What Kinatrax does

Kinatrax (legal name KinaTrax, Inc.) is a Boca Raton, Florida-based sports technology company that builds markerless motion capture systems for in-game and in-lab biomechanics analysis. Founded in 2011 and operating with 11-50 employees, the company uses high-speed multi-camera arrays combined with proprietary AI and deep learning algorithms to reconstruct precise 3D joint locations and bone segment orientations without requiring athletes to wear markers or sensors. Its primary product, KinaTrax Lab, is sold as an enterprise B2B solution deployed in stadiums and training facilities; the platform is currently installed across more than 75 stadiums and labs spanning Major League Baseball, Minor League Baseball, NCAA baseball, and NCAA basketball programs including Auburn Baseball.

The technology stack integrates video-based markerless capture with complementary inputs such as forceplate data and ball trajectory, and exposes results through a web-based portal that synchronizes biomechanics, video, and third-party data for coaching review, scouting, valuation, and injury prevention workflows. The company derives revenue through a combination of technology licensing and recurring analytics subscriptions to professional sports organizations, collegiate programs, and elite training environments. Pricing is not publicly disclosed, consistent with a custom enterprise sales motion.

Since October 2024, Kinatrax has operated as a wholly-owned subsidiary of Sony Corporation, embedded within Sony's sports data business alongside Hawk-Eye Innovations, Pulselive, and Beyond Sports. The integration gives Kinatrax access to Sony's global sports distribution (covering 23 of the top 25 global sports leagues) and positions the company as the biomechanics arm of a broader multi-modal sports data stack. Day-to-day operations are led by President Steven Cadavid, with customer-facing teams leveraging Hawk-Eye's offices in Basingstoke (UK), Atlanta (US), and Melbourne (Australia) alongside the Boca Raton headquarters.

Name

Kinatrax

Legal name

KinaTrax, Inc.

Website

https://kinatrax.com

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

11–50 employees

Short description

Kinatrax (now part of Sony's Hawk-Eye Innovations) builds AI-driven markerless motion capture systems that produce research-grade 3D biomechanics data for professional and collegiate sports organizations, primarily in baseball and basketball.

Ownership category

akta.pro rank

Product category

Sports Biomechanics Analytics

NAICS

Other Scientific and Technical Consulting Services (541690), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Services-Commercial Physical & Biological Research (8731), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Markerless motion capture
• Sports biomechanics analytics
• Athlete performance tracking
• Computer vision sports
• 3D motion analysis

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Biomechanics Technology Licensing and Deployment: KinaTrax generates revenue through licensing its markerless motion capture technology to professional sports organizations, leagues, and teams. The technology is deployed in stadiums and labs, providing ongoing data analytics services.
2. Performance Analytics Services: Revenue from providing biomechanical analytics and insights for athlete performance optimization, injury prevention, and scouting/valuation purposes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Kinatrax develops and deploys KinaTrax Lab, a research-grade markerless motion capture platform that uses high-speed multi-camera systems and deep learning algorithms to produce precise 3D joint and bone segment data for professional and collegiate sports organizations. The platform is delivered as installed stadium and lab systems with a web-based analytics portal, serving MLB, MiLB, NCAA, and other elite sports customers for performance optimization, injury prevention, and scouting.

Product overview

KinaTrax, acquired by Sony in October 2024 and now part of Hawk-Eye Innovations, offers a unified markerless motion capture platform for research-grade biomechanics tracking and sports performance analysis. The platform integrates In-Game Markerless Capture for live game tracking, Elite Training Capture with forceplate and ball trajectory integrations, an Advanced Coaching Tool for rapid AI-powered data processing, and web-based Data Visualization Tools—all unified through the KinaTrax Lab system. Additional capabilities include Scouting & Valuation for talent analysis and Injury Prevention through customized biomechanics reports. The system uses high-speed multi-camera technology and deep learning algorithms to generate 3D joint positions and bone segment orientations, serving professional sports organizations across MLB, MiLB, and NCAA.

Differentiator

Problem solved

Functional benefit

Brands

• KinaTrax Lab: Biomechanics tracking and analysis platform integrated under Hawk-Eye Innovations providing research-grade biomechanical tracking and insights for professional sports organizations.

Products and services

• KinaTrax Lab

Quantifiable outcome

• 75+ stadiums and labs deployment across professional and collegiate sports
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• Hawk-Eye InnovationscoreStrategic or Co-development PartnerKinaTrax operates as part of Hawk-Eye Innovations under Sony's sports technology portfolio. Hawk-Eye's biomechanics division includes KinaTrax Lab, integrating markerless motion capture with optical tracking solutions. The combined entity provides comprehensive athlete performance tracking across major sports.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• STATSports: STATSports provides GPS-based wearable athlete tracking and is also part of Sony's sports technology portfolio. It targets the same professional team and federation customers as KinaTrax, offering an integrated wearable+analytics alternative in the player-performance category.
• Second Spectrum (Genius Sports):
• Catapult Sports: Catapult is a leading provider of wearable athlete tracking and performance analytics for professional and elite sports teams. It competes for the same coaching/performance-analytics budget as KinaTrax, with a complementary but overlapping technology stack (wearables + analytics vs. KinaTrax's markerless in-game capture).

Broad incumbents

• Hawk-Eye Innovations: Hawk-Eye is the parent division under which KinaTrax operates and provides optical ball-tracking, officiating, broadcast, and data services to 23 of the top 25 global sports leagues. It is the most immediate internal counterpart, sharing distribution and customer accounts, and serves as both channel and partial substitute for biomechanics data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KinaTraxInc
• LinkedInlinkedin.com/company/hawk-eye-innovations-ltd
• Instagraminstagram.com/hawkeyeinnovations

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinatrax