Mercedes-Benz

What Mercedes-Benz does

Mercedes-Benz is the automotive division of Mercedes-Benz Group AG, a publicly traded German corporation listed on the Frankfurt Stock Exchange under ticker MBG and headquartered in Stuttgart. Founded in 1886 with the Benz Patent-Motorwagen, the brand was formalized in 1925 and today operates as a global luxury automaker with manufacturing footprints in Germany, Indonesia (42-hectare Wanaherang facility producing A through S-Class sedans, GLA–GLS SUVs, and AMG variants), South Africa, India, and China. Its product portfolio spans fully electric vehicles (EQB, EQE, EQS, G 580 Electric, CLA Electric on 800V architecture), plug-in hybrids, internal combustion models, hydrogen fuel cell technology, and high-performance Mercedes-AMG and ultra-luxury Mercedes-Maybach sub-brands. Core proprietary technologies include the 800-volt EV architecture (up to 926 km WLTP range on EQS, 320 kW fast charging), YASA axial flux motors, the MBUX infotainment system with Hyperscreen, and Level 3 autonomous-driving hardware partnerships.

The business model is anchored on one-time vehicle sales across price tiers from the A-Class at approximately Rp 900 million to Mercedes-Maybach models exceeding Rp 9 billion, supplemented by recurring revenue from Service Packages (Avantgarde, Progressive, Progressive Plus), extended warranties, genuine parts and accessories, and dedicated corporate fleet and diplomatic sales channels. Distribution combines 15+ authorized dealers in Indonesia, exclusive boutique retail (World Beyond by Mercedes-Benz in Jakarta), direct corporate fleet sales through key-account managers, and the official website for configuration and lead capture. Customer segments include high-net-worth individuals (60% of new CLA EV bookings in India are first-time luxury buyers), corporate and SME fleet customers, diplomatic corps, luxury commercial operators, and sustainable fleet operators (e.g., Wren Kitchens and Gebrüder Weiss deploying the eActros 600).

Recent strategic activity centers on accelerating the electric transition and embedding AI throughout the vehicle and enterprise: partnerships with Liquid AI (on-device intelligence), Hesai (L3 autonomy), Samsung SDI (high-nickel NCM batteries), MathWorks (predictive simulation), n8n (AI workflow across the enterprise), Uber (autonomous S-Class), and Binghatti (AED 30 billion branded real estate). The portfolio is being reshaped through the divestiture of Athlon leasing to BNP Paribas, while new launches — the CLA Electric in India, the eActros 600, the VLE electric minibus, and the all-electric Mercedes-AMG GT 4-Door Coupé — extend the lineup across EV, performance, and commercial segments. The company holds the European Car of the Year 2026 and Euro NCAP Best Performer 2025 for the CLA, and was ranked the most valuable luxury automotive brand globally by Interbrand in 2022.

Name

Mercedes-Benz

Legal name

Mercedes-Benz Group AG

Website

https://mercedes-benz.co.id

Company type

Public

Founded year

1886

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mercedes-Benz, the automotive division of publicly traded Mercedes-Benz Group AG, designs, manufactures, and sells luxury vehicles across electric, hybrid, ICE, and hydrogen powertrains. It serves high-net-worth individuals, corporate fleets, diplomatic clients, and commercial operators worldwide through an extensive dealer network and direct sales channels.

Ownership category

akta.pro rank

Product category

Luxury Automotive

NAICS

Automobile and Light Duty Motor Vehicle Manufacturing (33611)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

Keywords

• Luxury vehicles
• Electric vehicles
• Premium SUVs
• High-performance cars
• Automotive manufacturing

