Dr. Dish Basketball

Name

Dr. Dish Basketball

Legal name

Airborne Athletics, Inc.

Website

https://drdishbasketball.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Basketball Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Basketball Equipment Retail (CRAMAEAB)

akta.pro secondary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

Keywords

• Basketball training equipment
• Automated shooting machines
• Sports performance analytics
• Coaching management software
• Basketball player development

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Basketball Shooting Machine Hardware Sales: Dr. Dish generates primary revenue from selling basketball shooting machines and related equipment across multiple product tiers (Rebel+, Pro, All-Star+, CT+, Arc1, FCLTY, Home, IC3). Machines range from consumer/home units to institutional/commercial-grade systems. Sales are direct-to-buyer with financing and trade-in programs available.
2. Membership / Subscription: Dr. Dish Home customers can purchase monthly or lifetime subscriptions providing full access to training content, app features, multiplayer mode, and exclusive workouts. Subscriptions are managed through a member portal with automatic monthly renewal. The lifetime subscription option offers indefinite monthly renewals at no additional charge with no credit card required.
3. Accessories and Add-ons: Dr. Dish sells accessories including integrated sound systems, wireless remote controls, protective covers, all-terrain carts, heart rate kits and replacement straps, and custom graphics. These provide ongoing per-transaction revenue from existing machine owners.
4. Financing and Payment Plans: The company offers financing and payment plan options for both institutional and home buyers, providing revenue through financed purchase agreements with third-party financing partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Dr. Dish Basketball designs, manufactures, and sells automated basketball shooting machines that deliver passes, track makes/misses, and sync data to its cloud-based Training Management System (TMS) and mobile Player App. Its tiered hardware portfolio ranges from the IC3 manual rebounder and Home unit for individual consumers up to FCLTY institutional machines for training facilities, with associated accessories, a recurring membership, and a content library of workouts from NBA skills trainers.

Product overview

Dr. Dish Basketball, a division of Airborne Athletics, Inc., offers a multi-tiered portfolio of basketball shooting machines and training technology solutions. The product lineup includes: Arc1 (flagship with arc tracking), CT+ (complete training with touchscreen), All-Star+ (advanced analytics with swivel net), Rebel+ (high-rep entry model), FCLTY (commercial facilities), and Home (residential use). The IC3 Shot Trainer is a manual rebounder for basic practice. Supporting the hardware are integrated software platforms: the Training Management System (TMS) for coaches to manage programs and assign workouts, and the Dr. Dish Player App for athletes to track stats, browse workouts, and control machines. Accessories include remotes, heart rate monitors, covers, carts, and custom graphics. The ecosystem tracks over 2 billion shots worldwide, serving schools, facilities, and home users.

Differentiator

Problem solved

Functional benefit

Products and services

• Dr. Dish Arc1 The first basketball shooting machine with Arc Tracking technology, providing real-time feedback on shot arc trajectory for form correction. Positioned as 'The Shooters Machine' for serious player development.
• Dr. Dish CT+ Complete Training machine with a 21.5-inch touchscreen, advanced analytics, comprehensive workout system, full workout library, and seamless drill transitions for institutional and elite team use.
• Dr. Dish All-Star+ Advanced analytics model with a patented swivel net system enabling away-from-basket training, game-location passing, post entry passes, and perimeter/inside game training. Supports Polar heart rate integration.
• Dr. Dish Rebel+ High-rep, high-tech model positioned as the most cost-effective fully automatic programmable shooting machine with mechanical shot counter for tracking makes and attempts per location.
• Dr. Dish FCLTY Professional-grade basketball shooting machine purpose-built for commercial training facilities and training center businesses that need to scale high-rep shooting sessions with custom branding options.
• Dr. Dish FCLTY1 Commercial-grade basketball shooting machine for training facility operators, offered alongside the FCLTY in the Facilities product line.
• Dr. Dish Home The first automated basketball shooting machine designed specifically for home use, with a compact form factor for residential settings, full app control via the Dr. Dish Player App, and access to a paid membership with training content and multiplayer mode.
• IC3 Shot Trainer Manual basketball rebounder and shot trainer that provides self-feeding rebounds for solo practice. The first manual basketball rebounder introduced by the company in 2008, and protected by US patents 8012046 and 8147356.
• Dr. Dish Training Management System (TMS) Cloud-based web platform for coaches to manage teams, build and assign custom workouts to players, run leaderboards, and track program-wide analytics. Launched in 2017 as a standalone coach-facing service integrated with Dr. Dish shooting machines.
• Dr. Dish Accessories Range of branded accessories sold through the Dr. Dish e-commerce storefront, including wireless remote controls, protective covers, all-terrain carts, heart rate kits and replacement straps, integrated sound systems, and custom graphics.

Quantifiable outcome

• Players using Dr. Dish machines take 5x more shots per training session compared to traditional passing partner drills
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature8 records

Partnerships

15 partnerships are on record, tiered major, flagship and minor.

