Premise Data

What Premise Data does

Premise Data Corporation is a San Francisco-based private company that operates a crowdsourced market intelligence platform combining machine learning with a global human contributor network. The core Premise Market Intelligence Platform ingests submissions from more than 6 million contributors across 140 countries, processing over 25 million submissions per year and maintaining a proprietary corpus of more than 2.3 million validated points of interest. Specialized modules extend the platform: VideoAI for AI-powered qualitative analysis of open-ended and video survey responses, Geospatial Analytics for precision mapping and route validation, and three international development solutions — Audience Analysis, Situation Analysis, and Market Monitoring.

The company sells to enterprise and institutional clients in three primary verticals: international development (USAID, UNICEF, WHO, Bill & Melinda Gates Foundation, Gavi, GIZ, CDC), public sector, and consumer goods / retail audit (Unilever). Pricing is quote-based on annual or multi-year subscription and project engagements, distributed through direct enterprise field sales rather than self-serve channels. The company has executed a programmatic M&A strategy, acquiring Native in November 2021 to deepen market research capabilities and Grupo Meiko in August 2022 to enter Latin American traditional-trade retail measurement, while also investing in AI-driven product surface expansion (VideoAI, generative humanitarian situation reports).

Name

Premise Data

Legal name

Premise Data Corporation

Website

https://premise.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Premise Data operates a crowdsourced market intelligence platform that combines machine learning with a global network of 6M+ contributors across 140 countries, selling data, AI-powered qualitative insights, and geospatial analytics to international development agencies, governments, and CPG brands.

Ownership category

akta.pro rank

Product category

Crowdsourced Market Intelligence and Data Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Geocoding, Search & Place Data Platforms (BPAMANAC)

akta.pro secondary industry

Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

Keywords

• Crowdsourced data platform
• Market intelligence software
• Geospatial analytics services
• Real-time survey insights
• International development data

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based Data and Insights Services: Premise provides data collection and analysis services to enterprise clients on a subscription or project basis. Organizations pay for access to Premise's platform and global contributor network to gather custom insights, conduct surveys, and monitor market conditions.
2. Custom Data Collection Projects: Organizations commission custom data collection projects tailored to specific needs such as situation monitoring, audience analysis, or retail audits. Pricing is quote-based and project-specific.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Premise Data operates a crowdsourced data collection and analytics platform that combines machine learning with human intelligence from a global network of more than 6 million contributors across 140 countries. The platform enables enterprises, governments, NGOs, and CPG brands to commission custom surveys, retail audits, geospatial analyses, and qualitative research, with results delivered in real time through dynamic dashboards.

Product overview

Premise Data offers a unified crowdsourced insights platform that combines machine learning with human intelligence from a global network of over 6 million contributors across 140 countries. The core Premise Market Intelligence Platform serves as the foundation, processing 25 million+ annual submissions from 6 million+ contributors. Built on this platform are specialized modules including VideoAI (AI-powered qualitative insights), Geospatial Analytics (location intelligence for precision mapping), and three international development solutions: Audience Analysis (for social and behavior change campaigns), Situation Analysis (for monitoring country conditions), and Market Monitoring (for tracking product prices and availability). The platform delivers real-time data through dynamic dashboards rather than static reports.

Differentiator

Problem solved

Functional benefit

Products and services

• Premise Market Intelligence Platform A crowdsourced data collection and analysis platform that blends machine learning with human intelligence, enabling rapid gathering of local insights from a curated global network of over 6 million contributors across 140 countries. It is the foundational product on which Premise's specialized modules are built.
• VideoAI An AI-powered qualitative insights platform that enables open-ended questions and video responses in surveys, using AI to analyze qualitative data at scale and generate near real-time insights. Targeted at organizations needing deeper qualitative understanding from contributor networks.
• Geospatial Analytics Location intelligence solution enabling precision mapping at scale, helping organizations discover, enhance, and validate points of interest and route data for rich, accurate geospatial insights. Targeted at location-driven businesses, mapping services, and public-sector agencies.
• Audience Analysis International-development solution for social and behavior change that enables audience segmentation, behavioral factor analysis, campaign testing, monitoring, and evaluation through a panel of 6+ million respondents in 140 countries. Targeted at development donors, NGOs, and humanitarian organizations.
• Situation Analysis International-development solution for monitoring country conditions and external factors that impact funding, intervention implementation, and outcomes, using custom indices and real-time data from rapid assessments. Targeted at development donors and humanitarian organizations.
• Market Monitoring Data collection solution for tracking product price and availability data tailored to the needs of humanitarian organizations, development donors, social enterprises, and economists. Targeted at international development and humanitarian customers.

Quantifiable outcome

• Same-day data collection and delivery to customers
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• UNICEFcoreOthersUNICEF utilizes Premise for child health monitoring, development program assessment, and data collection in challenging environments where traditional data collection is not feasible.
• USAIDcoreOthersUSAID partners with Premise for COVID-19 situational analysis, development monitoring, and humanitarian data collection across multiple countries.
• GIZcoreOthersGIZ uses Premise for international development monitoring and evaluation activities, leveraging the platform for situation analysis in developing regions.
• WHO (World Health Organization)coreOthersWHO utilizes Premise for rapid health needs assessment during crises, including wartime analysis in Ukraine and other humanitarian situations.
• Bill & Melinda Gates FoundationcoreOthersThe Gates Foundation partners with Premise to monitor vaccine service delivery in areas with poor health system performance, particularly in Kinshasa slums.
• Gavi, the Vaccine AlliancecoreOthersGavi works with Premise to identify health facilities offering immunization services and measure immunization coverage in underserved areas.
• CDCcoreOthersCDC uses Premise for global health monitoring and disease surveillance activities requiring rapid data collection in various regions.
• UnilevercoreOthersUnilever utilizes Premise to map first mile supply chain in remote areas of Indonesia and gather in-store execution data for retail intelligence.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SafeGraph: Provider of POI, foot-traffic, and geospatial data products. Partial overlap with Premise's location-intelligence offering, particularly for enterprise and analytical buyers.
• Placer.ai: Foot-traffic and location-analytics platform aggregating mobility signals from panel-based data sources. Comparable in serving CPG/retail-execution and real-estate customers with location-derived insights.

Direct peers

• GeoPoll: Mobile-based survey and data collection platform focused on emerging markets, particularly Africa. Operates a similar crowdsourced panel model with a comparable focus on hard-to-reach geographies and development-sector clients.
• Toluna: Global online survey panel operator providing consumer insights via a contributor network and automated research tools. Closely comparable business model — paid panelists, global reach, enterprise market-research delivery.
• Cint: Panel management and survey exchange infrastructure that connects researchers with global consumer panels. Comparable in providing the underlying panel-and-projection layer that market-research buyers consume.
• Appen: Crowdsourced data annotation and dataset provider with a large global contributor workforce. Comparable contributor-network operating model, though primarily serving AI/ML training data rather than market intelligence.
• Foursquare: Location intelligence and POI platform with global geospatial data assets. Directly comparable to Premise's Geospatial Analytics product line and its 2.3M+ validated points of interest.

Broad incumbents

• Ipsos: Global market research and consumer insights incumbent with deep enterprise relationships across CPG and public sector. Competes for the same insight budgets as Premise but via traditional panel and survey infrastructure.
• Kantar: Largest dedicated market-research and consumer-insights firm globally, with significant retail-audit and CPG measurement exposure. Most directly competes with Premise's CPG/retail-execution use cases.
• Planet Labs: Earth-observation and geospatial analytics provider serving government and commercial customers. Adjacent in delivering global-scale spatial data, though from satellite rather than crowdsourced ground-truth sources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/premisedata
• LinkedInlinkedin.com/company/premise-data-corporation
• Facebookfacebook.com/premisedata

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premise Data