Headquarters

HQ city

Bogor

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: One-time purchase revenue from sales of luxury vehicles including sedans, SUVs, electric vehicles, AMG performance vehicles, and Mercedes-Maybach ultra-luxury models. Price points range from entry-level A-Class at Rp 900,000,000 to Mercedes-Maybach models exceeding Rp 9 billion.
2. Service and Maintenance: Regular maintenance services including Service A and B packages, extended warranty programs (3-year new vehicle warranty), and body repair services through authorized dealer network.
3. Service Packages: Prepaid maintenance plans including Avantgarde Service Packages (warranty extension), Progressive ServicePackages (3 years + 2 years coverage), and Progressive Plus ServicePackages (full wear and tear parts coverage for 4th and 5th years).
4. Genuine Parts and Accessories: Mercedes-Benz Genuine Parts for repairs and replacement, along with accessories including Flexible Charging System, AMG Roofbox, child seats, watches, and luggage. Collection products including lifestyle apparel and premium accessories.
5. Fleet and Business Sales: Dedicated corporate fleet solutions with special pricing for International & National Corporate Sales, Business Chamber Members, SMEs, and Professional Programs including key account managers and attractive price advantages.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Mercedes-Benz designs, manufactures, and sells luxury passenger vehicles across saloons, SUVs, coupés, cabriolets, MPVs, electric vehicles, and high-performance and ultra-luxury variants (Mercedes-AMG, Mercedes-Maybach), together with commercial electric trucks (eActros 600) and supporting services such as genuine parts, service packages, fleet sales, and diplomatic sales. Distribution is handled through authorized dealer networks and the official website.

Product overview

Mercedes-Benz offers a comprehensive luxury vehicle portfolio spanning multiple segments including electric vehicles (EQB, EQE, EQS, G 580 Electric), traditional saloons (A-Class, C-Class, E-Class, S-Class), SUVs (GLA, GLB, GLC, GLE, GLS, G-Class), coupés (CLA, CLE), MPVs (V-Class), performance vehicles (Mercedes-AMG variants), and ultra-luxury models (Mercedes-Maybach). The product lineup includes both internal combustion and fully electric powertrains, with the new CLA Electric serving as the entry point into the electric lineup featuring 800V architecture and up to 792km range. The portfolio is organized around sub-brands: Mercedes-AMG for performance vehicles and Mercedes-Maybach for ultra-luxury variants, with dedicated platforms supporting the transition to electrification including the Modular Architecture (MMA) platform for compact EVs.

Differentiator

Problem solved

Functional benefit

Brands

• Mercedes-AMG: High-performance luxury vehicles and automotive performance for racetrack and road
• Mercedes-Maybach
• EQ
• Mercedes-Benz Classic
• Mercedes-Benz World Beyond