• National Wheelchair Basketball Association (NWBA)majorStrategic or Co-development Partner · 22 November 2021Dr. Dish designated as the 'exclusive shooting machine company of the NWBA,' the world's original wheelchair basketball national governing organization with 225 teams. NWBA members receive exclusive pricing on Dr. Dish products, and Dr. Dish creates wheelchair basketball-specific drills and workouts. The partnership was initiated through Ability360, an NWBA Adult Division II and Women's team and existing Dr. Dish customer.
• FIBA Equipment & Venue CentreflagshipStrategic or Co-development Partner · 26 October 2020FIBA (International Basketball Federation, 213 national federations) launched the Endorsed Equipment partnership program in 2020 with Dr. Dish as its first partner. Dr. Dish and FIBA co-create integrated training programs embedded within the machines and Dr. Dish platforms. Partnership renewed for a two-year term in February 2023.
• AAU (Amateur Athletic Union)majorStrategic or Co-development PartnerAAU, a major youth sports organization in the US, endorses Dr. Dish basketball training equipment, making it the approved shooting machine for AAU programs.
• TeachhoopsminorGTM or Marketing PartnerTeachhoops is a basketball coaching education platform that partners with Dr. Dish to provide integrated training content and coaching resources.
• DJ Sackmann BasketballmajorStrategic or Co-development PartnerDJ Sackmann is an NBA skills coach and world-renowned basketball clinician who creates workouts for Dr. Dish's workout library. His workouts are embedded in the Dr. Dish training platform, providing exclusive professional training content.
• Jordan Lawley BasketballmajorStrategic or Co-development PartnerJordan Lawley is a professional skills trainer who has worked with NBA and overseas players. He creates and contributes workouts to the Dr. Dish training library.
• Pure Sweat Basketball (Drew Hanlen)majorStrategic or Co-development PartnerDrew Hanlen is an NBA skills trainer (clients include Joel Embiid, Bradley Beal, Zach LaVine) and CEO of Pure Sweat Basketball. He creates workouts for the Dr. Dish training platform and serves as a prominent brand advocate.
• PTR (Professional Tennis Registry)minorGTM or Marketing PartnerPTR is a tennis and sports training certification organization. Partnership cross-promotes training methodologies and content across sports.
• SLAM MagazineminorGTM or Marketing PartnerSLAM Magazine, a leading basketball publication, partners with Dr. Dish for content and brand visibility within the basketball media ecosystem.
• Special Olympics MinnesotaminorStrategic or Co-development PartnerSpecial Olympics Minnesota partners with Dr. Dish to support basketball training for athletes with intellectual disabilities.
• Five Star BasketballminorGTM or Marketing PartnerFive Star Basketball is a basketball training and evaluation platform that partners with Dr. Dish for content and training integration.
• VersacourtminorGTM or Marketing PartnerVersacourt produces backyard basketball courts and partners with Dr. Dish for co-marketing and integrated home training solutions.
• Courts of the WorldminorGTM or Marketing PartnerAnnounced in 2025: partnership enables hoopers around the world to find Dr. Dish-equipped courts and facilities through a global venue map, while training facilities can showcase their Dr. Dish equipment.
• Ability360minorChannel Partner/ Reseller/ DistributorAbility360 is an NWBA Adult Division II and Women's team and an existing Dr. Dish customer that served as the catalyst for the NWBA partnership. They use Dr. Dish at every practice to maximize time and combine drills.
• Avant Sports (China Distributor)majorChannel Partner/ Reseller/ DistributorAvant Sports distributes Dr. Dish products in China from their location in Shenzhen (Zhoushi Road, Baoan District). They provide local shipping, setup, servicing, and training support with backing from global headquarters.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Hudl: Hudl is the dominant video analysis platform for basketball and other team sports, used heavily by D1 programs. It competes for the same coach-side analytics budget and integrates adjacent data into team workflows.
• SKLZ (Implus): SKLZ, part of Implus, is a broad sports training equipment brand with basketball training aids. It is a competitor in consumer and team training categories but does not offer an automated shooting machine comparable to Dr. Dish.
• Wilson Sporting Goods: Wilson is a dominant basketball equipment incumbent (balls, hoops, training gear) and the official ball of the NBA. While not focused on automated machines, it competes for basketball training-equipment budgets across the same schools and consumers Dr. Dish targets.
• Catapult Sports: Catapult provides athlete performance monitoring and wearable tracking used by professional and college teams. While focused on broader athletic monitoring, it overlaps with Dr. Dish's analytics and heart-rate integration story at the elite team level.
• Spalding: Spalding is a long-standing basketball equipment brand (balls, hoops, training aids). It is a broad incumbent competing for share of basketball training spend, though it does not currently offer a flagship automated shooting machine.

Emerging players

• HomeCourt: HomeCourt is an AI-powered basketball training app that uses a smartphone camera to track shots and provide drills. It competes for the same consumer/individual shooting-improvement wallet as Dr. Dish Home at a much lower price point.
• ShotTracker: ShotTracker sells wearable and sensor-based shot-tracking systems for basketball teams. It overlaps with Dr. Dish's analytics/shot-counting value proposition from a software/sensor angle rather than a full hardware machine.
• KinaTrax: KinaTrax provides markerless motion-capture and biomechanics for baseball, basketball, and other sports. It is an emerging player that competes for advanced shooting-mechanics analytics budgets at professional teams, similar to Dr. Dish's TMS/Arc1 analytics tier.

Direct peers

• Noah Basketball: Noah Basketball provides smart-hoop shot-tracking sensors and analytics used by elite NBA and college shooters. It is a direct competitor in the data-driven shooting-improvement category, attacking the same coach/player pain point with a different form factor.
• Shoot-A-Way: Shoot-A-Way (maker of "The Gun") is the most established direct competitor in automated basketball shooting machines, serving schools, colleges, and prosumer buyers with rebounder/passing machines — the same core category Dr. Dish competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drdishbball
• YouTubeyoutube.com/c/DrDishBasketball
• Facebookfacebook.com/DrDishBball
• Instagraminstagram.com/drdishbball
• Pinterestpinterest.com/drdishbasketball

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Dish Basketball