Sedna

What Sedna does

Sedna is a London-based vertical SaaS company founded in 2017 that builds an AI-powered communication and operations platform purpose-built for the maritime shipping, freight forwarding, and commodity trading industries. The platform is organized into three pillars: Sedna Email (maritime-specific email with AI tagging, shared inboxes, and WhatsApp integration), Sedna Trade (commercial and operational execution covering pre-fixture, voyage management, and vessel sale-and-purchase), and Sedna Build (workflow automation, the Sedna App Kit developer framework, and the Certified App Marketplace with 30+ third-party integrations). Sedna AI Agents, built on Anthropic's Claude Opus 4.6 and exposed through an open MCP Server, automate filing, flagging, extraction, and monitoring across customer communications and operational data.

The underlying technology is an API-first, cloud-native architecture that processes high-volume maritime email and message data, structuring it with shipping-specific context (vessel IMO numbers, fixtures, laycans, charter parties) so it can be linked with operational and financial systems in real time. The platform holds ISO 27001 and ISO 27701 certifications and guarantees 99.9% uptime, supporting enterprise-grade security and compliance requirements. Sedna monetizes through enterprise SaaS subscriptions with module-based pricing (Email, Trade, Build, AI Agents) sold via a direct field-sales motion to shipowners, charterers, shipbrokers, freight forwarders, and commodity traders; the company has scaled to 500+ customer organizations across offices in London, Singapore, Cape Town, Copenhagen, Vancouver, Middlesbrough, Athens, and Bergen.

Growth has been driven by a deliberate acquisition strategy that brought Shelly (2022), Nordic IT (2024), Flytta (2025), CompassAir (2025), and Dataloy Systems (2025) into the platform, each adding customer bases, regional presence, and complementary technology (customs automation, voyage management). The company is backed by Insight Partners, GK Goh Ventures, Stride VC, Chalfen Ventures, and SAP, with $96M+ in disclosed funding across equity and debt rounds. Named customers include Glencore, Oldendorff Carriers, Hafnia, Wilhelmsen, NORDEN, Bunge, Seaspan, BBC Chartering, Ifchor Galbraiths, Western Bulk, Norvic Shipping, and Viterra.

Name

Sedna

Legal name

Sedna Communications Ltd

Website

https://sedna.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Sedna is a London-based vertical SaaS company providing an AI-powered communication and operations platform for the maritime shipping, freight forwarding, and commodity trading industries, serving 500+ enterprise customers across eight global offices with Email, Trade, and Build product modules.

Ownership category

akta.pro rank

Product category

Maritime Communication and Trade Execution Software

NAICS

Navigational Services to Shipping (488330)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Maritime Single Window & Regulatory Reporting Systems (TLAHAOAB)

Keywords

• Maritime communication platform
• Shipping email software
• Voyage management system
• Freight forwarding automation
• Maritime trade execution

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Sedna operates as a B2B SaaS platform providing subscription-based access to its communication and trade execution platform. Pricing is enterprise-tiered based on organization size and required modules (Email, Trade, Build). The platform serves as the system of record for maritime communications, creating high switching costs and long-term contractual relationships.
2. Certified Apps Marketplace: Sedna maintains a certified apps marketplace with 25+ integration partners. While primarily ecosystem-focused, this creates stickiness and cross-sell opportunities for the core platform subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sedna is a cloud-based communication and trade execution platform purpose-built for the maritime shipping industry. It unifies maritime-specific email, AI-powered tagging, voyage management, chartering workflows, and vessel sale-and-purchase deal management into a single system. The platform serves shipowners, operators, shipbrokers, charterers, freight forwarders, and commodity traders with AI agents that automate filing, flagging, extracting, and monitoring of high-volume maritime communications.

Product overview

Sedna is a London-based AI technology company providing an intelligent communication and operations platform for the maritime and global trade sectors. The platform is structured as a unified OS for shipping built on three core pillars: Sedna Email (maritime-specific email with AI tagging), Sedna Trade (commercial and operational execution covering pre-fixture, voyage management, and S&P), and Sedna Build (workflow automations and integrations). Sedna AI Agents provide autonomous AI that works inside existing workflows for filing, flagging, extracting, and monitoring tasks. The ecosystem is extensible via a Certified App Marketplace with 30+ certified integrations and an App Kit for custom development. Sedna has expanded through acquisitions including Shelly (email automation, 2022), Nordic IT, CompassAir, Flytta (customs automation, 2025), and Dataloy Systems (voyage management software, 2025). The platform serves 500+ organizations across key shipping hubs and is backed by Insight Partners.