Products and services

• Mercedes-Benz CLA Electric All-electric entry sedan offering up to 792 km WLTP range, 800V architecture, 85 kWh battery, 272 hp, and 320 kW DC fast charging adding 300 km in 10 minutes.
• Mercedes-Benz EQB Fully electric luxury SUV offering cutting-edge innovation, zero emissions, and premium comfort.
• Mercedes-Benz EQE Saloon Electric luxury saloon with advanced aerodynamics and long-range capability for premium segment customers.
• Mercedes-Benz EQE SUV Fully electric luxury SUV offering spacious interior, advanced technology, and competitive range for family and adventure use.
• Mercedes-Benz EQS Saloon Flagship electric saloon featuring 800-volt architecture, up to 575 miles of range, and 350 kW fast charging capability.
• Mercedes-Benz G 580 Electric Iconic G-Class now fully electric featuring G-TURN, G-ROAR, G-STEERING, offroad crawl, transparent bonnet, and active safety systems.
• Mercedes-Benz A-Class Sedan Compact executive sedan offering premium features and advanced technology in the entry-level luxury segment.
• Mercedes-Benz C-Class Premium executive sedan blending dynamic performance with refined luxury and advanced driver assistance systems.
• Mercedes-Benz E-Class Executive saloon offering advanced technology, luxury interior, and performance options including plug-in hybrid variants.
• Mercedes-Benz S-Class Flagship luxury saloon representing the pinnacle of Mercedes-Benz technology, comfort, and safety with innovative features such as heated seatbelts.
• Mercedes-Maybach S-Class Ultra-luxury variant of S-Class featuring bespoke interiors, advanced rear compartment amenities, and exclusive design elements.
• Mercedes-AMG A 35 Sedan High-performance compact saloon developed by Mercedes-AMG with enhanced dynamics and sporty styling.
• Mercedes-Benz GLA Compact SUV combining sporty design with everyday practicality and advanced connectivity features.
• Mercedes-Benz GLB Versatile compact SUV with spacious interior, optional third-row seating, and a blend of on-road comfort and off-road capability.
• Mercedes-Benz GLC Sophisticated compact SUV designed for those who demand versatility without compromising elegance.
• Mercedes-Benz GLE Premium mid-size SUV delivering commanding presence, spacious comfort, and advanced technology features.
• Mercedes-Benz GLS Full-size luxury SUV committed to greatness with impressive dimensions and thrilling modern design.
• Mercedes-Benz G-Class Iconic and timeless luxury off-road SUV evolving with times while maintaining its untamed off-road capabilities.
• Mercedes-AMG GLA 35 High-performance AMG compact SUV engineered for an exhilarating driving experience with 306 hp output.
• Mercedes-AMG G 63 Iconic high-performance luxury SUV powered by a 4.0-litre V8 engine with 585 hp, combining on-road performance with legendary off-road capability.
• Mercedes-Maybach GLS Ultra-luxury SUV offering imposing design, exclusive features, and a first-class rear compartment.
• Mercedes-Maybach EQS SUV All-electric ultra-luxury SUV combining impressive dimensions with elegant Maybach design elements, 658 hp output, and 619 km range.
• Mercedes-Benz V-Class Luxury MPV with space, comfort, and style featuring premium amenities, Burmester sound system, and executive seating configurations.
• Mercedes-Benz CLE Coupé Modern luxury coupé with sporty elegance featuring progressive front design and advanced digital lighting systems.
• Mercedes-Benz CLA Coupé Four-door coupé with sporty luxury design featuring frameless doors, expressive styling, and efficient performance.
• Mercedes-AMG CLE 53 Cabriolet Bold open-top performance coupé featuring 449 hp output, 4MATIC+ all-wheel drive, and expressive AMG-specific design.
• Mercedes-Benz VLE Electric Minibus Fully electric minibus and successor to the EQV with up to 700 km range and enhanced comfort for luxury family use.
• Mercedes-Benz eActros 600 Electric heavy goods vehicle offering up to 500 km range on a single charge, designed for sustainable logistics and last-mile delivery operations.
• Mercedes-AMG GT 4-Door Coupé All-electric performance sedan with triple-motor setup, simulated V8 soundtrack, 106 kWh battery, and up to 1,169 hp in the flagship GT 63 4MATIC+ version.
• Mercedes-Benz S-Class Hybrid 2026 S-Class with new hybrid powertrains and upgraded features to enhance performance and consumer appeal.
• Mercedes-Benz Service and Maintenance Regular maintenance services including Service A and Service B packages, 3-year new vehicle warranty, extended warranty programs, and body repair services delivered through authorized dealers.
• Mercedes-Benz Service Packages Prepaid maintenance plans including Avantgarde Service Packages (warranty extension), Progressive ServicePackages (3 years + 2 years coverage), and Progressive Plus ServicePackages (full wear-and-tear parts coverage for 4th and 5th years).
• Mercedes-Benz Genuine Parts and Accessories Mercedes-Benz Genuine Parts for repairs and replacement, plus accessories including Flexible Charging System, AMG Roofbox, child seats, watches, luggage, and lifestyle apparel collection.
• Mercedes-Benz Fleet and Business Sales Dedicated corporate fleet solutions serving International & National Corporate Sales, Business Chamber Members (BritCham, EuroCham, EKONID & KADIN), SMEs, and Professional Programs with key account managers and attractive price advantages.

Quantifiable outcome

• EV penetration reached 20% in top-end portfolio in India
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Hesai TechnologycoreTechnology or Integration · 20 May 2026Strategic partnership with Hesai Technology for L3 autonomous driving hardware supply to Mercedes-Benz. The partnership opens the high-end market for Hesai's lidar technology while providing Mercedes-Benz with advanced autonomous driving capabilities.
• University of Toronto / OVIN IncubatorsminorStrategic or Co-development Partner · 19 May 2026University of Toronto partnered with Ontario Vehicle Innovation Network (OVIN) Incubators to advance vehicle technology including EVs, chargers, and vehicle-to-grid. Mercedes-Benz is among major industry players including Infineon Technologies and Schaeffler that have partnered with OVIN Incubators.
• n8ncoreTechnology or Integration · 13 May 2026Mercedes-Benz partnered with German low-code automation firm n8n to deploy an AI-powered workflow platform across business functions including R&D, production, sales, and HR. The self-hosted, cloud-agnostic deployment involves over 1,500 employees in a hackathon to surface use cases.
• BinghattiminorStrategic or Co-development Partner · 12 May 2026Dubai-based real estate developer Binghatti unveiled 'Mercedes-Benz Places | Binghatti City' at World Economic Forum in Davos - a luxury branded city development with estimated value of AED 30 billion, marking Mercedes-Benz's entry into branded real estate.
• Moment EnergyminorStrategic or Co-development Partner · 5 May 2026Moment Energy, a startup repurposing EV batteries for grid-scale energy storage, signed supply deals with Mercedes-Benz. The partnership addresses growing demand from data centers while supporting circular economy in EV battery lifecycle. Moment Energy raised $40M Series B funding in May 2026.
• Liquid AIcoreTechnology or Integration · 1 May 2026Multi-year partnership to embed on-device intelligence in Mercedes-Benz vehicles starting in the second half of 2026. The partnership is part of Mercedes-Benz's strategy to build AI infrastructure before software-native competitors from the US and China close the window.
• UberminorStrategic or Co-development Partner · 29 April 2026Uber expanding autonomous vehicle strategy through partnerships including Mercedes-Benz for driverless S-Class vehicles, allowing users to book autonomous rides through the Uber app.
• Samsung SDIcoreTechnology or Integration · 24 April 2026First multi-year supply agreement between Samsung SDI and Mercedes-Benz for high-performance high-nickel nickel-cobalt-manganese batteries for next generation electric vehicles including compact and mid-size electric SUVs and coupé models. Both companies agreed to expand cooperation through joint development of new battery technologies.
• Tesla Supercharger Network / NACS ConsortiumcoreTechnology or Integration · 1 July 2023Mercedes-Benz committed to switching from CCS1 charging standard to Tesla's North American Charging Standard (NACS), part of a joint venture of seven major automakers (BMW Group, GM, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis) to build North American fast-charging network with at least 30,000 chargers.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• BMW Group: German luxury automaker with the closest comparable portfolio of sedans, SUVs, EVs (i4/i7/iX), and performance variants (M), plus ultra-luxury (Rolls-Royce); competes head-to-head with Mercedes-Benz in nearly every global market.
• Audi AG: Volkswagen Group's luxury brand; competes directly with Mercedes-Benz across sedans (A6/A8 vs. E/S-Class), SUVs (Q5/Q7 vs. GLC/GLS), EVs (e-tron GT/Q6 e-tron), and performance (RS).
• Porsche AG: German luxury/performance manufacturer overlapping with Mercedes-AMG and Mercedes-Maybach at the high end; competing products include Cayenne/Macan vs. GLE/GLS and Taycan vs. EQS, with comparable brand premium.
• Lexus (Toyota Motor Corporation): Japanese luxury brand competing across sedans, SUVs, and an expanding EV lineup (RZ); comparable on quality, dealer service, and reliability positioning, and a direct rival in markets like Indonesia and the US.
• Tesla, Inc. Direct EV competitor with Model S/EQE, Model X/EQS SUV, and Model Y/EQB overlaps; leads on software, charging network, and brand in EV segment—representing Mercedes-Benz's primary software-defined-vehicle rival.
• Rolls-Royce Motor Cars: Ultra-luxury brand under BMW Group competing directly with Mercedes-Maybach at the very top of the market (Phantom/Ghost/Spectre vs. Maybach S/GLS/EQS).
• Bentley Motors: Ultra-luxury brand under Volkswagen Group; competes with Mercedes-Maybach and high-end AMG models in the ultra-premium niche, with comparable bespoke-manufacturing positioning.

Broad incumbents

• Volvo Cars: Premium European incumbent undergoing aggressive EV transition (EX30/EX90); competes in adjacent premium tier rather than direct ultra-luxury, but overlaps on safety branding and SUV segments.
• Cadillac (General Motors): American luxury brand undergoing an EV-led transformation (Lyriq, Celestiq); overlaps with Mercedes-Benz on premium sedans and SUVs in select markets, especially North America and select global luxury hubs.

Emerging players

• Genesis Motor (Hyundai Motor Group): Korean luxury brand expanding globally with EVs (GV60, GV70 EV, G80 EV); positioned below Mercedes-Benz on price but accelerating on design, technology, and dealer experience—particularly relevant in Asian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MercedesBenzID

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz