilities that combine proprietary AI-powered motion-tracking cameras (Splash Meter™) with certified in-person coaching to deliver measurable, gamified skill development for athletes. The company monetizes through monthly consumer memberships, per-session training fees, group programs and camps, corporate/birthday event rentals, and a $1M franchise licensing model, with technology also white-labeled into NBA team facilities and partner gyms such as LA Fitness.
Is Shoot 360 a public or private company?
Shoot 360 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shoot 360 founded?
Shoot 360 was founded in 2012. It employs 11 to 50 people.
Where is Shoot 360 based?
Shoot 360 is headquartered in Vancouver, United States, in the North America region.
How does Shoot 360 make money?
Five revenue lines are on record. Franchise Fees are the primary driver. The others are membership Subscriptions, per-Visit Training Sessions, training Programs and Camps and event Rentals.
Who are Shoot 360's main competitors?
Broad incumbents on record are Topgolf, Catapult Sports, Gymboree Play & Music, Skyhawks Sports Academy and Lifetime Fitness (Life Time). Direct peers are Dr. Dish Basketball, Noah Basketball and KinaTrax. Emerging players are iHoops / NBC Basketball and HomeCourt (by NEX Team).
Does Shoot 360 have an API?
No public API is recorded for Shoot 360.
What industry is Shoot 360 in?
Shoot 360's product category is Sports Training Services. Its primary akta.pro industry code is HSADAEAG, Performance Analysis & Video Coaching, with a secondary code of HSADAEAA, Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis). Its NAICS code is 71394 and its SIC code is 7997.