Differentiator

Problem solved

Functional benefit

Brands

• Sedna Email: Email built for shipping, by shipping. Surfaces information that users need while enabling collaboration and visibility from one shared source of truth.
• Sedna Trade
• Sedna Build
• Sedna AI Agents
• Sedna Pre-Fixture
• Sedna Voyage Management (VMS)
• Sedna S&P
• Sedna App Kit
• Certified App Marketplace

Products and services

• Sedna Email Email platform built specifically for the shipping industry featuring AI-powered automatic tagging, collaborative shared inboxes, WhatsApp integration, and intelligent filtering. Surfaces information users need while enabling collaboration and visibility from one shared source of truth for shipping companies.
• Sedna Trade Unified commercial and operational execution platform bridging chartering, operations, S&P, and finance. From open positions to full voyage management, centralises data enabling teams to make sharper decisions, streamline workflows, and accelerate time-to-revenue.
• Sedna Build Workflow automations and integrations platform enabling users to build unique workflows, integrate best-of-breed tools, and evolve technology at their own pace. Includes Sedna App Kit for building custom apps directly within Sedna using ready-to-use components and structured maritime email data.
• Sedna Pre-Fixture Commercial hub for charterers and shipbrokers providing market intelligence and voyage data. Includes superior email experience with offline capability, WhatsApp sync, cargo and tonnage lists, voyage estimator, and embedded market data from Lloyd's List Intelligence and RightShip.
• Sedna Voyage Management Voyage Management System (VMS) providing real-time data, open APIs, and mobile access that keeps operations, commercial, and finance working in sync. Brings commercial intent and operational reality together in one voyage record with charter parties, estimates, bunkers, port costs, laytime, and demurrage connected from fixture through completion.
• Sedna S&P Vessel Sale & Purchase deal management enabling teams to spot opportunities early and move from first indication to closing with confidence. Captures and structures emails into actionable data, matches buyers and sellers in real time, and provides full market context around each vessel.
• Sedna AI Agents AI agents built on Sedna that act autonomously on data buried in emails, systems, and spreadsheets. Agents handle filing, flagging, extracting, and monitoring tasks automatically without waiting to be asked. Built on Sedna's MCP Server using Anthropic's Claude Opus 4.6 with proprietary shipping-specific context and data.
• Personal Data Redaction Tool that identifies and redacts personal data risk within email communications, helping shipping companies manage GDPR compliance and data privacy in maritime trade communications.
• Certified App Marketplace Ecosystem of certified integrations from third-party providers including Abraxa, AXSMarine, Bridge Labs, Dataloy, Lloyd's List Intelligence, Marcura, RightShip, SAP BTP, Seaber, Signal Ocean, Veson, and 20+ other certified apps that extend Sedna's functionality.
• Sedna App Kit Flexible developer framework for building and deploying custom apps directly within Sedna Email and Sedna Pre-Fixture. Provides ready-to-use surfaces, blocks, and components with documentation, live playground, and lightweight framework built on clean, structured, contextual data from maritime email.

Quantifiable outcome

• 90% reduction in manual filing
• +10 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability8 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core.

• SeabercoreTechnology or Integration · 29 April 2026Expanded partnership integrating Seaber's AI-powered optimization engine with Sedna VMS. Enables live voyage and fixture data to flow from Sedna VMS into Seaber's optimization engine, allowing operators to pressure-test schedules against real constraints and surface higher-TCE options within minutes rather than days. Delivers fleet cost savings of 4-6%. Integration available for deployment to customers using both platforms.
• Dataloy Systems (Acquired)coreTechnology or Integration · 9 July 2025Sedna agreed to acquire voyage management software provider Dataloy Systems, a Norwegian company serving the maritime sector for 20+ years. Acquisition integrates Dataloy's cloud-native VMS platform into Sedna's application, linking message data directly with voyage execution tools. Sedna committed to full continuity for Dataloy's platform, team, and development roadmap while continuing to support open integration via API.
• DescartescoreTechnology or Integration · 1 July 2025Integration of Sedna's AI-driven customs automation tool with Descartes e-Customs enables traders, brokers, and customs agents to automate customs declarations directly from commercial invoices and other trade documents. Automates submission to HMRC and other government agencies through automated CDS declarations, bulk processing, and GVMS automation. Mobius Technologies already implemented the solution for EU-UK chilled food transport.
• Lloyd's List IntelligencecoreTechnology or IntegrationCertified app integration providing AI-driven insights, vessel compliance, sanctions, incident history, and predictive port risk indicators surfaced directly in Sedna inbox context.
• RightShipcoreTechnology or IntegrationCertified app integration using tags and IMO numbers to enrich inbox messages with due diligence data for faster assessment of vessel risk, compliance, and ESG performance.
• Veson NauticalcoreTechnology or IntegrationCertified app integration: Veson IMOS Platform (VIP) manages voyages by tagging messages with vessel and voyage references, surfacing IMOS data in context, and keeping chartering and operations aligned.
• SAP BTPcoreTechnology or IntegrationIntegration sends Sedna communications into SAP HANA Cloud via SAP BTP, creating real-time dataset of shipping events and messages. Enables building AI assistants and enterprise applications using Sedna data alongside existing SAP systems.
• MarcuracoreTechnology or IntegrationMultiple certified app integrations: Marcura Claims (voyage and laytime claims), DA-Desk (PDA/FDA approvals), and Marcura AI (risks and decision signals from voyage communications). Marcura and Sedna also announced partnership to simplify how maritime teams work.
• DataloycoreTechnology or IntegrationCertified app surfacing live voyage, cost, and performance data so operations and commercial teams optimise execution, control risk, and make faster, better-informed shipping calls. Dataloy was acquired by Sedna in July 2025.

Scale indicators23 records

Recent moves10 records

Expansion highlights6 records

Others

• RightShip: RightShip provides maritime ESG, vetting, and due diligence data integrated into Sedna via certified app. While not a direct competitor, it is a key data ecosystem player in the same chartering workflow that Sedna's Pre-Fixture module serves.
• Lloyd's List Intelligence: LLI (part of Lloyd's Register) provides vessel compliance, sanctions, and predictive port risk intelligence surfaced inside Sedna's inbox. While primarily a data vendor rather than a workflow competitor, it is an essential partner and adjacent ecosystem participant in maritime decisioning.

Direct peers

• Veson Nautical: Veson Nautical provides the IMOS Platform (VIP), a voyage management system used by shipowners and charterers. It is Sedna's most direct competitor in voyage management and one of its certified app partners, making it both rival and collaborator in maritime commercial operations software.
• Marcura: Marcura offers maritime solutions including Claims, DA-Desk, and Marcura AI for voyage, laytime, and port disbursement workflows. It is both a Sedna certified app partner and a direct competitor in voyage execution and claims automation for shipping operators.

Emerging players

• Signal Ocean: Signal Ocean provides AI-driven market intelligence for chartering and shipbrokers, including tonnage and cargo opportunity identification. It is a Sedna certified app partner but overlaps with Sedna's Pre-Fixture and AI-driven email parsing capabilities for the same shipbroker customer base.
• Seaber: Seaber provides an AI-powered voyage scheduling optimization engine for shipowners, integrating with Sedna VMS to deliver 4-6% fleet cost savings. A close technology partner but also a potential competitor as it expands into voyage optimization and planning workflows overlapping with Sedna's Trade pillar.
• Shipfix: Shipfix is a maritime messaging and collaboration platform that digitises operational communications for shipowners and charterers. It targets the same shipping email-overload pain point as Sedna Email but with a different architecture and smaller footprint.

Broad incumbents

• Wärtsilä: Wärtsilä is a broad maritime technology incumbent offering SmartShip, voyage optimisation, and lifecycle services. While primarily hardware and engine-focused, its software portfolio overlaps with Sedna's optimisation ambitions in vessel operations.
• BMT Group: BMT provides maritime design, consulting, and digital fleet management software to navies, commercial operators, and offshore. Overlaps with Sedna in operational software for shipping and offshore operators but with a much broader engineering portfolio.
• SAP: SAP is both a Sedna investor and integration partner via SAP BTP. As a broad enterprise ERP incumbent with shipping industry solutions, SAP could expand into vertical communication workflows, representing both a partner and a long-term competitive threat.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sednanetwork
• LinkedInlinkedin.com/company/sedna-systems

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries6 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedna